The document discusses the relational data model and ER model for conceptual database design. It covers key concepts such as entities, attributes, relationships, constraints, and ER diagrams. The relational data model uses tables made up of rows and columns to store data, with each table representing an entity. Relationships between entities can be one-to-one, one-to-many, many-to-one, or many-to-many. The ER model is used to design the conceptual schema and represent entities, attributes, and relationships visually using diagrams. The conceptual schema is later transformed into a logical schema for a specific database implementation.