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![Huge Untapped Market:
Unhappy Couples
2MM Couples
Currently Getting
Help From Therapists
45-50 MM
Unhappy Couples*
[USA & Canada alone]
80% of
Couples Cite Cost
as the Major Barrier
to Seeking Therapy
Sources: Extrapolation from Rutgers National Marriage Project, Beyond Affairs Network & other surveys 4](https://image.slidesharecdn.com/3couplewise-130116202814-phpapp02/85/CoupleWise-com-Health-2-0-01-15-2013-4-320.jpg)
Uploaded byDavid Parpart, D.C.
CoupleWise.com-Health 2.0 01.15.2013
This document summarizes a company called Couplewise that provides relationship support tools and resources. It has a team of experts that have developed diagnostic and therapeutic relationship tools based on research. Their goal is to help the large number of unhappy couples in an affordable and scalable way online. Their tools are aimed to be the most precise, personalized, and engaging relationship support available online through empowering couples with relationship science and tapping the wisdom of experts and successful couples.
CoupleWise.com-Health 2.0 01.15.2013
- 1. Giving Couples theTools and Support they need to Build Stronger Happier Relationships™ “All Relationships Can Be Better” 1
- 2. Our Team Gary Krane PhD. Jacob Wood Leszek Kałwa CEO/co-founder CMO/PM Lead Developer Madelena Mak Liz O’Mara Heinrich Klobuczek Lead UX/UI Designer Head of Product Dev. CTO/co-founder 2 2
- 3. Our Advisors Harville Hendrix PhD. Charles & Elizabeth Schmitz Nation’s leading marriage therapist, PhDs. author of the best-selling book: America’s #2 marriage researchers “Getting the Love You Want” authors of the best-selling book: “Building a Love that Lasts” & The Dr Phil before Dr Phil on Oprah “Golden Anniversaries” Charles Malkin PhD. Barbara Bartlick MD. Phyllis Goldberg PhD. Tara Sattler PhD. Clinical Psychologist, Psychiatrist, specializing in co-founder: “Her Mentor Clinical Psychologist Harvard Medical School sexual therapy & Diet Center” & co-author of: Former lead psychologist, “Courage & Lessons Learned: salesforce.com Reaching For Your Goals” 3 3
- 4. Huge Untapped Market: UnhappyCouples 2MM Couples Currently Getting Help From Therapists 45-50 MM Unhappy Couples* [USA & Canada alone] 80% of Couples Cite Cost as the Major Barrier to Seeking Therapy Sources: Extrapolation from Rutgers National Marriage Project, Beyond Affairs Network & other surveys 4
- 5. High Value, LowCost More Affordable 60% of 2,000person Harris Poll survey participants indicated they would pay up to $20/month for our tool. Retreats & Seminars Less More Effective Effective Publications Professional & Personal Therapy “…first use of the web that shows Contacts real promise for helping vast numbers of couples…” – Drs. Charles & Elizabeth Schmitz, Best Selling Authors, Relationship Experts Less Affordable 5 5
- 6. Mission and DevelopmentProcess Couplewise.com empowers couples at all stages of their development and at any satisfaction level to optimize their relationships. Best Best Therapeutic Relationship Practices + Customer & Science wisest couples Research End-User Expert Collaboration Collaboration “Tapping the wisdom of the best experts & the wisest couples” 6 6
- 7. our users recommendus Which of the following best describes the How well has couplewise.com helped your likelihood that you will recommend relationship to become stronger and couplewise.com to Family or Friends?* healthier?* 89% likely to 95% found it recommend helpful Unhelpful, Unlikely, 1 5% 1% *of users that have used couplewise.com 7
- 8. Our Market &Users’ Interest “Advice” Moving Avg. Need Maps Engagement Conversion Click Through • 10% (10-day) August 1, 2012 to November 5, 2012 • 3.01% •782 New Users “Therapy” • 809 Agreements • 2.40% Total Users •96 New Visitors • 2,189 Avg. Duration • 12,368 Linked Partners • 342 •3.39 min. • High interest in • Average, yet consistent • Lower than desired relationship support conversion rate engagement • Very high interest in • Improvement plans • Improvement plans therapy alternatives • Videos • Notifications • Need investment to • Overviews/Tutorials • Gamification grow • Diagnostics • New Functions 8 8
- 9. Couplewise's Unique Strengths Only We Tap Wisdom of Best Experts & Wisest Couples: Couples who’ve solved the same problem you’re having Diagnostically Most precise web tool Only we Have MotivateMyPartner Tool Most Therapeutic Power & Credibility of any web tool We’re only therapeutic tool easy for couples to spread to other couples Most Personalizable web tool Only we can help workaholic couples have more fun 9
- 10. Our Competition Couplewise Gottman’s Power of Mobile The Ice Relate Space Break Apps. Tokii Two Scientific Basis Empowering Scalability Therapeutically Robust Personalized Diagnostic Precision Engagement 10 10
- 11. Marie Clarifies HerRelationship Needs Discover Your Met and Unmet Needs: Need Satisfaction SnapShot 11
