The 4th Annual Sports Tech Investment Pitching Competition hosted by the Australian Sports Technologies Network (ASTN) provides an opportunity for Australian sports tech entrepreneurs to pitch their innovations to investors. The competition aims to uncover new sports technologies, assist commercialization, and link entrepreneurs with industry contacts. It is open to Australian individuals, teams, and small businesses working in areas like wearables, analytics, facilities technologies and more. Top submissions will be invited to pitch to a panel of industry experts. Winners receive cash prizes and support from ASTN to help grow their businesses.

1. 4th Annual Sports Tech
Investment Pitching Competition
(2015)

2. What is the ASTN?
‘Provide leadership in the commercialisation,
development and promotion of Australian-
inspired sports technologies’.

3. What is the ASTN?
• Nationally-recognised network playing a lead role in
developing the sport tech industry.
• Not-for-profit member-based organisation
compromising leaders from the industry.
• Assists organisations involved in sports technologies
to develop, grow and take advantage of national and
international opportunities.

4. Background to the Competition
• Uncover new sports technologies and assist
entrepreneurs to commercialise these technologies.
• Educate entrepreneurs on what it takes to pitch a new
sports tech innovation (ie. to an investor).
• Link entrepreneurs to sporting organisations,
manufacturers, retailers, investors and consumers.
• Pipeline into other ASTN trade & business
development programs.

5. What are sports technologies?
• Performance wear (Apparel and footwear)
• Protective wear
• Equipment
• Facilities / venue technologies
• Wearable devices
• Sports analytics
• Medical, Nutrition and Health products
• Sports digital solutions

6. What are sports technologies?

7. Sponsors & Supporters

8. Who can enter?
• Any Australian individual, team, sporting
organisation or small-to-medium business (SME).
• SMEs must;
• have an ABN;
• generate less than $5 million p.a. in sales, and;
• employ no more than 50 full-time equivalent employees.

9. Who can enter?
• Sports tech concepts, early stage projects or start-up
businesses.
• Projects that have been commercially launched for
less than 18 months (or yet to launch).
• Achieved less than $200,000 in sales.
• Note: ACT-based businesses of any size / maturity
may apply for the ‘Business Excellence’ award

10. Who can enter?
• Less than a total of $100,000 of angel / venture
capital or non-venture capital (e.g. government
grants) to ‘commercialise’ the project.
Note: projects that have received more than $100,000 in ‘Research &
Development’ funding will be accepted (eg research, testing and
validating in elite sport).
• Own or have the right to use the intellectual property
developed.
• Not won a competition of a similar nature for the
project.

11. How to make a submission
STAGE 1 – Go to www.astn.com.au
STAGE 2 – Review the ‘Competition Details’ document and this
presentation.
STAGE 3 – Complete the ‘Investment Submission Template’.
STAGE 4 – Sign the ‘Non-Disclosure Agreement’.
STAGE 5 – Send to craig.hill@astn.com.au by 5:00pm Sunday 1st
November.
All information is available on the website.

12. How to make a submission
• Submissions MUST be completed on the Investment
Submission Template.
• Around 1,500 words.
• Up to 10 submissions will be invited to pitch for 8
minutes + 7 minute questions to a judging panel on
Friday 6th November in Melbourne.

13. Key Dates
Date Activity
Tuesday 29th September Launch of Competition
Sunday 1st November (5pm) Final Date for Submissions
Monday 2nd November Submissions shortlisted to Top 10
Friday 6th November Investment Pitching Day for Top 10 (8 min pitch)
Friday 6th November Winners Announced
Friday 13th November Awards Ceremony – Canberra (Australian Sports Tech
Showcase & Executive Lunch)

14. The Judging Panel
• Sports technology commercialisation experts from
ASTN’s network.
• Australian Sports Technologies Network (Executive)
• HeadStart Accelerator (Program Manager)

15. Prizes
Winner / Runner’s Up
• $10,000 in cash (Winner)
• $5,000 cash (Runners-up)
• Free ASTN membership
• Invitation to participate in ASTN’ HeadStart Accelerator
Program for up to 6 months.
• Exhibition booth at the Australian Sports Technology
Showcase (Canberra) – 13th November
• Free ticket to the Australian Sports Technology Showcase
Executive Lunch (Canberra) – 13th November (where
Awards will be presented).

16. Prizes
ACT Government Prizes – Business Excellence /
New Innovators Awards
• $5,000 – Sports Tech Business Excellence Award
• $5,000 – Sports Tech New Innovators Award
• Free ASTN membership
• Exhibition booth at the Australian Sports Technology
Showcase (Canberra) – 13th November
• Free ticket to the Australian Sports Technology Showcase
Executive Lunch (Canberra) – 13th November (where
Awards will be presented).

17. Prizes
Other Potential Opportunities
• Introduction to The Australian Sports Tech Company
(Australia’s only dedicated seed and follow-on
funder of Australian sports technologies) to explore
seed funding.
• Eligibility into other ASTN Business Development /
Trade Programs

18. Investment Submissions - advice
for entrants
The Investment Submission Template
Assessment
• Elevator pitch – 10%
• Project Description – 10%
• Market Opportunity – 20%
• Target Market – 17.5%
• Business Model – 15%
• Financials – 15%
• IP / Proprietary Knowledge – 12.5%

19. Investment Submissions - advice for
entrants
Looking for the best commercial potential.
Projects . . .
• Potentially ‘disruptive’ technologies (ie game changing)
• High level of innovation (ie business model and / or
product or service)
• Competitive advantage (ie compared to competition)
• Impact on global markets (ie scalable and exportable)

20. Investment Submissions - advice
for entrants
Plans . . .
• Articulate
• Clear target market (and how to sell to them)
• Based on a scalable business model
• Well considered financial projections
• Strong chance of commercial success

21. Investment Submissions - advice
for entrants
1. What ‘problem’ are you solving?
• Why is the solution valuable?
• Why will the target market buy your solution?
• Why is it different to anything else already available?

22. Investment Submissions - advice
for entrants
2. Identify and quantify the target market
• Who will buy the product / service?
• Quantify the size of the industry and / or target market?
• Do your research! Has it been done before?
• Why is your solution faster, better, smarter, cheaper?
3. How would the business operate (business model)
• How are products / services delivered?
• Key functions of the business / how would it work?
• Is it scalable?

23. Investment Submissions- advice
for entrants
4. Address each topic!
• Template clearly explains what we want to know.
• Make an articulate response to the question.
5. Use visuals (if you have them to accompany
submission)
• Pictures, diagrams, charts.
• 3 min video clips.

24. Investment Submissions- advice
for entrants
6. Don’t get over technical
• Limited words.
• Focus is on commercial outcomes.
• Audience is angel investors and commercialisation experts.

25. Go to the website for all details . . .
Good Luck!
www.astn.com.au