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Financial Results
for the 3rd Quarter of the
Fiscal Year Ending March 2015
(from April to December, 2014)
January 30, 2015
President Takashi Tanaka
KDDI Corporation
1
1. Financial Results for 1-3Q/FY2015.3
2. Targeting a New Stage
■ Appendix
The figures included in the following brief, including the business performance target and the target for the number of
subscribers are all projected data based on the information currently available to the KDDI Group, and are subject to variable
factors such as economic conditions, a competitive environment and the future prospects for newly introduced services.
Accordingly, please be advised that the actual results of business performance or of the number of subscribers may differ
substantially from the projections described here.
Today’s Presentation
1. Financial Results for
1-3Q/FY2015.3
3Progress of Performance in 1-3Q/FY15.3Consolidated
Operating Revenues Operating Income EBITDA
(Billions of yen) (Billions of yen) (Billions of yen)
Steady Progress toward Second Consecutive Years of
Double-Digit Growth in Operating Income for Full Fiscal Year
FY13.3 FY14.3 FY15.3
3,662.3
4,600.0
FY13.3 FY14.3 FY15.3
395.6
533.2
585.0
512.7
730.04,333.6 663.2
(E)(E)
Progress
73%
1-3Q
1-3Q
FY13.3 FY14.3 FY15.3
716.7
918.1
985.9
959.6
1,278.01,186.1
(E)
1-3Q
Progress
80%
Progress
77%2,710.6
3,179.9
3,351.9
4
Quarterly Basis
Operating Income
Steady Progress
Consolidated
(Billions of yen)
1Q 2Q 3Q 4Q 1Q 2Q 3Q
178.7
169.0
185.6
130.0
194.8
190.0
200.3
FY14.3 FY15.3
YOY(1-3Q)
+9.7%
+9.7%
YOY
(1-3Q)
toward Double-Digit Growth
5
Contributions from Increased Mobile Communications Revenues
and Lower au Sales Commissions
Consolidated
Consolidated Operating Income:
Factor for Change, YOY
+51.8
533.2
585.0+62.0
-58.3 -4.9
+53.0
1-3Q/FY14.3 1-3Q/FY15.3
<Personal Services>
Mobile
communications
revenues
au sales
commissions
<Personal
Services>
Other
<Other than
Personal
Services>
(Billions of yen)
6
au Net Adds
Net Adds
MNP Net Adds
3Q Net Adds and MNP Net Adds
Both at the Highest Levels So Far This Fiscal Year
Consolidated
(Mobile)
1Q 2Q 3Q 4Q 1Q 2Q 3Q
0.67 0.67
0.57
0.91
0.49
0.58
0.78
FY14.3 FY15.3
YOY
+37%
1Q 2Q 3Q
FY15.3
(Millions)
7
Quarterly Basis
au Churn Rate
Maintained
Low Churn Rate
Personal Services
(Mobile)
1.18%
1Q 2Q 3Q 4Q 1Q 2Q 3Q
FY14.3 FY15.3
0.66%0.67%
8
(Yen)
au ARPU
Quarterly Basis
FY14.3 FY15.3
Amount of
discount applied
Data
Voice (before
application of
discount)
Full-year (E)
-900 -930 -950 -980 -1,030-1,040-1,050 -1,040
1,930 1,960 1,950 1,820 1,840 1,870 1,840 1,850
3,120 3,190 3,240 3,320 3,410 3,450 3,460 3,440
2Q1Q 3Q 4Q 1Q
4,240 4,250
YOY
+0.2%
2Q
YOY
+1.2%
4,250
3Q
Personal Services
(Mobile)
Impact of
New Rate PlanNote
Note) au Unlimited Voice & Tiered Data Service Plan
9
Number of au Smartphones Sold Expanded in 3Q, and
Percentage of LTE Smartphones Grew to 46%
au Smartphone
Number of au Smartphones Sold au Smartphone Penetration
1Q 2Q 3Q 4Q 1Q 2Q 3Q
1.82
1.98
2.12
2.63
1.38
1.93
2.30
12/'12 12/'13 12/'14
LTE smartphone
3G smartphone 53%
LTE
46%
FY14.3 FY15.3
YOY
+8.5%
(Millions)
Personal Services
(Mobile)
10Value-Added ARPU / Revenues
Based on “ID×ARPU” Expansion,
Expanding Revenues at +14%, YOY
Value Services
FY13.3 FY14.3 FY15.3
66.8
80.2
91.1
Value-Added Revenues
YOY
+14%
1-3Q 1-3Q 1-3Q
Value-Added ARPU
300
470
320
5003Q/FY14.3
3Q/FY15.3
YOY
+6.4%
320
500
YOY
+6.7%
(Billions of yen)(Yen)
Overall
User
Smartphone
User
11
Steady Progress
YOY +36%
au Smart Pass
Value Services
(Millions)
au Smart Pass Members
6/'12 12/'12 6/'13 12/'13 6/'14 12/'14
12.05
3.98
8.88
6/'14 9/'14 12/'14
12
Number of Applications Surpassed 9 Million, Nearing 10 Million
Received “Award for
Excellence” in 2014
Nikkei Sangyo
Newspaper Awards
Use for Shopping
(Prepaid)
+
Reward Points
also Accumulate
Personal / Value
Services
au WALLET Cards Applications
(As of January 12)
More than
9.0M
2. Targeting a New Stage
14
au VoLTE Smartphones
and Smartphones for
Juniors and Seniors, etc.
