The cruise industry is making strides in responsible tourism and sustainability through investments in new technologies, infrastructure improvements, and operational changes. Cruise lines are transitioning to cleaner fuels like LNG, exploring future sustainable fuels, installing shore power capabilities, sourcing food and supplies locally, offering sustainable tours, and implementing programs to protect oceans and marine life. By 2028, 75% of cruise ships will be able to use sustainable fuels, shore power availability will double, and new ships will have advanced air emissions and wastewater systems. The cruise industry is taking meaningful steps to become more sustainable.
Cruise Industry lessons a.a. 2020-2021 - November 2020 Mirco Vassallo
Mirco Vassallo is an Italy Direct and Online Sales Director for Costa Crociere. He has a background in public transport consulting, telecommunications accounting, and sales and marketing. He teaches a course on the economics of the cruise, ferry, and yachting industries. The document provides an overview of the global cruise industry, including key metrics like total passengers and revenues, as well as breakdowns of source markets, destinations, and ship deployment regions. It also discusses the major players in the industry and their market shares. The COVID-19 pandemic has introduced uncertainty for the future of the cruise industry.
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Le futur du tourisme en 2030 : grandes tendances, plan d'actions & recommanda...SWiTCH
A l'instar des évolutions de nos modalités de travail depuis le printemps 2020, le tourisme s'hybride et doit se transcender pour mieux se réinventer.
Après avoir fait le point sur les chiffres clés du tourisme mondial suite à la crise sanitaire, cette étude présente 8 tendances pour le futur du tourisme d'ici à 2030, illustrées de 14 bonnes pratiques. Elle propose aussi les 5 axes d'un plan d'actions pour les professionnels du tourisme et 4 recommandations pour mieux préparer l'avenir. Enfin, elle réalise un focus sur les évolutions et l'amélioration de l'expérience visiteur en période de crise sanitaire.
Le tourisme post crise du covid-19 : état des lieux, grandes tendances et pla...SWiTCH
Pas simple d’anticiper en période d’incertitude et bien malin celui qui saura prévoir quand et comment nous allons sortir de la crise du covid-19, puis de la crise économique qui en découle déjà. Voici quelques éléments d’analyse pour mieux appréhender cette crise sanitaire et décrypter l’avenir du tourisme.
This document provides an overview of key concepts in tourism, including definitions of tourism, types and scope of tourism, tourism stakeholders, and elements of the tourism system. It also discusses profiling tourists and excursionists, types of tourists, motivations for travel based on Maslow's hierarchy of needs, and common motivators and de-motivators for travel.
Découvrez comment La haute Société a repensé et défini la stratégie digitale de SFR, deuxième opérateur telecoms de France, et notamment la refonte de la boutique en ligne.
Le travail réalisé inclut le conseil stratégique et la conception, mais également la direction artistique, la conception-rédaction, et la réalisation des contenus (rédactionnels, visuels, vidéo).
Le site a été récompensé "Site de l'année" dans la catégorie Telecoms
Unit 16: Responsible Tourism For Tour Operatorsduanesrt
The document discusses implementing responsible tourism practices for tour operators in Vietnam. It covers topics such as understanding the tourism sector in Vietnam, applying responsible employment policies, reducing environmental impacts, developing responsible tourism products and supply chains, ensuring responsible marketing, and supporting local tourism destinations. The document provides guidance on how tour operators can incorporate responsible practices into their internal management, products, supply chains, marketing and community support to achieve sustainable tourism growth.
Cruise Industry lessons a.a. 2020-2021 - November 2020 Mirco Vassallo
Mirco Vassallo is an Italy Direct and Online Sales Director for Costa Crociere. He has a background in public transport consulting, telecommunications accounting, and sales and marketing. He teaches a course on the economics of the cruise, ferry, and yachting industries. The document provides an overview of the global cruise industry, including key metrics like total passengers and revenues, as well as breakdowns of source markets, destinations, and ship deployment regions. It also discusses the major players in the industry and their market shares. The COVID-19 pandemic has introduced uncertainty for the future of the cruise industry.
Tourism product development and marketing consulting. ScandinaviaOscar Fresan Landibar
Spanish travel consulting firm born out of successful development of low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing, concretely in the tourism around food, experential tourism and new technologies. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Le futur du tourisme en 2030 : grandes tendances, plan d'actions & recommanda...SWiTCH
A l'instar des évolutions de nos modalités de travail depuis le printemps 2020, le tourisme s'hybride et doit se transcender pour mieux se réinventer.
Après avoir fait le point sur les chiffres clés du tourisme mondial suite à la crise sanitaire, cette étude présente 8 tendances pour le futur du tourisme d'ici à 2030, illustrées de 14 bonnes pratiques. Elle propose aussi les 5 axes d'un plan d'actions pour les professionnels du tourisme et 4 recommandations pour mieux préparer l'avenir. Enfin, elle réalise un focus sur les évolutions et l'amélioration de l'expérience visiteur en période de crise sanitaire.
Le tourisme post crise du covid-19 : état des lieux, grandes tendances et pla...SWiTCH
Pas simple d’anticiper en période d’incertitude et bien malin celui qui saura prévoir quand et comment nous allons sortir de la crise du covid-19, puis de la crise économique qui en découle déjà. Voici quelques éléments d’analyse pour mieux appréhender cette crise sanitaire et décrypter l’avenir du tourisme.
This document provides an overview of key concepts in tourism, including definitions of tourism, types and scope of tourism, tourism stakeholders, and elements of the tourism system. It also discusses profiling tourists and excursionists, types of tourists, motivations for travel based on Maslow's hierarchy of needs, and common motivators and de-motivators for travel.
Découvrez comment La haute Société a repensé et défini la stratégie digitale de SFR, deuxième opérateur telecoms de France, et notamment la refonte de la boutique en ligne.
Le travail réalisé inclut le conseil stratégique et la conception, mais également la direction artistique, la conception-rédaction, et la réalisation des contenus (rédactionnels, visuels, vidéo).
Le site a été récompensé "Site de l'année" dans la catégorie Telecoms
Unit 16: Responsible Tourism For Tour Operatorsduanesrt
The document discusses implementing responsible tourism practices for tour operators in Vietnam. It covers topics such as understanding the tourism sector in Vietnam, applying responsible employment policies, reducing environmental impacts, developing responsible tourism products and supply chains, ensuring responsible marketing, and supporting local tourism destinations. The document provides guidance on how tour operators can incorporate responsible practices into their internal management, products, supply chains, marketing and community support to achieve sustainable tourism growth.
- Brief du brand content
- Historique d'evian
- Description et analyse des campagnes
- evian et le co-branding
- Le site web et les petits plus
- Les réseaux sociaux d'evian
-
Opodo is a pan-European online travel agency launched in 2001 by nine major European airlines. It offers flights from over 400 airlines, 30,000 hotel properties, and 750,000 rental cars. Opodo targets travelers preparing trips and those willing to purchase travel online. It aims to offer competitive prices and a wide selection of travel products and services. Opodo communicates heavily through social media like its blog, community site, and Twitter account. Its main competitors are Expedia and Lasminute, though Opodo differentiates itself through its social media engagement. Opodo is owned partially by Amadeus and partnered with hundreds of airlines and hotels.
Nespresso et sa stratégie de communicationImane Ben saad
Nespresso et sa stratégie de communication au travers des canaux digitaux.
Pour y parvenir, il faut analyser l'histoire de la marque, sa présence sur les réseaux sociaux, ses good et bad buzz.
This document provides an overview of public-private partnerships (PPPs) in tourism development. It discusses the roles of both the public and private sectors in PPPs and highlights some of the key outcomes and lessons learned from PPPs. The document focuses on how PPPs can be an important tool for tourism development in new destinations. It then provides 17 case studies of specific PPP projects around the world that have helped develop tourism. The case studies cover a wide range of partnerships and initiatives involving different levels of government, private businesses, communities, and non-profits working together on tourism-related activities and projects.
