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第 1 頁,共 6 頁
【東方線上ニュースリリース】
2018 Brand Asia
YouTube
(2018 6 29 ) EOL
BP (Nikkei BP Consulting)
MANAGERtoday 6 29 Brand Asia
A David Aaker BP
SEM
(Friendly) (Convenient)
(Outstanding) (Innovative)
2018 Brand Asia
10
1
80 60
YouTube 2
20 Google Line Apple Facebook SONY adidas 3M Nike 7-ELEVEn
Eslite IKEA COSTCO STARBUCKS COFFEE Panasonic BMW PX Mart McDonald's
Giant ASUS Eslite
第 2 頁,共 6 頁
【東方線上ニュースリリース】
CEO 2018
18
2018 20 Momo EC
CTBC BANK Chunghwa Post HeySong E.SUN Commercial Bank
TAIWAN BEER Kuang Chuan
Brand Asia 20
1 YouTube
2 Google
3 Line
4 Apple
5 Facebook
6 SONY
7 adidas
8 3M
9 Nike
10 7-ELEVEn
10 Eslite
12 IKEA
13 COSTCO
14 STARBUCKS COFFEE
15 Panasonic
16 BMW
17 PX Mart
17 McDonald's
19 Giant
20 ASUS
第 3 頁,共 6 頁
【東方線上ニュースリリース】
2018Brand Asia
5
YouTube Google Line Apple Facebook 4
YouTube YouTube
YouTube
Facebook 2017 2 5
6 20 15
adidas ( 6 ) Nike ( 9 )
Eslite ( ) ( 11 ) IKEA ( 12 )
COSTCO ( 13 ) STARBUCKS COFFEE ( 14 )
20 -30
IMEI ( 21 ) FamilyMart ( 22 ) Microsoft ( 23
) COCA COLA ( 26 ) 85℃ ( 28 ) UNIQLO( 28 )
Brand Asia 2016
2018 (
34 9 17)
(ZARA 20 H&M 13)
61 ( 101
) DMA
TV 2017
3 1
第 4 頁,共 6 頁
【東方線上ニュースリリース】
2018Brand Asia
2018 5
Brand Asia
Asus Giant Acer
Brand Asia
1 2 20
13
1.
TOP20
Local Brand
TOP20
Global Brand
Global Brand
120 7 13 35%
200 13 7 65%
120 10 10 50%
120 2 18 10%
120 5 15 25%
120 5 15 25%
140 5 15 25%
120 6 14 30%
120 4 16 20%
2018
Asus Giant Acer GIANT
第 5 頁,共 6 頁
【東方線上ニュースリリース】
ACER ASUS
2. 2018
Taiwan Brand Ranking by countries
ACER GIANT ASUS
120 34 83 52
200 134 198 107
120 98 112 69
120 46 53 53
120 40 114 34
120 108 103 80
120 51 101 59
120 54 105 31
140 36 19 20
Brand Asia
1,200
20-59
: =50%:50%
80
11
30
E-ICP 10 3
MANAGERtoday Brand Asia
/IT
A
第 6 頁,共 6 頁
【東方線上ニュースリリース】
“ ”
EOL
E-ICP
Brand Asia
MANAGERtoday
NO.1
+886-2-2706-4865 813
mariko.kojika@isurvey.com.tw

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2018 Brand Asia—Taiwan Market

  • 1. 第 1 頁,共 6 頁 【東方線上ニュースリリース】 2018 Brand Asia YouTube (2018 6 29 ) EOL BP (Nikkei BP Consulting) MANAGERtoday 6 29 Brand Asia A David Aaker BP SEM (Friendly) (Convenient) (Outstanding) (Innovative) 2018 Brand Asia 10 1 80 60 YouTube 2 20 Google Line Apple Facebook SONY adidas 3M Nike 7-ELEVEn Eslite IKEA COSTCO STARBUCKS COFFEE Panasonic BMW PX Mart McDonald's Giant ASUS Eslite
  • 2. 第 2 頁,共 6 頁 【東方線上ニュースリリース】 CEO 2018 18 2018 20 Momo EC CTBC BANK Chunghwa Post HeySong E.SUN Commercial Bank TAIWAN BEER Kuang Chuan Brand Asia 20 1 YouTube 2 Google 3 Line 4 Apple 5 Facebook 6 SONY 7 adidas 8 3M 9 Nike 10 7-ELEVEn 10 Eslite 12 IKEA 13 COSTCO 14 STARBUCKS COFFEE 15 Panasonic 16 BMW 17 PX Mart 17 McDonald's 19 Giant 20 ASUS
  • 3. 第 3 頁,共 6 頁 【東方線上ニュースリリース】 2018Brand Asia 5 YouTube Google Line Apple Facebook 4 YouTube YouTube YouTube Facebook 2017 2 5 6 20 15 adidas ( 6 ) Nike ( 9 ) Eslite ( ) ( 11 ) IKEA ( 12 ) COSTCO ( 13 ) STARBUCKS COFFEE ( 14 ) 20 -30 IMEI ( 21 ) FamilyMart ( 22 ) Microsoft ( 23 ) COCA COLA ( 26 ) 85℃ ( 28 ) UNIQLO( 28 ) Brand Asia 2016 2018 ( 34 9 17) (ZARA 20 H&M 13) 61 ( 101 ) DMA TV 2017 3 1
  • 4. 第 4 頁,共 6 頁 【東方線上ニュースリリース】 2018Brand Asia 2018 5 Brand Asia Asus Giant Acer Brand Asia 1 2 20 13 1. TOP20 Local Brand TOP20 Global Brand Global Brand 120 7 13 35% 200 13 7 65% 120 10 10 50% 120 2 18 10% 120 5 15 25% 120 5 15 25% 140 5 15 25% 120 6 14 30% 120 4 16 20% 2018 Asus Giant Acer GIANT
  • 5. 第 5 頁,共 6 頁 【東方線上ニュースリリース】 ACER ASUS 2. 2018 Taiwan Brand Ranking by countries ACER GIANT ASUS 120 34 83 52 200 134 198 107 120 98 112 69 120 46 53 53 120 40 114 34 120 108 103 80 120 51 101 59 120 54 105 31 140 36 19 20 Brand Asia 1,200 20-59 : =50%:50% 80 11 30 E-ICP 10 3 MANAGERtoday Brand Asia /IT A
  • 6. 第 6 頁,共 6 頁 【東方線上ニュースリリース】 “ ” EOL E-ICP Brand Asia MANAGERtoday NO.1 +886-2-2706-4865 813 mariko.kojika@isurvey.com.tw