201911 master class reframing
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1) The document discusses reframing operations and enterprises by focusing on purpose, value, and impact through small iterations and design sprints. It emphasizes redefining context, themes, and frames to navigate to higher levels. 2) An escape game is used as a metaphor to help participants gain insights about reframing by using intrapreneurs and shared deep motivations. Determining organizational purpose offers direction, belonging, and relevance. 3) Methods are presented for analyzing purpose by identifying underlying interests and values, and mixing themes to form new paradoxes or frames for delivering value. Reframing is seen as starting with understanding an organization's soul.
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201911 master class reframing
- 1. REFRAMING FROM OPERATION TO PURPOSE/VALUE /// Workshop INTERSECTION19 /// Designing Enterprises for Better Futures
- 2. SMALL ITERATIONS /// DESIGN SPRINTS
- 3. RIJK VAN VULPEN Strategic Enterprise Designer & Digital Architect Trivento Netherlands rijk.van.vulpen@gmail.com /// SuperPower: Reframing to purpose, coherence and impact
- 4. REFRAMING THE ENTERPRISE CURRENT FUTURE INITIAL PARADOX FIELD CONTEXT FEASIBLE FUTURES NEW PARADOXESRELEVANT THEMES THE PURPOSE THE CONTEXT THE HERE&NOW NEW FRAMES SHORTTERM SOLUTIONS /// SUPER POWER
- 5. MARLOES SIKKEMA Innovation consultant, entrepreneurship expert & branded design thinker AMICA Innovatie Marloes@amicainnovatie.nl /// SuperPower: Purpose finding
- 6. PURPOSE + PEOPLE + PROGRESS /// SUPER POWER P U R P O S E DR IV EN BU S INES S
- 8. MINDSET OF THE WORKSHOP (THE MARLOES/RIJK INTERSECTION’S MANIFESTO) /// Delight the intrapreneurs (EX) /// Enforce Decisions and Action every Sprint /// Set Paradoxes in their Context /// Design for intrapreneurship /// Respark the intrapreneurs’ fire in their soul
- 9. 1 2 3 4 5 1 CASE 5 ASSIGNMENTS /// TODAY
- 10. ENTER THE ESCAPE GAME /// IT’S TIME
- 12. NAVIGATE UPWARDS IN THE FRAMEWORK WITH EVERY SPRINT /// INSIGHT #1
- 14. ESCAPING FROM THE CONTROL DILEMMA BY USING YOUR INTRAPRENEURS FREES YOU UP FOR HIGHER LEVELS /// INSIGHT #2
- 16. /// INSIGHT #3 Purpose offers a sense of /// DIRECTION for every reorganisation /// BELONGING for employees /// RELEVANCE for clients REFRAMING STARTS WITH THE SOUL P U R P O S E
- 17. /// THE ZENITH VALUE SYSTEM What drives an organisation is hard to come up with out of thin air /// ZENITH: science based choice VALUE LAYERS: WHY, WHAT, HOW R E F R A M I N G L E V E L 3
- 18. /// THE ZENITH METHOD Ancient SAAMI method: what deep underlying interests actually drive the discussion? /// NOT: personality traits /// INSTEAD: values that lay at the foundation of a company’s or person’s decisions. PURPOSE ANATOMY R E F R A M I N G L E V E L 3 intuitie COMPETENCE WHY (SELF) IMPROVEMENT MAKE A DIFFERENCE CURIOUS, KNOWLEDGE & KNOW-HOW RESOURCEFUL PERFECTIONISTIC, QUALITY DRIVEN DISTINGUISH INTERLINKAGES competence competence competence competencecompetence competence STRENGTH STRENGTH CHARACTER CHARACTER WIlLPOWER WILLPOWER ratio ratio INTUITION INTUITION INTUITION intuitie ratio
- 19. R E F R A M I N G L E V E L 3 FOX: PERFORMANCE …………………… ………. ………………… …………. …………………… ………. ……………………………. …………………………….……………………… ……. STRENGTH STRENGTH CHARACTER CHARACTER WIlLPOWER WILLPOWER ratio ratio INTUITION INTUITION INTUITION intuitie ratio HEART (why) RIGHT (intuition) LEFT (ratio) HEAD (willpower) HANDS (character) LEGS (strength) ………………………… ………………………… ………………………… …………………………………………………… …………………………………………………… BEAR: SAFETY REINDEER: COMPETENCE OWL: TRUST FISH: CONNECTION BIRD: FREEDOM OTTER: PROGRESS
- 21. SHARED DEEP MOTIVATIONS ARE A KEY THEME FOR REFRAMING /// INSIGHT #4 CURRENT FUTURE INITIAL PARADOX FIELD CONTEXT FEASIBLE FUTURES NEW PARADOXESRELEVANT THEMES THE PURPOSE THE CONTEXT THE HERE&NOW NEW FRAMES SHORTTERM SOLUTIONS
- 22. CURRENT FUTURE INITIAL PARADOX FIELD CONTEXT FEASIBLE FUTURES NEW PARADOXESRELEVANT THEMES THE PURPOSE THE CONTEXT THE HERE&NOW NEW FRAMES SHORTTERM SOLUTIONS /// THEMES are deeply personal but also highly universal /// MIX THEMES and you gain a new paradox or frame. R E F R A M I N G L E V E L 3
- 24. REFRAMES: FRESH PERSPECTIVES TO GET FROM PURPOSE TO VALUE DELIVERY /// INSIGHT #5
- 25. WHAT HAVE YOU LEARNED? /// INSIGHTS # 1 NAVIGATE UPWARDS IN THE FRAMEWORK WITH EVERY SPRINT # 2 ESCAPING FROM THE CONTROL DILEMMA BY USING YOUR INTRAPRENEURS FREES YOU UP FOR HIGHER LEVELS # 3 REFRAMING STARTS WITH THE SOUL # 4 SHARED DEEP MOTIVATIONS ARE A KEY THEME FOR REFRAMING # 5 REFRAMES: FRESH PERSPECTIVES TO GET FROM PURPOSE TO VALUE DELIVERY