Smart phones and tablets have experienced significant growth in the last few years. Today, 1/3 of Canadians own smart phones, of which 40% have used their smart phones somewhere in the shopping process (source: AskingCanadiansTM, December 2010). In fact, several credible sources project 2013 to be the tipping point where research and purchase activity on mobile devices will exceed that of desktops and laptops. Consumers shopping behaviour and expectations are shifting.
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate purchase.
So how do you reach these 70% to influence their buying decisions – when they haven’t visited your site yet?
On December 6, 2011, Optify and Search Marketing hosted a free webcast on how to market along the buyer’s journey. The live webcast was led by Erez Barak, VP of Products and co-founder at Optify, and Christine Crandell, President of New Business Strategies, a marketing strategy consulting firm. Following the presentation, the speakers participated in a Q&A session gathered from the webinar attendees.
Watch the webcast to learn:
How to identify the stages of the Buyer’s Journey
How to align marketing and sales to the Buyer’s Journey
Why companies can accelerate their revenue cycle with this approach
The full recording and Q&A are available here -http://www.optify.net/webinars/marketing-along-the-buyers-journey/?preview=true&preview_id=28240&preview_nonce=07821c66ee
These webinar slides provide an overview of the behaviours and attitudes of multi-channel, omni-channel shoppers in Canada and the approach to take to meet their needs.
Delvinia: The Canadian Multichannel ShopperDelvinia
Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
This presentation addresses the following key questions:
• How do Canadian multi-channel shoppers behave?
• What are the expectations of Canadian multi-channel shoppers?
• How have other retailers and manufacturers effectively engage multi-channel shoppers?
• How should retailers or manufacturers effectively engage their multichannel shoppers?
Taction - The Contact Center. This presentation provides insight into our culture, our values, and our capabilities as a World Class Contact Center for Hire.
Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent of user’s time spent online (Nielsen, September 2011). Consumers are using social networking sites and features in all aspects of their lives, including shopping.
This presentation includes:
- How Canadian shoppers are using social networks in the shopping process.
- What expectations Canadian social shoppers have of retailers and brands.
- How innovative retailers and brands are engaging social shoppers.
- How retailers and brands can meet the needs of Canadian mobile shoppers.
How Social Media is Transforming Customer Service and the Customer ExperienceParature, from Microsoft
With the downturn in the economy, should companies be spending on Customer Service? Unequivocally, yes. It's the number one initiative that directly affects a company's most valuable asset: customers.
What should companies invest in? Customer Service Social Media - It reduces operational costs and improves first call resolution, customer loyalty as well as provides a host of other benefits to marketing, sales, product development, and other critical departments. Companies that want to transform their relationships with customers need to move Social Media to the top of their priority list. It should be the number one customer service initiative in 2009. This talk will provide the basis for developing an ROI for social media and the customer service center.
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
UCD Smurfit: Digital Merchants Business Model AnalysisLara Zaccaria
Six international MSc Digital Marketing students and one challenge: analyzing the business model of the Digital Merchants to find the main issues and suggest a way to address them.
Part of the course: "Digital Business Models & E-Commerce".
Instructor: Sébastien Ronteau
Students:
• Christina Loukissa
• Fenia Megremi
• Burag Peksezer
• Siqi Yang
• Lara Zaccaria
• Sandeep Ravindran
This three part series provides a complete overview of End-to-End Customer Engagement and reveals the proven best-practices of In-Store Clienteling; Multi-Channel Campaign Management and Analytics; Ecommerce and Consumer-Facing Digital Technologies.
PART 1: In-Store Clienteling
The panel of industry experts offer an informative, in-depth look at In-Store Clienteling including:
• Clienteling defined: the trends and technologies of In-Store Clienteling
• Managing the shift in the retailer-customer relationship
• Culture change: techniques for creating a Clienteling culture
• Implementation: best-practices in capturing, converting and keeping customers
• Calculating the ROI: real-world examples
• Clienteling outlook: what the future has in store
Phenomenally successful Southwest Airlines is renowned for its stellar Customer service. Learn from former Southwest Executive and author of Lessons in Loyalty, Lorraine Grubbs, how Southwest built and maintains one of the most faithful Customer bases.
