2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
8. I.e. 5.-2. sz: Sárga Császár Könyve
Kínai orvoslás elméleti
háttere
Akupunktúrás lokációk
Csatornák és hálózatok
rendszere
Betegségek akupunktúrás
kezelése
9. i.e. 2. sz.: A történetíró
feljegyzései
Sima Qian, a kínai “történetírás atyja”
Akupunktúrás tevékenység leírása
Kapcsolódó vizsgálati módszerek (pulzus)
Egyéb kezelési módozatok
(gyógynövények)
Mester-tanítvány jellegű oktatás
10. 6-7 sz.: Állami oktatás
Intézményes orvosképzés
a császári udvarban
Az egyik szakirány:
akupunktúra (5 év)
Rögzített tananyag
11. 10-12 sz: szabványosítás
Orvosi szövegeket egységesítő császári
hivatal
Nyomtatásban terjesztett szövegek
Első oktató modell (Bronzszobor)
13. 17 sz.: Akupunktúrás-
moxibuszciós kompendium
Szerzője: Yang Jizhou
Nagy összegző munka
Szúráslokációk
Tűmanipulációs technikák
Betegségek kezelése
14. Kínai & nyugati integrációja
1910-es évek:
modern struktúrájú képzések
+ (nyugati) anatómia, kórtan stb.
1950-es évek:
Modern egyetemi képzések
1970-es évek:
Mester és PhD képzések is
15. WHO és az akupunktúra
1975: nemzetközi akupunktúrás oktató
központ
1976: hagyományos medicinák kiemelt
szerepet kapjanak a kutatásban
1979: 43 akupunktúrával kezelhető
betegség
1996: ajánlások 63 további indikációról
2003: Review and Analysis of Controlled
Clinical Trials (kutatások összefoglalása)
29. Az akupunktúrás tűszúrás
„Tűérzet” kiváltása
Tűmanipuláció: csavarás, föl-le mozgatás stb.
Alapvető tűérzet: feszítés, bizsergés stb.
Irányított tűérzetek: érzetterjedés, hőség,
hideg stb.
30. Az akupunktúrás tűszúrás
Tűk száma
jellemzően 1-15
Több tűnél enyhébb tűmanipuláció
1-2 tűnél erősebb tűmanipuláció
31. Az akupunktúrás tűszúrás
Tűbennhagyás fajtái
Nincs: manipuláció után kihúzás
Leggyakrabban: 20-30 perc
Akár több óra is lehet
Tűbennhagyás manipuláció nélkül
Tűbennhagyás közben tűmanipuláció
33. Kezelések gyakorisága
Akut tünetek kezelése:
Elég lehet 1 alkalom
Naponta többször is lehet (súlyos
esetekben)
Krónikus tünetek kezelése:
Kúraszerűen
Naponta, másnaponta vagy harmadnaponta
Akár több hónapos kezelés
5-15 kezelésenként rövid szünet
36. Csatornák és hálózatok
rendszere
„Folyók és kanálisok” hasonlata
Csatornák: főútvonalak
Hálózatok: kis leágazások,
mellékútvonalak
Összekötik a szervezet részeit,
szerveit egymással.
Megvalósítják a funkcionális
egységet
39. Szállítóüregek (akupontok)
Nem pontok: „üregek és szállítók”
3-dimenzós topográfiai egységek
Olyan lokációk a testfelszínen, melyeken
keresztül a szervezet működése célzottan
befolyásolható
47. Cuan zhu
Jing ming
Si bai
Tai yang
(Cuan zhu – yu yao – si zhu kong)
Feng chi
Néhány szemkörnyéki akupont
48. Zhong wan – „gyomorközép”
Szúrás: egyenesen v.
ferdén lefelé 1-1.5 cun
Indikáció:
emésztés/anyagcsere
Lokalizáció: A hasfalon a középvonalon, a
köldök és a szegycsont testének alsó vége
között félúton
49. Tian shu – „égi tengely”
Szúrás: egyenesen 1-
1.5 cun
Indikáció:
emésztés/anyagcsere
menstruációs zavarok
Lokalizáció: a hasfalon, a köldöktől
laterálisan 2 cunre, mko 1-1 pont.
