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“H.I.S.-tory”by Vince Ciotti   Episode # 21:  Gerber  Alley, Part I © 2011 H.I.S. Professionals, LLC
Background This one’s so weird, it’ll take two weeks; story starts at SMS in ‘75… Wait a minute: Urban & Terry formed Gerber Alley in 1979!  Trust me, it started when Bill Brehm joined SMS from AHS’ ISD. Your out of your mind, but I’ll listen anyway just for kicks. Thanks, now here’s the story: Bill Brehm headed up one of the 4 regional shared systems that formed American Hospital Supply’s Information Services Division – I think his was Georgia Blue Cross… ,[object Object]
Bill was a unique guy & sharp techie: bright, knowledgeable, yet a true southern gentleman.
That sure is a rare combination in the HIT world!
When he joined SMS, he had to attend my 2-week education class in SMS’ version of SHAS.
Poor guy, how did he ever stay awake?,[object Object]
The “Beige Manuals” Any fellow oldies out there might remember SMS’ excellent set of user manual, bound in handsome beige binders, my pride & joy! (Remember, I was a frustrated English major at SMS…)  They had chapters covering: Sample reports, with distribution Transaction by card code & column Master file set-up instructions Profile option & their implications Even a controls & balancing section! Pictured on the right is Census From my dusty garage shelf… We gave them to the ISD gang, 	who they seemed impressed: One of the few things SMS 	had done better than AHS!
Most Intoxicating Subject The ISD gang seemed most interested in Phil Jackson’s class on: Four Phase Minis – Phil headed up SMS’ “ACTIon” team, formed when Harvey bought rights to Walt Huff’s MedPro OE/RR. The ISD crowd probably wished they had been bought by HBO rather than SMS, as the whole world was going turnkey minis... • SMS actually had two variants of ACTion (thanks to ex-SMSer Mike Cassidy for these details): ,[object Object]
ACTION 1100 and 1500 – developed by SMS’ programmers, which ran on DEC PDP-11 minis at first, later supplanted by VAX “maxi-minis.”• Bill Brehm seemed especially interest in these sessions (he barely hit the water pitchers…)
Exeunt Stage Right So the class ended and the ISD gang went back to their regions: Gerry Mathys to the Midwest (later became  president of Sentry Data) Craig Leathers & Art Harris to SF (Art later joined AMI PHS’ PatCom) Marv Cadwell back to the east coast (in the late 90’s became CEO of SMS!) Bill Brehm back to his beloved south land (away from the damn Yankees!) SMS probably gained more from this infusion of brainpower than the scores of ISD hospital clients, who they soon converted! Circa 1979, Bill Brehm bolted SMS, teaming with some guy named Urban Gerber from Louisville, an equally smart & charming rebel. ,[object Object]
And Bill Brehm had the detailed design in all those beautiful beige manuals we gave him (at least that’s the story I heard!?),[object Object]
Hewlett Packard – a monster firm in technology, famous for its engineering-centric world of cubicles only (no offices!)- Even for founders Messrs. Hewlett & Packard themselves… ,[object Object],16-bit memory and CISC processor, HP’s proprietary dbms called Image, And “MPE” Operating System. 	First Introduced in 1973, this amazing mini had a production run lasting 30 years, before being phased out for HP’s “e3000” in 2003. Support for HP 3000s was still being offered as of December, 2010!
Birth of “IFAS” Gerber Brehm & Associates (GBA) named their HIS: Integrated Financial & Administrative System – IFAS for short. It contained all the financial modules in SMS’ beige manuals: Patient Accounting – ADT, Billing, Account Receivable, Bad Debt… General Accounting – AP, GL, PR, HR, MM (“ERP” to moderns…) Being southern boys, they soon met Walt Huff of HBO circa 1982, who by then had moved from Peoria to “Hot-lanta.” As would be the case for the next few decades, HBO bought Gerber/Brehm (their version of “R&D”!) to round out MedPro, Which lacked precisely the financial & admin apps in IFAS! Now a hospital could buy a total HIS on (2) minis from HBO! Allowing HBO to compete with DCC, DATX, JS Data, et al. HBO sold IFAS to hundreds of hospitals, many with MedPro, displacing many SMS & McAuto shared financial clients.
Sound Familiar? Remember how Walt Huff left OSF with HFC for McAuto: He moved from Peoria to St. Louis with Barrington & Owens, setting up HSD’s huge shared system empire that battled SMS. Ever the leading-edge pioneer, Walt joined Mac’s “HDC” team, building an Order/Results system on a DEC/Four Phase combo Walt, Bruce & Dick thought the Four Phase could  do it alone without the added cost and complexity of a DEC “back-end.” So Walt left in one, formed HBO and proved it could be done!  ,[object Object]
Having started on “ClinStar,” MedPro’s successor, and had no interest in HP.

