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Pitch it! Lancering erfgoed en media | 28 januari 2015 @ VRT
The document discusses the importance of pitching stories effectively to secure funding and support in the film industry. It outlines key questions and considerations for storytellers, emphasizing honesty, passion, and clarity in communication. The author encourages individuals to be committed to their ideas and present them persuasively to a range of stakeholders.
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Pitch it! Lancering erfgoed en media | 28 januari 2015 @ VRT
- 1.
- 2. “The only reason togive a speech is to change the world”. John F Kennedy
- 5.
- 8.
- 9.
- 11. 1. What’s yourstory?
- 12. 2. How doyou tell it?
- 13. 3. What otherstories is it like?
- 14. 4. What isyour USP?
- 15. 5. What isthe outcome of your story?
- 16. 6. Does itsuit my mission?
- 17. 7. How expensive isyour story?
- 18. 8. Will youstill be there?
- 19. 8. Will youstill be there? 7. How expensive is the story? 6. Does it suit my mission? 5. What is the outcome of your story? 4. What is your USP? 3. What other stories is it like? 2. How do you tell your story? 1. What’s your story?
- 20. 8. Will youstill be there? 7. How expensive is the story? 6. Does it suit my mission? 5. What is the outcome of your story? 4. What is your USP? 3. What other stories is it like? 2. How do you tell your story? 1. What’s your story?
- 21.
- 22.
- 23.
- 24.
- 25.
- 26. BE HONEST BE WILLING TODIE FOR YOUR IDEA
- 27. BE HONEST BE PASSIONATE BECLEAR ACTIVATE! BE WILLING TO DIE
- 28.
Editor's Notes
- #3 JFK once said ….
- #4 But I am not JFK. You have me standing here on the stage in front of you. And I don’t think I can change the world. However, I am Director TV at VRT, the Flemish Public Broadcaster in Belgium Chairman of the Eurovision TV Committee
- #6 and each year some 400 program ideas are pitched directly to me. If you also consider my entire team, make it 1200 !
- #7 Everybody who landed a meeting at my office thinks he or she will conquer the world with their new program idea. It’s like everyone being in the darkness and only you succeeding in finding the switch. But then when I go to MIP TV in Cannes some x thousand people think they can switch on my light bulb. You might be one of them.
- #9 I have no checklist whatsoever, but I started understanding the process in my head upon what ideas to pick. And although the entire process is happening instantly, these are the eight questions I (or my brain) I ask myself.
- #10 I have no checklist whatsoever, but I started understanding the process in my head upon what ideas to pick. And although the entire process is happening instantly, these are the eight questions I (or my brain) I ask myself.
- #12 1. What is your story ? Baseline ? Which story do you want to tell ? Why would a viewer want to listen to your story ?
- #13 2. How do you tell your story ? What is the format ? How does the story evolve ?
- #14 3. What other stories is it like ? What is the genre ? Is it a genre ? How does it differ from other programs / stories in its genre ?
- #15 4. What is your USP ? Your Unique Selling Proposition ? What are the distinguishing features that set your project apart from the others ? Mention at least five !
- #16 5. What is the outcome of your story ? Why would you want to tell this story ? Do you want to change the world ? What impact to you aim with this story ? In the end, what is the result ?
- #17 6. Does it suit the mission of the guy who is spending his savings ? Vision Mission Brands Strategy Program & schedules Budget …
- #18 7. How expensive is your story ? What do I get for what money ? Does it suit my generic budget ?
- #19 8. Will you continue telling the story ? Can I have confidence in you and your team ? Will you stay involved ?
- #20 Am I clear ? Recap of the eight questions.
- #21 Am I clear ? Recap of the eight questions.