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2020 3rd q marketing trends infographic

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Christine Martin

Best Marketing Trends for 2020 - going into 2021.

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2020 MARKETING TRENDS It'sthe3rdQuarter SHORTVIDEOS 68%ofpeoplewanttolearnaboutnew productsthroughaShortVideo. 39%call afterviewingthevideo. NextisaTESTbased article orpostat15%.�Ifyoursiteincludes videoitis50%MORELIKELYtodriveorganic searchresults. Why?BecauseGooglepushes it.(andFacebookLiveisbest...) PROGRAMMATIC ADVERTISING Rememberthis-targetingsignals.Usinglifestyle orbehaviorhabitsbyusingkeywords,location, timeofdayandmore.Whenclicked,choosead, getimpression,sell. 63%ofconsumersare annoyedwithgenericads. WhatYouNeedforanA+Plan LENS(ES) WhatAreLenses? AIatit'sbest-it'savisual search. Pinterest,CamFindandGoogleallhave lensingcapabilities. Snap,recognize,buy,learnor saveinformation. VOICESEARCH Awhopping50%ofallsearcheswillbebyvoice and55%ofallAmericanhomeswillownasmart speakerby2020.Voiceshoppingjumpsto$40B by2022. TheseAIdeviceshave"actions"and "skills"builtintothemtorespondtoyour customerneeds. CONTENTMARKETING Contentmarketingisstillontopcosting62% lessthanoutbound. It generates3Xasmany leads asoutboundmarketing. Thosewebsites withblogsgenerate126%moreleadsthanthose withoutblogs.Conversionratesare6xhighertoo. CHRISTAMARTIN FRACTIONALCMO CMARTIN@CHIEFOUTSIDERS.COM 1-858-775-2652

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2020 3rd q marketing trends infographic

  • 1. 2020 MARKETING TRENDS It'sthe3rdQuarter SHORTVIDEOS 68%ofpeoplewanttolearnaboutnew productsthroughaShortVideo. 39%call afterviewingthevideo. NextisaTESTbased article orpostat15%.�Ifyoursiteincludes videoitis50%MORELIKELYtodriveorganic searchresults. Why?BecauseGooglepushes it.(andFacebookLiveisbest...) PROGRAMMATIC ADVERTISING Rememberthis-targetingsignals.Usinglifestyle orbehaviorhabitsbyusingkeywords,location, timeofdayandmore.Whenclicked,choosead, getimpression,sell. 63%ofconsumersare annoyedwithgenericads. WhatYouNeedforanA+Plan LENS(ES) WhatAreLenses? AIatit'sbest-it'savisual search. Pinterest,CamFindandGoogleallhave lensingcapabilities. Snap,recognize,buy,learnor saveinformation. VOICESEARCH Awhopping50%ofallsearcheswillbebyvoice and55%ofallAmericanhomeswillownasmart speakerby2020.Voiceshoppingjumpsto$40B by2022. TheseAIdeviceshave"actions"and "skills"builtintothemtorespondtoyour customerneeds. CONTENTMARKETING Contentmarketingisstillontopcosting62% lessthanoutbound. It generates3Xasmany leads asoutboundmarketing. Thosewebsites withblogsgenerate126%moreleadsthanthose withoutblogs.Conversionratesare6xhighertoo. CHRISTAMARTIN FRACTIONALCMO CMARTIN@CHIEFOUTSIDERS.COM 1-858-775-2652