I’ve heard plenty of excuses that people give for not building a brand. In the minds of the people uttering these excuses, all seem like valid answers for maintaining the status quo. The only problem is, your potential customer doesn’t care about your excuses for not attempting to position yourself in a unique way. They’ll simply fail to see that you exist.
There are no excuses for not building a brand. None. You think yours is the valid one? Think again. You either choose to build a brand or get out of the way of forward-thinking, passionate people who will find a way to make it work. If you choose not to build a brand, you are afraid of failure. Period. That’s why I’ve taken the top 15 excuses I’ve heard for why a company chooses not to engage in brand building and hopefully shot a hole as wide as the Grand Canyon through every one of them.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
No More Boring Businesses - by Mortified CowGloria Cow
The document provides a summary of 7 principles for making businesses less boring and more fun and profitable. It discusses having a clear mission that customers can identify with, nicheing down to a specific target audience, showing personality in all aspects of the business, selling the benefits rather than just features, and going above and beyond for customers. Examples are given of companies that successfully apply these principles, such as TOMS Shoes, Apple, Hipmunk, Dollar Shave Club, and Zappos. The overall message is that following these principles can help businesses attract the right customers, charge more, and have a more successful brand.
The document discusses various strategies for promoting and branding a small business on a budget. It recommends consistently advertising your unique value proposition, developing a clear brand message, building customer loyalty through good service, and utilizing low-cost promotion methods like social media, articles, and partnering with other local businesses. Regular promotion through community involvement and various marketing channels is key to success.
One Thousand Latest & Greatest Adventerous Thought SThardle891
The document provides 90 tips for entrepreneurial and marketing ideas, including connecting your business to events, thanking customers, allowing for complaints, regularly updating online content, and using customer relationship management software to track communications. Some key ideas are promoting something and offering a free gift, being helpful to customers, and listening to criticism from friends, family and customers. The overall message is about strengthening relationships with customers through effective communication and responsiveness.
Build and develop an authentic personal brand using this PDF copy of our graphic workbook - it's a graphic novel, a business book and a course all in one!
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
Your brand is not tangible elements like your logo or tagline. It is the perception of you held in the minds of your audience based on who you are, what you stand for, why you exist, and how you are different. Brand development defines this image while branding implementation communicates it. It is important to develop an authentic brand through understanding your origins and customers, then strategically mapping your brand foundation to goals. This ensures your brand remains true while preference, awareness, and loyalty are built over time.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
No More Boring Businesses - by Mortified CowGloria Cow
The document provides a summary of 7 principles for making businesses less boring and more fun and profitable. It discusses having a clear mission that customers can identify with, nicheing down to a specific target audience, showing personality in all aspects of the business, selling the benefits rather than just features, and going above and beyond for customers. Examples are given of companies that successfully apply these principles, such as TOMS Shoes, Apple, Hipmunk, Dollar Shave Club, and Zappos. The overall message is that following these principles can help businesses attract the right customers, charge more, and have a more successful brand.
The document discusses various strategies for promoting and branding a small business on a budget. It recommends consistently advertising your unique value proposition, developing a clear brand message, building customer loyalty through good service, and utilizing low-cost promotion methods like social media, articles, and partnering with other local businesses. Regular promotion through community involvement and various marketing channels is key to success.
One Thousand Latest & Greatest Adventerous Thought SThardle891
The document provides 90 tips for entrepreneurial and marketing ideas, including connecting your business to events, thanking customers, allowing for complaints, regularly updating online content, and using customer relationship management software to track communications. Some key ideas are promoting something and offering a free gift, being helpful to customers, and listening to criticism from friends, family and customers. The overall message is about strengthening relationships with customers through effective communication and responsiveness.
Build and develop an authentic personal brand using this PDF copy of our graphic workbook - it's a graphic novel, a business book and a course all in one!
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
Your brand is not tangible elements like your logo or tagline. It is the perception of you held in the minds of your audience based on who you are, what you stand for, why you exist, and how you are different. Brand development defines this image while branding implementation communicates it. It is important to develop an authentic brand through understanding your origins and customers, then strategically mapping your brand foundation to goals. This ensures your brand remains true while preference, awareness, and loyalty are built over time.
The document provides tips for constructing an effective advertising message, including:
1) Identify your target customer's most important problem and discuss how your service solves it.
2) Brainstorm catchy marketing messages and headlines that grab attention and convey benefits.
3) Test different messages and headlines to see which generate the best response from customers. Focus on messages that trigger an emotional response and motivate customers to take action.
