The document contains details of marketing activities for different programs including the dates, channels, activity details, notes, costs and audience sizes. It includes a section for unique data lookup with details of 5 activities conducted on date 1/1 including a tradeshow, social media banner ads, eBlast, print ad and other Facebook activity. It also has sections for social media details, program 1 marketing pieces and overall marketing efforts for 2015.

1.
Unique
Data
LookUp
Date(s) Program Channel SubChannel Activity Notes Cost Audience
Size
Activity
1 1/1 Program
1 Tradeshow Tradeshow Tradeshow
Name TRADESHOW
TEST $0.00 1,000
Activity
2 1/1 Program
6 Social
Media Banner
Ads Site
where
item
is
located SOCIAL
MEDIA
TEST
(if
used
list,
put
list
name
here) $0.00 1,000
Activity
3 1/1 Program
20 eBlast Constant
Contact Content/Angle
of
Email eBLAST
TEST
(list
name
here) $0.00 1,000
Activity
4 1/1 Program
32 Print
Ad SCRAP
PRINT
AD
TEST $0.00 1,000
Activity
5 1/1 Program
12 Other FaceBook Specific
Activity OTHER
TEST
(if
used
list,
put
list
name
here) $0.00 1,000
Activity
6
Activity
7
Activity
8
Activity
9
Activity
10
Activity
11
Activity
12
Activity
13
Activity
14
Activity
15
Activity
16
Activity
17
Activity
18
Activity
19
Activity
20

2. Social
Media
LookUp Date
Sent Program Channel Activity Notes Status Cost
Per
Blast Content
Type Post
Consumption
Over
Time Overall
vs
Post
Engagement Likes Retweets Replies/Response
Activity
2 1/1 Program
6 Banner
Ads Site
where
item
is
located SOCIAL
MEDIA
TEST
(if
used
list,
put
list
name
here) SENT $0.00 Links
#N/A #N/A #N/A #N/A #N/A SENT #N/A Announcement
#N/A #N/A #N/A #N/A #N/A Cancelled #N/A Job
Posting
#N/A #N/A #N/A #N/A #N/A In
Development #N/A Job
Posting
#N/A #N/A #N/A #N/A #N/A #N/A
#N/A #N/A #N/A #N/A #N/A #N/A

3. Program
1 Program
1
Marketing
Piece Date Recipients
/
Notes
Activity
1 Tradeshow
Name 1/1 TRADESHOW
TEST
#N/A #N/A #N/A
#N/A #N/A #N/A
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#N/A #N/A #N/A
Marketing
Efforts
2015