This document provides information about an upcoming conference on designing and constructing cost-effective sustainable buildings in Saudi Arabia. The conference will take place March 14-15, 2011 in Riyadh and will include keynote speakers, case studies, and panels on topics related to sustainable design and construction standards and regulations. It also lists contact information for registering to attend.

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The Kingdom’s premiere event dedicated to designing and constructing
cost-effective sustainable buildings
International conference: 14-15 March 2011
Interactive workshops: 13 & 16 March 2011
Riyadh, Kingdom of Saudi Arabia
Outstanding executive contributions providing essential insight:
Dr. Kishan Khoday Sultan Faden Dr. Sadek Owainati
Deputy Resident Representative Founding Member Founder and Former Chair
UNITED NATIONS DEVELOPMENT SAUDI GREEN BUILDING COUNCIL EMIRATES GREEN BUILDING COUNCIL
PROGRAMME (UNDP) RIYADH,
KINGDOM OF SAUDI ARABIA
Dr. Habib Alshuwaikhat Stephen Oehme Simon Clouston
Professor of Urban Sustainability Freelance Consultant and Technical Director
College of Environmental Design Regional Director – Value WSP
KING FAHAD UNIVERSITY OF Management & Sustainability
PETROLEUM & MINERALS HYDER CONSULTING MIDDLE EAST
Exclusive speaker faculty includes: Key benefits of attending:
Mike Samy, LEED AP Senior Architect/ Sustainability Understand the implications of standardised and regional
Manager, Saudi Oger sustainable regulations
Discover how to achieve best practice when developing high-quality,
George Zondagh, Technical Director - King Abdullah
cost-effective projects by increasing the building’s overall energy
Financial District, El Seif Engineering Contracting
efficiency and ROI
Company
Learn from the experiences of regional experts on how to meet the
Martin Hay, Co-Head of Technical Committee, green standards and priorities of the Saudi Arabian building industry in
Qatar Green Building Council and Director of developing sustainable buildings and communities
Architecture, GHD Hear from solution providers on integrating sustainable state-of-the-art
Mike Thompson, CEO, T² technologies and solutions to ensure stakeholder expectations are met
Ensure Saudi Arabia’s culture, heritage and national identity are
Ahmed Al Ali, Executive Chairman, X-Architects preserved for future generations
Mark Kelly, Director, Woods Bagot - Australia Share case studies on overcoming challenges to meet green
industry standards
Gary Moss, Director - Specialist Services, Davis Langdon
Network with key figures and government representatives responsible for
Abdulrahman Sherazy, Design Architect - LEED AP, sustainable design and construction across the Kingdom of Saudi Arabia
Zuhair Fayez Partnership Consultants Learn new skills from leading industry experts at interactive workshops
For more information or to register Tel: +971 4 364 2975 Fax: +971 4 363 1938 Email: enquiry@iqpc.ae
www.sustainableconstructionsaudi.com
Associate sponsor: Endorsed by: Media partners: Researched & developed by:
Infrastructure

2. Essential interactive workshops – Sunday 13 March and Wednesday 16 March 2011
IQPC’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended
to ensure that you will get to the heart of the conference’s most critical issues and uncover practical solutions you can apply in
your own company.
Pre-conference workshop A Post-conference workshop B
Sunday 13 March 2011 Wednesday 2 February 2011
10:00 - 16:00 10:00 - 16:00
Life Cycle Costing (LCC) - Analysing the true cost of a Enhancing sustainability through Saudi Arabia’s
sustainable building project culture, heritage and the national identity
This workshop session will provide the opportunity for This workshop will provide a comparative review of the Gulf’s
government officials, developers, contractors, architects perspective on preserving national culture, traditions and
and consultants in the sustainable design and construction heritage. This is an opportunity to discover how Saudi Arabia is
industry to learn how to implement LCC into sustainable embedding cultural heritage into the innovative design process
projects within the Kingdom of Saudi Arabia. as a part of sustainable design.