Une étude spécifique a été réalisée à l’initiative du Club des Annonceurs avec l’institut d’études Quali Quanti sur le management et l'organisation du brand content chez les annonceurs.
Ce sujet inédit nous a permis d'explorer comment vous gérez le contenu de marque (équipe, formation, moyens, postes, choix et relation avec les partenaires, internalisation, indexation, rythme, déploiement, etc).
Une première phase qualitative a été réalisée en juillet 2014 auprès de 30 annonceurs et a été prolongée par une phase quantitative jusqu'au mois de septembre 2014.
http://www.leclubdesannonceurs.com/
Destination marketing involves promoting and branding a tourist destination to attract visitors. It aims to influence travelers' preferences and choices. Key objectives include improving the local economy and environment. A destination's unique attributes, costs, accessibility, and promotional strategies determine its competitiveness versus others. Developing a distinctive brand identity and positioning in the market are important. Destination marketing organizations implement strategies to facilitate tourism and promote awareness of what a place offers visitors.
[나스미디어] 2020 일본 디지털 미디어 시장 현황 및 전망: 디지털 광고 시장 편NASGLOBAL
[나스미디어] 2020 일본 디지털 미디어 시장 현황 및 전망: 디지털 광고 시장 편
전 세계 광고시장 규모 3위, 일본!
일본 디지털 광고 시장에 대한 내용을 핵심만 정리했습니다.
일본의 전통매체부터 디지털 광고 현황과 핵심 매체까지!
지금 바로 나스미디어 리포트를 통해 확인해보세요.
<순서>
1. 전통 매체 광고 시장의 변화
- 일본 매체 이용 시간의 변화
- 일본 TV 광고 vs. 인터넷 광고
- 일본 전통 4대 매체의 디지털 성장률
- 일본 주유 방송사들의 디지털 영역 진출
- 일본 신문/잡지 시장 현황
- 일본 옥외광고 시장 현황
2. 디지털 광고 시장
- 디지털 광고 시장 규모
- 디지털 이용 현황
- 동영상 광고 시장
- 인플루언서 마케팅과 MCN
- 프로그래매틱 광고 시장
- 주목해야 할 플랫폼과 매체
__
#일본마케팅 #일본마케팅트렌드 #일본광고 #일본시장 #일본트렌드 #일본모바일마케팅 #일본모바일트렌드 #일본디지털미디어 #일본디지털미디어트렌드 #일본광고문화 #일본문화
Etude de cas Marketing: Comment mettre en avant la politique de développement...Oriane Liégé @orianelie
Le Club Med semble peu reconnu pour ses actions durables et le public semble méconnaître ses engagements et sa nouvelle philosophie. Cette étude de cas marketing tente de mettre en avant la nouvelle philosophie auprès du grand public et des différents partenaires.
Notre plan :
la bannière classique ou bandeau
La large bannière ou méga bannière
le rectangle ou pavé
le billboard
le carré
le skyscraper
La demi-page ou le half page ad
le pop-up
le pop-under
Interstitiel (classique , d’attente, pré-home et d’entrée)
In-text publi-info contextuelle
M Bridge 11 CASA 2021 Cruize Tourism in Sri Lanka; The Way Forward.pdfCINEC Campus
This document discusses the development of cruise tourism in Sri Lanka and strategies for making it more sustainable. It notes that while cruise tourism has economic benefits, it can also negatively impact the environment and local communities if not properly managed. The document recommends several strategies to guide sustainable cruise tourism development, including controlling demand, assessing infrastructure needs, quantifying the value of natural/cultural heritage, and stimulating quality standards and training. It acknowledges that while tourist arrivals have increased in Sri Lanka, cruise ship arrivals have declined in recent years. Better management of logistics and tourism education are needed to further develop the cruise industry.
This document discusses the impacts of cruise tourism in coastal areas. It begins with an overview of recent trends in the coastal cruise industry, including strong growth in passenger numbers and ship sizes. It then examines both the economic benefits of cruise tourism for coastal communities, including job creation and tax revenue, and the environmental and social impacts, such as pollution, damage to ecosystems, and changes to local culture from overcommercialization. The document recommends the need for sustainable tourism strategies and regulations to manage these impacts and ensure long-term benefits for coastal areas.
- Brief du brand content
- Historique d'evian
- Description et analyse des campagnes
- evian et le co-branding
- Le site web et les petits plus
- Les réseaux sociaux d'evian
-
Opodo is a pan-European online travel agency launched in 2001 by nine major European airlines. It offers flights from over 400 airlines, 30,000 hotel properties, and 750,000 rental cars. Opodo targets travelers preparing trips and those willing to purchase travel online. It aims to offer competitive prices and a wide selection of travel products and services. Opodo communicates heavily through social media like its blog, community site, and Twitter account. Its main competitors are Expedia and Lasminute, though Opodo differentiates itself through its social media engagement. Opodo is owned partially by Amadeus and partnered with hundreds of airlines and hotels.
Nespresso et sa stratégie de communicationImane Ben saad
Nespresso et sa stratégie de communication au travers des canaux digitaux.
Pour y parvenir, il faut analyser l'histoire de la marque, sa présence sur les réseaux sociaux, ses good et bad buzz.
This document provides an overview of public-private partnerships (PPPs) in tourism development. It discusses the roles of both the public and private sectors in PPPs and highlights some of the key outcomes and lessons learned from PPPs. The document focuses on how PPPs can be an important tool for tourism development in new destinations. It then provides 17 case studies of specific PPP projects around the world that have helped develop tourism. The case studies cover a wide range of partnerships and initiatives involving different levels of government, private businesses, communities, and non-profits working together on tourism-related activities and projects.
Une étude spécifique a été réalisée à l’initiative du Club des Annonceurs avec l’institut d’études Quali Quanti sur le management et l'organisation du brand content chez les annonceurs.
Ce sujet inédit nous a permis d'explorer comment vous gérez le contenu de marque (équipe, formation, moyens, postes, choix et relation avec les partenaires, internalisation, indexation, rythme, déploiement, etc).
Une première phase qualitative a été réalisée en juillet 2014 auprès de 30 annonceurs et a été prolongée par une phase quantitative jusqu'au mois de septembre 2014.
http://www.leclubdesannonceurs.com/
Destination marketing involves promoting and branding a tourist destination to attract visitors. It aims to influence travelers' preferences and choices. Key objectives include improving the local economy and environment. A destination's unique attributes, costs, accessibility, and promotional strategies determine its competitiveness versus others. Developing a distinctive brand identity and positioning in the market are important. Destination marketing organizations implement strategies to facilitate tourism and promote awareness of what a place offers visitors.
[나스미디어] 2020 일본 디지털 미디어 시장 현황 및 전망: 디지털 광고 시장 편NASGLOBAL
[나스미디어] 2020 일본 디지털 미디어 시장 현황 및 전망: 디지털 광고 시장 편
전 세계 광고시장 규모 3위, 일본!
일본 디지털 광고 시장에 대한 내용을 핵심만 정리했습니다.
일본의 전통매체부터 디지털 광고 현황과 핵심 매체까지!
지금 바로 나스미디어 리포트를 통해 확인해보세요.
