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The new .uk domain name - shorter is sweeter
- 1. Shorter is sweeter An introduction to .uk Nick Leech #UKTOUR
- 2. .uk family .ac.uk .gov.uk .judiciary.uk .ltd.uk .mod.uk .net.uk .nhs.uk .nic.uk .parliament.uk .plc.uk .police.uk .sch.uk .bl.uk jcpc.uk .jet.uk .nls.uk .supremecourt.uk #UKTOUR
- 3. .uk in numbers 81% of people prefer .uk domains #UKTOUR
- 4. .uk in numbers 94% of small businesses use a .co.uk #UKTOUR
- 5. .uk in numbers 51% don’t know what ‘co’ stands for #UKTOUR
- 7. #UKTOUR
- 8. So here is .uk #UKTOUR
- 9. What’s good about .uk? Shorter, more memorable domain extension #UKTOUR
- 10. What’s good about .uk? Reduces confusion about .uk #UKTOUR
- 11. What’s good about .uk? Reduces confusion in the New TLD space #UKTOUR
- 12. What’s good about .uk? Single, standout as a UK business #UKTOUR
- 13. What’s good about .uk? It promotes the UK digital economy #UKTOUR
- 14. What’s good about .uk? Its wanted by UK business owners #UKTOUR
- 15. But what about .co.uk? Still remains No.1 for business #UKTOUR
- 16. But what about .co.uk? Protect your brand #UKTOUR
- 17. But what about .co.uk? .co.uk and .uk can co-exist #UKTOUR
- 18. But what about .co.uk? Advice and guidance on how to switch #UKTOUR
- 19. Registered your .co.uk before the 10th June? How do you get your .uk? #UKTOUR
- 20. How do you get your .uk? Don’t have a .co.uk? #UKTOUR
- 21. How do you get your .uk? Registered your .co.uk after the 10th June? #UKTOUR
- 22. ‘We love the fact that the .uk domain name presents an opportunity to make our domain names even shorter, more memorable and ‘to the point.’ Early adoption: apphaus.uk #UKTOUR
- 23. Shorter is sweeter An introduction to .uk Nick Leech #UKTOUR
Editor's Notes
- Welcome to ‘Shorter is Sweeter’ – an introduction to the new .uk domain. I’m going to be letting you know more about the .uk domain name, why it has launched and what it means for UK business.
- First off, the UK domain space. What I mean by this, is any domain name that ends in UK. There are currently over 25 domain extensions that end in .uk. To start with there’s the best known - .co.uk. This is the domain extension that most UK businesses chose for their domain, and there are over 10 million registered. But when the .co.uk isn’t available, or when an organisation or website wants to make clear that its not a commercial business, there’s also .org.uk. The third most popular UK domain is the .me.uk, chosen by individuals who want a low cost personalised domain that shows that they’re from the UK. Added to these are also a lot of other extensions that end in .uk. Some of the best known are: .ac.uk for academic institutions .police.uk for the police gov.uk for other governmental organisations Who can tell me what jcpc.uk is for? (Judicial Committee for the Prvy council) .jet.uk is for ‘Joint European torus’ .nls.uk – national library of scotland And a whole lot of others, some of which you might have heard of, many of which you won’t have.
- To try and understand what UK Internet users think about the domain names we use, Nominet – the organisation that runs most of these .uk domain names surveyed and found some pretty interesting stuff. To start with, 81% of UK internet users prefer to go on websites that end in .uk. A clear signal that the website is based in the same country as they are, or represents a UK organisation, is very important.
- To add to that, 94% of small businesses in the uk use a .co.uk rather than any other type of extension. So consumers and users like .uk, and UK business use do .uk
- But more than half of people are confused by the ‘.co’ bit. Who here can tell me what co stands for? Well actually it stands for ‘commercial’ or ‘commercial organsation.
- So it’s confusing! Whether you are a UK individual who is looking for an organisation to trust, or a business looking for the right supplier, not enough of us HERE IN THE UK know what all the different .uk extensions mean. One of the great benefits trading online brings is the chance to do business seamlessly across borders. But what do all these extensions communicate to people outside the UK? For those with even less knowledge of how the .uk domain space works, these extensions are even harder to understand. And where there is confusion, there’s a lack of trust. As we all know, if our website visitors don’t trust us, they don’t buy from us.
- What do these 3 have in common? They are acronyms, shortened to make our lives easier. So often in life, Shorter is better, more recognisable, and easier to remember. So in a world where shorter is better, shouldn’t your domain name follow this rule?
- In response to this confusion and clear need, on 10th June this year Nominet launched .uk. A single domain extension that clearly communicates: I am a UK business.
- -It’s a shorter, more memorable domain extension. It gives your online identity quicker and easier reference.
- -It reduces the confusion that has arisen from the complex .uk domain space so far.
- -The .uk domain arrives just as the domain world is getting a lot more complex with hundreds of new choices. Nothing tells people that you’re a trusted UK business like having a .uk.
- -It makes it really easy for anyone, anywhere understand where you are based. It helps UK business trade with the world on an equal domain footing as other countries such as France (.fr, Germany (.de) and Spain (.es). Its worth noting that the UK was the only European country not offering a two-letter ccTLD.
- -In giving clarity, it helps to promote the UK digital economy. The UK can be proud of the fact that up to 10% of our GDP is now attributed to digital, more than any other economy. This change takes our economy to the next phase.
- Not only do consumers want it, but businesses do too. When Nominet asked businesses if they wanted .uk to be an option alongside .co.uk, 73% said yes. 123-reg is proud to be a part of this change.
- The .co.uk domain is long established here in the UK, and for the time being it remains the no.1 for business
- Our advice for online businesses and individuals is to always protect their brand online in much the same way that we have always advised businesses to acquire the ‘monopoly’ set of the top three domains (.com, .net .org) and their local ccTLD.
- For the time being, .co.uk and .uk can co-exist. There will be a tipping point at which the .uk becomes more popular. By this time all UK businesses should have prepared to swtich.
- 123-reg will be offering a number of tools to help people make this transition easily, from both a technical and branding point of view.
- If you already registered your .co.uk before 10th June 2014, your .uk domain has been reserved and you can register is now with 123-reg.
- If you don’t have a .co.uk or…
- …have a .co.uk registered after the 10th June 2014, simply head to 123-reg.co.uk and register your .uk now. Domain names are one of the key building blocks of the internet, and it is important that businesses embrace the current evolution and switch on to the benefits it can bring.
- One of our customers is App Haus , develops mobile applications for all major devices and platforms. They have brought ideas to the mobile web and mobile apps for both small and large business. App Haus, moved to .uk on switchover day as it was clear signal to their customers that they have a domain that is forward looking.
- That was shorter is sweeter, an introduction to the new .uk domain. Now its time for me to introduce you to our next speaker, Tim Fuell.