This document discusses different types of research methodology. It begins by introducing research and its importance. It then distinguishes between qualitative and quantitative research, providing examples of each. Qualitative research explores non-numerical data through interviews and observations, while quantitative research tests hypotheses through statistical analysis of numerical data. The document also summarizes a book on European art history as an example of qualitative research, explaining how it provides cultural context and insights into the evolution of art over time. In conclusion, it emphasizes the value of understanding different research approaches.

1. BUSINESS RESEARCH
METHODOLOGY
PRESENTED BY- DEBARGHYA
BOSE
ROLL NO- 21305022041
SUBJECT CODE- BBA 301

2. Introduction
Types of Research
Qualitative Research
Quantitative Research
European Art History: A Primer
Conclusion
CONTENTS

3. Introduction
Research is an essential aspect of human progress. It allows us to explore new ideas,
understand complex phenomena, and develop innovative solutions. But have you ever
wondered what makes research so important? What drives researchers to spend
countless hours in labs, libraries, and archives? In this presentation, we will delve into
the world of research and discover its many facets. From social sciences to natural
sciences, research takes many forms. It can be qualitative or quantitative, exploratory or
explanatory, theoretical or practical. Each type of research has its own strengths and
weaknesses, and each contributes to our understanding of the world in unique ways.
But what distinguishes one type of research from another? And how can we use these
differences to our advantage? These are the questions we will explore in the following
pages.

4. Types of Research
Research can be categorized into qualitative and quantitative. Qualitative research
explores underlying reasons, opinions, and motivations through nonnumerical data
collection such as interviews and observations. Quantitative research tests
hypotheses and quantifies data through numerical data collection such as surveys and
statistical analysis. To differentiate between qualitative and quantitative research, let's
consider an example. For studying the impact of a new drug on patients with a
specific disease, qualitative research would involve interviewing patients to
understand their experiences, while quantitative research would entail a controlled
trial with some patients receiving the drug and others receiving a placebo, and then
statistical analysis to measure the drug's effectiveness.

5. Qualitative Research
Qualitative research is a type of research that focuses on understanding the
experiences and perspectives of individuals or groups. It is often used in social
sciences, education, and healthcare to gain insight into complex human
behaviors and interactions. Unlike quantitative research, which relies on
numerical data, qualitative research uses non-numerical data such as
interviews, observations, and case studies to gather information. One example
of qualitative research is ethnography, which involves studying the culture and
behavior of a particular group of people. Another example is grounded
theory, which aims to develop theories based on the data collected from
participants. Qualitative research can also be used in psychology to understand
the subjective experiences of individuals with mental health conditions.

6. Quantitative Research
Quantitative research is a type of research that focuses on numerical data and statistical
analysis to draw conclusions. It involves collecting data through methods such as
surveys, experiments, and observations, and then analyzing the data using mathematical
and statistical techniques. This type of research is often used in fields such as
psychology, economics, and sociology to study large groups of people and make
predictions based on the data. One example of quantitative research is a study that
examines the relationship between income and education level. Researchers might collect
data on the income and education levels of a large group of people and then use
statistical analysis to determine if there is a correlation between the two variables.
Another example is a clinical trial for a new medication, where researchers collect data
on the effectiveness of the medication and analyze the results using statistical methods.

7. European Art History
A Primer European Art History: A Primer by Peter J.C. K. Gisbey is a
comprehensive study of European art that covers various styles, periods,
and movements. This is a "Qualitative Research" and it delves deep into
the world of art, exploring the techniques, themes, and cultural contexts
that influenced the creation of some of the most iconic works of art in
history. Through this research, we gain a better understanding of how art
has evolved over time and how it reflects the social, political, and
economic changes that have taken place throughout history. Moreover,
this research helps us appreciate the beauty and significance of art in our
lives, inspiring us to explore our own creativity and artistic expression.

8. Conclusion
In summary, we have explored the different types of research, including
qualitative and quantitative research, and their characteristics. We have
also discussed the significance of 'European Art History: A Primer' as an
example of research in t his field. It is important to understand these
different types of research in order to conduct effective research and
make informed decisions. I encourage you all to further explore the topic
of research and its various forms. Whether you are a student, researcher,
or simply interested in learning more, there are many resources available
to help deepen your understanding of this fascinating field.