The network marketing secrets n0 one else has the guts to revealAnnetta Powell
This document provides advice on how to succeed in network marketing. It discusses the importance of branding and adapting to changes in the industry. Specifically, it recommends building your own personal brand through attraction marketing techniques on the internet, rather than relying on outdated methods. Branding yourself as an authority and building relationships with potential customers is key to generating sales and a successful downline.
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
This document provides tips for entrepreneurs on advertising and marketing. It discusses the importance of establishing a tone and personality for ads. It also outlines several principles for crafting effective ads, including breaking limits within small ad spaces, turning limitations into advantages, using existing materials before spending on new items, and ensuring approaches are feasible within budget and time constraints. The document emphasizes keeping ads timely and responsive to changing economic conditions. It provides many additional tips focused on copywriting, calls to action, testing, and building goodwill with customers.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
Want to learn how to be a brand ambassador? Better yet, one of the best?
Join us at Promo Rockstars and we can help guide you every step of the way!
(And for those with experience, there is always something we can learn. We are here to coach our community and help provide resources, no matter what experience level. We will help you get to the next level, beyond brand ambassadorship even)
http://www.promorockstar.com/group
This document provides recruiting scripts for network marketers to use when inviting others to learn about their business opportunity. It outlines an 8-step process for phone or in-person conversations, including being in a hurry, giving a sincere compliment, and making the invitation. The invitation can be direct by saying you've found something for them, indirect by asking for advice, or super indirect by asking if they know others who may be interested. The goal is to get the person to review opportunity materials like a DVD, website, or magazine to understand the business. Sample scripts are provided for each step of the process.
Little Black Book Of Scripts - Todd FalconeJames Wood
Todd Falcone provides a "go to" business script for network marketers and direct sales professionals. The script has multiple introductions that can be adapted to different situations, but follows the same basic structure or "agenda". This includes an introduction, asking permission to continue, probing and qualifying the prospect, providing information about the opportunity, getting a sense of the prospect's interest level, and closing or scheduling a follow up. Falcone emphasizes listening to prospects' responses to determine if they have the right qualities and paying attention to the different parts of the script without needing to read it word-for-word.
You are likely wondering why this book is different from other information about Fiverr you have heard before. The methods in this book are related to using only one kind of service which converts to another, more valuable, use which runs without much effort from you. Curious yet?
Your goal is to make money through minimal effort and replication. If you examine the system in place closely, you will find several opportunities to do this.
If you are looking for motivational speeches or fancy wordplay, you are looking in the wrong place. This book will get straight into the specific actions you will need to take to earn money. If having a specific plan of action isn’t enough to make you begin to work, you may be in the wrong place.
The document discusses bridging the gap between designers and clients. It argues that designers often blame clients for not understanding design, but that it is the designers' responsibility to educate clients and make the design process simple. The author provides five tips for designers: 1) make clients feel involved in ideas, 2) simplify complex processes, 3) understand clients' strategies and goals before designing, 4) communicate designs in ways clients can understand, and 5) truly care about clients' businesses. The goal is for designers and clients to collaborate as a team.
Social Media Week - Austin Texas - 2019 - Alex BrownAlex Brown
This document provides a summary of a presentation about building a successful brand through content marketing. It discusses establishing a clear brand vision and purpose beyond just making money. It emphasizes understanding the target audience and their goals in order to create engaging content. Both relationship building and acquisition content should be optimized for different channels. Retention content like education and exclusive offers is also important. Building genuine relationships and focusing on the customer experience are key to long-term brand success rather than just chasing metrics. The presentation encourages brands to have fun with the process and use their influence responsibly.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
This document discusses how branding works through four key steps:
1. Get attention - The brand's first job is to turn heads and get noticed amongst competitors.
2. Spark interest - The brand must pique curiosity and get people to stop and take notice, sparking interest in learning more.
3. Build trust - Trust is built by delivering on promises and more, showing honesty, integrity, and social proof from others who endorse the brand.
4. Foster recognition - By continuing to promote the brand and keep it fresh, recognition grows stronger over time, becoming a well-known brand people feel they already know. Great branding follows this process to become widely recognized.
This document provides network marketing prospecting scripts and tips for getting phone numbers from prospects. It recommends keeping scripts simple and focusing only on getting a phone number so you can have a proper conversation later. Sample scripts are provided for getting prospects interested in a home business opportunity and getting their phone number. The document stresses treating prospects with respect and appearing busy when prospecting in person. It also offers tips for handling hesitant social media prospects, such as complimenting them and moving the conversation to a phone call.
1) Sales is a highly stressful profession that requires resilience to deal with challenges. 2) The author discusses how developing the right habits, such as planning and learning from failures, can help salespeople better manage their stress and workload. 3) Key tips discussed are having a clear plan by reverse engineering goals, and celebrating failures as opportunities to learn new tactics that could lead to future success.
