产品研发设计 优秀作品2-maxwash
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This document discusses developing tourism products for express hotels. It outlines market research conducted including questionnaires to understand customer needs. Key insights include travelers needing to wash small items like underwear when hotels have limited laundry facilities. Sketches and design concepts were developed for "Maxwash", a portable folding washing and drying tool using silica gel material. It aims to provide a convenient solution for washing clothes when staying in express hotels.
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产品研发设计 优秀作品2-maxwash
- 2. TOURISM PRODUCTS ON EXPRESS HOTEL MaxWash
- 4. CATALOGUE PRAT 1 Market Research Journey Map Sketching PRAT 2 Data Analysis PRAT 3 Product Rendering
- 5. TOURISM PRODUCTS PRAT 1 Market Research ON EXPRESS HOTEL
- 6. BRAINSTORMING To find out the target problem
- 8. KEY WORDS EXPLANATION Shortcut Portable Tool It is a stand-alone product, you can use it to change the way an act Easy to use, fast, light material Target user's mind
- 9. EXPRESS HOTEL FACILITIES hair dryerwash basinBasic bed and wall
- 11. TARGET USERS Traveller who stayed in express hotel Normal familyThe low-end business peopleStudent
- 12. Check Inn Express Traveller CULTURALSOCIAL EMOTIONAL COGNITIVE PHYSICAL Simple clothes and underwear can be washed Laundry is not enough space, there is no place to dry clothes not happy People lack the economic capacity Unable to express laundry and express dry clothes Spend less travel, hotel equipment is not complete TARGET USERS ANALYSIS
- 13. last travel date occupation : age : sex Independent travel experience ample 3 regular 1-3 none 0 If you know it is rainy day will you bring the umbrella(if it is inconvenient?) yes not Duration of the trip short 3-5days medium 5 7days long 7-9days Will the suitcase always been stuffed Will you take the enough quantities of under wear yes not Do you think which is right convenient travel or decent travel ? Do you think bring travel need as much as possible is right ? yes not reason. Will you wash your clothes during travel? frequency yes erveryday yes sometime no If the clothes is not dry enough, what will you do when you need to be next destination If the hotel provide laundry service, whether you will use yes no reason QUESTIONNAIRE
- 14. QUESTIONNAIRE
- 15. 15% 12% 13% 27% 5% 28% 7% 8% 10% 11% 29% 35% QUESTIONNAIRE Stay period Size of suitcase Quantities of clothes Usage of hotel service Wash or not Time of travel Stay period Usage of hotel service Quantities of clothes Wash or not Time of travel Size of suitcase M F
- 24. TOURISM PRODUCTS PRAT 2 Data Analysis ON EXPRESS HOTEL
- 26. problems insight principles opportuneties … … … … … … … … … … … … … … … … … …
- 49. DESIGN CONCEPT Maxwash: shape like corrugated paper, it can be easily folded with silica gel material.rope hide in the left board and insert it into the right board which can solve the hanging problem. lOGO : shape like water drop, abbreviation of Maxwash :MW. Water represent clean,and pure. the basic element of washing.
- 50. TOURISM PRODUCTS PRAT 3 Product Rendering ON EXPRESS HOTEL