My perspective of 22 Immutable Laws of Marketing (the laws were provided by Al Ries and Jack Trout). Some of the laws are overlapping, some may hold good in few business situations.
Yet, I see these laws are good attempt in creating some understandings of the marketing dynamics.
My perspective of 22 Immutable Laws of Marketing (the laws were provided by Al Ries and Jack Trout). Some of the laws are overlapping, some may hold good in few business situations.
Yet, I see these laws are good attempt in creating some understandings of the marketing dynamics.
StayinFront Leadership Perspective Roundtable Interview with Takshay AggarwalStayinFront
Takshay Aggarwal, Senior Principal at Infosys and as a consultant in the retail, CPG, and life sciences sectors shares his vast and valuable experiences on the issues CG companies are facing. He also advises on how companies can launch a mobile retail execution with considering the needs and capabilities of their organization.
As with all things that become fashionable more people are taking the next step from having an idea to pursuing a business start-up. The positive side of this is that there is a flood of new ideas which could lead to successful innovative businesses that solve a consumer need. However, before investing precious time and capital into the next great idea
we should put some rigour around selecting the one that
has a best chance of being successful.
Optism Blog Series: Seth Godin's Permission Marketing - Mobile Book ReviewOptism
Optism provides permission-based, mobile marketing services to mobile operators, agencies and brands. Giving mobile subscribers the opportunity to opt-in to advertising messages based on their preferences is the core tenant of our service. Our blog series Permission Marketing in the News has been highlighting mobile and other permission marketing news for the past year. The leading proponent of permission marketing is Seth Godin who coined the term in his book Permission Marketing in 1999. To celebrate our one year anniversary, we are running a series of blog posts summarizing his book chapter by chapter and analyzing how changes in the mobile and advertising marketplace have impacted the recommendations in his book.
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWOGraham Brown
Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed SamirMahmoud Bahgat
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
StayinFront Leadership Perspective Roundtable Interview with Takshay AggarwalStayinFront
Takshay Aggarwal, Senior Principal at Infosys and as a consultant in the retail, CPG, and life sciences sectors shares his vast and valuable experiences on the issues CG companies are facing. He also advises on how companies can launch a mobile retail execution with considering the needs and capabilities of their organization.
As with all things that become fashionable more people are taking the next step from having an idea to pursuing a business start-up. The positive side of this is that there is a flood of new ideas which could lead to successful innovative businesses that solve a consumer need. However, before investing precious time and capital into the next great idea
we should put some rigour around selecting the one that
has a best chance of being successful.
Optism Blog Series: Seth Godin's Permission Marketing - Mobile Book ReviewOptism
Optism provides permission-based, mobile marketing services to mobile operators, agencies and brands. Giving mobile subscribers the opportunity to opt-in to advertising messages based on their preferences is the core tenant of our service. Our blog series Permission Marketing in the News has been highlighting mobile and other permission marketing news for the past year. The leading proponent of permission marketing is Seth Godin who coined the term in his book Permission Marketing in 1999. To celebrate our one year anniversary, we are running a series of blog posts summarizing his book chapter by chapter and analyzing how changes in the mobile and advertising marketplace have impacted the recommendations in his book.
(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWOGraham Brown
Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed SamirMahmoud Bahgat
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. These are the laws that help marketers to
win the MIND of a consumer or a potential
consumer.
The laws were designed by Jack Trout and Al
Rie in their book the 22Immutable laws of
marketing.
The 22 Immutable Laws of Marketing
G-Squared Marketing
3. Being first in the Market is better than
having a better product than a
competition. Example: we all remember
who was the first man on the moon but
almost no-one knows who was the second.
Econet was the first mobile
telecommunications company in
Zimbabwe. Being first does not matter if
the idea/product is not good
LAW 1 (law of Leadership)
G-Squared Marketing
4. Given that its very hard to gain leadership
in a category where competition already
exists, its better to create a product in new
category than trying to attack existing
categories. Category doesn’t have to be
radically different, e.g. if there’s dominant
player in voice then one can become the
first in data.
LAW 2 (law of Category)
G-Squared Marketing
5. Its not important to be the first in the
market but the first in the mind of
consumers. In Zimbabwe if you talk
about a soft drink the first thing to
come into mind is Coca-Cola. Washing
powder is Surf though Omo is the first
in the Market.
LAW 3 (law of Mind)
G-Squared Marketing
6. Marketing is not about products (their features
or quality) but about perceptions (how people
perceive products). Honda is a leading Japanese
car manufacturer in US but only third in Japan
after Toyota and Nissan. In Japan however
people perceive Honda as a manufacturer of
motorcycles. Therefore what's important is that
marketing should be focused on changing the
perception.
LAW 4 (law of Perception)
G-Squared Marketing
7. The most powerful concept in marketing is
owning a word in the prospect’s mind.
Owning in this context means that if
people hear or see this word they usually
connect it with a company that owns this
word. Unilever owns ‘cosmetics.’ Swift
owns ‘overnight.’ you can’t take somebody
else’s word.