This document discusses strategies for scoring a blockbuster joint venture deal. It emphasizes the importance of persistence through follow up emails and engaging the potential partner in a fun way. The author recommends at least 7 follow ups that are unique and bring a smile. Examples include offering your kidney, sending a handwritten note, or recording a funny video. The goal is to stand out from other proposals and not be a nuisance. With the right creative follow up approach, you can land large joint venture partnerships.
This document discusses strategies for scoring a blockbuster joint venture deal. It emphasizes the importance of persistence through follow up emails and engaging the potential partner in a fun way. The author recommends at least 7 follow ups that are unique and bring a smile to the partner's face. Examples include offering your kidney in exchange for promoting your product or sending a video of yourself crying. The goal is to stand out from other proposals and keep the conversation going through creative follow ups even if the initial request is ignored.
This document describes the features and capabilities of a site activity and performance analysis tool. It collects site activity information and analyzes request processing times. It provides built-in reports on site activity, user activity, unique page visits, highest processing time pages, and page actions. Configuration options allow filtering collected data and overriding default parameters. Planned enhancements include centralized exception, audit, and event logging as well as support for additional application types.
This document summarizes key services and functions provided by the Entity Framework's Object Services including materialization, change tracking, query transformation, object identities, CRUD operations, lazy and eager loading, and managing object states and changes. It also discusses LINQ queries, finding entities, related data loading approaches, and working with complex property values.
This document discusses the AngularJS $http service and how it can be used to make AJAX requests. It shows examples of making GET and POST requests using $http, configuring headers, intercepting requests/responses, caching responses, and using the $resource service to create resources that can be used to interact with RESTful APIs.
The document discusses using blue ocean thinking and disruptive innovation to transform education in India. It proposes using mobile technology and the internet to improve existing education models and create new opportunities. Specifically, it suggests developing a 3D learning system for lifelong learning, moving to more informal and just-in-time education, and rethinking schooling and university education through online and blended models with a focus on employability and research. The goal is to better serve India's growing population and prepare students for an evolving job market through new education delivery methods.
The document provides tips for constructing an effective advertising message, including:
1) Identify your target customer's most important problem and discuss how your service solves it.
2) Brainstorm catchy marketing messages and headlines that grab attention and convey benefits.
3) Test different messages and headlines to see which generate the best response from customers. Focus on messages that trigger an emotional response and motivate customers to take action.
The network marketing secrets n0 one else has the guts to revealAnnetta Powell
This document provides advice on how to succeed in network marketing. It discusses the importance of branding and adapting to changes in the industry. Specifically, it recommends building your own personal brand through attraction marketing techniques on the internet, rather than relying on outdated methods. Branding yourself as an authority and building relationships with potential customers is key to generating sales and a successful downline.
15 Reasons Your Customers May Be Jumping ShipFivestars
Are you noticing your small business’s foot traffic beginning to dwindle? Are you losing customers who used to be regulars? We know 15 reasons why this may be happening.
This document provides tips for entrepreneurs on advertising and marketing. It discusses the importance of establishing a tone and personality for ads. It also outlines several principles for crafting effective ads, including breaking limits within small ad spaces, turning limitations into advantages, using existing materials before spending on new items, and ensuring approaches are feasible within budget and time constraints. The document emphasizes keeping ads timely and responsive to changing economic conditions. It provides many additional tips focused on copywriting, calls to action, testing, and building goodwill with customers.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
Want to learn how to be a brand ambassador? Better yet, one of the best?
Join us at Promo Rockstars and we can help guide you every step of the way!
(And for those with experience, there is always something we can learn. We are here to coach our community and help provide resources, no matter what experience level. We will help you get to the next level, beyond brand ambassadorship even)
http://www.promorockstar.com/group
This document provides recruiting scripts for network marketers to use when inviting others to learn about their business opportunity. It outlines an 8-step process for phone or in-person conversations, including being in a hurry, giving a sincere compliment, and making the invitation. The invitation can be direct by saying you've found something for them, indirect by asking for advice, or super indirect by asking if they know others who may be interested. The goal is to get the person to review opportunity materials like a DVD, website, or magazine to understand the business. Sample scripts are provided for each step of the process.
Little Black Book Of Scripts - Todd FalconeJames Wood
Todd Falcone provides a "go to" business script for network marketers and direct sales professionals. The script has multiple introductions that can be adapted to different situations, but follows the same basic structure or "agenda". This includes an introduction, asking permission to continue, probing and qualifying the prospect, providing information about the opportunity, getting a sense of the prospect's interest level, and closing or scheduling a follow up. Falcone emphasizes listening to prospects' responses to determine if they have the right qualities and paying attention to the different parts of the script without needing to read it word-for-word.
