A presentation to encourage Optimist Clubs, and other service organizations, to embrace video in their communications strategy

1. 21st Century Tools for
21st Century Optimists
October 17, 2015
Linda Vaught Disney, VP
West Coast Region - Optimist International

2. No one knows what your Optimist Club
is doing until you tell them

3. This includes:
Your internal customers
– your members
Your external customers
– the children and others who
participate in your programs
Your stakeholders
– the members of your
community who would be
less well off if an Optimist
Club were not there

4. A good communications plan is the
cornerstone of effective Public Relations.
In addition to telling people what you are doing, you
must explain why it is relevant to the community and
what will be attained through the good deeds of your
Optimist Club.

5. Club newsletter
Word of mouth
Club annual report
Club brochure
Press release
Posters and flyers
Traditional

6. Club blog
Club website
Facebook
Twitter
Instagram
New Media
Other social media
platforms
Your newsletter is electronic
And delivered via email

8. The need for getting the
message out hasn’t
changed
But the method of delivery
has

9. As of October 15, 2015
Has over 1 billion users
Generates 40% more viewers every day than
were watching in March 2014
Reaches more 18-49 year olds than any cable
network in the US
On average, keeps viewers engaged for 40 minutes

10. In November 2014
More videos were posted to
Facebook than to YouTube
for the first time
Autoplay feature brings
wide views
Easy to share

13. Photo credit: See3

14. Upload to Facebook and YouTube
Share via your club newsletter
Send to members via email
Post to your club website and blog
Post to Twitter, Instagram and other platforms
Share with the District and Optimist International
Share some more
Integrate video into all avenues of communication
Send to linda@newoptimistclub.com

15. Please send any questions, thoughts or brags to:
Linda Vaught Disney
linda@newoptimistclub.com
208.861.2310