• au Smart Value
• Data Gift, Student Discount Launch
au Smart Pass
Competitiveness in Domestic Mobile Business
Strengthening and Improving in All Smartphone-Related Areas
Mobile
Handsets
Fees
Services
Network
Further Increase of
Smartphone Penetration Rate
by cultivating new range of smartphone users
Boost Revenues in
Value-Added Domain
Steady Penetration Strengthen Sales
to achieve higher penetration
of competitive services
Bolster Network through
Two Methods of High-Speed
Communication
110Mbps
150Mbps
15
Bolster Network through Two Methods of
High-Speed Communication
*The speeds mentioned are the maximum speeds by technical standards and do not represent actual usage speeds. Even within the areas mentioned, the speed may slow
down depending on the usage environment and traffic status. This is a best-effort service
Note1) Compatibility is slated to begin in certain areas for compatible models scheduled to be launched in the future
Note2) Compatibility is slated to begin in certain areas for compatible models scheduled to be launched at the end of March, 2015
NetworkMobile
220MbpsNote2
225MbpsNote1
Base stations compatible with maximum
downlink speed of 150Mbps
Exceeded 20,000
(2014/12/25)
Maximum downlink speed
(TD-LTE)
Maximum downlink speed
1.5 years after service launch,
WiMAX 2+ area expansion to
same level as current WiMAX area
(Expected as of March 31, 2015)
Maximum downlink speed
Maximum downlink speed
16
*Communications with high voice quality are possible when both parties use compatible models (within the au 4G LTE area)
*Cannot be used in Japan with 3G communications
Note) The population coverage ratio is for area of 4G LTE(800MHz.) Calculated by using national census data and dividing the nation into 500m2 sections. If coverage is possible
in more than 50% of the locations within that grid square, the mesh square is considered to be covered
High-Quality Voice
Communications
200Hz-3.4kHz(Previous)
50Hz-7kHz
au VoLTE
99%
Always
Connected
with
Voice Frequency Range
Population
CoverageNote
Mobile
Enhanced Lineup of VoLTE-Compatible Models
for High-Quality Voice Communications
17Mobile
Penetration by Age Group
28% 28%
53%
*Smartphone penetration = smartphones owned ÷ (smartphones owned + featurephones owned)
Note1) Figures are for all telecommunications carriers. Source: Survey of Awareness among Children of Mothers’ Mobile Phones and Smartphones, Mobile
Marketing Data Labo (Survey period: July 31 through August 2, 2014)
Note2) Figures are for all telecommunications carriers. KDDI’s estimate (Study date: December 1, 2014)
Note3) Based on the Personal Services segment (as of December 31, 2014)
Smartphone
Penetration
Remains Low Among
Junior and Senior
Segments
All generationsNote3Elementary
school
childrenNote1
60sNote2
au Smartphone / 4G LTE Keitai 18
4G LTE KeitaiFor Seniors
Large characters,
Easy to hear
• Compatible with
au VoLTE
• With SMART SONIC
RECEIVER®
For Juniors
Cultivating a New Range of Users
with Greater Diversity of Handsets
Smarter keitai
• Wi-Fi tethering
• Compatible with LINE and
other apps
• With “PASSNOW” for
tablet linking functionality
Personal Services
(Mobile)
*BASIO cannot be used in Japan with 3G communications *EZweb cannot be used with AQUOS K
Safe, secure settings
• In addition to Internet browsing
restrictions, safe text entry
function, etc.
• Security buzzer with camera
function
• Vibration-resistance, waterproof,
and dustproof settings, etc.
au Smart Support
Note4, Note5
au Smart Pass
For SeniorsFor Juniors
19Products Targeting the Junior / Senior Segments
In Addition to Handsets, Beginning to Offer
Rates and Services Optimized for These Segments
Portal website with large characters and
recommendations of coupons for seniors, etc.