You are likely wondering why this book is different from other information about Fiverr you have heard before. The methods in this book are related to using only one kind of service which converts to another, more valuable, use which runs without much effort from you. Curious yet?
Your goal is to make money through minimal effort and replication. If you examine the system in place closely, you will find several opportunities to do this.
If you are looking for motivational speeches or fancy wordplay, you are looking in the wrong place. This book will get straight into the specific actions you will need to take to earn money. If having a specific plan of action isn’t enough to make you begin to work, you may be in the wrong place.
The document discusses bridging the gap between designers and clients. It argues that designers often blame clients for not understanding design, but that it is the designers' responsibility to educate clients and make the design process simple. The author provides five tips for designers: 1) make clients feel involved in ideas, 2) simplify complex processes, 3) understand clients' strategies and goals before designing, 4) communicate designs in ways clients can understand, and 5) truly care about clients' businesses. The goal is for designers and clients to collaborate as a team.
Social Media Week - Austin Texas - 2019 - Alex BrownAlex Brown
This document provides a summary of a presentation about building a successful brand through content marketing. It discusses establishing a clear brand vision and purpose beyond just making money. It emphasizes understanding the target audience and their goals in order to create engaging content. Both relationship building and acquisition content should be optimized for different channels. Retention content like education and exclusive offers is also important. Building genuine relationships and focusing on the customer experience are key to long-term brand success rather than just chasing metrics. The presentation encourages brands to have fun with the process and use their influence responsibly.
Here are a few tips on selling from David Ogilvy and other experts. Can you sell?
Enter the Search for the World's Greatest Salesperson. Deadline May 16, 2010 at youtube.com/ogilvy
This document discusses how branding works through four key steps:
1. Get attention - The brand's first job is to turn heads and get noticed amongst competitors.
2. Spark interest - The brand must pique curiosity and get people to stop and take notice, sparking interest in learning more.
3. Build trust - Trust is built by delivering on promises and more, showing honesty, integrity, and social proof from others who endorse the brand.
4. Foster recognition - By continuing to promote the brand and keep it fresh, recognition grows stronger over time, becoming a well-known brand people feel they already know. Great branding follows this process to become widely recognized.
This document provides network marketing prospecting scripts and tips for getting phone numbers from prospects. It recommends keeping scripts simple and focusing only on getting a phone number so you can have a proper conversation later. Sample scripts are provided for getting prospects interested in a home business opportunity and getting their phone number. The document stresses treating prospects with respect and appearing busy when prospecting in person. It also offers tips for handling hesitant social media prospects, such as complimenting them and moving the conversation to a phone call.
1) Sales is a highly stressful profession that requires resilience to deal with challenges. 2) The author discusses how developing the right habits, such as planning and learning from failures, can help salespeople better manage their stress and workload. 3) Key tips discussed are having a clear plan by reverse engineering goals, and celebrating failures as opportunities to learn new tactics that could lead to future success.
This document discusses strategies for scoring a blockbuster joint venture deal. It emphasizes the importance of persistence through follow up emails and engaging the potential partner in a fun way. The author recommends at least 7 follow ups that are unique and bring a smile. Examples include offering your kidney, sending a handwritten note, or recording a funny video. The goal is to stand out from other proposals and not be a nuisance. With the right creative follow up approach, you can land large joint venture partnerships.
This document discusses strategies for scoring a blockbuster joint venture deal. It emphasizes the importance of persistence through follow up emails and engaging the potential partner in a fun way. The author recommends at least 7 follow ups that are unique and bring a smile to the partner's face. Examples include offering your kidney in exchange for promoting your product or sending a video of yourself crying. The goal is to stand out from other proposals and keep the conversation going through creative follow ups even if the initial request is ignored.
This document describes the features and capabilities of a site activity and performance analysis tool. It collects site activity information and analyzes request processing times. It provides built-in reports on site activity, user activity, unique page visits, highest processing time pages, and page actions. Configuration options allow filtering collected data and overriding default parameters. Planned enhancements include centralized exception, audit, and event logging as well as support for additional application types.
This document summarizes key services and functions provided by the Entity Framework's Object Services including materialization, change tracking, query transformation, object identities, CRUD operations, lazy and eager loading, and managing object states and changes. It also discusses LINQ queries, finding entities, related data loading approaches, and working with complex property values.