<순서>
1. 전통 매체 광고 시장의 변화
- 일본 매체 이용 시간의 변화
- 일본 TV 광고 vs. 인터넷 광고
- 일본 전통 4대 매체의 디지털 성장률
- 일본 주유 방송사들의 디지털 영역 진출
- 일본 신문/잡지 시장 현황
- 일본 옥외광고 시장 현황
2. 디지털 광고 시장
- 디지털 광고 시장 규모
- 디지털 이용 현황
- 동영상 광고 시장
- 인플루언서 마케팅과 MCN
- 프로그래매틱 광고 시장
- 주목해야 할 플랫폼과 매체
__
#일본마케팅 #일본마케팅트렌드 #일본광고 #일본시장 #일본트렌드 #일본모바일마케팅 #일본모바일트렌드 #일본디지털미디어 #일본디지털미디어트렌드 #일본광고문화 #일본문화
Etude de cas Marketing: Comment mettre en avant la politique de développement...Oriane Liégé @orianelie
Le Club Med semble peu reconnu pour ses actions durables et le public semble méconnaître ses engagements et sa nouvelle philosophie. Cette étude de cas marketing tente de mettre en avant la nouvelle philosophie auprès du grand public et des différents partenaires.
Notre plan :
la bannière classique ou bandeau
La large bannière ou méga bannière
le rectangle ou pavé
le billboard
le carré
le skyscraper
La demi-page ou le half page ad
le pop-up
le pop-under
Interstitiel (classique , d’attente, pré-home et d’entrée)
In-text publi-info contextuelle
M Bridge 11 CASA 2021 Cruize Tourism in Sri Lanka; The Way Forward.pdfCINEC Campus
This document discusses the development of cruise tourism in Sri Lanka and strategies for making it more sustainable. It notes that while cruise tourism has economic benefits, it can also negatively impact the environment and local communities if not properly managed. The document recommends several strategies to guide sustainable cruise tourism development, including controlling demand, assessing infrastructure needs, quantifying the value of natural/cultural heritage, and stimulating quality standards and training. It acknowledges that while tourist arrivals have increased in Sri Lanka, cruise ship arrivals have declined in recent years. Better management of logistics and tourism education are needed to further develop the cruise industry.
This document discusses the impacts of cruise tourism in coastal areas. It begins with an overview of recent trends in the coastal cruise industry, including strong growth in passenger numbers and ship sizes. It then examines both the economic benefits of cruise tourism for coastal communities, including job creation and tax revenue, and the environmental and social impacts, such as pollution, damage to ecosystems, and changes to local culture from overcommercialization. The document recommends the need for sustainable tourism strategies and regulations to manage these impacts and ensure long-term benefits for coastal areas.
1) The document discusses the potential of developing cruise tourism in and around the city of Trivandrum (Thiruvananthapuram) in Kerala, India.
2) Trivandrum has many advantages for cruise tourism such as a long coastline, proximity to major shipping lanes, diverse attractions, and an upcoming new port in Vizhinjam.
3) However, dedicated cruise infrastructure is still lacking. The document proposes strategies to develop Trivandrum as a cruise hub, including sample itineraries and focusing initially on attractions within the city.
The COVID-19 pandemic significantly impacted the cruise industry. The document discusses how early outbreaks on cruise ships like the Diamond Princess contributed to the rapid spread of the virus. It led to sailing bans and docking restrictions globally. This had major financial impacts on cruise lines and the tourism economies of port communities. The future of cruising may include requirements like vaccine passports and a continued focus on health and environmental standards as the industry looks to recover.
Clia 2019 state of the industry presentation (1)sofiacicchinelli
The document summarizes the 2019 Cruise Trends and Industry Outlook report from Cruise Lines International Association (CLIA). Some key points:
- CLIA expects 30 million passengers to cruise in 2019, up from 28.5 million in 2018. 18 new ocean cruise ships are debuting in 2019.
- Popular trends for 2019 include Instagrammable travel, wellness experiences, achievement trips, onboard technology, conscious travel, and solo travel. Younger generations are increasingly cruising.
- In 2017, the global cruise industry supported over 1 million jobs and had a total economic impact of $45.6 billion and $134 billion in output. North America accounted for over half of all cruise passengers.
Economic environmental and social aspects of Cruise Tourism by Mr. Harun Sişm...ASCAME
Presentation about: Economic environmental and social aspects of Cruise Tourism and facts of Turkish cruise sector.
The Mediterranean Ports Summit is organised by the Association of Mediterranean Chambers of Commerce and Industry (ASCAME), the Consorci de la Zona Franca de Barcelona with the collaboration of Barcelona Chamber in the framework of SIL2015.
The Mediterranean Port Summit 2015 is the largest annual Ports and Shipping conferences throughout Europe, the Middle East and Africa. This event in Barcelona is the gathering of maritime industry leaders. The program features many top industry professionals sharing their perspectives on port investments and terminal developments around the region, providing invaluable insights into the numerous opportunities in this sector of Commerce.
The Mediterranean Ports and Shipping Summit focused on key concepts such as institutional and fiscal reforms; the construction, extension and modernization of port platforms; the search for management and collaboration systems; the promotion of alliances to strengthen the position of world leadership; Mediterranean Ports a Gateway to Europe, Asia and Africa; the Port, City and Cruise Tourism, as well as the response of Mediterranean ports to the challenges brought by 800 million people.
Cruise Industry Outlook presented by CLIA Spain - Informe CLIA (Cruise Lines International Association) sobre el Mercado de los Cruceros a nivel Mundial
The document provides an overview of the US cruise industry in 2013. It summarizes that the US cruise market was $22.1 billion in 2013, accounting for 58.79% of the global cruise market. It also outlines key metrics on passenger numbers, revenues, categories and prices, popular destinations, influencers, growth drivers and challenges for the industry.
Selecting sustainable alternatives for cruise ships in Venice using multi-cri...Marco Pesce
The rapid growth of cruise ship tourism increases the use of historic port cities as strategic hubs for cruise ship
operators. Benefits derived from increased tourism for the municipality and cruise ships are often at odds with
the environmental and social impacts associated with continued historical port use. This study illustrates the
use of Multi-Criteria Decision Analysis (MCDA) for weighing of various criteria and metrics related to the environment,
economy, and social sustainability for the selection of a sustainable cruise line route. Specifically,
MCDA methodology was employed in Venice, Italy to illustrate its application. First, the four most representative
navigational route projects among those presented to local authorities were assessed based on social, economic,
and environmental considerations. Second, a pool of experts representing the local authority, private port businesses,
and cruise line industry were consulted to evaluate the validity and weight assignments for the selected
criteria. Finally, a sensitivity analysis was employed to assess the robustness of the recommendations using an
evaluation of weight changes and their effects on the ranking of alternative navigational routes. The results
were presented and discussed in a multi-stakeholder meeting to further the route selection process.
The document summarizes the 2011 state of the cruise industry. It discusses growth in passenger numbers from 1980-2010. It also discusses new cruise ships being built between 2008-2011, representing a $4.6 billion investment. Finally, it discusses the Canada/New England cruise market, including growth in passenger numbers and expenditures in the region over the past decade.
The newsletter provides updates on the EThekwini Maritime Cluster's recent activities and programs in March:
1) They concluded a process to select a consultant to conduct business diagnostic assessments for their Accelerator Programme participants to improve financial management, operations, and business leadership.
2) Their annual Durban Maritime Summit Cruise conference explored how to develop Durban's cruise tourism sector, finding the city is missing opportunities in this growing industry due to a lack of cruise terminal facilities.
3) A report by a Dutch expert found a need to train more maritime educators at KZN tertiary institutions to strengthen maritime education and enable more people to enter the industry.
Latest Trends on Black Sea Cruise Tourism SectorTOPOSOPHY
This document summarizes the latest trends in the Black Sea cruise tourism sector. It finds that while the Black Sea region accounts for a small share of the global Mediterranean cruise market, several ports have seen substantial passenger growth in recent years. It also explores opportunities and challenges for developing cruise tourism in the region through improved port infrastructure, regional partnerships, simplified visa policies, and promoting the Black Sea's cultural diversity. The conclusion emphasizes the need for flexibility, intra-regional cooperation, and a coordinated long-term strategy to strengthen Black Sea cruising and better compete internationally.