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22. minis ga 1

  • 1. “H.I.S.-tory”by Vince Ciotti Episode # 21: Gerber Alley, Part I © 2011 H.I.S. Professionals, LLC
  • 2.
  • 3. Bill was a unique guy & sharp techie: bright, knowledgeable, yet a true southern gentleman.
  • 4. That sure is a rare combination in the HIT world!
  • 5. When he joined SMS, he had to attend my 2-week education class in SMS’ version of SHAS.
  • 6.
  • 7. The “Beige Manuals” Any fellow oldies out there might remember SMS’ excellent set of user manual, bound in handsome beige binders, my pride & joy! (Remember, I was a frustrated English major at SMS…) They had chapters covering: Sample reports, with distribution Transaction by card code & column Master file set-up instructions Profile option & their implications Even a controls & balancing section! Pictured on the right is Census From my dusty garage shelf… We gave them to the ISD gang, who they seemed impressed: One of the few things SMS had done better than AHS!
  • 8.
  • 9. ACTION 1100 and 1500 – developed by SMS’ programmers, which ran on DEC PDP-11 minis at first, later supplanted by VAX “maxi-minis.”• Bill Brehm seemed especially interest in these sessions (he barely hit the water pitchers…)
  • 10.
  • 11.
  • 12.
  • 13. Birth of “IFAS” Gerber Brehm & Associates (GBA) named their HIS: Integrated Financial & Administrative System – IFAS for short. It contained all the financial modules in SMS’ beige manuals: Patient Accounting – ADT, Billing, Account Receivable, Bad Debt… General Accounting – AP, GL, PR, HR, MM (“ERP” to moderns…) Being southern boys, they soon met Walt Huff of HBO circa 1982, who by then had moved from Peoria to “Hot-lanta.” As would be the case for the next few decades, HBO bought Gerber/Brehm (their version of “R&D”!) to round out MedPro, Which lacked precisely the financial & admin apps in IFAS! Now a hospital could buy a total HIS on (2) minis from HBO! Allowing HBO to compete with DCC, DATX, JS Data, et al. HBO sold IFAS to hundreds of hospitals, many with MedPro, displacing many SMS & McAuto shared financial clients.
  • 14.
  • 15. Having started on “ClinStar,” MedPro’s successor, and had no interest in HP.
  • 16.
  • 17.
  • 18. Did I Finally Shake Bill Brehm? Not quite! In an upcoming episode of HIS-tory, I’ll confess one of my most dastardly deeds: selling an HIS system that didn’t exist! Where? Well, you’ve heard about “Selling the Brooklyn Bridge?” Well, I headed the sales team for a non-existing IBM mainframe system from Brooklyn… I left after 2 years, and guess who stepped in to fill my shoes? You guessed it: Bill Brehm!
  • 19.
  • 20. Brian Robson– sent emails and told stories with tons of details on early GBA and G-A days – now with HP.
  • 21.

Editor's Notes

  1. EQUAL NUMBER OF FAILURES!
  2. EQUAL NUMBER OF FAILURES!
  3. EQUAL NUMBER OF FAILURES!
  4. EQUAL NUMBER OF FAILURES!
  5. EQUAL NUMBER OF FAILURES!