Benefits of attending: Benefits of attending:
• Understanding the process and purpose of LCC • Discussing how sustainable projects contribute to Saudi
• Balancing cost, environmental, societal, and human benefits Arabia at a national level
while meeting the mission and function of the intended • Debating if Saudi Arabia is leading the Gulf in sustainability
facility or infrastructure • Reviewing the current position of Saudi Arabia within the Gulf
• Use of LCC in option appraisals and investment decision making region regarding the richness and success of preserving
• Discussing the implications of lifecycle costing in relation to cultural identity
practical examples • Revealing best practice methods in continuing to preserve
the national identity within the current development
Workshop facilitator: environment
Gary Moss • Considering the levels of success which can be achieved at
Director - Specialist Services a national level through the focus on sustainable projects
Davis Langdon • Benchmarking the current position of Saudi Arabia in terms of
sustainable implementation relative to the region
Workshop facilitator:
Mike Thompson
CEO
T²
Endorsed by:
Represented by: Represented by:
Sultan Faden Dr. Sadek Owainati
Founding Member Founder and Former Chair
SAUDI GREEN EMIRATES GREEN
bUIlDING COUNCIl bUIlDING COUNCIl
www.saudi-gbc.org www.emiratesgbc.org
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house
training programmes, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC’s large
scale conferences are market leading “must attend” events for their respective industries.
IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in major cities across six
continents including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney, and Toronto. IQPC leverages a global research base
of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae
For more information or to register - Tel: +971 4 364 2975

3. Conference day one: Monday 14 March 2011
08:30 Registration and coffee 14:00 Developing a sustainable design (low impact development)
• Evaluating the Return on Investment (ROI) of sustainable buildings
CASE STUDY
08:50 Chairman’s welcome and opening remarks • Reviewing the LEED certification process, from inception
Stephen Oehme, Freelance Consultant and Regional through to completion
Director - Value Management and Sustainability, Hyder • Identifying the role of operation and maintenance
Consulting Middle East throughout the building life cycle
Mike Samy, LEED AP Senior Architect/ Sustainability Manager,
Preparing for the development and incorporation of region specific Saudi Oger
sustainable regulations
14:30 Benchmarking regional standards
09:00 Keynote: Revealing the role of the United Nations - Business INTERACTIVE
Panelists include:
partnerships in achieving green buildings PANEL Stephen Oehme, Freelance Consultant and Regional Director -
• Supporting integration of low-emission, climate resilient DISCUSSION Value Management and Sustainability, Hyder Consulting
approaches to city and building design Middle East
• Delivering urban development and partnerships in the green Dr. Sadek Owainati, Founder and Former Chair, Emirates
building agenda Green Building Council
• Discussing business partnerships and co-operation emerging George Zondagh, Technical Director - King Abdullah Financial
throughout UNDP’s presence District, El Seif Engineering Contracting Company
Dr. Kishan Khoday, Deputy Resident Representative, United Mike Samy, LEED Certified Senior Architect/ Sustainability
Nations Development Programme (UNDP) Riyadh, Manager, Saudi Oger
Kingdom of Saudi Arabia
Meeting stakeholder expectations by integrating sustainable
09:30 Sigma Paints - Taking an innovative approach to sustainable state-of-the-art solutions
challenges within Saudi Arabia
Mike Murphy, Decorative Technical Service Manager Middle 15:00 Australian Catholic University’s National Centre for Health
East, Sigma Paints and Wellbeing, Melbourne Australia - Meeting the client’s
CASE STUDY
expectations regarding the realisation of a high quality
10:00 Networking break sustainable vision and design
• Realising a sustainable vision across master-planning,
10:30 Complying with current and future sustainable building architecture and design for universities
codes in the Kingdom of Saudi Arabia • Aiming to create new standards in energy-efficient design
