This digital scale has a self-calibrating feature that allows it to be flipped upside down or submerged in water without losing accuracy. It is durable and waterproof, making it suitable for harsh kitchen environments. The scale features exclusive dual housing technology and a scale within a scale design to protect internal components. It brings a new level of convenience to portion control.

1. SCALE
A portion control
that
STANDS UP
TO any employee.
Stand out.
SELF-CALIBRATING AND SUBMERSIBLE,
IT’S TURNING THE INDUSTRY UPSIDE DOWN.
1 BROADBAND / PRODUCT ASSEMBLY
CHPV When you purchase
a C O D M A N ® H A K I M™
+
Turn it over. Dunk it under. With the design to help protect internal
P r o g r a m m a b l e Va l v e
Poseidon™ WSC-10 Heavy Duty Digital components, and six capacity display
Portion Scale, keeping it accurate options. It’s industry-changing
w i t h a C O D M A N®
Is
and clean is that easy. Just flip it our vision getting innovation that brings a new
upside down to recalibrate on obscured
the by paper? level of convenience and
B A C T I S E A L™
spot. Want to get it really clean? confidence to the kitchen.
Self-calibrating simply set to calibration mode, flip
Submerge it. A rugged, waterproof over, and the indicator light illuminates when calibrated. And it’s just one more reason
Antimicrobial
design ensures it handles the harshest environments. we’re in your kitchen.
Plus, this high quality, stainless steel scale also features Want to learn more?
Impregnated
exclusive Dual Housing Technology™ to help prevent Visit edundco.com and
corrosion, a revolutionary Scale Within a Scale™ go to “What’s New.”
Catheter System
BACTISEAL
© Edlund Company Incorporated, 159 Industrial Parkway, Burlington, Vermont 05401 1-800-772-2126 An ISO 9001:2000 certified company Patent Pending
™ and any
Because when part of
you’re trying to conceive,
=
Getting clobbered with balls of dough, handfuls of meat and the occasional fist the system requires
is a rough way to make a living. But that’s the life of a portion control scale. can be
answers
ever to hit a countertop.
the most soothing thing of all.
So we built the Five Star Series. The most durable, reliable two-pound scale revision, for any
We can transform your information into intelligence
you can seeits use, where and when you need to.
With and heavy-duty all stainless steel construction, shock-absorbing platform
reason within one
supports and steel-reinforced interior housing, the Five Star can withstand 50 lbs. of that our We are so confident
As one of the largest global companies dedicated to advancing healthcare, Siemens Healthcare is helping system (CHPV& BACTISEAL ) is the
potatoesgo as easily as health6 oz.eliminating paperwork and reducing human error
providers digital – creating electronic a records, patty. It has a removable face plate so it’s submersible
best treatment for hydrocephalus, year of purchase,
There are can openers, and thenstainless steel springs and mechanism make forthat we are willing to offer this
and Now you can to lives and save trees, too. www.usa.siemens.com/healthcareIT;great can openers.
easy save clean. And its there are 1-888-826-9702
and costs – so you can focus on your vision of providing the best, most efficient healthcare possible.
consistent
and accurate readings.
We know can openers. In fact, no one else offers such a pledge to you for a year. With
The Fivefor life. Series from Edlund.
Answers Star CODMAN will
wide line of top-quality can openers. Now our new line
It can hold its own in the kitchen. the advent of the CODMAN ®
of NSF certified openers, the S-11, U-12, G-2 - each
A9133-9140-A1-4A00
HAKIM Programmable Valve
Introducing the first over-the-counter
© 2010 Siemens Healthcare USA, Inc. All rights reserved. ™
designed to fit your particular needs - take their place System, neurosurgeons can replace those
Siemens_vision_USspread_MH_F_REV.indd 1 as the greatest can openers in the world. For more
fertility test for couples.
preselect one of 18 different
12/6/10 4:09 PM
Wanna build the next generation of broadbandtoll-free at 1- 800 Parkway
Edlund us a call, equipment?
information, giveCompany, Inc., 159 Industrial-772-2126. pressure settings which can be components
TOTAL
Burlington, VT 05401 (800)772–2126 www.edlundco.com Fertell is the first at-home
adjusted non-invasively to adapt fertility test for couples. Its patented,
Honoring the performance. helps couples accelerate their path
Greg Wood Art Director S-11 U-12 G-2 © Edlund Company Incorporated, 159 Industrial Parkway, Burlington, Vermont 05401. © 2000 King Features Syndicate, Inc., ™ Hearst clinically-proven technology
Holdings, Inc.
774.454.8430
gregwoodcreative@gmail.com
to changes in patient condition.
Combine this with BACTISEAL™
free of charge. N o
CONFIDENCE
READ THIS BEFORE YOU BEGIN
toward conception,
Antimicrobial Impregnated enabling both the male ®
Catheter System, which creates q u e s t i o n s a s k e d.
• Know market before assembly. and female to test for key elements of
a unique and effective barrier
to bacterial colonizationtests are
fertility. The on all taken in the privacy and comfort of
• Use only the latest, greatest
catheter surfaces, and you have
components and technology. your home, withtruly stunning, it a90 minutes. Fertell is available without a prescription at select quality
When sound is results in under winning combination.
so utterly convincing, it’s unlike we call this kind of
• Check availability. All pieces directly to your home at www.fertell.com Sound.™ At Juilliard
pharmacies than move you. It takes shipanything you’ve heard before. Pure
does more or purchase online and The Boston
should be delivered quickly.
you to the exact place the artist and natural. True-to-the-original CODMAN Neuro Specialist forday’s work.
Contact your it’s all just another more details.
• Consult our engineers or web
site for design support. intended, for performance that’s performance.™ At Boston Acoustics
325 Paramount Drive, Raynham, MA 02767 (508) 880-8100 • For product information, call (800) 225-0460 www.codmanjnj.com © Codman & Shurtleff, Inc. 2002
© Genosis PLC 2006
• Use Sager to cement together.
www.BostonAcoustics.com
Your Sound Solution™
© 2005 Boston Acoustics, Inc. All Rights Reserved. The Boston Sound, true-to-the-original performance, and Your Sound Solution are trademarks
and Boston, Boston Acoustics, BostonAcoustics.com, and the Boston logo are registered trademarks of Boston Acoustics, Inc.