50. Guan yuan – „első kapu”
Szúrás: egyenesen v.
ferén lefelé 1-2 cun
Indikáció:
urogenitális zavarok
(HKO vese)
Lokalizáció: az alhason a középvonalon a
köldök alatt 3 cunre
51. Lokalizáció: a m. palmaris longus és a m.
flexor carpi radialis inai között, a
csuklóredőtől proxisan 2 cunre.
Nei guan – „belső kapu”
Szúrás: egyenes 0,3-
0,5 cun.
Indikációk:
Nyugtalanság
Erős
szívdobogásérzet
Hányinger, puffadás
52. He gu – „egyesülő völgy”
Lok.: a kézfejen, az 1. és 2. metacarpalis
csontok között, a 2. metacarpalis csont
középpontjánál a csont radialis oldalán
Szúrás: egyenesen
0.5-1 cun
Indikációk
Fejfájás, fogfájás
Orrdugulás
Kéz fájdalmai
53. Zu san li – „a láb harmadik
szabályozója”
Lokalizáció: a lábszáron, a tibia
proximalis végétől distal felé 3
cun, a tibiától lateráisan 1 cun
Szúrás: Egyenesen
1-2 cun
Indikációk:
Emésztés/anyagcsere
Szervezet erősítése
54. Lokalizáció: a belbokától proximalisan 3
cun, a tibia hátsó pereménél
Indikációk:
emésztés/anyagcsere
urogenitális zavarok
Ellenjavallat: Terhességben
erős ingerlése tilos!
San yin jiao – „három yin
találkozása”
57. Akupunktúra & biztonság
Prospektív vizsgálatok 2000-es évek eleje
óta
Egyesült Királyság, Németország, Japán,
Norvégia, Ausztrália, Korea
Orvosok, fizioterapeuták, hagyományos
akupunktőrök
58. Prospektív vizsgálatok az
akupunktúra biztonságosságáról
Ország Publi-
káció
éve
Kezeléseket
végzők
Kezelés
ek
száma
Súlyos
szövődmé-
nyek
Enyhe
szövődmé-
nyek
Egyesült
Királyság
2001 Orvosok,
fizioterapeuták
32 822 0 42
Egyesült
Királyság
2001 Hagyományos
akupunktőrök
34 407 0 43
Németország 2004 Orvosok 760
000+
5 6 936
Japán 2008 Hagyományos
akupunktőrök
65 482 94
Németország 2009 Orvosok 2,2 millió 44 19 726
Korea 2010 Hagyományos
Akupunktőrök
3 071 0 99
Japán 2017 Hagyományos
akupunktőrök
14 039 0 847
59. Szövődmények gyakorisága
Enyhe szövődmény: 10-100/10000
(pl. ájulás, szédülés, fájdalmas tűszúrás,
tünetek fokozódása, vérzés, vérömleny stb.)
Súlyos szövődmény: kb. 0.02/10 000 (pl.
légmell, idegsérülés, fertőzés)
Haláleset: rendkívül ritka, gyakran nem
terápiához köthető (pl. ön-akupunktúra)
61. Akupunktúra &
hatásosság/eredményesség
Hatásosság (efficacy): vizsgálati
körülmények között mért hatás
(jellemzően placebo kontroll)
Eredményesség (effectiveness): rutin
ellátásban kifejtett eredmény
(jellemzően bevett ellátási forma a kontroll)
Egyes vizsgálatok mindkettőt vizsgálják
62. A bizonyítékokon alapuló
medicina „piramisa”
SZAKÉRTŐI VÉLEMÉNY
ESTETTANULMÁNYOK, ESETSOROZATOK
KOHORSZ- VAGY
ESETKONTROLL-VIZSGÁLATOK
RANDOMIZÁLT
KONTROLLÁLT VIZSGÁLATOK
SZISZTEMATIKUS
IRODALMI ÁTTEKINTÉS
META-
ANALÍZIS
63. RANDOMIZÁLT KONTROLLÁLT
VIZSGÁLAT
Több csoport, alanyok
véletlenszerű
besorolásával
Kontrollcsoport: amivel
összehasonlítjuk a vizsgált
kezelést, lehet rutin ellátás
vagy placeboeljárás
Többszörös vakítás:
alanyok, kezelők, vizsgálók
stb.