Mississippi Gulf Coast Rail Revival: NCITEC White Paper Background - CAITWaheed Uddin
This document proposes revitalizing passenger rail service on the Mississippi Gulf Coast to reduce traffic congestion and emissions. It analyzes establishing two rail lines: a "Casino Train" running east-west along existing CSX tracks, and a "Beach Train" running north-south along existing KCS tracks. A life-cycle cost-benefit analysis finds both lines would reach breakeven within 6-7 years considering direct revenues. Both lines would reduce annual CO2 emissions by over 1,000 tons each and create over 500 jobs. The document calls for implementing the rail lines to provide sustainable transportation, boost the regional economy, and aid coastal evacuation during hurricanes.
Shipping plays a vital role in international business by enabling the transport of goods between countries cost effectively. The demand for shipping is derived from the demand for international trade as nearly 90% of global trade by volume is carried on ships. Advances in ship size have increased economies of scale, lowering transport costs. Container ships now carry over 23,000 containers, up from 1,000 in early containerships. The Port of Colombo is a major hub, handling over 1 million TEUs of imports and 300,000 TEUs of exports annually, demonstrating Sri Lanka's importance in global trade flows.
Importance of shipping in international business.pptxCINEC Campus
Shipping plays a vital role in international business by enabling the transport of goods between countries cost effectively. The demand for shipping is derived from the demand for international trade as nearly 90% of global trade by volume is carried on ships. Advances in ship size have increased economies of scale, lowering transport costs. Container ships now carry over 23,000 containers. Sri Lanka's strategic location has supported its role as a hub port, though the empty container problem increases costs. New digital solutions aim to better optimize container flows and reduce inefficiencies.
The document discusses opportunities to enhance logistics and connectivity in the Caribbean region to support tourism and regional integration. It finds that stay-over tourism has a much larger economic impact than cruise ship passengers but is underdeveloped. Connectivity between Caribbean islands is limited by a lack of direct flights requiring multiple connections, and customs inefficiencies drive up import costs. The document also examines gaps in broadband access and adoption between Caribbean states and other regions. Stakeholders identified solutions including improving cargo facilities, trade regulations, and road/transport infrastructure nationally, and pursuing regional initiatives like a single air and sea space, harmonized standards and policies, and coordinated broadband expansion.
The Nicaragua Canal (Spanish: Canal de Nicaragua) (also referred to as the Nicaragua Grand Canal, or the Nicaragua Inter-oceanic Grand Canal) is a shipping route under construction through Nicaragua to connect the Caribbean Sea (and therefore the Atlantic Ocean) with the Pacific Ocean. Construction of such a shipping route—using the San Juan River as an access route to Lake Nicaragua—was first proposed in the early colonial era.
This document summarizes the evolution of the cruise industry from its origins in cargo and passenger shipping to the modern cruise industry. Early passenger ships focused on transporting mail and cargo but began adding amenities for passengers in the 1800s. Steamships dominated the transatlantic passenger market in the 1830s. By the late 1800s, ships were catering solely to passengers and adding entertainment. Germany led in developing large "superliner" cruise ships in the early 1900s that aimed to minimize the discomfort of ocean travel through elegant accommodations and activities. The modern cruise industry emerged from these passenger shipping origins.
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2) It outlines key concepts in cruise tourism including definitions, types of cruises like contemporary and world cruises, and core components like attractions, activities, accommodation and amenities.
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Nature of the task 1. write a paragraph about your trip to dubai and what ar...solutionaia
1. write a paragraph about your trip to dubai and what are the facts responsible for the heavy rainfall in dubai that caused havec ?
2. mention any five major tourist attaction of dubai
Mathematics: a student a visit her family her father converted Rs. 1,15,000 inr currency for dubai airport theexpedite in the trip is given below
1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
2. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
2
3. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 3
CONTENTS
4 CRUISE UPDATE
& FORECAST
10 CRUISE LEADERSHIP IN
RESPONSIBLE TOURISM
22 CRUISE FACTS, FIGURES,
& TRENDS
39 THE PRESENT & FUTURE
VALUE OF CRUISE
TOURISM
48 THE 2023-2028
ORDERBOOK
4. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
4
CRUISE UPDATE & FORECAST
5. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 5
85% of travelers who have
cruised will cruise again, 6%
higher than pre-pandemic
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey
(Dec.2022)
CRUISE UPDATE & FORECAST
Intent to cruise is higher than
it was in December 2019—
continuing a trend that began
in the last quarter of 2020
6. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
6
CRUISE UPDATE & FORECAST
Global cruise capacity is forecast to grow 19% to
more than 746K lower berths from 2022 to 2028
Cruise capacity projections
0
100
200
300
400
500
600
700
800
2028F
2027F
2026F
2025F
2024F
2023F
2022
2021
2020
2019
2018
2017
2016
746K
737K
726K
703K
678K
644K
625K
604K
590K
582K
540K
524K
483K
Source: CLIA Cruise Forecast /Tourism Economics Note: Capacity measured at the beginning of the year.
7. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 7
CRUISE UPDATE & FORECAST
Attracting 4 million new-to-cruise travelers
is key to meeting the increase in global
cruise capacity projected from 2023
to 2025
Every 1% increase in first-time cruise
travelers (international travelers who
have never cruised and are open to
cruise) is equivalent to 4 million new-
to-cruise travelers.
Source: Analysis of CLIA Passenger Data, 2019 – 2021, CLIA Cruise
Forecast /Tourism Economics (Dec. 2022); and UNWTO international
tourist arrivals data (Jan. 2023)
8. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
8
CRUISE UPDATE & FORECAST
Cruise tourism is rebounding faster than
international tourism arrivals
Source: CLIA Cruise Forecast/Tourism Economics (December 2022)
Projected global cruise passenger volume
(numbers represent an index of volume relative to 2019 (2019=100))
Projected global cruise passenger volume
Numbers represent an index of volume relative to 2019 (2019=100)
66
91
103
109
114
69
106
120
73
111
121
124 126 127
130
2019 2020 2021 2022 2023 2024 2025 2026
DOWNSIDE BASELINE UPSIDE
100
19
16
66
91
103
109
114
69
106
120
73
111
121
2019 2020 2021 2022 2023 2024 2025 2026
DOWNSIDE BASELINE UPSIDE
100
19
16
Cruise passenger volume is
forecast to reach 106% of
2019 levels in 2023—with
31.5 million passengers
sailing.
This compares to the
UNWTO forecast t(January
2023) that international
tourist arrivals in 2023 will be
80% to 95% of 2019 levels.
*Forecast based on the baseline forecast
from CLIA’s Cruise Forecast
(December 2022). This chart shows the
range of passengers forecast based on a
downside to upside analysis. The middle
bar provides the baseline percentage of
2019 passenger volume; bars to the left
and right provide the downside and
upside forecast, respectively). CLIA
analysis indicates the baseline forecast is
the most likely scenario.
9. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 9
Ocean-going cruise passengers (amounts in millions)
2023F 2024F 2025F 2026F 2027F
2022
2021
2020
2019
29.7
5.8
4.8
20.4
31.5
36.0
37.2
38.5 39.5
0
5
10
15
20
25
30
35
40
CRUISE UPDATE & FORECAST
Cruise continues to be one of the fastest-growing
sectors of tourism
Source: CLIA Passenger Data, 2019 – 2021 and CLIA Cruise Forecast/Tourism Economics (December 2022)
10. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
1 0
CRUISE LEADERSHIP IN
RESPONSIBLE TOURISM
11. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 1 1
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
Cruise lines are following a path to decarbonisation
with advancements in technology, infrastructure,
and operations
• Multiple pilot projects and collaborative initiatives are underway.
• New engines and propulsion technologies are actively being planned and tested for use on cruise ships.