2. Patent Pending An ISO 9001:2000 certified company © Edlund Company Incorporated, 159 Industrial Parkway, Burlington, Vermont 05401 1-800-772-2126
kitchen. Want to learn more? Visit edundco.com and go to“What’s New.”
confidence to the kitchen. And it’s just one more reason we’re in your
innovation that brings a new level of convenience and
six capacity display options. It’s industry-changing
revolutionary Scale Within a Scale™ design to help protect internal components, and
also features exclusive Dual Housing Technology™ to help prevent corrosion, a
handles the harshest environments. Plus, this high quality, stainless steel scale
spot. Want to get it really clean? Submerge it. A rugged, waterproof design ensures it
keeping it accurate and clean is that easy. Just flip it upside down to recalibrate on the
Turn it over. Dunk it under. With the Poseidon™ WSC-10 Heavy Duty Digital Portion Scale,
IT’S TURNING THE INDUSTRY UPSIDE DOWN.
SELF-CALIBRATING AND SUBMERSIBLE,
SELF-CALIBRATING AND SUBMERSIBLE,
IT’S TURNING THE INDUSTRY UPSIDE DOWN.
Turn it over. Dunk it under. With the design to help protect internal
Poseidon™ WSC-10 Heavy Duty Digital components, and six capacity display
Portion Scale, keeping it accurate options. It’s industry-changing
and clean is that easy. Just flip it innovation that brings a new
upside down to recalibrate on the level of convenience and
spot. Want to get it really clean? confidence to the kitchen.
Self-calibrating simply set to calibration mode, flip
Submerge it. A rugged, waterproof over, and the indicator light illuminates when calibrated. And it’s just one more reason
design ensures it handles the harshest environments. we’re in your kitchen.
Plus, this high quality, stainless steel scale also features Want to learn more?
exclusive Dual Housing Technology™ to help prevent Visit edundco.com and
corrosion, a revolutionary Scale Within a Scale™ go to “What’s New.”
© Edlund Company Incorporated, 159 Industrial Parkway, Burlington, Vermont 05401 1-800-772-2126 An ISO 9001:2000 certified company Patent Pending
Advertising
The first time the ad ran it appeared this way. The concept was to turn the ad upside except for the logo
to emphasize the breakthrough self-calibrating feature.