Southwest Airlines recognized long ago that they were in the Customer service industry, they just happened to fly airplanes. They were one of the few companies who realized the existence of dual Customers - the internal one (employees) and the external one (passengers, vendors, partners, etc). This Customer service mindset was established from the onset in the creation of their mission statement, which in two separate parts, vows to deliver care and service to both employees and Customers. Their continual dedication to achieving the highest level of Customer service led them to:
* Always capitalize the "C" in Customers to emphasize their importance
* Imbed each employee paycheck with a reminder message that their "Customers were responsible for providing this paycheck"
* Design a hiring system to attract and retain "Warrior Spirits" with innate Customer service skills
* Implement a recognition system and invite the external Customer to help recognize employees
* Utilize fun as a strategy to find the kid in everyone
In this webinar you'll learn how to create a Customer Service culture in your organization, regardless of size. The principles and practices learned in this session will, when implemented correctly, boost the level of Customer loyalty in your organization, ultimately positioning your company as a leader in your industry and giving you a tremendous competitive advantage.
Winning Supply Chain in Omnichannel - Trends and ImplicationsMichael Hu
I gave a talk at Professor Chopra's class at Kellogg on emerging trends in omnichannel retailing and the need for new supply chain and fulfillment models.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
In this presentation, part of Multiplicity's ongoing speaker series about Launching and Growing: Your First 100 Customers, AskingCanadians Vice President Raj Manocha focuses on how insights can help companies better understand their customers and what’s important to them. The presentation highlights the role insights can play in innovation, cost effective ways for start-ups to collect insights and how research can make you a thought leader.
These webinar slides provide an overview of the behaviours and attitudes of multi-channel, omni-channel shoppers in Canada and the approach to take to meet their needs.
Delvinia: The Canadian Multichannel ShopperDelvinia
Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
This presentation addresses the following key questions:
• How do Canadian multi-channel shoppers behave?
• What are the expectations of Canadian multi-channel shoppers?
• How have other retailers and manufacturers effectively engage multi-channel shoppers?
• How should retailers or manufacturers effectively engage their multichannel shoppers?
Taction - The Contact Center. This presentation provides insight into our culture, our values, and our capabilities as a World Class Contact Center for Hire.
Social networks have experienced explosive growth in the last few years. Today, social networking is the number one activity on the Internet, accounting for 23 per cent of user’s time spent online (Nielsen, September 2011). Consumers are using social networking sites and features in all aspects of their lives, including shopping.
This presentation includes:
- How Canadian shoppers are using social networks in the shopping process.
- What expectations Canadian social shoppers have of retailers and brands.
- How innovative retailers and brands are engaging social shoppers.
- How retailers and brands can meet the needs of Canadian mobile shoppers.
How Social Media is Transforming Customer Service and the Customer ExperienceParature, from Microsoft
With the downturn in the economy, should companies be spending on Customer Service? Unequivocally, yes. It's the number one initiative that directly affects a company's most valuable asset: customers.
What should companies invest in? Customer Service Social Media - It reduces operational costs and improves first call resolution, customer loyalty as well as provides a host of other benefits to marketing, sales, product development, and other critical departments. Companies that want to transform their relationships with customers need to move Social Media to the top of their priority list. It should be the number one customer service initiative in 2009. This talk will provide the basis for developing an ROI for social media and the customer service center.
Using Email To Engage Users & Drive Product Innovation - A Ziff Davis Enterpr...WhatCounts, Inc.
The marketing and advertising industries are changing dramatically. One trend you will notice is how content marketing is evolving and becoming more and more engagement based. In this webinar, learn from leading IT-related magazine publisher, Ziff Davis Enterprise, on how their email program is changing engagement marketing. Peter Westerman, Ziff Davis Enterprise's SVP of Audience Marketing, will take you through all the best practices and steps they took to create quality content for their highly engaging and successful email programs.
Presentación de Ana del Amo, Principal Sales Consultant en Oracle para la jornada Plataformas y soluciones eCommerce, celebrada el pasado día 15 de Junio de 2010
UCD Smurfit: Digital Merchants Business Model AnalysisLara Zaccaria
Six international MSc Digital Marketing students and one challenge: analyzing the business model of the Digital Merchants to find the main issues and suggest a way to address them.
Part of the course: "Digital Business Models & E-Commerce".
Instructor: Sébastien Ronteau
Students:
• Christina Loukissa
• Fenia Megremi
• Burag Peksezer
• Siqi Yang
• Lara Zaccaria
• Sandeep Ravindran
This three part series provides a complete overview of End-to-End Customer Engagement and reveals the proven best-practices of In-Store Clienteling; Multi-Channel Campaign Management and Analytics; Ecommerce and Consumer-Facing Digital Technologies.