This document discusses the AngularJS $http service and how it can be used to make AJAX requests. It shows examples of making GET and POST requests using $http, configuring headers, intercepting requests/responses, caching responses, and using the $resource service to create resources that can be used to interact with RESTful APIs.
The document discusses using blue ocean thinking and disruptive innovation to transform education in India. It proposes using mobile technology and the internet to improve existing education models and create new opportunities. Specifically, it suggests developing a 3D learning system for lifelong learning, moving to more informal and just-in-time education, and rethinking schooling and university education through online and blended models with a focus on employability and research. The goal is to better serve India's growing population and prepare students for an evolving job market through new education delivery methods.
The document discusses AngularJS $http service and promises. It shows how to make GET and POST requests with $http, configure headers, intercept responses, and handle success and error callbacks with promises. It also covers using the $resource service to encapsulate RESTful requests and responses into objects and shows how to inject dependencies into controllers and services.
This document discusses opportunities in India's mobile industry and provides actionable ideas for businesses. It outlines five coming disruptions like number portability and third-generation networks that will transform the industry. It also describes how the 400 million mobile users in India can be seen as two large markets with different usage patterns and revenue potential. Finally, it proposes five ideas for businesses to better engage customers through mobile channels, such as invertising, profiled database marketing, transaction alerts, promotional messages, and email-to-SMS services.
Este documento trata sobre la prehistoria y contiene información sobre varios temas prehistóricos. Explica que una pintura rupestre es un dibujo o boceto prehistórico encontrado en rocas y cavernas. También describe que un yacimiento minero es el conjunto de labores necesarias para extraer minerales del subsuelo, así como las plantas para procesar los minerales extraídos. Finalmente, señala que los minerales se originan por procesos geológicos internos como el tectonismo o el vulcan
The document discusses the changing roles of finance and IT due to increasing automation. It notes that while robots are already performing many routine tasks, cybersecurity risks and analyzing large amounts of data will still require human skills. As automation continues, the roles of finance professionals will shift from transaction processing to more strategic activities like forecasting and decision making. Both finance and IT workers will need a blend of skills to collaborate in addressing new challenges and opportunities.
Mark Beer has over 30 years of experience in welding, inspection, and fabrication. He currently works as a Senior Welding Inspector at Fairwood Fabrications, where he supervises a team of NDT technicians to ensure compliance with welding standards. Previously, he worked as a Welding Engineer at Oil and Gas Services Ltd where he was responsible for welding activities and documentation on oil and gas pipelines. He holds several qualifications in welding inspection and non-destructive testing.
This document contains the contact information and career experience of Mohammed Abdel Fattah Mohammed Elleboudi. It details his experience working in finance and administration roles for various can making and beverage companies in Egypt and Saudi Arabia from 1968 to present. The document also provides a detailed list of Elleboudi's qualifications and responsibilities in his roles, including accounting, budgeting, costing, inventory control, financial reporting, and supervising finance department staff.
El documento resume las revoluciones de 1820, 1830 y 1848 en Europa. Tras el Congreso de Viena en 1815, que restauró el absolutismo, las ideas liberales y nacionalistas llevaron a tres oleadas revolucionarias que buscaban establecer regímenes constitucionales y crear nuevas naciones. La mayoría fracasaron pero llevaron a cambios como la consolidación del liberalismo y el fortalecimiento de fuerzas de unificación en Italia y Alemania.
Courtney Wells is seeking an entry-level or assistant manager position with experience in customer service, stocking shelves, and operating cash registers. She graduated from Beaufort High School in 2009 and has over 5 years of retail experience, most recently as an assistant manager at Fastrac and Uhaul where she assisted customers, ran registers, and ensured cleanliness.
Ciclo Sup. Mantenimiento de Instalaciones térmicas y de fluidosTic Eraiken
Este documento presenta un programa de estudios para el título de Técnico Superior en Mantenimiento de Instalaciones Térmicas y de Fluidos. El programa consta de dos cursos con asignaturas como Equipos e Instalaciones Térmicas, Procesos de Montaje de Instalaciones, y Representación Gráfica de Instalaciones en el primer curso, y Gestión del Montaje, de la Calidad y del Mantenimiento, Mantenimiento de Instalaciones Frigoríficas y de Climatización en el segundo curso. El programa capacita a los estud
The 7 must haves for a successful agency pitchJim Nichols
Many thousands of years ago, when mastodons walked the earth and I started in the ad biz, winning clients was
tough. But now, tough only begins to describe it. More competition, combined with blurring categories of marketing
solutions providers, means that an agency has longer odds than ever when it comes to garnering new clients. Here are
some thoughts on what it takes to win these days. Some of the thoughts are mine, and many are those of friends who
have recently gone through the process of selecting a new agency.
