The document outlines a research project by Vincent Grèzes on creating shared value in regional development, particularly in tourism, during 2014-2015. It discusses the importance of branding, environmental preservation, and innovation in fostering growth, as well as methodologies to measure shared value. The document includes data on local tourism companies and emphasizes collaboration among various stakeholders in the Valais region.

1. CREATING
SHARED VALUE
HES-SO Research project 2014-2015
Presented by Vincent Grèzes, PhD, Project Manager
Entrepreneurship & Management Institute
Vincent.Grezes@hevs.ch

2. SHARED
Regional
development
Companies
People
VALUE
Environment preservation
Social Well-being
Branding territorial
Growth & Innovation
Reconceiving Products & Markets
Redefine productivity in the Value Chain
New ways of consumption
Needs of expression, status, competition,
altruism, reward, etc.

3. From theory to practice
Copyright 2012 © Professor Michael E. Porter
How does WAZE contribute
to share values ?
Rethinking urban mobility
Traffic fluidity
Attractivity
New ads & sales platform
Contextual information
Community building

4. Research questions
How to foster innovation & growth
in a tourism region through the
research of Shared Value ?
How to measure it ?

5. Experimental field
Information &
Booking
Travel &
Transportation
Accommodation Catering
Animation &
Leisure
Total
Companies (nb) 177 222 1195 1831 721 4146
% total 4,3% 5,4% 28,8% 44,2% 17,3% 100%
Tourism in Valais
Source: Bieger, T. (2002) Management von Destinationen. Lehr- und Handbücher zu Tourismus,
Verkehr und Freizeit, 5. Auflage. München : Oldenbourg
Source: Data 2013, Entrepreneurship & Management Institute, HES-SO Valais-Wallis;
Primary source: Orbis, Bureau Van Dijk

6. Local example
Regional
development
Companies
People
Rethinking human resources
Annual full-time employment
Recruitment saves
Human resources stability
Security of workplaces

7. Workshops
CrowdSourcing
Business Model
Analysis
Applied Methodologies

8. Observatoire Valaisan du Tourisme
Association des entreprises Valais Excellence
Regions- und Wirtschaftszentrum Oberwallis
HES-SO Valais Wallis
Research institutes
Partners
Marque Valais

9. Do you want to participate ?
www.SharedValue.ch
info@SharedValue.ch
Presented by Vincent Grèzes, PhD, Project Manager
Entrepreneurship & Management Institute
Technopole 3, 3960 Sierre, Switzerland
Vincent.Grezes@hevs.ch