Special campaign for customers aged 55 and
above (From BASIO launch through March 31)Note6
¥3,920Note2
(Monthly data volume: Includes 0.5GB)
Monthly feeNote1
¥4,280Note3
(Monthly data volume: Includes 0.7GB)
Monthly feeNote1
Limited to children
elementary school
age and younger
Limited to people
aged 55 and above
Note1) Separate call, data communication, option and universal service charges apply. For calls to au mobile phones between 1am and 9pm, charges are waived as LTE Plan. Check au shops and the au
website for details Note2) Junior Smartphone Plan. When “Everybody Discount package” + “LTE NET” apply
Note3) Senior Plan (V). When “Everybody Discount package” + “LTE NET” apply Note4) ¥372/month Note5) Content quantity and makeup differ from standard “au Smart Pass”
Note6) ¥3,000 free for first month of subscription. ¥380/month from fourth month *Indicated figures exclude taxes
Copyrights: (C)Tanaka Katsuki/KITANCLUB, (C)Imagineer Co., Ltd./(C)KONISHI Tomoshichi, MINAMIDE Kosei and Taishukan, 2012, (C)MINAMIDE Kosei, NAKAMURA Mitsuo and Taishukan, 2012,
(C)EAST Co., Ltd. 2009–2012/(C)SEGA/(C)MEGA HOUSE, (C)BTD STUDIO/(C) HEROZ, Inc., (C)Madoka Kitao Maiko Fujita 2013/(C)Rayark inc.
Note4
au Smart Pass
Personal Services
(Mobile)
Safe apps that aid learning, etc.
With upgrade
program (juniors)
Upgrade Program of Smartphone 20
Model
upgrade
Note1) The program fee does not take consumption tax *Upgrade program (juniors) differs in some details *Please see our website for details
Note2) This program is scheduled to commence on February 6, 2015. When subscribing to the program, customers must use a designated data plan and
purchase a compatible handset (when paying in 24 installments.) Under this program, the customer must also remain a subscriber of this program after
the model upgrade. The previous handset must be returned (subject to conditions)
Smartphone A Smartphone B
Upgrade program (¥300/month)Note1
Installment payments
on smartphone A
Smartphone A
18 months
after subscribing
Smartphone B
Installment payments
on smartphone B
When purchasing
smartphone B, au bears
the cost of the remaining
installment payments on
smartphone A for up to
seven monthsNote2
Encouraging Upgrades to the Newest Smartphone Models
Personal Services
(Mobile)
21
Penetration Now Up to Nearly Half of
KDDI Group’s Service Subscribers
4X% 5X%
*As of December 31, 2014
Personal Services au Smart Value
(Bundled Services)
Penetration for au HIKARI(FTTH)
SubscribersNote2
Penetration for au Smartphone
SubscribersNote1
Note1) Percentage of au Smart Value for au smartphone subscribers Note2) Percentage of au Smart Value for au HIKARI subscribers
48% 59%
Expanding Business in the Open Domain 22
Increasing the Number of Customer Contact Points
by Providing New Value via “the Syn. Concept”
“Syn.menu” linking and integrating
various other services
Side menu
Functions allow migration
regardless of web or apps
* “The Syn. Concept” works through a federation of leading companies that provide service on the
internet (the “Syn.alliance”), providing a decentralized Web portal in which all of the services function
as entrances, with the aim of creating new mobile Internet experiences for customers
Example of New User Experience
Gained from Links between Services
Example) Jorte x NAVITIME
Links between two services provides smooth
support both when scheduling and on the moveNote
Note) Launch scheduled for February, 2015
(C)Jorte Inc.,(C)NAVITIME JAPAN
Value Services
News
Music
Calendars
Know-
how
Rankings
Calendar Maps,
transit
Telecommunications Business in Myanmar 23Global Services
(Photos from left) Opening of the first shop operated directly by MPT within the Yangon General Post Office (November 2014) / Shop opening event
/ Base station (photo taken in October 2014)