PART 1: In-Store Clienteling
The panel of industry experts offer an informative, in-depth look at In-Store Clienteling including:
• Clienteling defined: the trends and technologies of In-Store Clienteling
• Managing the shift in the retailer-customer relationship
• Culture change: techniques for creating a Clienteling culture
• Implementation: best-practices in capturing, converting and keeping customers
• Calculating the ROI: real-world examples
• Clienteling outlook: what the future has in store
Phenomenally successful Southwest Airlines is renowned for its stellar Customer service. Learn from former Southwest Executive and author of Lessons in Loyalty, Lorraine Grubbs, how Southwest built and maintains one of the most faithful Customer bases.
Southwest Airlines recognized long ago that they were in the Customer service industry, they just happened to fly airplanes. They were one of the few companies who realized the existence of dual Customers - the internal one (employees) and the external one (passengers, vendors, partners, etc). This Customer service mindset was established from the onset in the creation of their mission statement, which in two separate parts, vows to deliver care and service to both employees and Customers. Their continual dedication to achieving the highest level of Customer service led them to:
* Always capitalize the "C" in Customers to emphasize their importance
* Imbed each employee paycheck with a reminder message that their "Customers were responsible for providing this paycheck"
* Design a hiring system to attract and retain "Warrior Spirits" with innate Customer service skills
* Implement a recognition system and invite the external Customer to help recognize employees
* Utilize fun as a strategy to find the kid in everyone
In this webinar you'll learn how to create a Customer Service culture in your organization, regardless of size. The principles and practices learned in this session will, when implemented correctly, boost the level of Customer loyalty in your organization, ultimately positioning your company as a leader in your industry and giving you a tremendous competitive advantage.
Winning Supply Chain in Omnichannel - Trends and ImplicationsMichael Hu
I gave a talk at Professor Chopra's class at Kellogg on emerging trends in omnichannel retailing and the need for new supply chain and fulfillment models.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™
Is the social media hype about being cool or about making money?
For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.
In this presentation, part of Multiplicity's ongoing speaker series about Launching and Growing: Your First 100 Customers, AskingCanadians Vice President Raj Manocha focuses on how insights can help companies better understand their customers and what’s important to them. The presentation highlights the role insights can play in innovation, cost effective ways for start-ups to collect insights and how research can make you a thought leader.
Getting Mileage Out of Your Dashboard: Confirmit Community Conference 2013Delvinia
Dashboards present an exciting and compelling proposition. But, dashboards alone are not the solution to harnessing Big Data. The trouble is, too many organizations make the mistake of taking a data or technology approach to dashboards.
In August 2012, AskingCanadians and Pelmorex Media, owners of The Weather Network, embarked on an exciting research initiative to see if they could harness multi-platform, multi-source data to create a user-centric dashboard that would provide a single Brand Health Index designed to enable decision makers at The Weather Network to make better business decisions.
In a presentation at the 2013 Confirmit Community Conference in Las Vegas, Adam Froman, CEO of Delvinia & AskingCanadians, and Carol Pilas, Director, Market Research for Pelmorex Media, shared the learnings from this project—built using Confirmit as a key data collection component¬¬—and their journey of harnessing the power of Big Data.
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
In his presentation at the CMA's 2013 National Convention, Delvinia President Steve Mast shared examples from Delvinia's work with Manulife Financial, Steve will illustrate how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.
Getting Mileage Out of Your Dashboard - Net Gain 7.0Delvinia
AskingCanadians CEO Adam Froman shared his perspective on the real opportunity for harnessing the power of Big Data in this presentation at the MRIA's Net Gain 7.0 Conference on January 31st. The firm has just spent the past six months conducting R&D on a user-centric dashboard project for one of its clients and in his session, Adam shared this experience and outlined the importance of understanding the kind of information decision makers need; understanding how data should be correlated to quickly derive insights, and the need to present the data in a manner that is relevant to decision makers.
Digital Metrics - Presentation to Schulich School of BusinessDelvinia
Digital Metrics lecture slides providing an overview of digital measure landscape and best practices. The lecture was for MBA Marketing Students at the Schulich School of Business by Rosalina Lin Allen
Strategies for Increasing Online Survey ParticipationDelvinia
Earlier this year, Delvinia partnered with Dr. Mary Foster, Professor of Marketing at Ryerson University's Ted Rogers School of Management, to understand the underlying motivation for consumers to participate in market research in the digital age. Dr. Foster recently presented the findings of the research study at the 2012 Summer Marketing Educators’ Conference, hosted by the American Marketing Association in Orlando.