Technology Infrastructure Operations
12. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
1 2
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
Cruise lines are utilizing LNG now as a transitional
fuel while cruise lines explore sustainable marine
fuels and propulsion technologies
• LNG is currently the cleanest fuel available at scale while cruise lines are exploring sustainable
marine fuels, including advanced biofuels and other renewable energy solutions, such as synthetic
fuels, methanol, hydrogen, fuel cells and batteries.
• LNG-fueled vessels and infrastructure can use and deliver bioLNG and renewable synthetic LNG
once these fuels become more broadly available
of the CLIA-member cruise
line fleet able to utilize
sustainable fuels once
available at scale
75%
of ships scheduled to debut
between 2023 and 2028 will
rely on LNG fuel for their
primary propulsion
60%
13. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 1 3
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
The number of CLIA-member cruise ships with
shoreside power capability will more than double
by 2028*
All emissions
covered
Emissions
reduced up to
99%
GHG reduced by
more than 20%,
SOx by 99%, soot
particles by 98%,
and NOx by 85%
*Based on scheduled orders as of the February 2022 order book
Every CLIA-member ship being built today
through 2028, except expedition, is scheduled
to be fitted with shoreside power capabilities
• Currently, 30% of ships, representing 40%
of capacity, is plug-in ready; 30% to be
retrofitted
29 cruise ports worldwide have at least one
berth with onshore power; 20 additional ports
funded or planned (by 2025)
• Less than 2% of the world’s cruise ports
have on-shore power; by 2025, 3% will have
shoreside power
14. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
1 4
PORTS WITH AT LEAST ONE CRUISE BERTH WITH
SHORESIDE POWER (AS OF APRIL 2023)
Status
Active (29)
Funded (8)
Planned (19)
15. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 1 5
ACTIVE (29)
AUSTRALIA Sydney
CANADA Halifax, NS | Montreal, QC | Vancouver, BC
CHINA Qingdao | Shanghai | Shenzhen | Xiamen
GERMANY Hamburg-Altona | Kiel | Rostock-Warnemünde
ITALY Genoa
NORWAY Bergen | Flam | Karmsund | KristiansandTrondheim
SOUTH KOREA Incheon
SWEDEN Verkö | Ystad
UK Southampton
USA Brooklyn, NY | Juneau, AK | Long Beach, CA Los
Angeles/San Pedro, CA | Oakland, CA | San Diego, CA
San Francisco, CA Seattle, WA
FUNDED (8)
FRANCE Marseille
ITALY Civitavecchia | Livorno
NORWAY Alesund | Stavanger | Tromsø
SPAIN Cadiz
USA Miami, FL
PLANNED (19)
DENMARK Aarhus
ESTONIA Tallin
FRANCE Le Havre | Nice | Toulon
GERMANY Bremen
GREECE Heraklion
ITALY La Spezia
MALTA Valetta
NETHERLANDS Amsterdam | Rotterdam
NORWAY Haugesund | Oslo
SPAIN Barcelona | Bilbao
SWEDEN Stockholm
UK Portsmouth |Tyne
USA Port Everglades, FL
16. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
1 6
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
Cruise is a model for responsible and sustainable tourism
Managed tourism
• Active collaboration with ports and destinations helps
maximize the benefits of tourism for communities.
• Ship arrival and departure schedules are established with
ports up to three years in advance—and most passengers
participate in shore excursions organized by the cruise
lines with local providers—providing destinations with
advance information about tourism flows so they can plan
accordingly.
• Collaborative, sustainable tourism initiatives led by
the cruise industry, destinations, ports, community
organizations, and stakeholders are helping to achieve
mutual objectives to preserve the integrity, cultural
heritage, and beauty of the world’s most treasured
destinations for future generations.
“We’re seeing the cruise industry acting much more
proactively in collaborating with port managers to
better manage visitor flows.”
Randy Durband, CEO
Global Sustainable Tourism Council
17. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 1 7
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
Cruise is a model for responsible and sustainable tourism
Responsible sourcing for food and supplies
• Cruise lines are working with organizations to source
food responsibly (e.g., Marine Stewardship Council, the
Aquaculture Stewardship Council, and others).
• Prioritizing local sourcing of food and other supplies:
• Reduces the carbon footprint of the supply chain by
reducing the distance food and supplies need to travel
to get to the ships.
• Supports local businesses and communities and, as a
result, helps improve lives and the quality of life in the
destinations our member-line ships visit.
Water production and conservation
• Cruise ships produce up to 90% of fresh water onboard
and, through state-of-the-art systems and practices,
conserve and repurpose water rather than draw from areas
where resources are limited.
The top three food trends this year and next
are local culinary (61.11%), sustainable seafood
(35.19%) and meat substitutes (24.07%).
2023 F&B at Sea Trends Report
18. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
1 8
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
Cruise is a model for responsible and sustainable tourism
Sustainable and locally sourced tour excursions
• Many cruise lines offer a variety of shore excursion
programs that are focused on sustainability and are
pursuing sustainable tour excursion certification with
respected conservation organizations and other groups
based on the Global Sustainable Tourism Council’s Industry
Standard criteria.
• The wide range of sustainable shore excursions include
those that take travelers to national parks, wildlife
rehabilitation centers, biodynamic farms and sustainable
businesses, as well as support species and habitat
protection.
• In addition, many excursions include carbon-free walk,
cycle, paddle or sail experiences rather than a coach tour.
• And because shore excursions are locally sourced, they
create jobs that benefit local communities.
Cruise travel also provides opportunities for
personal growth and greater understanding of the
world by connecting people to places in ways that
create greater understanding and appreciation for
each other’s cultures, as well as better awareness
of the environment.
19. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 1 9
CRUISE LEADERSHIP IN RESPONSIBLE TOURISM
Ocean and marine life protection
Cruise lines have a range of dedicated programs for
ocean and marine life protection. Examples include:
• Coral reef restoration
• Advanced wastewater treatment systems that rival
land-based systems
• Agreement by CLIA cruise line members to avoid or
voluntarily reduce vessel speed in sensitive areas or when
marine life is observed
• Underwater noise and vibration reduction systems,
including specially designed hulls, propellers, and noise
suppression devices
• Partnerships with a variety of research and ocean and
marine life protection organizations
• On-board scientists to support important research for
the benefit of the ocean and marine life
20. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 2 1
75% of the
CLIA-member
fleet capable of
using sustainable
fuels once available
at scale
Up to 90%
of fresh water
produced onboard
Through state-of-the-art
systems and practices,
cruise lines are able to
conserve and repurpose
onboard rather than
drawing from areas where
resources are limited
88% of non-LNG new-build
ships specified for EGCS
Exhaust gas cleaning systems (EGCS)
• 98% reduction in sulfur oxide levels
• 50% reduction in typical total
particulate matter (including elemental
and organic carbon and black carbon)
• 12% reduction in nitrogen oxides
• 79% of global capacity utilizes EGCS
Cruise lines have
dedicated programs and
systems designed to
protect marine life
• Members agree to avoid or
voluntarily reduce vessel speed
in sensitive areas
• Underwater noise and vibration
reduction systems
• Onboard scientists to support
important ocean and marine
life research
Every CLIA-member ship
being built today, except expedition,
is specified to have shoreside
power capability
• 40% of the CLIA cruise line member fleet is
plug-in ready, 30% to be retrofitted
• Only 3% of the world’s ports have onshore power
Some ships
repurpose 100%
of waste
• Programs supporting
land-free ship operations
• Surplus heat transferred from
machinery to heat water for
showers and pools
• Bio-digesters reduce
food waste
T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
2 0
CRUISE LEADERSHIP IN
RESPONSIBLE TOURISM
CLIA-member cruise
ships and operations
become more
sustainable and
efficient every year
Cruise ships are subject to multiple
inspections each year –announced and
unannounced – for compliance with strict
environmental and safety regulations.