• Examining the impact of international and regional building • Providing an attractive social and working environment
codes on the construction industry Mark Kelly, Director, Woods Bagot - Australia
• Evaluating initiatives encouraging certified and rated
building projects 15:30 Xeritown, Dubai and Al Naseem, Oman - Exploring passive
• Reviewing recommendations made by the Saudi Green wisdom and the evolution of a new form to achieve sustainability
CASE STUDY
Building Council promoting sustainability practices and culture • Enhancing the impact of passive and active design to
Sultan A.Y. Faden, Founding Member, Saudi Green enhance project efficiency
Building Council • Strategically orientating buildings in relation to elements and
proportional design of structures to reduce waste
11:00 Applying the Estidama Pearl Rating System – lessons learnt • Defining best-practice approaches to regional design and
how to maximise effectiveness
• Exploring the implications of the mandatory 1 Pearl
Ahmed Al Ali, Executive Chairman, X-Architects
requirements
• Understanding which strategies have been adopted to
16:00 Networking break and prayer
achieve higher ratings
• Realising the benefits of complying to Estidama
16:30 Gulf Cooperation Council Interconnection Authority
Simon Clouston, Technical Director, WSP
Head Quarter, Dammam and SABIC Plastics Applications
CASE STUDIES
Development Center, Riyadh Techno Valley - The future of
11:30 Sustainability from a local perspective
sustainable design using Building Information Modelling
INTERACTIVE Panelists include:
(BIM) technology
PANEL Stephen Oehme, Freelance Consultant and Regional Director -
DISCUSSION • Focusing on moving forward with BIM and sustainable design
Value Management and Sustainability, Hyder Consulting • Utilising BIM as a tool for assessment and development
Middle East • Defining the fundamental elements of true sustainability
Sultan A.Y. Faden, Founding Member, Saudi Green Yousri Salman, BIM Manager, Zuhair Fayez Partnership
Building Council Consultants
Simon Clouston, Technical Director, WSP Abdulrahman Sherazy, Design Architect - LEED AP Zuhair
,
Fayez Partnership Consultants
12:00 Networking lunch and prayer
17:15 Meeting stakeholder expectations
13:00 Exploring a green renaissance approach for the Middle East Panelists include:
• Discussing the basis of common challenges facing countries INTERACTIVE
PANEL Stephen Oehme, Freelance Consultant and Regional Director -
in the Middle East and emphasising the importance of DISCUSSION Value Management and Sustainability, Hyder Consulting
collective action Middle East
• Highlighting the prioritisation of environmental concerns Mark Kelly, Director, Woods Bagot - Australia
and variances within the region Ahmed Al Ali, Executive Chairman, X-Architects
• Exploring the role of governments versus private industry Yousri Salman, BIM Manager, Zuhair Fayez Partnership
in shaping national policies Consultants
Dr. Sadek Owainati, Founder and Former Chair, Emirates Abdulrahman Sherazy, Design Architect - LEED AP Zuhair
,
Green Building Council Fayez Partnership Consultants
13:30 King Abdullah Financial District (KAFD) - Achieving LEED 17:45 Chair’s closing comments
CASE STUDY
gold certified development
• Reviewing the components of KAFD as a design build project 17:50 End of conference day one
• Securing 23 credits through intricate design
• Reaching for LEED gold certification
George Zondagh, Technical Director - King Abdullah Financial
District, El Seif Engineering Contracting Company
Fax: +971 4 363 1938 Email: enquiry@iqpc.ae

4. Conference day two: Tuesday 15 March 2011
08:30 Registration and coffee 12:00 Networking lunch and prayer
08:50 Chairman’s welcome and opening remarks 13:00 King Abdullah Center for World Culture (formerly known
Stephen Oehme, Freelance Consultant and Regional Director - CASE STUDY
as King Abdullah Center for Knowledge and Culture) -
Value Management and Sustainability, Hyder Consulting Integrating Building Information Modelling (BIM) to
Middle East ensure cost-effective green projects
• Introducing the project vitals and the deployed BIM strategy
Enhancing sustainability through Saudi Arabia’s culture, heritage • Integrating BIM into a green project
and national identity • Demonstrating the cost savings by using BIM
Jourdan Younis, Sustainability Manager, Oger International
09:00 Incorporating environmental, economical and cultural