Approximately Four Months Since the Joint Business Launch,
SIM Card Sales Exceeded 5 Million
Network quality improvementsSales network enhancement
• Optimization of base stations in
three principal cities
• Brand shop launch
• Reconfiguration of
nationwide sales network
24
【Year-end dividends for FY2015.3】 As the effective date for the stock split is April 1, 2015, year-end dividends for FY2015.3 will be based on the number of stocks before the split
3/'13 12/'14
Changes in investment unit amount
1:2 stock split
774k
->387kNote
500k
764k
Reduce Share-Trading Units to Expand Individual Shareholder
Stock Split
Overview of Stock Split
1:3 stock split
(Shares of KDDI stock will be issued
at a ratio of 1:3)
:March 31, 2015
:April 1, 2015
Record date
Effective date
Note) Calculated by the closing price at the end of March 2013
(Yen)
25
 au Momentum Continues, Centered on MNP Net Adds
 Mobile Communications Revenues and
Value-Added Revenues Rose Steadily
Making Steady Progress toward
Second Consecutive Years of Double-Digit Growth
in Operating Income for Full Fiscal Year
Summary
 Appendix
KPI 27
Segment 3/’14 12/’14 Change 3/’15 (E)
Consolidated au subscriptions (Millions) 40.52 42.38 +1.86 43.17
Personal Services au subscriptions (Millions) 34.13 35.59 +1.46 35.83
au smartphone penetration (%) 49.1% 52.7% +3.6pt --
(Mobile) au Smart Value (Millions) 7.05 8.53 +1.48 --
(Fixed-Line) au Smart Value (Millions) 3.58 4.27 +0.69 --
Value Services au Smart Pass (Millions) 10.25 12.05 +1.80 --
Segment 3Q/FY14.3 3Q/FY15.3 YOY FY15.3(E)
Personal Services au ARPU (Yen) 4,240 4,250 +0.2% 4,250
au churn rate (%) 0.67% 0.66% -- --
Number of units sold (Millions) 2.69 2.72 +1.1% 10.50
of au smartphone (Millions) 2.12 2.30 +8.5% 8.67
Value Services Value-Added ARPU (Yen) 300 320 +6.7% --
28
1-3Q
/FY14.3
1-3Q
/FY15.3
YOY Progress FY15.3
Operating revenues 3,179.9 3,351.9 +5.4% 72.9% 4,600.0
Operating income 533.2 585.0 +9.7% 80.1% 730.0
Operating margin 16.8% 17.5% -- -- 15.9%
Ordinary income 538.6 593.1 +10.1% 80.7% 735.0
Net income 268.7 351.0 +30.6% 82.8% 424.0
EBITDA 918.1 985.9 +7.4% 77.1% 1,278.0
EBITDA margin 28.9% 29.4% -- -- 27.8%
Free cash flow 231.9 100.4 -- -- 245.0
(E)
(Billions of yen)
Consolidated Consolidated Financial Results
29
Segment
1-3Q
/FY14.3
1-3Q
/FY15.3
YOY Progress FY15.3
Operating revenues 2,489.6 2,598.3 +4.4% 73.0% 3,560.0
Operating income 405.4 462.1 +14.0% 82.5% 560.0
Operating margin 16.3% 17.8% -- -- 15.7%
EBITDA 736.2 804.6 +9.3% 78.4% 1,026.0
EBITDA margin 29.6% 31.0% -- -- 28.8%
Operating revenues 154.4 177.3 +14.8% 73.9% 240.0
Operating income 40.9 44.3 +8.2% 77.7% 57.0
Operating margin 26.5% 25.0% -- -- 23.8%
EBITDA 50.1 54.4 +8.5% 75.6% 72.0
EBITDA margin 32.5% 30.7% -- -- 30.0%
(E)
Personal
Services
Value
Services
(Billions of yen)
Financial Results by Segment
30
Segment
1-3Q
/FY14.3
1-3Q
/FY15.3
YOY Progress FY15.3
Operating revenues 490.9 492.8 +0.4% 71.4% 690.0
Operating income 72.4 60.9 -15.8% 67.7% 90.0
Operating margin 14.8% 12.4% -- -- 13.0%
EBITDA 104.7 94.8 -9.4% 69.2% 137.0
EBITDA margin 21.3% 19.2% -- -- 19.9%
Operating revenues 189.2 215.0 +13.7% 69.4% 310.0
Operating income 8.3 9.6 +14.9% 68.2% 14.0
Operating margin 4.4% 4.4% -- -- 4.5%
EBITDA 19.9 22.6 +13.5% 70.5% 32.0
EBITDA margin 10.5% 10.5% -- -- 10.3%
(E)
Business
Services
Global
Services
(Billions of yen)
Financial Results by Segment
31
1-3Q/FY15.3
¥463.2B
(Billions of yen)
Capital Expenditures
CAPEX (cash flow basis)
YOY +¥90.4B
Progress Rate 79.9%
1-3Q 1-3Q
228.2
374.0
323.6
380.0
144.7
197.8
139.5
200.0
Mobile Fixed-line and others
372.8
580.0
FY14.3
463.2
FY15.3
Full-year (E)Full-year
571.8
KDDI Financial Results for the 3rd Quarter of FY2015.3

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KDDI Financial Results for the 3rd Quarter of FY2015.3