3. There are can openers, and then there are great can openers.
We know can openers. In fact, no one else offers such a
wide line of top-quality can openers. Now our new line
of NSF certified openers, the S-11, U-12, G-2 - each
designed to fit your particular needs - take their place
as the greatest can openers in the world. For more
information, give us a call, toll-free at 1- 800 -772-2126.
S-11 U-12 G-2 © Edlund Company Incorporated, 159 Industrial Parkway, Burlington, Vermont 05401. © 2000 King Features Syndicate, Inc., ™ Hearst Holdings, Inc.
Advertising

4. SCALE
A portion control
that
STANDS UP
TO any employee.
Getting clobbered with balls of dough, handfuls of meat and the occasional fist
is a rough way to make a living. But that’s the life of a portion control scale.
So we built the Five Star Series. The most durable, reliable two-pound scale
ever to hit a countertop.
With its heavy-duty all stainless steel construction, shock-absorbing platform
supports and steel-reinforced interior housing, the Five Star can withstand 50 lbs. of
potatoes as easily as a 6 oz. patty. It has a removable face plate so it’s submersible
and easy to clean. And its stainless steel springs and mechanism make for consistent
and accurate readings.
The Five Star Series from Edlund.
It can hold its own in the kitchen.
Edlund Company, Inc., 159 Industrial Parkway
Burlington, VT 05401 (800)772–2126 www.edlundco.com
Advertising

5. Package Design

6. Poster – Point of purchase

7. Microsite

8. 1 BROADBAND / PRODUCT ASSEMBLY
Wanna build the next generation of broadband equipment?
READ THIS BEFORE YOU BEGIN
• Know market before assembly.
• Use only the latest, greatest
components and technology.
• Check availability. All pieces
should be delivered quickly.
• Consult our engineers or web
site for design support.
• Use Sager to cement together.
d i s t r i b u t i n g c o n f i d e n c e
1.800.SAGER.800 www.sager.com
Advertising

9. Is our vision getting
obscured by paper?
We can transform your information into intelligence
you can see and use, where and when you need to.
As one of the largest global companies dedicated to advancing healthcare, Siemens Healthcare is helping
providers go digital – creating electronic health records, eliminating paperwork and reducing human error
and costs – so you can focus on your vision of providing the best, most efficient healthcare possible.
Now you can save lives and save trees, too. www.usa.siemens.com/healthcareIT; 1-888-826-9702
Answers for life.
A9133-9140-A1-4A00 © 2010 Siemens Healthcare USA, Inc. All rights reserved.
Siemens_vision_USspread_MH_F_REV.indd 1 12/6/10 4:09 PM
Is our IT system
tough enough? ‚
Is our technology partner s
heart in healthcare?
With 40 years of proven success, our future-proof solutions For 40 years, we’ve listened to and partnered with the
can get you through healthcare’s most difficult challenges. healthcare community to address its unique challenges.
We’re committed to advancing healthcare no matter how trying conditions may be. That means technological You want to focus on delivering high-quality healthcare. And we focus on delivering comprehensive technology
innovation for you and new ways to ensure that your staff gets the information they need, when they need it. solutions - with a single source of accountability and a proven value model. From partial or full IT outsourcing to
It means digital solutions to improve workflows, eliminate paperwork and reduce human error and costs. It means custom programs, we listen, develop and deliver what you need, so you can deliver on your business and care
you can feel confident that your IT system will support you in good times and tough times. objectives. Our heart is in healthcare. Right there with you. www.usa.siemens.com/BestITO; 1-888-826-9702
www.usa.siemens.com/healthcareIT; 1-888-826-9702
Answers for life. Answers for life.
Advertising Campaign
A9133-9139-A1-4A00 © 2010 Siemens Healthcare USA, Inc. All rights reserved. A9133-9138-A1-4A00 © 2010 Siemens Healthcare USA, Inc. All rights reserved.
Siemens_HealthSrvcs_USspread_MH_F.indd 1 12/13/10 4:43 PM Siemens_MngdSrvcs_USspread_MH_F.indd 1 12/13/10 4:47 PM

10. Because when
you’re trying to conceive,
answers can be
the most soothing thing of all.
Introducing the first over-the-counter
fertility test for couples.
Fertell is the first at-home fertility test for couples. Its patented,
clinically-proven technology helps couples accelerate their path
toward conception, enabling both the male ®
and female to test for key elements of
fertility. The tests are taken in the privacy and comfort of
your home, with results in under 90 minutes. Fertell is available without a prescription at select
pharmacies or purchase online and ship directly to your home at www.fertell.com
© Genosis PLC 2006
Advertising