principles to ensure a sustainable urban development 13:30 Rationalising water in sustainable projects
approach • Understanding the impact of water wastage
• Introducing sustainable urban development projects • Incorporating intelligent water cycle management
• Addressing the issues associated with urban technologies to manage and reduce water consumption
sustainable projects • Capturing the benefit of water recycling
• Discussing principles that will ensure success Waleed Abdul Salam, Projects Manager, Hussey, Gay,
Dr. Habib Alshuwaikhat, Professor of Urban Sustainability, King Bell & DeYoung
Fahad University of Petroleum and Minerals (KFUPM)
14:00 Supporting internal environmental management processes
09:30 Providing an architectural perspective on preserving the with Environmental Management Accounting (EMA)
national identity of Saudi Arabia’s urban society in • Following the principles of physical material flows and the
sustainable design environmental components
• Exploring the evolution of sustainable design in relation to • Incorporating flow cost accounting
changes in technology and culture • Demonstrating EMA with environmental performance
• Considering the potential impact of sustainable design on indicators and the calculation of cost savings
the national identity of urban society Mike Thompson, CEO, T²
• Assessing the future of sustainable design to convey
cultural and social ideals 14:30 Networking break
Martin Hay, Co-Head of Technical Committee, Qatar Green
Building Council and Director of Architecture, GHD 15:00 King Abdullah University of Science & Technology, Jeddah
and Princess Noura Bint Abdul Rahman University for Women,
CASE STUDIES
10:00 Networking break Riyadh – Saudi Oger approach to delivering turn-key
sustainable projects within an aggressive schedule
10:30 Discussing the impact of environmental damage on culture • Completing Saudi Arabia's first LEED certified project and the
INTERACTIVE social groups and future generations world's largest LEED Platinum project
PANEL Panelists include: • Responding to a challenging climate
DISCUSSION
Dr. Habib Alshuwaikhat, Professor of Urban Sustainability, King • Constructing world-class, high-quality projects from the
Fahad University of Petroleum and Minerals (KFUPM) ground to completion in just two years
Stephen Oehme, Freelance Consultant and Regional Director - • Achieving higher sustainability goals based on the LEED
Value Management and Sustainability, Hyder Consulting certification system, PNU will be the second LEED-rated
Middle East campus in Saudi Arabia
Martin Hay, Co- Head of Technical Committee, Qatar Green Nabil Boughnim, Sustainability Manager, Oger International
Building Council and Director of Architecture, GHD
Mike Thompson, CEO, T² 15:30 Developing high quality and cost-effective projects by
INTERACTIVE increasing the building’s overall energy efficiency
Developing quality and cost-effective projects by increasing the PANEL Panelists include:
DISCUSSION
building’s sustainability Stephen Oehme, Freelance Consultant and Regional Director -
Value Management and Sustainability, Hyder Consulting
11:00 Addressing the misconceptions of the cost of ‘going green’ Middle East
and discovering the benefits Gary Moss, Director, Specialist Services, Davis Langdon
• Capturing the investment potential of sustainable projects Jourdan Younis, Sustainability Manager, Oger International
• Discussing short-term benefits of investing in sustainable Waleed Abdul Salam, Projects Manager, Hussey, Gay,
initiatives Bell & DeYoung
• Revealing the long-term advantages of sustainable projects Mike Thompson, CEO, T²
for all stakeholders Nabil Boughnim, Sustainability Manager, Oger International
Stephen Oehme, Freelance Consultant and Regional Director -
Value Management and Sustainability, Hyder Consulting 16:00 Chair’s closing comments
Middle East
16:10 End of conference
11:30 Life Cycle Costing (LCC) – Analysing the true cost of a
REGIONAL sustainable building project
CASE STUDY • Integrating LCC into sustainable projects
• Reviewing the impact of LCC
• Evaluating the benefits that can be achieved
Gary Moss, Director - Specialist Services, Davis Langdon
www.sustainableconstructionsaudi.com

5. Associate sponsor:
In January 2008 the world's second largest coatings manufacturer
was formed as a result of PPG's acquisition of SigmaKalon (Sigma
Paints), the company now have an annual turnover of $14 billion.