  • 1. Financial Results for the 3rd Quarter of the Fiscal Year Ending March 2015 (from April to December, 2014) January 30, 2015 President Takashi Tanaka KDDI Corporation
  • 2. 1 1. Financial Results for 1-3Q/FY2015.3 2. Targeting a New Stage ■ Appendix The figures included in the following brief, including the business performance target and the target for the number of subscribers are all projected data based on the information currently available to the KDDI Group, and are subject to variable factors such as economic conditions, a competitive environment and the future prospects for newly introduced services. Accordingly, please be advised that the actual results of business performance or of the number of subscribers may differ substantially from the projections described here. Today’s Presentation
  • 3. 1. Financial Results for 1-3Q/FY2015.3
  • 4. 3Progress of Performance in 1-3Q/FY15.3Consolidated Operating Revenues Operating Income EBITDA (Billions of yen) (Billions of yen) (Billions of yen) Steady Progress toward Second Consecutive Years of Double-Digit Growth in Operating Income for Full Fiscal Year FY13.3 FY14.3 FY15.3 3,662.3 4,600.0 FY13.3 FY14.3 FY15.3 395.6 533.2 585.0 512.7 730.04,333.6 663.2 (E)(E) Progress 73% 1-3Q 1-3Q FY13.3 FY14.3 FY15.3 716.7 918.1 985.9 959.6 1,278.01,186.1 (E) 1-3Q Progress 80% Progress 77%2,710.6 3,179.9 3,351.9
  • 5. 4 Quarterly Basis Operating Income Steady Progress Consolidated (Billions of yen) 1Q 2Q 3Q 4Q 1Q 2Q 3Q 178.7 169.0 185.6 130.0 194.8 190.0 200.3 FY14.3 FY15.3 YOY(1-3Q) +9.7% +9.7% YOY (1-3Q) toward Double-Digit Growth
  • 6. 5 Contributions from Increased Mobile Communications Revenues and Lower au Sales Commissions Consolidated Consolidated Operating Income: Factor for Change, YOY +51.8 533.2 585.0+62.0 -58.3 -4.9 +53.0 1-3Q/FY14.3 1-3Q/FY15.3 <Personal Services> Mobile communications revenues au sales commissions <Personal Services> Other <Other than Personal Services> (Billions of yen)
  • 7. 6 au Net Adds Net Adds MNP Net Adds 3Q Net Adds and MNP Net Adds Both at the Highest Levels So Far This Fiscal Year Consolidated (Mobile) 1Q 2Q 3Q 4Q 1Q 2Q 3Q 0.67 0.67 0.57 0.91 0.49 0.58 0.78 FY14.3 FY15.3 YOY +37% 1Q 2Q 3Q FY15.3 (Millions)
  • 8. 7 Quarterly Basis au Churn Rate Maintained Low Churn Rate Personal Services (Mobile) 1.18% 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY14.3 FY15.3 0.66%0.67%
  • 9. 8 (Yen) au ARPU Quarterly Basis FY14.3 FY15.3 Amount of discount applied Data Voice (before application of discount) Full-year (E) -900 -930 -950 -980 -1,030-1,040-1,050 -1,040 1,930 1,960 1,950 1,820 1,840 1,870 1,840 1,850 3,120 3,190 3,240 3,320 3,410 3,450 3,460 3,440 2Q1Q 3Q 4Q 1Q 4,240 4,250 YOY +0.2% 2Q YOY +1.2% 4,250 3Q Personal Services (Mobile) Impact of New Rate PlanNote Note) au Unlimited Voice & Tiered Data Service Plan
  • 10. 9 Number of au Smartphones Sold Expanded in 3Q, and Percentage of LTE Smartphones Grew to 46% au Smartphone Number of au Smartphones Sold au Smartphone Penetration 1Q 2Q 3Q 4Q 1Q 2Q 3Q 1.82 1.98 2.12 2.63 1.38 1.93 2.30 12/'12 12/'13 12/'14 LTE smartphone 3G smartphone 53% LTE 46% FY14.3 FY15.3 YOY +8.5% (Millions) Personal Services (Mobile)
  • 11. 10Value-Added ARPU / Revenues Based on “ID×ARPU” Expansion, Expanding Revenues at +14%, YOY Value Services FY13.3 FY14.3 FY15.3 66.8 80.2 91.1 Value-Added Revenues YOY +14% 1-3Q 1-3Q 1-3Q Value-Added ARPU 300 470 320 5003Q/FY14.3 3Q/FY15.3 YOY +6.4% 320 500 YOY +6.7% (Billions of yen)(Yen) Overall User Smartphone User
  • 12. 11 Steady Progress YOY +36% au Smart Pass Value Services (Millions) au Smart Pass Members 6/'12 12/'12 6/'13 12/'13 6/'14 12/'14 12.05 3.98 8.88