Used this marketing presentation while teaching a Business Canvas Model Workshop. Looking at the difference between branding and marketing. The changing nature of branding and the basics of sales.
The document discusses various aspects of branding including personal branding and brand evangelism. It notes that brand evangelists can spread both good and bad news so they should be careful about the messages they communicate. Effective branding results from the intersection of a brand and marketing strategy and creates positive word-of-mouth recommendations. Building a strong personal brand involves managing one's online reputation through platforms like Google and social media, and communicating a concise personal tagline.
This document discusses keys to relationship selling, including techniques like professionalism, empathy, kindness, phone etiquette, email etiquette, and strong sales presentations. The main points made are:
1) Relationship selling is about building friendships and listening to customer needs, showing interest beyond transactions through empathy, which can make the difference between being a vendor and a valuable resource.
2) Kindness towards coworkers is important, as their support is needed for success, and customers will appreciate a company where employees feel valued.
3) Phone etiquette like smiling, using the caller's name, and asking about their day helps create a positive interaction and leads to more business.
4) Emails should focus
Gary Coon discusses keys to relationship selling, including employing empathy, kindness, and courtesy. He emphasizes treating customers and coworkers well to build strong relationships that lead to repeat business over many years. Specific relationship building techniques include smiling and speaking cheerfully on phone calls, asking about the other person's day, thanking them for their time, and making work fun for both the salesperson and client. The goal is to make the other person feel good about the interaction so they prefer doing business with a salesperson they like.
The document provides advice for building a marketing plan and discusses key considerations such as understanding the difference between sales and marketing, knowing what you are really selling, understanding your brand, having a clear story, focusing on customers, determining if social media is appropriate, maintaining consistency, being ready to evolve strategies, spreading your own message through community involvement, and how to hire an agency. The overall message is the importance of thorough discovery and understanding your business, customers, and brand before developing a marketing plan and strategy.
This document discusses various aspects of branding, including brand evangelism, brand identity, and personal branding. It emphasizes that branding is about the relationship between internal and external perceptions that create a brand. It also stresses that personal branding involves managing one's own reputation through appearances, behaviors, social media presence, and developing a concise personal tagline to effectively advocate for oneself through positive word-of-mouth recommendations.
This document discusses techniques for overcoming limiting beliefs that prevent people from purchasing offers. It states that the majority of people presented with an offer will say no due to various limiting beliefs. These include beliefs about the business, product, or themselves. The document recommends positioning products as "savior" solutions that will do the heavy lifting for the customer. It also suggests selling "opportunities" rather than just improvements, as opportunities are more appealing since they don't require admitting past inadequacies. Specific strategies mentioned include emphasizing that offers are new, exclusive, don't require giving anything up, and have a greater purpose beyond just profit.
Startup Now: A Guide from the Seedcamp 2011 participantscubesocial
What did you do in 2011?
Here’s what we did, and what we learned building, pitching and growing our own tech start-ups.
We hope it inspires you and others like you to follow your dreams and fulfil your goals in 2012, whatever they are.
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
This document provides an overview of a marketing workshop covering topics such as defining marketing, branding a business, effective print advertising techniques, and calculating return on investment from advertising. The workshop included tips on how to effectively market a business through branding, advertising, and determining appropriate budgets. Attendees were encouraged to apply techniques discussed like focusing ads on customer benefits and testing promotions to continue growing their business.
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What is Branding? We created a brand building guide to answer this. Read or download the in-depth guide here to grow your business! https://www.dropshiplifestyle.com/what-is-branding/
This document outlines a meeting for merchants and businesses in Old Colorado City to discuss marketing strategies. It provides definitions of marketing and branding, as well as tips for effectively marketing a business. These include limiting customer decisions, demonstrating low costs, adding bonuses to sales, and using testimonials in advertising. The document also discusses finding value in advertising through return on investment calculations and collaborative advertising among businesses. It stresses the importance of knowing target demographics and creating a formal budget based on sales percentages.
This document provides 77 sales scripting techniques organized into different categories. Some of the highlighted techniques include:
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The Top 15 Excuses for Not Building A Brand and How To Answer Every One of Them
1.
2. The Top 15 excuses for
NoT BuildiNg a BraNd
aNd
how To aNswer
every oNe of Them
By daN gersheNsoN
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
3. I’ve heard plenty of excuses that people give for not building a brand. In the minds of
the people uttering these excuses, all seem like valid answers for maintaining the status
quo. The only problem is, your potential customer doesn’t care about your excuses for not
attempting to position yourself in a unique way. They’ll simply fail to see that you exist.