Prior to this acquisition Sigma, was a global leader in the coatings
industry, the second largest in Europe and employ over 12,000
Saudi Arabia to focus on optimising sustainable projects people across 50 countries, having an annual turnover of
In order to meet the boom in construction projects, the Saudi Green $2.8 billion. The US-based PPG Industries, a global supplier of
coatings, chemicals, glass and fiber glass, has more than
Building Council and Saudi government are committed to 150 manufacturing facilities and equity affiliates and operates
improving building performance and energy efficiency, both during in more than 60 countries worldwide. Consolidated sales of
the design and construction process and throughout the building’s paints in 2007 were US$10.6 billion. PPG shares are traded
lifecycle. In order to implement green building codes for the country on the New York Stock Exchange.
which enhance sustainability through Saudi Arabia’s culture, heritage
Innovative Leader Sigma, founded in 1722, is universally
and the national identity; the government is collaborating with acknowledged for its superlative quality and this has
regional and international experts. been the case for almost 3 centuries! Sigma Paints Saudi Arabia,
established in 1981 in Dammam, is a consortium of eminent
Contractors, architects, consultants and suppliers are searching Saudi businessmen and PPG. While the Saudi industrialists are the
for innovative ways to remain competitive and ensure that they are major shareholders with a stake of 80 per cent, the company is
managed by Sigma / PPG. Over the past quarter century Sigma
first choice for future projects. The 2nd Annual Cost-Effective Paints has grown to become one of the Middle East’s paints and
Sustainable Design & Construction Kingdom of Saudi Arabia is coatings leaders in the Decorative, Marine and Protective Coatings
your chance to hear regional and international senior professionals market segments. These 3-centuries of European heritage.
demonstrate state-of-the-art solutions for designing and constructing
cost-effective, energy-efficient, sustainable structures.
Media partners:
The outstanding four-day conference will provide what many other
‘green’ and sustainable events do not deliver: Immediate
sustainable design and construction strategies which meet
stakeholder expectations and increase project value!
What past conference attendees said about IQPC:
"First-rate programme, the quality of speakers and Projects in the spotlight at 2nd Annual Cost-Effective
presentations was exceptional." Sustainable Design & Construction Kingdom of
Vanco Energy Saudi Arabia:
• King Abdullah Financial District (KAFD), Riyadh, Saudi Arabia
"I will definitely keep the dates free. Extremely useful.
• Princess Noura Bint Abdul Rahman University for Women,
Excellent quality of corporations attending and presenting." Riyadh, Saudi Arabia
JTI • SABIC Plastics Applications Development Center, Riyadh
Techno Valley, Riyadh, Saudi Arabia
"An excellent tool for business, very interesting case
• King Abdullah Center for World Culture, Dhahran, Saudi Arabia
studies, good knowledge sharing. Super event!"
• Gulf Cooperation Council Interconnection Authority Head
Bombardier Transport
Quarter, Dammam, Saudi Arabia
• Xeritown, Dubai, UAE
• Al Naseem, Oman, UAE
Who will you network with at 2nd Annual Cost-Effective
• Australian Catholic University’s National Centre for Health
Sustainable Design & Construction Kingdom and Wellbeing, Melbourne, Australia
of Saudi Arabia?