  • 13. 6/'14 9/'14 12/'14 12 Number of Applications Surpassed 9 Million, Nearing 10 Million Received “Award for Excellence” in 2014 Nikkei Sangyo Newspaper Awards Use for Shopping (Prepaid) + Reward Points also Accumulate Personal / Value Services au WALLET Cards Applications (As of January 12) More than 9.0M
  • 14. 2. Targeting a New Stage
  • 15. 14 au VoLTE Smartphones and Smartphones for Juniors and Seniors, etc. • au Smart Value • Data Gift, Student Discount Launch au Smart Pass Competitiveness in Domestic Mobile Business Strengthening and Improving in All Smartphone-Related Areas Mobile Handsets Fees Services Network Further Increase of Smartphone Penetration Rate by cultivating new range of smartphone users Boost Revenues in Value-Added Domain Steady Penetration Strengthen Sales to achieve higher penetration of competitive services Bolster Network through Two Methods of High-Speed Communication
  • 16. 110Mbps 150Mbps 15 Bolster Network through Two Methods of High-Speed Communication *The speeds mentioned are the maximum speeds by technical standards and do not represent actual usage speeds. Even within the areas mentioned, the speed may slow down depending on the usage environment and traffic status. This is a best-effort service Note1) Compatibility is slated to begin in certain areas for compatible models scheduled to be launched in the future Note2) Compatibility is slated to begin in certain areas for compatible models scheduled to be launched at the end of March, 2015 NetworkMobile 220MbpsNote2 225MbpsNote1 Base stations compatible with maximum downlink speed of 150Mbps Exceeded 20,000 (2014/12/25) Maximum downlink speed (TD-LTE) Maximum downlink speed 1.5 years after service launch, WiMAX 2+ area expansion to same level as current WiMAX area (Expected as of March 31, 2015) Maximum downlink speed Maximum downlink speed
  • 17. 16 *Communications with high voice quality are possible when both parties use compatible models (within the au 4G LTE area) *Cannot be used in Japan with 3G communications Note) The population coverage ratio is for area of 4G LTE(800MHz.) Calculated by using national census data and dividing the nation into 500m2 sections. If coverage is possible in more than 50% of the locations within that grid square, the mesh square is considered to be covered High-Quality Voice Communications 200Hz-3.4kHz(Previous) 50Hz-7kHz au VoLTE 99% Always Connected with Voice Frequency Range Population CoverageNote Mobile Enhanced Lineup of VoLTE-Compatible Models for High-Quality Voice Communications
  • 18. 17Mobile Penetration by Age Group 28% 28% 53% *Smartphone penetration = smartphones owned ÷ (smartphones owned + featurephones owned) Note1) Figures are for all telecommunications carriers. Source: Survey of Awareness among Children of Mothers’ Mobile Phones and Smartphones, Mobile Marketing Data Labo (Survey period: July 31 through August 2, 2014) Note2) Figures are for all telecommunications carriers. KDDI’s estimate (Study date: December 1, 2014) Note3) Based on the Personal Services segment (as of December 31, 2014) Smartphone Penetration Remains Low Among Junior and Senior Segments All generationsNote3Elementary school childrenNote1 60sNote2
  • 19. au Smartphone / 4G LTE Keitai 18 4G LTE KeitaiFor Seniors Large characters, Easy to hear • Compatible with au VoLTE • With SMART SONIC RECEIVER® For Juniors Cultivating a New Range of Users with Greater Diversity of Handsets Smarter keitai • Wi-Fi tethering • Compatible with LINE and other apps • With “PASSNOW” for tablet linking functionality Personal Services (Mobile) *BASIO cannot be used in Japan with 3G communications *EZweb cannot be used with AQUOS K Safe, secure settings • In addition to Internet browsing restrictions, safe text entry function, etc. • Security buzzer with camera function • Vibration-resistance, waterproof, and dustproof settings, etc.
