Uploaded byJames C. Roberts III
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21st Century Licensing Strategies
The document discusses modern licensing strategies in the context of digital convergence, focusing on technology and content licenses rather than traditional entertainment law. It addresses challenges in negotiating flexible agreements, international legal considerations, and the evolving revenue models within the digital landscape, emphasizing the importance of comprehensive term sheets and clear definitions in licensing agreements. Key points include the impact of social media and mobile technology on licensing practices, as well as the need for adaptability in the face of rapid industry changes.
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