64. A PLACEBO NEHÉZSÉGEI AZ
AKUPUNKTÚRA VIZSGÁLATAIBAN
Klasszikus placebo: keményítőtabletta
Akupunktúrás vizsgálatokban alkalmazott
„hamis akupunktúra”:
Nem indikált akupontok szúrása
Nem akupontok szúrása
Akupontok felszínes szúrása
Szúrás nélküli
65. A VAKÍTÁS NEHÉZSÉGEI AZ
AKUPUNKTÚRA VIZSGÁLATAIBAN
Klasszikus „kettős vakítás”: a páciens és a
kezelő nem tudják melyik tablettát kapják/adják
Akupunktúrában:
Páciens vakítása: nehezebb, de megoldható
Vizsgáló, elemző vakítása: kettős vakítás
Kezelő vakítása: szinte kivitelezhetetlen
(kivéve: lézerakupunktúra)
66. A „valódi akupunktúra” problémái
Végzett kezelések sokfélék:
Teljesen vagy részben individualizált, vagy
egységes
Szúrások helye, tűk száma
Stimuáció jellege, erőssége
Kezelések száma és gyakorisága
Kezelők végzettsége (ismeretek+manualitás)
Kezelési protokollok ritkán támaszkodnak:
Alapkutatásokra
Kínai orvoslás klasszikus/kurrens irodalmára
67. Milyen kórképekben bizonyítottan
hatásos/eredményes?
Allergiás orrgyulladás
Krónikus derékfájás
Fejfájás (tenziós)
Migrénes rohamok megelőzése
Térd osteoarthritis
Műtét utáni fájdalom
Hányinger, hányás kemoterápia vagy műtét
után
69. Milyen kórképekben lehetséges,
hogy hatásos/eredményes
Stroke utáni rehabilitáció
Daganat miatt fájdalmak, fáradtság
Székrekedés
Krónikus medencetáji fájdalom
Változókori hőhullámok
Vállfájdalom
Teniszkönyök
70. Hogyan működik az
akupunktúra?
Elsősorban 2 fajta alapkutatás:
Mérhető változások akupunktúrás tűszúrás
alatt/után
Tűszúrások helyén (akupontok) található
struktúrák/folyamatok beazonosítása
71. Mérhető változások akupunktúra
alatt/után
Helyi vérkeringés élénkülése
Helyi ingerülettovábbító
anyagok megjelenése (NO,
adenozin stb.) (fájdalomérzet
szabályozása)
Javul az agyban az opioid
receptorok aktivitása
(természetes
fájdalomcsillapítók)
72. Mi az akupontok
anatómiai/élettani alapja?
Nincs külön sejt vagy receptor, ami =
akupont vagy meridián
Fő akupontoknál jellemzően ér-ideg kötegek
lépnek ki az izompólyán a bőr felé
Ultrahangos vizsgálatok jellegzetes
kötőszöveti szerkezetet mutattak
Csökkent elektromos ellenállás
73. Helyi folyamatok
tűszúráskor
Érző idegek ingerlése bőrben
(A delta) és izomban (II/III)
Helyi ingerületterjedés (axon
reflex)
Jelző molekulák
felszabadulása
(CGRP, NGF, VIP, N-Y)
Fokozódó helyi vérkeringés:
regenerálódás
74. Gerincvelőn keresztüli hatás
Fájdalom és akupunktúrás inger
ugyanazon a szinten jut a gerincvelőbe
Gerincvelőben ingerületmódosító anyag
szabadul föl
75. Általános hatás
Természetes „fájdalomcsillapítók”
felszabadulása (B-endorfin,
enkefalin, drynorfin, orfanin)
Leszálló (agyból a gerinc felé)
fájdalomcsillapító rendszer
aktiválása
76. Az akupunktúrás vizsgálatok
jövője
Még több kutatás
Túl a fájdalomcsillapításon
(objektívebb változók)
Pontosabb protokollok
Szorosabb kapcsolat az alapkutatások, a
klinikai gyakorlat és a hatásvizsgálatok
között