  • 20. au Smart Support Note4, Note5 au Smart Pass For SeniorsFor Juniors 19Products Targeting the Junior / Senior Segments In Addition to Handsets, Beginning to Offer Rates and Services Optimized for These Segments Portal website with large characters and recommendations of coupons for seniors, etc. Special campaign for customers aged 55 and above (From BASIO launch through March 31)Note6 ¥3,920Note2 (Monthly data volume: Includes 0.5GB) Monthly feeNote1 ¥4,280Note3 (Monthly data volume: Includes 0.7GB) Monthly feeNote1 Limited to children elementary school age and younger Limited to people aged 55 and above Note1) Separate call, data communication, option and universal service charges apply. For calls to au mobile phones between 1am and 9pm, charges are waived as LTE Plan. Check au shops and the au website for details Note2) Junior Smartphone Plan. When “Everybody Discount package” + “LTE NET” apply Note3) Senior Plan (V). When “Everybody Discount package” + “LTE NET” apply Note4) ¥372/month Note5) Content quantity and makeup differ from standard “au Smart Pass” Note6) ¥3,000 free for first month of subscription. ¥380/month from fourth month *Indicated figures exclude taxes Copyrights: (C)Tanaka Katsuki/KITANCLUB, (C)Imagineer Co., Ltd./(C)KONISHI Tomoshichi, MINAMIDE Kosei and Taishukan, 2012, (C)MINAMIDE Kosei, NAKAMURA Mitsuo and Taishukan, 2012, (C)EAST Co., Ltd. 2009–2012/(C)SEGA/(C)MEGA HOUSE, (C)BTD STUDIO/(C) HEROZ, Inc., (C)Madoka Kitao Maiko Fujita 2013/(C)Rayark inc. Note4 au Smart Pass Personal Services (Mobile) Safe apps that aid learning, etc. With upgrade program (juniors)
  • 21. Upgrade Program of Smartphone 20 Model upgrade Note1) The program fee does not take consumption tax *Upgrade program (juniors) differs in some details *Please see our website for details Note2) This program is scheduled to commence on February 6, 2015. When subscribing to the program, customers must use a designated data plan and purchase a compatible handset (when paying in 24 installments.) Under this program, the customer must also remain a subscriber of this program after the model upgrade. The previous handset must be returned (subject to conditions) Smartphone A Smartphone B Upgrade program (¥300/month)Note1 Installment payments on smartphone A Smartphone A 18 months after subscribing Smartphone B Installment payments on smartphone B When purchasing smartphone B, au bears the cost of the remaining installment payments on smartphone A for up to seven monthsNote2 Encouraging Upgrades to the Newest Smartphone Models Personal Services (Mobile)
  • 22. 21 Penetration Now Up to Nearly Half of KDDI Group’s Service Subscribers 4X% 5X% *As of December 31, 2014 Personal Services au Smart Value (Bundled Services) Penetration for au HIKARI(FTTH) SubscribersNote2 Penetration for au Smartphone SubscribersNote1 Note1) Percentage of au Smart Value for au smartphone subscribers Note2) Percentage of au Smart Value for au HIKARI subscribers 48% 59%
  • 23. Expanding Business in the Open Domain 22 Increasing the Number of Customer Contact Points by Providing New Value via “the Syn. Concept” “Syn.menu” linking and integrating various other services Side menu Functions allow migration regardless of web or apps * “The Syn. Concept” works through a federation of leading companies that provide service on the internet (the “Syn.alliance”), providing a decentralized Web portal in which all of the services function as entrances, with the aim of creating new mobile Internet experiences for customers Example of New User Experience Gained from Links between Services Example) Jorte x NAVITIME Links between two services provides smooth support both when scheduling and on the moveNote Note) Launch scheduled for February, 2015 (C)Jorte Inc.,(C)NAVITIME JAPAN Value Services News Music Calendars Know- how Rankings Calendar Maps, transit