For more information on upcoming events contact
This is a must attend event for Government officials, Green Building enquiry@iqpc.ae
Councils, developers, contractors, architects and sustainability
consultants and professionals, project managers, planners and
designers, academics and sustainable solution providers.
Sponsorship & exhibition opportunities:
Job titles include:CEOs
Only at 2nd Annual Cost-Effective Sustainable Design &
CEOs Directors of Architecture Construction Kingdom of Saudi Arabia will the highest-level
General Managers, Directors of Specialist Services decision makers attend in one place at one time. They will evaluate
Sustainability & Engineering Project Directors / Managers products and services and will look to short-list potential suppliers.
Directors & Managers Asset Directors / Managers • Can you afford to miss out on this opportunity?
• Do you have a product or service that our senior decision-makers
Construction Directors / Masterplanners and influencers need?
Managers / Engineers / Facility Managers We have a range of business development / marketing and sales
Consultants Technical Directors solutions that are tailored to specifically deliver on your business
objectives. For more details, call +971 4 364 2975 or
email sponsorship@iqpc.ae

6. 5 WAYS TO REGISTER
International conference: 14-15 March 2011
Online: www.sustainableconstructionsaudi.com
Interactive workshops: 13 & 16 March 2011 Phone: +971 4 364 2975
Riyadh, Kingdom of Saudi Arabia Fax: +971 4 363 1938
Email: enquiry@iqpc.ae
Post: IQPC Dubai FZ LLC
REGISTRATION PO Box 502397
Dubai, UAE
Event Code: 11118.007
Please complete in BLOCK CAPITALS as information Please do not remove this label even if it is not addressed TEAM DISCOUNTS
is used to produce delegate badges. to you.Your Priority Registration Code is printed on the
Please photocopy for multiple bookings. Team discounts available on request. Call +971 4 364 2975
top of the label below. Please quote it when registering:
for more information.
VENUE & ACCOMMODATION
Riyadh Marriott Hotel
Al Ma'ather Street Riyadh
11464 Saudi Arabia
P.O Box 16294 Riyadh-11464, KSA
Tel: +966 1 4779300
Fax: .+966 1 2922212
Email: riyadhres@marriotthotels.com
VENUE & ACCOMMODATION:
PRIORITY BOOKING FORM Hotel and travel costs are not included in the registration fee.
• Discounts cannot be combined. • Payment prior to conference is mandatory for attendance. For assistance in your travel and accommodation requirements,
• Discounts are not valid if payment is received after please refer to details below:
closing date.
Room Reservation
Book and pay before 9 December 2010 and save US $750 Special / corporate rate for room accommodation is available in
the hotel. You may contact the hotel directly as per the details
CONFERENCE PRICES above quoting IQPC Middle East or the name of the conference.
Conference package Before Before Before After Flight reservation:
9 December 2010 6 January 2011 3 February 2011 3 February 2011 Contact Anuj Sachev or Charo Marie at SNTTA Travel
& Tours LLC Dubai.
Gold package US $4,515 US $4,765 US $5,015 US $5,265
Email: iqpc@snttadubai.com
(Conference + 2 workshop days) (Save US $750) (Save US $500) (Save US $250)
Tel: +971 4 282 9000
Fax: +971 4 282 9988
Silver package US $3,507 US $3,702 US $3,897 US $4,092 www.sntta.com
(Conference + 1 workshop day) (Save US $585) (Save US $390) (Save US $195) Please book at the earliest for your convenience
Conference only US $2,249 US $2,374 US $2,499 US $2,624
CONFERENCE DOCUMENTATION
(Save US $375) (Save US $250) (Save US $125) If you cannot make the dates you can still access all of the
presentations delivered throughout the conference days for just
DELEGATE DETAILS US $450, post event. Contact us on +971 4 364 2975 for further details.
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• Payment is due in full at the time of registration and includes lunches,
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If you have not received an acknowledgement before the conference, please call us to confirm your booking. contract fee will be retained by IQPC for all permitted cancellations.
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