2016 Art Director Portfolio.compressed

OCTOBER BAN TINH CA MUA DONG CUC SEN
BAN TINH CA MUA DONG CUC SEN
ban tinh ca mua dong cuc sen
ban tinh ca mua dong cuc sen
/ YANTV
WWW.YAN.VN
8.00 PM
8.00 PM
8.00 PM
8.00 PM
8.00 PM
THU TAI
SAO ONLINE
TV

TV
YANTV TO THE MAX
2013
To The MAX is the primary concept of Yan
Generation campaign in 2013. In order to create
a channel look which is match with that spirit I
come up with this art direction. The general idea
for it is everything explore from minimum to
maximum and increase the level of volume in
term of graphic, colour and shape.
Role: Art Director / Graphic Designer

STOP THE
DOMESTIC
VIOLENCE
AN NHIEU BANH KEM KHIEN
CO THE CUA BAN MAP U.
BANCOBIET
Nu Cong Gia Chanh
9.30 T7
31.12
T7
31.12
Nu Cong Gia Chanh
9.30 Hanh Phuc Duoc Lam
Me - Tap 30
21.30
TOI NAY
MOT KG BANH BAO
CO THE LAM BAN MAP LEN
10 KG THIT MO, VA BUNG BAN
SE BU HON NHIEU LAM.
BANCOBIET
LUONG BANG QUANG ft.
LUONG BICH HUU
Trai Tim Ngheo Hoa Da Va Khong Con Ai Yeu
Tuyen Tap Ca Khuc Tinh Ca
Sony Record
Hanh Phuc Duoc Lam Me
TV

TV
Channel B
2014
ChannelB is the new TV channel which is focus
on female audiences from 20 to 35, therefore I
come up with this art direction which is not too
young but modern, elegant and feminine.

FO R EVER
YO U NG
KPOP
LIVE
CONCERTS
TỐI NAY
10
30 PM
12
30
CÔ DÂU
ĐẠI CHIẾN
TẬP 1
TRƯA NAY
AM
10
15
T7
31 /12
CHỈ CÓ
THỂ LÀ
YAN
TIÊU ĐIỂM
PM
100
K. VNĐ
150
K. VNĐ
100
K. VNĐ
LIFESTYLE
NEWS
VOUCHER
100
K. VNĐ
150
K. VNĐ
100
K. VNĐ
LIFESTYLE
NEWS
VOUCHER
TV
FO R E VER
YO U NG

TV
THE SECRET
OF STAYING
YOUNG IS TO
LIVE HONESTLY,
EAT SLOWLY,
AND LIE ABOUT
YOUR AGE.
LucilleBall
FO R E VER
YO U NG
FORE
YOU
YANTV FOREVER YOUNG
( Concept )
2014
The new channel look of YanTV in 2015. In the trend of
flat design and responsive layouts, I come up with the
idea to simply the whole design of Yan group. Get
inspired by Terry Richardson portrait photographs, I
used the young faces to presents“Young Expression”to
the viewer to give them the energy of youth directly.
.

EVENT
AKZONOBEL
( Concept )
2016
The key-visuals created in order to bring out
the new spirits of Akzonobel’s annual
competition: Energy - Speed - Leading

EVENT
VIETNAM INTERNATIONAL MOTORSHOW 2016
( Concept )
2016
The key-visuals created in order to presenting a new
look for VIMS which is yet premium, dynamic and
progressive. I worked with the team of IMS to create
several key-visual options.

EVENT
Audi A4 Progressive
( Concept )
2016
In order to launching their latest car model
A4 in Vietnam, Audi was seeking for a
totally new key-visual for their campaign. I
created several options which follows the
spirit of Audi but more conceptual. The
design inspired by the space-discovery-era
and A4’s signature front grill.
.

PRINT
iLA SUMMER Campaign
2015
This campaign featured five study programs of iLA in Summer.
Each of one will also featured one student in relevant program.
The idea is from ground, they will become“ giant”to really
control the scene and become a successful person.

PRINT
OPPO M5
2015
A special Key-Visual for Oppo to announce their new product
Miror5 in Vietnamese market. The concept around this
beautiful masterpiece is the Transformation of Diamond.
Role: Art Director

PRINT
Ovaltine
2011
We make some funny / dark humour situation for the short
kids. The Ovaltine product appears as a vital solution for all the
situation, even it helps the kids survival!
Client: Ovaltine
Agency: Young&Rubicam
Creative Direction: Travis Sorge
Art Direction: Tung Le
Copy Writing: Trong Nguyen

TVC
KUN - LoveInFarm 45s TVC
2015
This is the first“ episode”for the TVC series which should remain as
the biggest campaign of IDP this year. The film was an introduce the
new partnership between Kun family and Liverpool players to
agains the evil armies and save the goodness.
In this project, I collaborated with an European production house to
bring the new standard for 3d animation TVC in Vietnam.
Client: IDP
Agency: JWT
Creative Direction: Steve Clay, Ngoc Nguyen, Tue Trinh
Art Direction: Tung Le,
Copy Writing: Tue Trinh, Minh Thi

TVC
KUN - LoveInFarm 30s TVC
2015
The TVC was an introduce a new relationship between Chop Chop -
the boy - and Moo - a cow but in shape of soccer ball. In this
project, I collaborated with an European production house to bring
the new standard for 3d animation TVC in Vietnam, and also to
create Moo - a playful and childlike character - for the series.
Client: IDP
Agency: JWT
Creative Direction: Steve Clay
Copy Writing: Tue Trinh, Minh Thi

OTHER
ENSURE
( Concept )
2015
There are few in many diﬀerence concept
and sketches which I developed for
Ensure’s latest key visual. The challenge
was using a solid and smart KV which
raise the awareness of the consumer
about their lack of nutrition issue.
Client: Ensure Region
Agency: JWT
Creative Direction: Steve Clay
Copy Writing: Tue Trinh

OTHER
C for Creativity
2013
This is the campaign that I worked with Creative
Bay, a Creative Studio which I also founded in 2012.
The letter“C”stands for Creativity. Hence, each“C”
has a diﬀerent expression with diﬀerent style.
Role: Creative Director, Art Director

OTHER
VESPA All Seasons Calendar
2012
PIiaggio - Vespa is one of my favourite
brand. They are always looking for the
freedom, freshness, youth in all their
product. With the themes“ Four Season
of Vespa”, I created an art direction for
their new calendar with diﬀerence
visuals for each seasons.
Role: Art Director, Graphic Designer

OTHER
NOKIA LUCKY 9
2012
This year, Nokia launched their
promotion campaign named“ Luck 9”.
People can download numerous visuals
of“ 9”, which mean the lucky number in
asian. I create 9 diﬀerence visuals in
diﬀerence themes with animation and
make them to Nokia N9‘s screensaver.

OTHER
KU
2014
My latest digital art works
collection in the activities of
Saigon Artbook 4th edition.
Role: Art Director / Visual Artist

THANKYOU FORYOUR TIME!
monkeytung@gmail.com
Facebook @crazy.monkey.box
www.crazymonkeybox.com

2016 Art Director Portfolio.compressed

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2016 Art Director Portfolio.compressed