2. TIME TOPIC
12:55PM Social@Scale Summit Welcome Message
by Michael Crawford, Nestlé Purina
1:10PM Social Experience Management
by Jeremy Epstein, Sprinklr
1:35PM Presentation
by Michael Kotick, Nestlé Purina
2:00PM Are You Listening?
by Todd Masinelli, Ameren
2:25PM UGC: Bridging the Gap Between Brands and Consumers
by Christine Brennan, Brown Shoe Co., Inc.
2:50PM Networking Break
Sponsored by American Marketing Association
3:15PM Case Study: Growing Brand Affinity through Customer Advocacy
by Kate Humphrey, Monsanto
3:40PM Presentation
by Dave Gray, XPLANE
4:05PM Community Management Best Practices
Panel with Carlos Gil, Save-A-Lot and
Lauren Ebner, Scottrade, Inc. and
Dan Wade, LockerDome
Steve Bauer, FleishmanHillard
4:30PM Industry View
by Perry Drake, UMSL
4:50PM The Final Word
5:00PM Networking Cocktail Hour
Sponsored by Waterway Carwash
6:00PM Close of Events
3. GUEST SPEAKERS
Juli Brown
Nestlé Purina
@julilbrown
Michael Kotick
Nestlé Purina
Michael Crawford
Nestlé Purina
@jer979
Todd Masinelli
Ameren
Christine Brennan
Famous Footwear at
Brown Shoe Co.
@CBrennanSTL
Kate Humphrey
Monsanto
@kateonline
Dave Gray
XPLANE
@davegray
Carlos Gil
Save-A-Lot
@CarlosGil83
Lauren Ebner
Scottrade, Inc.
@CoolBriezz
Dan Wade
LockerDome
@DWade
Perry Drake
UMSL
@pddrake
#SocialAtScale #UMSLDigital
Steve Bauer
FleishmanHillard
@SteveBauer
4. 1. Needing to re-train your skill set?
2. Want that next big job?
3. Does one of your employees need to learn new applicable marketing skills?
If you answered yes to any of these questions, then consider attending UMSL’s
new 2- and 3-day classes in Social and Digital Media Marketing and even earn
a certificate while you are at it.
3 “foundation” courses:
Digital Strategies, Web Analytics, and
Strategic Search Engine Marketing
Electives totaling 42 classroom hours:
Social Media Marketing, Email Marketing,
Blogs to Buzz, Mobile Marketing,
Media Buying, Planning and Analysis,
and Introduction to Data Analytics,
Dashboarding and Visualization
Visit www.umsldigital.com for more information
Mention #SocialAtScale and receive 10% off your registration
487 SSB
1 University Blvd.
St. Louis, MO 63121-4400
Email: busadm@msx.umsl.edu
Web: umsl.edu/divisions/business
J.C. Penney Conference Center
1 University Blvd
St. Louis, MO 63121
Email: umsldigital@umsl.edu
Web: umsl.edu/~pcs
Nestlé Purina
Checkerboard Square
St. Louis, MO 63164