The Future of Respondent Engagement: Motivating Respondents to Participate in...Delvinia
While digital technologies have fundamentally changed the way companies can capture the voice of the customer, the challenge is to understand the underlying motivation for consumers to participate in market research in the digital age. Given this changing environment, Delvinia wanted to understand how to motivate Canadians to share their opinions. We partnered with Ryerson University and secured funding from the Canadian Federal Economic Development Agency to undertake a study using AskingCanadians, our proprietary online research community, to fundamentally understand the motivational drivers to engage consumers to participate in research. Delvinia CEO Adam Froman worked with Dr. Mary Foster, Professor of Marketing at the Ted Rogers School of Management, to look at why people participate in market research from the participant’s perspective. In this presentation, Adam shares the findings of this groundbreaking research and examples of how this knowledge can be applied to increase participation rates.
Raj Manocha, Vice President of AskingCanadians, delivered the following presentation at the Mobile Research Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
Best Practices in Building a Successful VoC ProgramDelvinia
Karine Del Moro, Senior Director, Confirmit delivered the following presentation at the organization's Voice of the Customer Roadshow, held in Toronto on June 21 and presented in partnership with Delvinia and AskingCanadians.
Voices of Business: Our Journey and Lessons LearnedDelvinia
Rick Bedard, Director of Training Operations at FlightSafety International, delivered the following presentation at the Voice of the Customer Roadshow, held in Toronto on June 21 and presented by Confirmit in partnership with Delvinia and AskingCanadians.
Steve Mast, President, Delvinia, delivered the following presentation at the the company's Voice of the Customer Roadshow, held in Toronto on June 21 and presented in partnership with Confirmit and AskingCanadians.
Presented at the 2012 CMA Social Media Conference by Delvinia's Amy Sullivan, Vice President of Insight, and Randy Matheson, Director of Emerging Media + Trends.
This 'State of the Social Media Nation' covers social media usage in Canada. Drawing on freshly minted data from the AskingCanadians research community, the presentation shares the latest stats on consumer engagement with social platforms.
Learn what Canadians are doing, why, and how often, and gain valuable insights into how social media is changing Canadians’ purchasing behaviour and their relationships with brands.
Delvinia CEO Adam Froman was among the speakers at the Canadian Marketing Association's CMA Summit 2012, held at the Westin Harbour Castle Hotel on May 16 and 17.
Adam shared how Delvinia is marrying real time feedback from customers with deep profiling data on their digital behaviours to help organizations capture and act on the Voice of the Customer to create better customer experiences.
ESOMAR Best of Canada -- Shifting Customer Behaviour OnlineDelvinia
Delvinia CEO Adam Froman was among the speakers at ESOMAR's Best Of - Canada 2012 breakfast at the Hilton Toronto Hotel on May 9th. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company.
Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.
For more information about Delvinia's work with the COC, please visit www.delvinia.com/work.
Consumers no longer just shop at the retail store. With an abundance of product information and ability to gain opinions of other consumers, consumers use the Internet as a critical part of their shopping process. This trend has accelerated after the recession where consumers take more time to scrutinize their purchases. Consumers that use more than one retail channel are coined the multi-channel shopper. They are more profitable and loyal.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
1. The Canadian
Multichannel
Shopper
Sponsored by: Presented by:
Steve Bielawski Rosalina Lin-Allen
eCommerce Practice Director Director, Client Strategy
Tenzing Delvinia
www.tenzing.com www.delvinia.com
2. Webinar Agenda
• Introduction – Steve Bielawski, Tenzing
• The Canadian Multichannel Shopper - Rosalina Lin-Allen, Delvinia
• Q&A
If you have questions during the webinar, please input them in the Q&A panel on the
right side of your screen and we will address them at the end of the presentation.
3. About Tenzing
Company
• Privately owned, Founded: 1998 Tenzing
Data Centers
• Fully Managed IT Service Provider Disaster Recovery
Production
Environment
Environment
• 3 Customer service centers: BC, ON, India
• 3 Datacenters: Toronto, Kelowna, Vancouver
• Profit 200 Ranking – 6 years in a row
• 80 employees (60 in operations) APAC EMEA
Provide Managed Services For
• Ecommerce Platforms
• SaaS Applications
• Web & Enterprise Applications
4. Ecommerce Managed Services
Experience
Multiple Ecommerce Implementations
• Apply the right delivery strategy
– Reduce time, effort and risk
• Collaborate: Ecommerce Systems Integrators
• Manage all infrastructure components
• Manage Ecommerce platform environments
– Seasonal & Peak Load Management
– Scalability
7. Business
Digital Strategy & Customer
Experience Design Firm. End Consumers Delvinia
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
8. 370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
9. Searched trusted sites
Visit store
Product ratings & reviews
What it takes to install a
shed
Talk to friends & family
Buy Online
ONLINE OFFLINE
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
10. What is a Multi-Channel Shopper?
Definition
• Shop across different channels “ Retail customers who shop
across multiple channels tend
to spend 2-4 times more
Characteristics
• More sophisticated & educated consumers
than single channel shoppers. ”
Peppers & Rogers Group
• Wants CHOICE
• More demanding
• More loyal & more profitable “ Multi-channel shoppers
spend 50% more
Expectations than a single channel shopper
• Channel agnostic – see the retailer as a unit and expect – and are typically the highest
the experience across channels to be consistent and
integrated
value customers.