Source: CLIA Environmental Technologies and Practices
Report (October 2022) and individual cruise line
sustainability reports. Projections are for the CLIA-
member cruise line fleet, inclusive of current ships in
service plus new ships coming online from the date of
this report through 2028, and do not account for vessel
retirements during that period. Vessels most likely to be
retired first are those without, or unable to be retrofitted
with, advanced environmental technologies.
Average age of ships in the
CLIA-member fleet
is 14.1 years
38 LNG-powered ships
specified to be in service by 2028
• LNG reduces GHG more than 20%,
SOx (99%), soot particles (98%),
NOx (85%)
• LNG-fueled vessels can transition
to bioLNG and renewable synthetic
LNG once available at scale
96% of ships have low-
friction hull coatings
Air lubrication systems and
special hull coatings increase
fuel efficiency by nearly 10%
100% of new ships specified
for Advanced Wastewater
Treatment Systems
• Advanced wastewater
treatment systems (AWTS)
rival land-based facilities
• 78% of CLIA-member ships
sailing fitted with AWTS
Using digital
technology to be
more energy efficient
• From tracking the energy use of
appliances in a ship’s galley to routing
ships optimally, digital technologies
offer a new energy-saving tool
• Each new class of ship that is
launched is around 20% more
efficient than the last
21. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
2 2
CRUISE FACTS,
FIGURES, & TRENDS
22. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 2 3
CRUISE FACTS, FIGURES, & TRENDS
Top 15 trends we are tracking now
1.Younger generations are the future of cruise with
88% of Millennials and 86% of Gen-X travelers who
have cruised before say they plan to cruise again.
2.There is more interest than ever before among
Millennials and Gen-X travelers to take their first
cruise with 73% of those who have never cruised
indicating they will consider a cruise vacation.
Millennials were most interested at 77%, followed by
Gen-X at 73%.
3. To attract more first-time cruisers and meet the needs of
repeat cruisers, cruise lines are offering both shorter and
longer cruise itineraries. As a result, while the average cruise
length continues to be around 7 days, the range of options
for cruise duration has expanded.
MILLENNIALS
88%
GEN-X
86%
Percentage of Millennials
and Gen-X cruisers that
plan to cruise again
Percentage of first-time cruisers interested in
cruising
23. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
2 4
4. Solo cruise travel is on the rise. Cruise lines are responding
by increasing the number of single-cabins in new ships and
retrofitting some of their existing ships to include additional
cabins designed for those traveling alone.
5. There is an acceleration of environmental technologies
and practices present on cruise ships as the industry pursues
net-zero carbon cruising by 2050. See pages 20-21 for examples
of some of these features.
6. The commitment of cruise travelers and potential new-to-cruise travelers to the environment is on the
rise with 50% of current and potential cruise travelers saying they are more committed to making travel
decisions based on environmental impacts than they were three years ago.
CRUISE FACTS, FIGURES, & TRENDS
Top 15 trends we are tracking now
24. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 2 5
7. Cruise lines are increasingly offering environmental education and
sustainable tour experiences for passengers. As a result, 84% of cruise
travelers are more aware of the responsible nature of cruise travel and the
importance of the environment.
9. Younger cruise travelers—from Gen Z to Millennials to Gen X—turn to travel
advisors to book their cruises more so than any other generation (50% more than
Traditionalists and Baby Boomers).
8. The number of accessible cabins across the cruise line fleet is increasing. The
increase is helping to meet the needs of cruise travelers who have limited
mobility, or who are traveling with someone with limited mobility--the vast
majority of whom (across every generation) say they view a cruise holiday as
the only travel option that meets their needs. Similar results are showing up
related to sensory and cognitive considerations.
CRUISE FACTS, FIGURES, & TRENDS
Top 15 trends we are tracking now
25. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
2 6
10. Cruise holidays appeal to those looking for
multi-generational travel options. Today 73% of
cruise travelers are sailing with family members that
represent at least two generations.
11. The CLIA-member cruise line fleet of ships is projected to exceed 300 ocean-going vessels for the first
time in 2024. The increase in ships and itineraries is well-timed to meet strong demand for cruise travel,
which is rebounding faster than international arrivals. Based on CLIA's forecast, cruise tourism will likely
reach 106% of 2019 passenger volume in 2023. This compares to the UNWTO forecast (January 2023) that
international tourist arrivals in 2023 will be 80% to 95% of 2019 levels.
12. Traveler interest in booking an expedition cruise is higher than ever as travelers seek more immersive,
responsible, bucket-list travel experiences. The trend is evident across all age groups as the number of
passengers sailing on expedition cruises more than doubled from 2016 to 2022. Other signs: Search
results for expedition cruise travel to Antarctica increased 51% in 2022 compared to 2019. In addition,
during 2022, 137,000 cruise travelers sailed on expedition ships. Though this number is lower than 2019
when 187,000 cruise travelers chose an expedition cruise, 2022 expedition passenger volume was nearly
70% higher than it was in 2016.
CRUISE FACTS, FIGURES, & TRENDS
Top 15 trends we are tracking now
26. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 2 7
14. More cruise travelers plan to book longer cruises for
their next holiday with 43% saying they plan to book a
longer cruise and 43% saying they plan to book a similar-
length cruise.
15. Family and friends have the most influence on traveler
decisions to book a cruise or not with 86% of cruise
travelers saying family and friends had either some
influence or significant influence in their choice to cruise.
CRUISE FACTS, FIGURES, & TRENDS
Top 15 trends we are tracking now
13. Cruise lines are offering more immersive cruise travel
opportunities to passengers. Cruise lines are scheduling
longer stays, including overnight stays, in certain ports of call.
27. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
2 8
CRUISE FACTS, FIGURES, & TRENDS
North America remains the largest source market with other
markets increasing in popularity, especially the Med
Source: CLIA One Resource 2022 Passenger Data
15,408
12,592
49
57
168
218
108
263
935
1,352
3,738
7,226
20
30
88
131
149
161
426
471
791
5,433
Source Markets 2019 and 2022 Passenger Volume (amounts in 000s)
CENTRAL AMERICA
CARIBBEAN
AFRICA
SCANDINAVIA/ICELAND
MIDDLE EAST/ARABIA
EASTERN EUROPE
SOUTH AMERICA
AUSTRALIA/
NZ/PACIFIC
ASIA
WESTERN EUROPE
NORTH AMERICA
2019 2022
28. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 2 9
CRUISE FACTS, FIGURES, & TRENDS
The Caribbean remains the top destination for cruise travelers
Source: CLIA One Resource 2022 Passenger Data
29. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
3 0
CRUISE FACTS, FIGURES, & TRENDS
Average age and cruise length for top source markets, 2022
36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54
Avg. Age
4
6
8
10
Avg.
Length
in
Days
Western
Europe
Scandinavia/Iceland
North
America
Eastern
Europe
Caribbean
Australia/
NZ/Pacific
South
America
No Region
Identified
Middle East/
Arabia
Central
America
Asia
Africa
Source: CLIA One Resource 2022 Passenger Data
30. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 3 1
CRUISE FACTS, FIGURES, & TRENDS
Average age and cruise length by destination/itinerary, 2022
38 40 42 44 46 48 50 52 54 56 58 60 62 64
Avg. Age
4
6
8
10
12
14
16
18
Avg.
Length
in
Days
Panama Canal/
South Am
Northern
Europe
NA West Coast/
Mexico/California/
Pacific Coast
Eastern Med.
Central & Western Med.
Caribbean/
Bahamas/
Bermuda
Canary Isl.
Canada/
New England
Baltics
Australia/
NZ/Pacific
Asia &
China
Alaska
Africa/
Middle East
Transatlantic
& World Cruise
Hawaii
Exploration
Dest.
