The article discusses how strategic planning can help organizations like Durham County Public Library move towards success. It defines strategic planning as a set of tools to allow an organization's mission to be fulfilled with maximum effectiveness and efficiency. While strategic planning is not universally adopted, it can benefit organizations by increasing collaboration, renewing organizational purpose, and saving costs. Key elements for successful strategic planning include staff and stakeholder involvement, communication, goal tracking, performance management, and succession planning. Adopting these elements can make strategic planning more widespread and successful.