”
McKinsey Marketing Solutions
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
11. Heighten Importance for Multichannel Integration
• More skeptical about corporations and their “ Multichannel integration is no.
2 on the Top 100 Retail
messaging Movers & Shakers list
• More scrutiny and active researching on compared to no. 54 in 2009. ”
2011 Top 100, RetailCustomerExperience.com
their purchases
• More aggregator sites available (e.g. Red
Flag Deals) “ Multi-channel integration will
be a strategic priority over the
• More reliance on peers next 5 years.
• Addition of channels that supports impulse Walmart Executives ”
shopping (e.g. mobile, tablets)
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
12. How Do Multi-Channel Shoppers Behave?
Digital dominates pre-purchase research
Brick-and-mortar dominates purchase
• 60% of Canadian shoppers say their choice of retailer is influenced by their ability to conduct pre-
purchase research online
• At least half of all shoppers report the Internet as their preferred pre-purchase research channel
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
13. What do multi-channel shoppers care about?
VALUE is top of mind
• 85% of consumers research price online
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
14. What do multi-channel shoppers care about?
VALIDATE their decision
• 65% Canadians look for customer ratings & reviews
• 48% look for expert opinions & recommendations
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
15. What do multi-channel shoppers care about?
LOCATE product
• 50% look for product availability
• One of the most dissatisfying channel
to complete this transactional task
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
16. What features do they use?
When you shop on a retail website, how important is each of the following features?
370 King Street West, 5th Floor, Box 4 Source: AskingCanadians Dec 2010, n=500
Toronto, Ontario
M5V 1J9
17. What is the approach to meet
the needs of multi-channel shoppers?
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
18. Approach
• Accessibility to store
• Comfort with technology
P eople •
•
Time available
Value social experience
• Decision Cycle
Objectives • What is the nature of your product/channel?
• What are you trying to accomplish?
S trategy Define how to get your target audience to do
what the business wants them to do.
T actics Tactics & technology to realize the strategy
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
19. People & Objectives
Most useful channel for pre-purchase information gathering on a specific product by category:
Persona Development
Source: AskingCanadians Dec 2010, n=500
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
20. Strategy
Support &
Research Purchase Community
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
22. Low Complexity & Low Perceived Risk
Pick up at store
Numerous retailers reported
success in up-selling when
customer come into the store.
Robust search engine
through faceted search
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
23. Low Complexity & High Perceived Risk
Decision
Making Tool
Facility for
multiple
visits
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
24. High Complexity & Low Perceived Risk
Cel phone/plan are complex
in the sense that you have to
determine several things:
• Telecom you prefer/trust
Compare options, line item by line item
• Usage needs
• Minutes, time of call
• Internet needs
• Phone features
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
25. High Complexity & High Perceived Risk
Push prospects to speak to Ivey
and to their experiential events
Decision making tools
Story telling through interactive
elements and videos
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
26. In sum …
P eople Start by understanding your customers &
clearly defining your business objectives
Objectives •Offer consistency across your channels
•Many Canadian retailers are not meeting the expectations of
S trategy multichannel shoppers. There’s an opportunity to stand out by
doing it right.
•Mobile (impulse) channels to take into consideration
T actics including smart phone, touch pad
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
27. In sum …
People + Objectives
Tactics Strategy
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
28. Up Next
40% 65%
of Canadian smartphone owners of Canadians look for consumer
have used their phone in the reviews and recommendations
process of shopping. when researching products online.
Join us for the Join us for the
Mobile Shopper Webinar Social Shopper Webinar
2PM, Wednesday, October 26, 2011 2PM, Wednesday, November 30, 2011
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9
29. The Canadian
Multichannel
Shopper
Sponsored by: Presented by:
Steve Bielawski Rosalina Lin-Allen
eCommerce Practice Director Director, Client Strategy
Tel. 877-767-5577 x436 Tel.416-364-1455 X271
Email. steve.bielawski@tenzing.com Email. rlinallen@delvinia.com
Tenzing Delvinia
370 King Street West, 5th
Toronto, Ontario
www.tenzing.com
Floor, Box 4 www.delvinia.com
M5V 1J9