Source: CLIA One Resource 2022 Passenger Data
31. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
3 2
CRUISE FACTS, FIGURES, & TRENDS
Top 20 ports visited per year
PORT/DESTINATION EMBARK & DISEMBARK TRANSIT TOTAL
Miami 2,526,900 42,350 5,096,150
Port Canaveral 2,013,340 282,700 4,308,940
Cozumel 31,820 3,893,590 3,893,590
Port Everglades 1,757,340 10,100 3,524,780
Nassau 500 3,311,700 3,312,700
Shanghai 1,622,700 13,500 3,258,900
Barcelona 661,630 1,215,000 2,538,260
Civitavecchia 596,650 1,218,000 2,412,100
Southampton 929,700 228,000 2,087,400
San Juan 399,870 1,219,600 2,019,340
32. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 3 3
CRUISE FACTS, FIGURES, & TRENDS
The future of cruise is the younger generation—and
getting younger. GenX and Millennials are the most
enthusiastic about planning a cruise holiday
Cruise Tourist Age Averages from 2018-2022
15%
0-19
20%
20-39
32%
40-59
33%
60+
% of Cruise Passengers Who Plan to Cruise Again
65%
70%
75%
80%
90%
85%
TRADITIONALISTS BABY BOOMERS GEN-X MILLENIALS GEN-Z
78%
82%
86%
88%
78%
Average age of cruise tourist
46.5 Millennials are the most
enthusiastic cruisers of the future
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey (March 2023)
33. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
3 4
CRUISE FACTS, FIGURES, & TRENDS
Many cruise lines are increasing the number of single
cabins as an increasing number of cruise travelers choose
to cruise solo. Here’s how far in advance solo travelers
book their cruises:
Less than
1 month
24 months +
1-6 months
6-12 months
12-18 months
18-25 months
10.9%
3.1%
1.6%
1.6%
How far in advance do you book your sailing?
(solo travelers who have cruised before and will cruise again)
54.7%
28.1%
Most solo travelers
book their cruises
between 1 and 12
months prior to
sailing
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey (March 2023)
34. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 3 5
CRUISE FACTS, FIGURES, & TRENDS
Accessibility is a growing need…and cruise lines are
providing more wheelchair accessible options
Generation
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%
% of Total Count of Response Id
Traditionalists
(Low Sample)
Baby Boomers
Gen X
Millennials
Gen Z
Grand Total
83%
89%
89%
82%
79%
84%
17%
11%
11%
18%
21%
16%
Percentage of cruise travelers with limited mobility
Do you or a traveling companion experience mobility challenges? No
Yes
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey (March 2023)
35. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
3 6
CRUISE FACTS, FIGURES, & TRENDS
A cruise holiday meets the needs of travelers with limited
mobility more often than other holiday travel options
Yes
Not
Sure
No
82%
7%
11%
Percentage of travelers who said
cruise is the only holiday travel option for them
Percentage of cruise travelers or those traveling with someone with limited mobility who responded yes
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey (March 2023)
36. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 3 7
CRUISE FACTS, FIGURES, & TRENDS
Younger generations are using travel advisors to book cruises at a
higher rate than other generations (who are more seasoned cruisers)
Generation
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%
Traditionalists
Baby Boomers
Gen X
Millennials
Gen Z
Grand Total
62%
56%
32%
34%
31%
35%
38%
44%
68%
66%
69%
65%
Percentage of cruise travelers by generation who answered “yes” to the question:
Did you use a travel advisor to book your cruise in the last six months? No
Yes
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey (March 2023)
37. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
3 8
CRUISE FACTS, FIGURES, & TRENDS
Family and friends have the strongest influence on traveler
decisions to book a cruise or not
45%
41% 14%
Friends & Family
27%
51%
22%
52%
29% 20%
52%
26% 22%
53%
23% 24%
47%
35%
18%
38%
17% 45%
Significant influence Some influence No influence at all
News Coverage About Travel
News Coverage About Cruise Industry
Marketing & Advertising
Travel Advisor / Travel Agency
Opinions of High Profile Individuals
Social Media Influencers
What level of influence do the following have on your decision to book a cruise?
Source: CLIA Cruise Traveler Sentiment, Perception, and Intent Survey (December 2022)
38. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 3 9
THE PRESENT & FUTURE
VALUE OF CRUISE TOURISM
39. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
4 0
Source: CLIA 2021 Economic Impact Study, Oxford Economics. 2022 (Economic Impact results to be released in September 2023)
THE PRESENT & FUTURE VALUE OF CRUISE TOURISM
Economic impact highlights 2021
Operational ramp up and shipbuilding helped cruise contribute meaningful economic contributions
despite loss in passenger volume
Although the majority of cruise markets remained closed during 2021, and restart in North America did
not begin until the end of June, the cruise sector still produced some meaningful economic benefits.
Global:
$75B in total economic contribution, supporting 848K jobs
Rest of the world:
$11B in total economic contribution, supporting 411K jobs
Europe:
$44B in total economic contribution, supporting 315K jobs
40. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 4 1
THE PRESENT & FUTURE VALUE OF CRUISE TOURISM
Cruise tourists add value before, during, and after sailing
Every 24
cruisers
worldwide supports
one full-time
equivalent job
More than 6in10
people (63%)
who have taken a cruise say that
they have returned to a destination
that they first visited via cruise ship
Source: The Global Economic Contribution of Cruise Tourism in 2019, BREA Source: CLIA SPI Survey, November 2021
Cruisers spend an average of
$750 USD per
passenger
in port cities over the course of a
typical seven-day cruise
41. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
4 2
THE PRESENT & FUTURE VALUE OF CRUISE TOURISM
Economic impact set to rebound
Strong demand and forecast for passenger volume bodes well for future economic contributions from cruise
Looking ahead, the cruise sector is expected to move closer to 2019 levels in 2023 with passenger
volume forecast to reach 27 million to 33 million cruisers globally.
Source: CLIA 2019 Economic Impact Study, Oxford Economics
$155B
TO THE GLOBAL ECONOMY
1.2M
JOBS
$50B
IN WAGES
42. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 4 3
Even though passenger and crew
onshore visits were down nearly
90% in 2021 compared to 2019,
total economic contribution from
global cruise activity was only
down 53% for the year.
As part of the responsible resumption
of cruise, cruise lines generated direct
spend as they ramped up operations.
This helped mitigate the loss of cruise
activity during a year where the
largest cruise market in the world was
open for just six months and other key
markets had virtually no cruise activity
(e.g., Asia, Australia, and Canada).
Source: CLIA 2021 Economic Impact Study, Oxford Economics (2022 Economic Impact results to be released in September 2023)
LEVELS 2021 2020 2019
PASSENGER AND CREW ONSHORE VISITS, MILLIONS 16 26 148
DIRECT EXPENDITURES, $ BILLIONS $34 $29 $72
TOTAL OUTPUT CONTRIBUTION, $ BILLIONS $75 $63 $54
TOTAL INCOME CONTRIBUTION, $ BILLIONS $25 $26 $51
TOTAL EMPLOYMENT CONTRIBUTION, HEADCOUNT 862,025 576,451 1,166,213
% CHANGE RELATIVES TO 2019 2021 2020
PASSENGER AND CREW ONSHORE VISITS -89% -82%
DIRECT EXPENDITURES -53% -60%
TOTAL OUTPUT CONTRIBUTION 38% 17%
TOTAL INCOME CONTRIBUTION -51% -49%
TOTAL EMPLOYMENT CONTRIBUTION -26% -51%
THE PRESENT AND FUTURE VALUE OF CRUISE TOURISM
Economic impact highlights 2021
43. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
4 4
THE PRESENT AND FUTURE VALUE OF CRUISE TOURISM
Economic impact highlights 2021
• U.S. embarkations in 2021 were 86% lower than
levels in 2019—directly affecting the level of
passenger and cruise spend during the year.