There are no excuses for not building a brand. None. You think yours is the valid one?
Think again. You either choose to build a brand or get out of the way of forward-thinking,
passionate people who will find a way to make it work. If you choose not to build a brand,
you are afraid of failure. Period. That’s why I’ve taken the top 15 excuses I’ve heard for
why a company chooses not to engage in brand building and hopefully shot a hole as wide
as the Grand Canyon through every one of them.
1. Branding costs too much.
The Truth:
No, it’s not that branding costs too much but that you’re not viewing it as the investment
that it needs to be. You think a brand is something you put money into here and there like
a piece of equipment. In a very basic nutshell, a brand is the feeling that people get about
your business. So by not spending money on your brand, you’re saying there are months
that you don’t care what people think about your business. Oh, you do care about what
people think, you say? It doesn’t matter. With an excuse like this, you risk a perception from
customers that you do not care about them.
You may also think branding costs too much because you have to brand in more than one
place on a consistent basis. Welcome to the practice of trying to communicate with human
beings. Different people require different types of multiple impressions. Acquiring these
types of people and maintaining their loyalty demands nothing less than a sustained effort.
The real reason you’re saying it costs too much has nothing to do with cost at all but that
you’re afraid of making a commitment to go down a road you haven’t gone down before.
Even though it’s likely a more prosperous one.
2. Branding’s a great concept, but it will never work around here.
The Truth:
That’s too bad for you because the reality is that branding isn’t an option. You either do
it or bide your time coasting along until you’re forgotten about because somebody is doing
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
4. a better job of saying and displaying key messages than you. And that’s really only a matter
of time if it hasn’t happened already. Your competition thanks you in advance for your choice.
3. I totally believe in branding, but this is a big ship to turn around with
a lot of layers. Change takes time.
The Truth:
Sure, no problem. Meanwhile, your more nimble competition will be working on their
branding initiatives and making you look as slow and cumbersome as you say you are.
But please, take your time.
4. We’ve done it this way for this long and things have worked out OK.
If it’s not broke, don’t fix it.
The Truth:
That line of thinking is broken and has been proven faulty by entrepreneurial thinkers at every
turn. Just ask Richard Branson. Steve Jobs. Ray Kroc. Henry Ford. I’m sorry… did you not
want to aspire to join that kind of group?
5. I ran an ad once and it didn’t work.
The Truth:
Wish you’d called me because I would have told you to save your money with that attitude.
Brands aren’t built through one of anything. Not one ad, one postcard, one TV spot. Plus,
you may have made the common mistake thinking that branding is the same as advertising.
It’s not. Advertising is but one possible tool to help a business build a brand and not even
necessarily used in some cases.
Branding is an integrated approach to marketing. And please don’t associate that with costing
a lot of money either. I’ve seen many a brand built on small budgets using multiple components.
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
5. 6. I already use (Insert one tactic here) and that seems to be doing fine for me.
The Truth:
You’re doing “fine”? Well, strike up the band and let’s have a parade. Except for one thing
— I’m quite sure that nobody with a mindset to do great things aims for “fine”. People who
aim for “exceptional” results have the guts to build brands. Maybe that’s not you.
7. Our business is not doing well and needs to save money everywhere we can.
The Truth:
Your business will fail if you don’t attempt to build a brand because it’s the single greatest
tool for describing your unique differences to the world. So you saved yourself a few bucks
printing in black-and-white instead of color. Now turn around and put it back into the
investment of trying to sound different, which when successfully done, will generate the
sales you currently lack.
8. We know we should get around to branding but we’re too busy with the
day-to-day stuff.
The Truth:
Sure, no problem. Tell you what — right now, there are some customers who should get
around to seeing you. But they can’t because they don’t know about you or why they should
choose you versus your competitors. Because you don’t have a brand. Why don’t you tell
them that you’ll have to get back to them because you’re too busy with other day-to-day
stuff. I’m sure they should take that well.
By the way, branding is day-to-day stuff.
9. We need to study our options on branding further.
The Truth:
Go right ahead. But don’t dawdle. Your competition sure as hell won’t. Again, branding
isn’t optional.
I should also mention that whatever you talk about within your own walls in regard
to branding will only matter so much anyway since you’re not talking to your customers
and prospects. Until you do that, all you’re doing is communicating to yourself. Really.
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
6. 10. We don’t have the support staff in place here to help build a brand.
The Truth:
There are agencies that can take certain brand support responsibilities off your hands if need
be. And if you think they’re all too expensive, you haven’t looked hard enough. There’s no
time to do that? Make time. Today. Hey, exercising isn’t fun but you have to invest the time
to get the results you eventually want. In this particular scenario, it’s actually easier than
exercising because you’re hiring someone to take a lot of the brand building off of your hands
(as if someone was exercising for you and you were getting the results!).
