X-Team means 'cross-functional' team, which includes business, technology and user representatives. This slides is 1st time presented in Taiwan UX Summer Meet on 25th, July, 2013. Visit http://uxdna.co for more UX related articles.

1. X-Team
Arwen Hsiao | UX Researcher
The Right Chemistry
for Innovation!

2. ABOUT ME
Arwen Hsiao | UX Researcher
4.5 years experience, including:
o Commercial & Consumer Segment
o Exploratory & Evaluative types
o UX Evangelization
X-Team

3. WHY
X-TEAM
Emerging
Needs
With plenty of
unchartered areas &
uncertainties
Complex
Problem
Requires advanced
domain knowledge

4. WHY
X-TEAM
Innovation requires in-depth
knowledge and agility.

5. The Golden
Triangle
Desirability
Feasibility
Usability

6. Business
(Desirability)
Technology
(Feasibility)
User
(Usability)
“X” is cross-
Functional

7. Tied
Together
Research
Business
Technology
User
x Solution Team
UX Designer
Innovation!

8. HOW
STEP BY STEP
Establish the Goal
Team Up
Research
Consolidate
1
2
3
4
o Weekly sharing
o Field Study
o Persona
o Brainstorming

9. Establish the Goal
Team Up
Research
Consolidate
1
2
3
4

10. Establish
the Goal
--- Goals Defined by Sponsor ---
Goal-driven scope and schedule
Identify critical customer needs
Figure out key use cases
Generate conceptual designs
for killer features
Phase I
Phase II
Phase III

11. Establish the Goal
Team Up
(Find the Heroes!)
Research
Consolidate
1
2
3
4
h"p://www.screenslam.com/top-­‐10-­‐best-­‐superhero-­‐costumes-­‐in-­‐film/2/

12. FIND THE
HEROES
Business
Technology
User
x
Product Manager
Sales
...
Support
Internal User
...
Domain Experts
...

13. INVITE AND
INTERVIEW
Small Team
2-3 representative for each
dimension. Clear responsibility.
Same Location
Remove barriers of
communication. Ensure
attendance rate.
Business
Technology
User
x

14. INVITE AND
INTERVIEW
“ With great power, comes
great responsibility! ”

15. INVITE AND
INTERVIEW
o Market landscape
o Key problems
o Expectations
Big Picture
Available
Resources
Ad hoc
Personas
o Literature
o Past research
o Connections
o User types
o Ecosystem
o User research focus

16. Establish the Goal
Team Up
Research
Consolidate
1
2
3
4
o Weekly sharing
o Field Study

17. WEEKLY
SHARING

18. ACTIVELY FACILITATE CONVERSATION
KNOWLEDGE
REPOSITORY

19. INTENSIVE
USER RESEARCH
Recruit
Efficiently
Continuous
Discovery &
Sharing
Domain
Knowledge &
Terminology

20. MIND THE GAP
Task
Infrastructure
Legal
Market
Language
Culture
Easy to
Predict
Hard to
Predict
BOOK: Global UX / 2011

21. Establish the Goal
Team Up
Research Activities
Consolidate
1
2
3
4

22. WORKSHOP
WORKSHOP
WORKSHOP

23. PERSONA
WORKSHOP
Dump
Findings
Case
Studies
“User Task”
o Current Practice
o Pain Point
o Desire
o Philosophy
Persona is a powerful communication tool, serving
as containers to consolidate all kinds of user research
data. Easy to share. Easy to arouse empathy.

24. PERSONA
WORKSHOP
Deep dive
into the
data
A shared
understanding
for now & future
From ad hoc to
data-driven

25. PERSONA
WORKSHOP
Identify
Problem
Context
Name the
Groups
Sort the
Findings
1
2
3

26. RESULT:
MENTAL MODEL
Turning Spot
Timeline
Stage 1
Stage 2
Different types of persona
(Red dot) Persona tasks with pain points

27. BRAINSTORMING
WORKSHOP
Problem-driven
designs &
solutions
Iterative
brainstorming
& refining
Visualize
ideas

28. Outcome

29. Outcomes
Confident
Solution
Teams
Rich
Connections
& Resources
UCD
Philosophy
Diffusion
Rapid
Designs
within
Context

30. Limitation
Time
Location
Sponsor
3-6 months
Co-located
Strong &
Supportive

31. Takeaways:
3 Dimensions
Business
Technology
User
x

32. Takeaways:
4 Steps
Establish the Goal
Team Up
Research
Consolidate
1
2
3
4
o Weekly sharing
o Field Study
o Persona
o Brainstorming

33. THE X SPIRIT
Frequent
Conversation
Customer
Insight
Immersion
The Right Chemistry
for Innovation
The xx / Coexist

34. THANK YOU
arwen_hsiao@trend.com.tw
Blog: UXDNA.co