- 12. How Satisfied DoYou Feel? 12
- 13. Motivate My PartnerTool Ask Other Women Ask Men Ask Experts 13
- 14. Both Partners’ NeedSatisfaction SnapShots Side by Side 14
- 15. They Agree onBi-weekly Needs Check-in 15
- 16. Your Recommended OwnCoupleJourney™ “science-based nurturing for couples” Personalized Rewards Recognition Peer rewards Partner Email and Text Mentor rewards System generated recognition Marketplace rewards Buddy or Anonymous Peer System rewords Personalized Nudge Mechanics System generated notifications Self determined reminders Buddy-based agreement nudges Buddy + Money based "bet" nudges Anonymous verbal-based peer nudges Anonymous money-based "bet" nudges Mate nudges 16 16
- 17. Our CoupleJourney™ PersonalizedMotivaters Personalized Rewards More Rewards (Recognition) Mate-based rewards Partner Email and Text Mentor rewards System generated recognition Marketplace rewards Buddy or Anonymous Peer System rewords Personalized Nudge Mechanics System generated notifications Self determined reminders Buddy-based agreement nudges Buddy + Money based "bet" nudges Anonymous verbal-based peer nudges Anonymous money-based "bet" nudges Mate nudges 17 17
- 18. CoupleJourney Snapshot 18 18
- 19.
- 20. AgreementCoach™ Can’t Decide onan Agreement? Use Agreement Coach Mary’s Need: for Domestic Support Click on any of the buttons below to get other users’ and experts’ suggestions for Agreements that have worked for them to meet the above need Behavior When 1. Wash the dishes 1. Before bedtime 2. Put old newspapers in 2. Every morning… recycling area Ask Experts Ask Men Ask Women 20
- 21. Mobile Strategy Oh-oh! “ How Are We Doing” Mobile App Real time access and updates to your partner’s relationship status FUN 21
- 22. Free Play/FUN toolfor Busy People: Too busy to have fun? Think again. Getting up What are you doing Breakfast now, or planning to Leaving Home do today that you’d Office Work like to make more fun? Driving Eating Dinner Going to Bed Shopping …and seven more 22
- 23. How We MakeMoney: Free Trial to Paid Conversion Funnel Free Trial Free Trial Users to Clarify your issues 1 Million Couples without argument or Semi-happy and unhappy couples (2% x 50MM criticism and better (unable or unwilling unhappy couples + know each other to see a therapist*) OK couples who want to become great couples) Paid Membership Powerful Tools to Solve Your Problems Gold Members 40,000 paying couples/mo eCoupleExpert™ $19.95/month by end of 1st year Wakeup-Call alert (after first round of funding ($500k) Neighborhood CoupleSupport Groups Resolve Conflicts Video Training Premium Members Motivate My Partner $39.95/ Sexual Technique videos mo CouplesNeedCouples MakeAgreements Helper tool Work with therapist tool 80% cite cost as the biggest factor against seeing a therapist (Roper Poll) 23
- 24. How We WillAttract Users Word of Mouth • Therapists (100,000+) Leveraging – Aftercare Tool Communities – Complmentary Of Couples Tool • Partnership CoupleWise – Health CoupleWise Insurance Co’s SEO/SEM/ – Large Employers PPC/PPM – Religious Groups 24
- 25. A Startup thatMakes a Huge Difference Helping Couples Build Happier, Stronger RelationshipsTM The Future of Couple Care 25
- 26. Therapist Differentiators Cost • traditional therapist claims payouts are significantly higher than couplewise.com Privacy • with couplewise.com, only the relationship participants are involved Convenience • couplewise.com is available 24/7 with no appointments or additional billing Time Effective • couplewise.com focuses on what’s most important using a consistent and proven model Empowerment • enables couples to clearly understand their needs and develop the skills to meet them, without reliance on a 3rd party Motivational • provides tools to motivate partners to work together on their relationship Real-Time/On-going • provides real-time feedback, guidance, and notifications for needs and action agreements • enables busy, budget conscience couples to have more fun, together, in everyday Fun & Play situations 26 26
- 27. Road-Map: Current &Planned “science-based nurturing for couples” Action Agreements Motivate Fun & My Play Partner December Clarify 2012 Your Know Needs Resolve Each & Other Connect Wake eCouple Up! Calls January Expert 2013 February 2013 27 27
- 28. Make Agreements Tool Chooseor Modify a Suggested Action Agreement to Satisfy your need 28
- 29. Extra slides EXTRA SLIDES TO FOLLOW • Including 2 different versions of roadmaps • Summary slide • MISSING: FINANCIALS AND FINANCIAL SUMMARIES , PLUS HOW $770K WILL BE SPENT, WHICH I HAVE 29 29
- 30. Our Roadmap 30 30
- 31. SUMMARY: AN idealopportunity Huge untapped market Convertible to a Big Demand* Powerful Solution: use the Internet to crowd- source wisdom of best experts & wisest couples Uniquely Talented Team + Strong Market strategy Perfect timing: next step in the Internet’s evolution Weak Competition DELETE? * Source: Harris Poll, Dec 2008 (65% of 2000 random respondents, giving only 3-4 of our 10 features 31
