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CSLP Theme/Slogan
Brainstorm
February 22, 2022
Goals:
• Gather SLOGAN suggestions for CSLP
members to vote on for 2025
• Gather THEME suggestions for CSLP
members to vote on for 2026
Admin Stuff
• Recording available on Vimeo
• Chat box/microphone
• OPI credit available
• MSL CE available in ASPeN
Definitions
• Theme: A single
concept, described in
one or two words
• 2019: Space
• 2020: Fairytales
• 2021: Animals
• 2022: Oceanography
• 2025: Art
• Slogan: Short, striking,
and memorable phrase
that promotes
libraries, summer
programming, and
CSLP
• 2019: A Universe of
Stories
• 2020: Imagine Your
Story
• 2021: Tails and Tales
• 2022: Oceans of
Possibilities
Desired Qualities
• Theme:
• Short
• Concise
• Easily recognizable
• Slogan:
• More specific than
broad theme
• Easily remembered
• Appropriate for all
ages
• Translatable to
Spanish (aka puns
can be difficult)
*Slogans not chosen may be used by the
Manual committees for chapter headings
Submission/Voting Process
• CSLP votes on themes/slogans three years in
advance
• Often have three years of artists contracted
before theme/slogan determined
• State Reps collect suggestions from member
libraries, submit to CSLP, due by 2/28/22
• CSLP reviews suggestions, cleans up options
• CSLP holds national listening/wordsmithing
session to get short list
• CSLP sends out short list survey to state reps
at Annual Meeting
• Theme/Slogan decided by early fall
2025 Information
• Theme: Art
• Artists: Brian Floca
2026 Information
• No theme yet! No artist yet
• You can resuggest past themes from years ago

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20220222 cslp slogan theme brainstorm webinar

  • 1. CSLP Theme/Slogan Brainstorm February 22, 2022 Goals: • Gather SLOGAN suggestions for CSLP members to vote on for 2025 • Gather THEME suggestions for CSLP members to vote on for 2026
  • 2. Admin Stuff • Recording available on Vimeo • Chat box/microphone • OPI credit available • MSL CE available in ASPeN
  • 3. Definitions • Theme: A single concept, described in one or two words • 2019: Space • 2020: Fairytales • 2021: Animals • 2022: Oceanography • 2025: Art • Slogan: Short, striking, and memorable phrase that promotes libraries, summer programming, and CSLP • 2019: A Universe of Stories • 2020: Imagine Your Story • 2021: Tails and Tales • 2022: Oceans of Possibilities
  • 4. Desired Qualities • Theme: • Short • Concise • Easily recognizable • Slogan: • More specific than broad theme • Easily remembered • Appropriate for all ages • Translatable to Spanish (aka puns can be difficult) *Slogans not chosen may be used by the Manual committees for chapter headings
  • 5. Submission/Voting Process • CSLP votes on themes/slogans three years in advance • Often have three years of artists contracted before theme/slogan determined • State Reps collect suggestions from member libraries, submit to CSLP, due by 2/28/22 • CSLP reviews suggestions, cleans up options • CSLP holds national listening/wordsmithing session to get short list • CSLP sends out short list survey to state reps at Annual Meeting • Theme/Slogan decided by early fall
  • 6. 2025 Information • Theme: Art • Artists: Brian Floca
  • 7. 2026 Information • No theme yet! No artist yet • You can resuggest past themes from years ago