My presentation in the 2nd screen ABC seminar organized by Commission Helsinki on 8 May 2014. The presentation focuses on a 2nd screen platform that the show "Puoli seitsemän" piloted during its "Style Week" in March.
Using Social Software For Online Classes - SlidecastAlan Lew
Examples of how I used blogs, wikis, and podcasts in an online class that I taught in Spring 2007 at Northern Arizona University. --- Note that this version of the Powerpoint presentation is slightly different from the audio file. There are a couple of slides at the start and at the end that were not in the presentation when the audio was recorded, and there is one slide at the end that I mention (very briefly) that is not in the slidecast. --- Long story....
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. Please post additional questions to the Accessible Technology and Public Computing Forum.
CAST - a new bachelor programme about audiovisual content for online mediaMartin Zimper
CAST is a new study at the Zurich University of the Arts. Dr. Martin Zimper is Head of CAST and held this presentation at the CUMULUS Conference Paris, May 18th 2011 (Digitalculture workinggroup). More information: http://cast.zhdk.ch
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at? We'll use the TSdigs event in October 2009 as a case study. The event took place on forums, webinars, Tweetchat, Second Life, flickr and YouTube. This cross-platform event allowed for multiple levels of interaction with the single goal of teaching nonprofits how to tell stories digitally. The panel will take place across a mixed-reality framework, to illustrate the process and feeling of a cross-platform/mixed reality event.
Takeaways:
1. Why would one use more than one platform and what platform would one choose for an online event?
2. How can event organizers manage multiple backchannels and still hold space in the real life room?
3. How can you make platforms talk to each other via feeds?
NexGenTV: Providing Real-Time Insight during Political Debates in a Second Sc...Benoit HUET
Second screen applications are becoming key for broadcasters exploiting the convergence of TV and Internet. Authoring such applications however remains costly. In this paper, we present a second screen authoring application that leverages multimedia content analytics and social media monitoring. A back-office is dedicated to easy and fast content ingestion, segmentation, description and enrichment with links to entities and related content. From the back-end, broadcasters can push enriched content to front-end applications providing customers with highlights, entity and content links, overviews of social network, etc. The demonstration operates on political debates ingested during the 2017 French presidential election, enabling insights on the debates.
This is an invited presentation at the Content-based Multimedia Indexing (CBMI) workshop 2009, in Chania, Greece, June 2009
http://www.cbmi2009.org/practitioner
It focusses on the results of the PrestoPrime and NoTube projects
Using Social Software For Online Classes - SlidecastAlan Lew
Examples of how I used blogs, wikis, and podcasts in an online class that I taught in Spring 2007 at Northern Arizona University. --- Note that this version of the Powerpoint presentation is slightly different from the audio file. There are a couple of slides at the start and at the end that were not in the presentation when the audio was recorded, and there is one slide at the end that I mention (very briefly) that is not in the slidecast. --- Long story....
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. Please post additional questions to the Accessible Technology and Public Computing Forum.
CAST - a new bachelor programme about audiovisual content for online mediaMartin Zimper
CAST is a new study at the Zurich University of the Arts. Dr. Martin Zimper is Head of CAST and held this presentation at the CUMULUS Conference Paris, May 18th 2011 (Digitalculture workinggroup). More information: http://cast.zhdk.ch
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at? We'll use the TSdigs event in October 2009 as a case study. The event took place on forums, webinars, Tweetchat, Second Life, flickr and YouTube. This cross-platform event allowed for multiple levels of interaction with the single goal of teaching nonprofits how to tell stories digitally. The panel will take place across a mixed-reality framework, to illustrate the process and feeling of a cross-platform/mixed reality event.
Takeaways:
1. Why would one use more than one platform and what platform would one choose for an online event?
2. How can event organizers manage multiple backchannels and still hold space in the real life room?
3. How can you make platforms talk to each other via feeds?
NexGenTV: Providing Real-Time Insight during Political Debates in a Second Sc...Benoit HUET
Second screen applications are becoming key for broadcasters exploiting the convergence of TV and Internet. Authoring such applications however remains costly. In this paper, we present a second screen authoring application that leverages multimedia content analytics and social media monitoring. A back-office is dedicated to easy and fast content ingestion, segmentation, description and enrichment with links to entities and related content. From the back-end, broadcasters can push enriched content to front-end applications providing customers with highlights, entity and content links, overviews of social network, etc. The demonstration operates on political debates ingested during the 2017 French presidential election, enabling insights on the debates.
This is an invited presentation at the Content-based Multimedia Indexing (CBMI) workshop 2009, in Chania, Greece, June 2009
http://www.cbmi2009.org/practitioner
It focusses on the results of the PrestoPrime and NoTube projects
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.
1. 2ND SCREEN AT YLE –
CASE PUOLI SEITSEMÄN
Maria Hausen, producer, Internet development
2. Evolution of social watching at Yle
”Aitio”
Selected livestreams & chat
on the web. Also goal clips,
newsfeed & sign-language
commentary with sports
events.
Used with radio shows,
sports events, Independence
day, Eurovision song
contests, etc.
”Stage” (Creative content)
In use with selected
livestreams. Chat & Twitter
feed. Drupal as platform.
News & current affairs 2nd
screen
In use with current ”theme
evenings”. Escenic as
platform.
