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A new way to shop

      MaryLou Tzempelikou
      Open Coffee Cyprus
      July 4th, 2012
Petros   MaryLou
                   Alex
Do you feel like that
when you go
shopping?
refer that?
Do yo   up
Or mayb e
that?
T need
 he
T Idea
 he
Sources of revenue



1. Affiliate
  Sales
Sources of revenue


2. Plugin on fashion
  sites
Sources of revenue


3. Market research
  for fashion houses
So far…
Οff the grid
Fashinating in numbers (today)
• 130.000 items from 60 eshops (40 Greek)
• 100.000 visits/month
• 95.000 euro funding
• 5.000+ fashion brands
• 250+ agreements with Greek & international eshops
• 6 co-branding solutions (Microsoft, Star.gr, Men’ s Health,
  Liberis etc)
• 5 contracts with fashion houses
• 3 versions (Greek, UK & international)
• 1 Patent pending (USA)
What have I learned (so far)?
Προσαρμοστικότητα   Συνεργασία
      Ενημέρωση       Διαφορετικότητα

ΥΠΟΜΟΝΗ!!!!!!!!!!
                     Feedback από τρίτους
Stay focused!
              ιχτό
           νο ό
                         Συνδυαστική σκέψη
          Α αλ
ΟΙΚΟΝΟΜΙ    μυ
Thank you!




contact@fashinating.com

Facebook.com/Fashinatingcom
Twitter: @Fashinating
Flickr: Fashinating
YouTube: FashinatingChannel

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2nd OpenCoffee Cyprus 04/07/2012 - Fashinating

Editor's Notes

  1. Hi , I am the founder and CEO of Fashinating.com and I would like thank the organizers for the opportunity. Fashinating is, simply, a new way to shop fashion products Our users have added, to this date our users, over 5M products to their favorites.
  2. We are a team of three founders with diverse backgrounds ranging from technology, to business and fashion. All team members were lucky to have worked on great organizations with international reach.
  3. This is our solution. Fashinating brings thousands of fashion products from the best e-shops, in one place. The user views just 3 products, clicks on the products she likes, builds her profile and our algorithm presents her with more products according to her style. We are the only company in the world that uses this process and we have a pending US patent for it.
  4. As I said earlier innovation requires experimentation. Our competitive advantage is the quality of our recommendations’ algorithm. On this graph you can see how many of our users like a product that we recommend them over time. What does this mean? It means that experimenting on the Greek market has given a mature product that is now ready to be exported to the world. This defiantly gives us a head start to any possible imitator abroad.