  • 24. Telecommunications Business in Myanmar 23Global Services (Photos from left) Opening of the first shop operated directly by MPT within the Yangon General Post Office (November 2014) / Shop opening event / Base station (photo taken in October 2014) Approximately Four Months Since the Joint Business Launch, SIM Card Sales Exceeded 5 Million Network quality improvementsSales network enhancement • Optimization of base stations in three principal cities • Brand shop launch • Reconfiguration of nationwide sales network
  • 25. 24 【Year-end dividends for FY2015.3】 As the effective date for the stock split is April 1, 2015, year-end dividends for FY2015.3 will be based on the number of stocks before the split 3/'13 12/'14 Changes in investment unit amount 1:2 stock split 774k ->387kNote 500k 764k Reduce Share-Trading Units to Expand Individual Shareholder Stock Split Overview of Stock Split 1:3 stock split (Shares of KDDI stock will be issued at a ratio of 1:3) :March 31, 2015 :April 1, 2015 Record date Effective date Note) Calculated by the closing price at the end of March 2013 (Yen)
  • 26. 25  au Momentum Continues, Centered on MNP Net Adds  Mobile Communications Revenues and Value-Added Revenues Rose Steadily Making Steady Progress toward Second Consecutive Years of Double-Digit Growth in Operating Income for Full Fiscal Year Summary
  • 28. KPI 27 Segment 3/’14 12/’14 Change 3/’15 (E) Consolidated au subscriptions (Millions) 40.52 42.38 +1.86 43.17 Personal Services au subscriptions (Millions) 34.13 35.59 +1.46 35.83 au smartphone penetration (%) 49.1% 52.7% +3.6pt -- (Mobile) au Smart Value (Millions) 7.05 8.53 +1.48 -- (Fixed-Line) au Smart Value (Millions) 3.58 4.27 +0.69 -- Value Services au Smart Pass (Millions) 10.25 12.05 +1.80 -- Segment 3Q/FY14.3 3Q/FY15.3 YOY FY15.3(E) Personal Services au ARPU (Yen) 4,240 4,250 +0.2% 4,250 au churn rate (%) 0.67% 0.66% -- -- Number of units sold (Millions) 2.69 2.72 +1.1% 10.50 of au smartphone (Millions) 2.12 2.30 +8.5% 8.67 Value Services Value-Added ARPU (Yen) 300 320 +6.7% --
  • 29. 28 1-3Q /FY14.3 1-3Q /FY15.3 YOY Progress FY15.3 Operating revenues 3,179.9 3,351.9 +5.4% 72.9% 4,600.0 Operating income 533.2 585.0 +9.7% 80.1% 730.0 Operating margin 16.8% 17.5% -- -- 15.9% Ordinary income 538.6 593.1 +10.1% 80.7% 735.0 Net income 268.7 351.0 +30.6% 82.8% 424.0 EBITDA 918.1 985.9 +7.4% 77.1% 1,278.0 EBITDA margin 28.9% 29.4% -- -- 27.8% Free cash flow 231.9 100.4 -- -- 245.0 (E) (Billions of yen) Consolidated Consolidated Financial Results
  • 30. 29 Segment 1-3Q /FY14.3 1-3Q /FY15.3 YOY Progress FY15.3 Operating revenues 2,489.6 2,598.3 +4.4% 73.0% 3,560.0 Operating income 405.4 462.1 +14.0% 82.5% 560.0 Operating margin 16.3% 17.8% -- -- 15.7% EBITDA 736.2 804.6 +9.3% 78.4% 1,026.0 EBITDA margin 29.6% 31.0% -- -- 28.8% Operating revenues 154.4 177.3 +14.8% 73.9% 240.0 Operating income 40.9 44.3 +8.2% 77.7% 57.0 Operating margin 26.5% 25.0% -- -- 23.8% EBITDA 50.1 54.4 +8.5% 75.6% 72.0 EBITDA margin 32.5% 30.7% -- -- 30.0% (E) Personal Services Value Services (Billions of yen) Financial Results by Segment
  • 31. 30 Segment 1-3Q /FY14.3 1-3Q /FY15.3 YOY Progress FY15.3 Operating revenues 490.9 492.8 +0.4% 71.4% 690.0 Operating income 72.4 60.9 -15.8% 67.7% 90.0 Operating margin 14.8% 12.4% -- -- 13.0% EBITDA 104.7 94.8 -9.4% 69.2% 137.0 EBITDA margin 21.3% 19.2% -- -- 19.9% Operating revenues 189.2 215.0 +13.7% 69.4% 310.0 Operating income 8.3 9.6 +14.9% 68.2% 14.0 Operating margin 4.4% 4.4% -- -- 4.5% EBITDA 19.9 22.6 +13.5% 70.5% 32.0 EBITDA margin 10.5% 10.5% -- -- 10.3% (E) Business Services Global Services (Billions of yen) Financial Results by Segment
  • 32. 31 1-3Q/FY15.3 ¥463.2B (Billions of yen) Capital Expenditures CAPEX (cash flow basis) YOY +¥90.4B Progress Rate 79.9% 1-3Q 1-3Q 228.2 374.0 323.6 380.0 144.7 197.8 139.5 200.0 Mobile Fixed-line and others 372.8 580.0 FY14.3 463.2 FY15.3 Full-year (E)Full-year 571.8