• However, cruise line purchases as part of the
ramp-up of operations for cruise resumption
in the U.S. at the end of June 2021 limited the
impact.
• Wages for crew and staff appear to have been
relatively stable during the pause in operations,
and even increased in nominal terms.
Source: CLIA 2021 Economic Impact Study, Oxford Economics (2022 Economic Impact results to be released in September 2023)
Cruise line purchases were the main driver of
economic contribution from cruise in the United
States during 2021:
44. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 4 5
ECONOMIC CONTRIBUTIONS 2021 2019 %CHANGE
DIRECT
DIRECT CRUISE INDUSTRY EXPENDITURES, $ BILLIONS $8.7 $25.1 -65%
EMPLOYMENT 52,461 178,104 -71%
GROSS INCOME, $ BILLIONS $3.0 $9.0 -67%
TOTAL ECONOMIC IMPACT
TOTAL OUTPUT, $ BILLIONS $19.0 $55.0 -65%
EMPLOYMENT 109,517 436,611 -75%
TOTAL GROSS INCOME, $ BILLIONS $8.0 $24.0 -67%
EXPENDITURES 2021 2019 %CHANGE
PASSENGERS SIURCED FROM US, MILLIONS 2.5 14.2 -82%
US EMBARKATION, MILLIONS 2.0 13.8 -86%
CRUISE LINES, $ BILLIONS $6.3 $18.1 -65%
PASSENGERS AND CREW, $ BILLIONS $0.7 $5.1 -86%
CREW GROSS WAGES, $ BILLIONS $1.7 $1.9 -12%
DIRECT US-BASED SPENDING, $ BILLIONS $8.7 $25.1 -65%
Source: CLIA 2021 Economic Impact Study, Oxford Economics (2022 Economic Impact results to be released in September 2023)
THE PRESENT AND FUTURE VALUE OF CRUISE TOURISM
Economic impact highlights 2021
45. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
4 6
THE PRESENT AND FUTURE VALUE OF CRUISE TOURISM
Economic impact highlights 2021
A strong shipbuilding sector was key to supporting economic impact in Europe
Regional view of direct economic impact
MARKET AREA TOTAL SPEND CRUISE LINE PURCHASES PAX SPEND SHIPBUILDING CREW/STAFF INCOME
$ AMOUNTS IN MILLIONS
GLOBAL $35,371 $15,415 $1,912 $13,033 $5,011
EUROPE $20,740 $5,944 $847 $12,381 $1,558
USA $8,676 $6,310 $654 $37 $1,674
REST OF THE WORLD $5,955 $3,160 $411 $605 $1,779
€ AMOUNTS IN MILLIONS
EUROPE €17,629 €5,052 €720 €10,533 €1,324
REGIONAL DISTRIBUTION
EUROPE 59% 39% 44% 95% 31%
USA 25% 41% 34% 0% 33%
REST OF THE WORLD 17% 21% 22% 55% 36%
Source: CLIA 2021 Economic Impact Study, Oxford Economics (2022 Economic Impact results to be released in September 2023)
46. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 47
THE PRESENT AND FUTURE VALUE OF CRUISE TOURISM
Economic impact highlights 2021
Direct spend (cruise line purchases) by region
Source: CLIA 2021 Economic Impact Study, Oxford Economics (2022 Economic Impact results to be released in September 2023)
47. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
4 8
THE 2023-2028
ORDERBOOK
48. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 4 9
THE 2023-2028 ORDERBOOK
14 new ships will enter service during 2023, offering new
itineraries and experiences
CRUISE LINE SHIP SHIPYARD FIRST SAILING*
CARNIVAL CRUISE LINE Jubilee Meyer-Werft (Germany) Dec 2023
CELEBRITY CRUISES Ascent Chantiers de L’Atlantique (France) Dec 2023
EMERALD CRUISES Sakara Halong Shipbuilding (Vietnam) Aug 2023
EXPLORA JOURNEYS Explora I Fincantieri (Italy) July 2023
MSC CRUISES Euribia Chantiers de L’Atlantique (France) June 2023
NORWEGIAN CRUISE LINE Viva Fincantieri (Italy) Aug 2023
OCEANIA CRUISES Vista Fincantieri (Italy) May 2023
REGENT SEVEN SEAS CRUISES Seven Seas Grandeur Fincantieri (Italy) Nov 2023
SCENIC YACHT CRUISES Eclipse II Rijeka (Croatia) April 2023
SEABOURN Pursuit T. Mariotti (Italy) Aug 2023
SILVERSEA CRUISES Silver Nova Meyer Werft (Germany) Aug 2023
SWAN HELLENIC CRUISES Hellenic Diana Helsinki (Finland) April 2023
VIRGIN CRUISE LINE Brilliant Lady Fincantieri (Italy) Dec 2023
VIRGIN CRUISE LINE Resilient Lady Fincantieri (Italy) May 2023
Source: CLIA orderbook data (*CLIA cruise line member vessels scheduled for delivery in 2023, launch dates subject to change)
49. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
5 0
THE 2023-2028 ORDERBOOK
CLIA cruise line members are introducing 44 new ships
from 2023 through 2028
YEAR # SHIPS # LB CAPACITY AVG. CAPACITY MIN. CAPACITY MAX. CAPACITY
2023 14 29,527 2,109 100 5,610
2024 12 30,064 2,505 200 5,714
2025 8 31,820 3,978 1,200 6,000
2026 4 14,082 3,521 922 5,610
2027 4 10,894 2,724 922 5,400
2028 2 4,572 2,286 922 3,650
Total 44 120,959 2,749 100 6,000
Source: CLIA orderbook data (2023-2028)
50. C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 5 1
C R U I S E L I N E S I N T E R N AT I O N A L A S S O C I AT I O N 5 1
About Cruise Lines
International Association
Cruise Lines International Association (CLIA) is the world’s largest
cruise association, providing a unified voice for the industry as the
leading authority of the global cruise community. Together with our
members and partners, CLIA supports policies and practices that
foster safe, healthy, and sustainable cruise operations; tourism
strategies that maximize the socio-economic benefits of cruise
travel; and technologies and innovations that protect and preserve
our planet.
Our commitment to sailing to a better future extends well beyond
minimizing environmental impacts to also include harnessing the
power of travel to contribute to responsible tourism, connect
people and places, and create positive travel experiences that
inspire lifelong cruisers and generations of new-to-cruise travelers to
sail responsibly.
CLIA’s global headquarters are in Washington, DC, with regional
offices located in North and South America, Europe, Asia, and
Australasia. To learn more about the advancements our industry is
making toward sustainable development goals that make cruise
the best way to see the world, please visit cruising.org and
cruiseinfohub.com.
CLIA MEMBERSHIP
53 Member Cruise Lines
• 43 Ocean Members (28 global + 15 regional)
with 293 vessels
• 10 River Cruise Marketing Affiliates (3 global + 7 regional)
with 194 vessels
OCEAN
LOWER BERTHS 2021 2022 2023
Global 514,000 547,000 580,000
Regional 46,000 32,000 34,000
Total 560,000 579,000 614,000
Includes 95% of global ocean-going cruise passenger capacity
• Nearly 300 Executive Partners
• 75,000 Travel Trade Members:
15,000 Agencies
60,000 Agents
51. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
5 2
CLIA global ocean cruise line members
CLIA MEMBERSHIP
52. C R U I S E L I N E S I N T E R N A
C R U I S E L I N E S I N T E R N AT I O N A L A
T I O N A L A S
S S O C I A
S O C I AT I O N
T I O N 5 1
5 3
CLIA regional ocean cruise line members
CLIA MEMBERSHIP
53. T H E S TAT E O F T H E C R U I S E I N D U S T R Y 2 0 2 3
5 4
CLIA river cruise marketing affiliate members
CLIA MEMBERSHIP