20112009 2013 2014
Livestreams & chat
on web pages
Social tv &
expansion of 2nd
screen
Responsive 2nd screen
Tweets to tv screen
(Yle’s proprietory system)
Social tv pilot
User generated content to tv
screen
Common 2nd screen
platform pilot
2010 2012
13. Objectives of the common 2nd
screen pilot
• To get an overview of 2nd screen at Yle and to
ensure the different modules will be developed
with common goals and needs in mind
• To test whether 2nd screen functionalities can be
centralized
• To learn, learn, learn
• What works on the 2nd screen, what doesn’t
• Understanding what working with a 2nd screen
platform requires (competencies, workflows,
integrations, etc.)
14. Social tv pilot
• A separate social tv pilot coincided with the 2nd
screen pilot
• Three social tv systems were piloted in five
different programmes
16. • Info page manually updated
in the backend
• Embedded Ninchat
• 2 moderators during live shows
17. • Polls created and results displayed on
tv screen via Never.no
• Aggregated & moderated social media
feed (FB, Twitter, Instagram,
images from email) (Never.no)
• Tweets and images to tv screen
(Never.no)
18. The visible part of the pilot was
just the tip of the iceberg
Audio sync
technology Concept
Implementation
Social tv pilot
Creative Content
web team
Production team
Viz RT experts
19. The barriers between internet and
broadcast are breaking
Programmer
Director
Subeditor
Producer
Taustatoimittaja
Graphic designer
System specialists
Editor/community manager
Internet Broadcast
Developers
AD
Community manager
Producer
Concept designer
21. ”Style week” at Puoli seitsemän
18.3. 19.3. 20.3. 21.3.
• Guest: Olavi Uusivirta
• Outfit 1
• Guest: Maria Veitola
• Outfit 2
• Guest: Sara Chafak
• Outfit 3
• Guest:
Teemu Muurimäki
• Winning outfit
Own tv watching style (send your photo)
The most stylish pet
(send your photo)
#puoli7 #tyyliviikko @puoliseitseman ps@yle.fi
22. The final outfit poll increased 2nd
screen usage at the end of the week
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
18.3. 19.3. 20.3. 21.3.
Eri selaimet,
oheisruutu
Annetut äänet
Viewers 514 488 523 199 596 236 526 441
Proportion
of 2nd
screen users
0,10% 0,06% 0,42% 1,19%
Source: comScore Digital Analytix, Finnpanel, Never.no
9 213
unique
browsers
during
”Style week”
Unique browsers,
2nd screen
Number of votes
24. Voting was the core in the 2nd
screen, audio sync was of no
interest
15%
12%
60%
13%
Kaikki viestit ja
kommentit samalla
sivulla
Mahdollisuus lukea
chat-viestejä ja
osallistua chatiin
Mahdollisuus
äänestää
Tiedot ohjelmasta /
lähetyksestä
Äänentunnistuksen
avulla ohjaaminen
Osallistu-sivulle
n=57
Source: 2nd screen user survey
All messages and
comments on the
same page
Possibility to read
chat messages and to
chat
Possibility to vote
Information about the
show/episode
Audio sync guiding to
the 2nd screen
25. Investment vs. impact
345 messages in total
Source: comScore Digital Analytix, Ninchat
3 646
page views
2 738
page views
12 615
page views
1 933
page views
26. The presence of the 2nd screen in
show clearly increases its use
n=72
49%
8%
17%
8%
11%
7%
Ohjelmassa kerrottiin
siitä
Hakukoneen kautta
Yle.fi:ssä olleesta linkistä
Yle Areenan iPad-
applikaatiosta
Sosiaalisessa mediassa
olleen suosittelun kautta
Kaveri/sukulainen/
kollega kertoi tästä
Muu
Mentioned in the
show
Search engine
A link on yle.fi
Yle Areena iPad app
Recommendation in social
media
Friend/colleague/relative
recommended
Other
Source: 2nd screen user survey
27. 2nd screen users did not represent
the most potential target group
49%
51%
Miehiä Naisia
13%
22%
33%
30%
2%
0-14 vuotiaat
15-29 vuotiaat
30-44 vuotiaat
45-59 vuotiaat
60-74 vuotiaat
75 ja vanhemmat
n=67
Average age: 50.2 years
n=63
years
years
years
years
years
years and older
Male Female
Source: 2nd screen user survey
28. Desktop use dominated despite
iPad optimization
62%
20%
18%
Tietokone
Tabletti
Mobiili
Source: comScore Digital Analytix
Desktop
Tablet
Mobile
29. Using Ps 2nd screen was a
positive experience overall
• 87% of visits were successful
• Impact on viewing experience: 3.62 (1-5)
• Likelihood of using Ps 2nd screen in the future:
3.68 (1-5)
• Net promoter score: -4.37
Source: 2nd screen user survey
30. Learnings
• Pilot one thing at a time (MVP), be prepared for surprises
• Take experts’ role into account from the beginning
(resourcing, budgeting)
• Interactivity should be incorporated into the storyline from
the beginning
• Know your audience: research, test, measure, do
participatory design
• Find your focus, less is more
• Interaction through social media directly from the 2nd
screen (login)
• Audio sync works as technlogy, further development
required with content
• Learn with others and share your experiences