- 32. Status, Timeline toLaunch, Milestones • Android Mobile app -80%ready • Buildout of features targeted to 9-12 5-7 months therapists months • Go after partnerships • release of v2 beta site to public • official public site launch and partners • enhancement of social time • launch of GAW, Facebook and 8-10 features [forums, user- frame Twitter marketing initiatives to-user interactivity after months early • run contests to build userbase • Get angel funding seed and spread awareness funding January • launch of public site 2012 32
- 33. Helping Couples BuildHappier, Stronger RelationshipsTM Copyright 2009-2012 RelationshipTechnologies 646-543-1170 • contact@CoupleWise.com 33
Editor's Notes
- #6 Use “afordability” so that Couplewise could go into upper right.I’d cut the Harville since makes it sound like we (and therefore the HI co still needs to user therapists). Much better to use the DrsSchmitzes quotePOINTS:SO where can someone go now whose relationship is in trouble? These are the choicesAnd as you can see, until couplewise, there has been no solution that is both low cost and effective
- #7 How do we know couplewise is the solution, or at least the right path to pursue in developing an app that will meet couples’ needs?We used a lean startup customer development philosopy –asking couples what they would want and would pay forWe studied the best research on the predictors of long lasting happy marriages, especially John Gottman and our own advisors, DrsChs and ElzSchmitsWe’ve research the most effective therapeutic methods and are in the process of converting them to interactive software that not only is expert/science based, but also can tap the wisdomof other couples, couples who’ve been through what you’re going through and managed to successful solve or transcend the issue[If you can’t, Dan could animate this so these items pop in at each click]
- #10 Besides the dozens of marriage advice sites out there, which because they are simple one way websites, are not really competitors, there have emerged with the past year about 4 or 5 compeitors, but as you can see none have all the features we have and especially those that address the issue of the unmotivated partner, that have any real individualizable therapeutic power, or that could really go viral
- #12 For Sergio or Artist: this will need to be changed to 1) show more needs (at least 8—just need names, no phrases), and 2) show Domestic support and 3) show it is for Marie[see compareison slide from 40 slide deck I will send for idea of better slide]For ME:What do we mean by “constructive honesty” lots more easy? Rather than the usual way we learn to complain to each other when we are angry and not getting our needs me, which goes something like, “ you never do x,” or “why do I always have to tell you to do x? or We give people a very precise way to communicate to what extent their needs are not being met or are being met .And we also give them ways of gradually communicating such precise honesty, so as not to overwhelm the partner; and at the same time enabling the partner to being to see other waysOf getting their needs met if some of those needs are not essential to be met in a reasonably contented marriage/committed relationsip
- #13 For Sergio or Artist: this will need to be changed to 1) show more needs (at least 8—just need names, no phrases), and 2) show Domestic support and 3) show it is for Marie[see compareison slide from 40 slide deck I will send for idea of better slide]For ME:What do we mean by “constructive honesty” lots more easy? Rather than the usual way we learn to complain to each other when we are angry and not getting our needs me, which goes something like, “ you never do x,” or “why do I always have to tell you to do x? or We give people a very precise way to communicate to what extent their needs are not being met or are being met .And we also give them ways of gradually communicating such precise honesty, so as not to overwhelm the partner; and at the same time enabling the partner to being to see other waysOf getting their needs met if some of those needs are not essential to be met in a reasonably contented marriage/committed relationsip
- #15 Again, see comparision slide in 40 slide deck (which also does not show enough, should be at least 10 if possible, side by side
- #22 ARTIST INSTRUCTION: MOVE “HOW ARE WE DOIN” TO THE TOP, DELETE THE COUPLE SYNC CALENDAR REF,AND IS THERE A WAY YOU CAN SHOW THE GRAPH ICON “PULSING” (IE WARNING THAT FRANZ IS IN TROUBLE—HIS WIFE’S NEED FOR DOMESTIC SUPPORT HAS PLUMETTED, BECAUSE HE FORGOT TO WASH THE DISHES AS HE HAD PROMISED
- #25 Need to inidcate for Partners: Health Insurance Cos, large Employers, Religious Groups, Need to indicate by Word of Mouth pic of woman whispering into other woman’s ear (I will send slide showing this]By Therapists: 100,000 couple and family therapists; as aftercare tool