11. CHPV When you purchase
a C O D M A N ® H A K I M™
+
P r o g r a m m a b l e Va l v e
w i t h a C O D M A N®
B A C T I S E A L™
Antimicrobial
Impregnated
Catheter System
BACTISEAL
™ and any
part of
=
the system requires
revision, for any
We are so confident that our reason within one
system (CHPV& BACTISEAL ) is the
best treatment for hydrocephalus, year of purchase,
that we are willing to offer this
pledge to you for a year. With Direct Mail
the advent of the CODMAN®
CODMAN will
HAKIM™ Programmable Valve
System, neurosurgeons can replace those
preselect one of 18 different
pressure settings which can be components
TOTAL
adjusted non-invasively to adapt
to changes in patient condition.
free of charge. N o
Combine this with BACTISEAL™
CONFIDENCE
Antimicrobial Impregnated
Catheter System, which creates q u e s t i o n s a s k e d.
a unique and effective barrier
to bacterial colonization on all
catheter surfaces, and you have
a winning combination.
Contact your CODMAN Neuro Specialist for more details.
325 Paramount Drive, Raynham, MA 02767 (508) 880-8100 • For product information, call (800) 225-0460 www.codmanjnj.com © Codman & Shurtleff, Inc. 2002
Advertising

12. Pre-show Direct Mail

13. Stand out.
Get the experience employers notice,
with up to 12 months of co-op at Wentworth.
When it comes to real world experience Wentworth steps up to the plate, with career-oriented classes, hands-on
labs and studios and a four-year co-op program that’s one of the most comprehensive of its kind. Want even more
reasons to learn about our nationally ranked technology institution? There’s also our highly experienced full-time
faculty, our standing as one of Boston’s most affordable colleges, and our intimate, tree-lined campus in the heart
of the city’s 37,000 student Colleges of the
Fenway area.To learn more visit www.wit.edu
or call 800-556-0610.
FOUNDED 1904
Seat 21 in row 37 of section 42 marks the spot where
Ted Williams hit the longest home run in Fenway history.
G e t R e a dy fo r Wo r k 4 Year Co-op Program
Advertising

14. Website

15. Honoring the performance.
When sound is truly stunning, it so utterly convincing, it’s unlike we call this kind of quality
does more than move you. It takes anything you’ve heard before. Pure The Boston Sound.™ At Juilliard
you to the exact place the artist and natural. True-to-the-original it’s all just another day’s work.
intended, for performance that’s performance.™ At Boston Acoustics
www.BostonAcoustics.com
Your Sound Solution™
© 2005 Boston Acoustics, Inc. All Rights Reserved. The Boston Sound, true-to-the-original performance, and Your Sound Solution are trademarks
and Boston, Boston Acoustics, BostonAcoustics.com, and the Boston logo are registered trademarks of Boston Acoustics, Inc.
Advertising

16. Healthy trends are here to stay.
Are you?
GrainEssentials® It’s difficult to keep up with ever-changing health and
• White Whole Wheat XF Flour
• Stone Ground Whole Wheat Flour consumer trends, but you don’t have to do it alone.
• Ground Wheat Coarse
• Flaked Rye Meal At Bay State Milling, we offer two innovative product
• Whole Durum Wheat Flour
• Pure Wheat Baker’s Bran lines of flours and blends that reflect current food
• Wheat Germ
• Pizza Mixes
• Multigrain Tortilla Base
and nutrition trends. While GrainEssentials® incorporate the growing
• 9-Grain Bread Base
• Breaders and Batters
importance of increasing whole grains without sacrificing taste and without
using trans fats, OrganicEssentials® are assured to conform to the strictest
OrganicEssentials®
• 100% Organic Whole Wheat Flour
organic guidelines through our extensive supply-chain partnerships.
• 100% Organic High Gluten Flour
• 100% Organic Bread Flour Finally, our custom blending services allow us to work alongside you to
• 100% Organic Semolina
• Multigrain Bread Base develop a unique mix that embodies recent health standards while holding
• Whole Grain Bread Base
• Thin Crust Pizza Mix the classic taste of your own original recipe. Stay in the mix, and call
• Thick Crust Pizza Mix
1-800-55-FLOUR or visit
www.baystatemilling.com.
GrainEssentials® OrganicEssentials® BakingEssentials™ EthnicEssentials™
800-55-FLOUR www.baystatemilling.com
Collateral and Advertising
© Copyright 2010

17. Collateral