Start conducting a search, look for who connects with you and your team on a creative and
personal level (don’t underestimate the importance of the personal part either), then put
them to work toward getting the results you want. Don’t put it off or, like lack of exercise,
it’s going to catch up with you in a bad way.
11. I’m a big fan of branding but I can never get (Insert approving authority
figure’s name here) to get on board with the idea.
The Truth:
Ask that person what their plan is if your three largest clients leave tomorrow. Oh, that will
never happen? Are you sure? And do you really want to find out? A well-executed brand
strategy at least gives you a fighting chance of acquiring new clients — and quite possibly,
retaining existing ones.
An organization without a brand is just a company. People don’t love companies. People
love brands. Why? Because a brand isn’t a profit-and-loss statement or your other typical
corporate entities. It’s an emotionally-based approach tailored around what motivates the
customer’s true wants and needs. It’s a conversation rather than a report.
When people love brands, the friends of those people and investors love that brand too.
More often than not, that love translates into sales and positive press. Who in their right
mind doesn’t want that?
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
7. 12. You really don’t see branding in our industry because it’s difficult
for companies to do and say things that are that much different from
our competition.
The Truth:
You’re not digging deep enough to find your best quality to position your company in a distinct
way. So instead, you’ve decided to throw up your hands, say “oh well,” and communicate
the same crap as everybody else because your company is too comfortable. An industry that
doesn’t do a lot of distinctive branding actually sounds like an opportunity for you — if you
have what it takes to seize that opportunity, that is.
13. I need some guarantees that branding is going to work.
The Truth:
Sorry, there are no guarantees. None. If somebody tells you they can guarantee results from
branding, they’re lying. Think about it. How can anyone make guarantees when you’re putting
the final decision in the hands of someone other than you or the people communicating on
your behalf? The answer: You can’t. Unless you have some kind of mind control device that
I don’t know about.
That said, there are ways to minimize your risk.
Look at it this way. Branding is a lot like the stock market. Nobody can make guarantees
about how far a stock will go up or down, but you can minimize your risk by diversifying
your assets. In the realm of branding, an integrated brand campaign (assuming it’s the right
mix) is one way to do that, allowing you to sprinkle your brand message across different
kinds of media.
14. It’s on the agenda, we’re going to do it — we’ve just got X, Y and Z to do
first and then we’ll get started.
The Truth:
No offense, but I doubt you will. You’re already putting things ahead of branding, so it’s not
a priority. And because of that state-of-mind you have, when you are finally done with those
items on your plate, you’ll likely replace your current priorities above branding…with other
priorities above branding in the future.
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
8. 15. I get the concept of branding, but I’m uncomfortable trying to cater
to specific audiences. I’d rather play it safe and try to speak to everyone.
The Truth:
That’s not safe. It’s stupid. You can’t be everything to everyone. Nobody can. There’s not
enough time and there’s not enough money. In fact, the more you try to be everything to
everyone, the more you’ll blend in and won’t stand for jack squat.
The smarter way to go is to sufficiently research which target audience gives you the most
bang for your buck, is the most likely to find your product or service attractive and will
become loyalists to your brand (not just customers).
Once you’ve identified this audience, you want to drive your message toward that distinct
group. Not surprisingly, more distinct targeting often makes for more distinct branding.
The best brands in the world essentially say, “this is what we stand for and this is what
we don’t stand for. You’re either on board with that or you’re not.” And before you say that
these types of brands have the finances to make such an exclusive statement, you need to
understand that the very concept of being distinctive does not equate to spending a fortune.
It equates to being strategically, creatively and consistently intelligent with your message.
7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com
9. It’s up to you now whether to engage in branding or make another excuse. In reality, your
prospective customer will have the final decision on your success. But I can safely say this
much — if you choose to make another excuse about why you don’t want to stand out to
them through branding, I’m very confident they won’t excuse you for it.
As Creative Director of The Creative Underground, a brand development agency with offices
in Boca Raton and Chicago, Dan Gershenson has helped a biopharmaceutical company enjoy
its best year ever, a country club obtain a budget surplus of $700,000 and a beer company
take down the likes of Budweiser, Miller and Coors in head-to-head competition. If you want
to follow him and his agency further, follow him on Twitter at DanOnBranding or connect via
e-mail at dan@thecreativeunderground.com.
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7000 W. palmetto pk. Rd., suite 300, boca Raton, fl 33433 • t 561.862.6004 • f 561.862.6009
. .
www.thecreativeunderground.com