LAW 5 (law of Focus)
G-Squared Marketing
8. Its fruitless to try to take over a word that is
already owned by a competitor. Econet tried to
own word ‘value for money’ which was already
owned by Telecel and failed miserably. FedEx
tried to take over ‘worldwide’ from DHL.
LAW 6 (law of Exclusivity)
G-Squared Marketing
9. Marketing strategy depends on your
position in the market. If you’re No. 2 you
use different strategy than when you’re
No. 2 or 3. Econet always advertise using
the fact that they are the leading
Telecommunications company in
Zimbabwe and they keep on being the
market leader because everyone wants to
be associated with the best.
LAW 7 (law of Ladder)
G-Squared Marketing
10. In the long-run, every market
becomes a two-horse race. Econet
and Telecel. Nike and Reebok.
Crest and Colgate. Bakers Inn and
Lobel’s. Irvine's and SunCrest.
LAW 8 (law of Duality)
G-Squared Marketing
11. If you’re shooting for second place, your
strategy is determined by the leader.
Leverage the leader’s strength into
weaknesses. Don’t try to be better than the
leader, try to be different. E.g. Pepsi
marketed itself as a ‘choice for the new
generation’ when faced with Coca-Cola ‘old
and established’ brand.
LAW 9 (law of Opposite)
G-Squared Marketing
12. Over time a category will divide and become two
or more categories. E.g. computers started as a
single category but broke up into
mainframes, workstations, personal
computers, laptops etc. Leader can maintain
dominance by addressing emerging categories
with new brand names instead of using brand
name successful in one category in a new
category. E.g. when Econet wanted to go up-
market it created a new brand, Ecocash.
LAW 10 (law of Division)
G-Squared Marketing
13. Marketing effects take place over an
extended period of time. It’s a mistake to
sacrifice long-term planning with actions to
improve short-term balance sheet. E.g.
sales increase short-term profits but in
long-term educates people not to buy for
regular price, therefore decreasing long-
term profits.
LAW 11 (law of Perception)
G-Squared Marketing
14. There’s an irresistible pressure to
extend the equity of the brand and it’s
a mistake. Instead should create new
brands to address new
markets/products. E.g. Telecel
introduced the new Red
products, Tel•One introduced ADSL
broadband product.
LAW 12 (law of Extension)
G-Squared Marketing
15. You have to give up something in
order to get something. There are
three things to sacrifice:
1) Product line- EcoLife was
abandoned and EcoCash was Formed
2) Target market.
3) Constant change.
LAW 13 (law of Sacrifice)
G-Squared Marketing
16. For every attribute, there is an
opposite, effective attribute. You can
own the same word as the
competition. You have to find another
word to own, another attribute E.g.
Econet Broadband owns ‘Endless
Possibilities’
LAW 14 (law of Attributes)
G-Squared Marketing
17. When you admit a negative, the
prospect will give you a positive.
Candor is disarming. Its ok to admit, as
Avis did, that ‘Avis is only No. 2 in rent-
a-car and Telecel admit that its behind
Econet.
LAW 15 (law of Candor)
G-Squared Marketing
18. In each situation, only one move will
produce substantial results. People
tend to think that success is the result
of a lot of small efforts well
executed, that working harder is a
way to success. In marketing the only
thing that works is a single, bold
stroke.
LAW 16 ( law of Singularity)
G-Squared Marketing
19. Unless you write your competitors’ plans, you
can’t predict the future. You don’t know the
future, you don’t know what your competition
will do so you have to build your company and
marketing strategies to be flexible, to be able to
quickly respond to changing situation. E.g. the
Telecel marketing strategies for their mobile
money were not flexible that when Econet came
with EcoCash they did not respond to the
situation.
LAW 17 (law of Predictability)
G-Squared Marketing
20. Success often leads to arrogance, and arrogance
to failure. Don’t be arrogant, drop ego, be
objective. The reason why PTC failed was because
they had that ego that they are protected by the
government regulation and they failed to be
objective and Econet came and take the lead.
Don’t cling to the past because if you cling to the
past they will be sacrificing the future. Change is
about excitement, adventure and success.
LAW 18 (law of Success)
G-Squared Marketing
21. Failure is to be expected and accepted. Drop
things that don’t work instead of trying to fix
them. Don’t punish for failures (if you do people
will stop taking risks). A work place must be an
experiment laboratory leave the workers to
experiment at work because competitive
advantage comes from them. E.g. Econet
dropped EcoLife when it failed to work as per
their objective.
LAW 19 (law of Failure)
G-Squared Marketing
22. The situation is often the opposite
of the way it appears in the press.
The amount of hype isn’t
proportional to success; often
failed products are heavily hyped.
LAW 20 (law of Hype)
G-Squared Marketing
23. Successful programs are not built
on fads but on trends. The success
of EcoCash was based on the
success of Buddie and Econet
Broadband.
Law 21 (law of Acceleration)
G-Squared Marketing
24. Without adequate funding an idea
won’t get off the ground. You need a
lot of money to market your ideas.
The laying of fibre optic cables is not a
success to Tel•One because they don't
have adequate funding but for Liquid
Telecoms it is a success because they
have the resources.
LAW 22 (law of Resources)
G-Squared Marketing