This document outlines various sponsorship opportunities available through LifeScience Alley, a non-profit organization that supports the healthcare industry in Minnesota. Sponsorship levels like Foundational Membership and Sustaining Membership provide high levels of engagement and benefits. The document also describes sponsorship opportunities for specific events, programs, publications, and advertising through LifeScience Alley.

1. ®
Leading the conversation.
2015
Sponsorship
Opportunities

2. LifeScience Alley Members are at the heart of all
association activities. Our sponsorship offerings have been
crafted such that all types of LifeScience Alley member
companies can actively support our vibrant healthcare
community while deriving value from the exposure gained
through sponsorship.
Market your business to a highly engaged audience by
partnering with LifeScience Alley in one or more of the
following areas listed here. We host over 75 events
and gatherings annually, and are able to offer unique
sponsorship and advertising opportunities to your business.
This prospectus outlines the variety of ways to reach our
members with information about your organization. Our
goal is to bring you value and connect your brand with
LifeScience Alley’s mission to serve the interests and needs
of the healthcare industry.
The opportunities listed in our sponsorship brochure are just a start. We encourage you to let us know if
your organization has specific ideas they would like to explore to get more actively engaged.
To learn more about how to elevate your brand and access the LifeScience Alley membership, please contact
Frank Jaskulke (fjaskulke@lifesciencealley.org or 952.746.3814) or Greg Groppoli
(ggroppoli@lifesciencealley.org or 952.746.3820).
Overview

3. Foundational Membership
Foundational Membership is for organizations seeking the greatest involvement in their industry association
and desiring to ensure the sustainability of the association.
Foundational members are the largest contributors to the financing of the association and form the base
to build all activities. Foundational members represent the founders of the association, the firms with the
most at stake in the continued health of the association and its members and the commitment to provide
significantly of their time and treasure to its furtherance.
Foundational Members receive significant return on investment.
● Dedicated account manager
● Board of Directors seat
● Government committee seat
● Intelligence and research advisory committee seat
● Top sponsorship, exhibit booth, or table of 10 at
Annual Meeting
● Listed as a Foundational Member at all LSA events
● Listed as a Foundational Member on all LSA research
and intelligence publications (Annual Report, Research
Reports, Industry Studies, etc.)
● Engaged in the planning of all major LSA events and
initiatives
● Dedicated page on LSA website highlighting company
● 4 company features/year in LSA communication channels
Membership
Sustaining Membership
Sustaining Membership is for organizations that wish to make a significant contribution and have greater
involvement in the direction of their industry association.
Sustaining members are significant contributors to the financing of the association and form the base to
build all activities. Sustaining members represent industry leaders, firms with a significant stake in the
continued health of the association and its members and the commitment to provide significantly of their
time and treasure to its furtherance.
Sustaining Members receive a significant return on their investment.
● Dedicated account manager
● Board of Directors consideration
● Government committee seat
● Intelligence and research advisory committee seat
● Sponsorship, exhibit booth, or table of 10 at Annual Meeting
● Listed as a Sustaining Member at all LSA events
● Listed as a Sustaining Member on all LSA research and intelligence publications
● Dedicated page on LSA website highlighting company
● 2 features/year in LSA communication channels
$25,000 annually
$50,000 annually

4. 2015 LifeScience Alley Annual Meeting
April 23, 2015
The Annual Meeting is LifeScience Alley’s biggest social event of the year. This
must-attend event is a members-only evening celebrating LifeScience Alley
members and Minnesota’s Medical Alley.
• Platinum Sponsor 2 opportunities $15,000
• VIP Reception Sponsor 1 opportunity $15,000
• Gold Sponsor 4 opportunities $10,000
• Silver Sponsor 6 opportunities $5,000
• Bronze Sponsor 12 opportunities $2,500
Sponsor benefits:
• Opportunity to introduce speaker (Platinum)
• Reserved table of 10 at Annual Meeting (Platinum & VIP)
• Passes to event (# varies based on sponsorship level)
• Recognition on event signage
• Exhibit table
• Logo and link to your website on LifeScience Alley Annual Meeting webpage
• Logo displayed in printed materials and email promotions of the event
Annual Meeting & Conventions
Medtech Investing Conference
May 6, 2015
The Medtech Investing Conference is proudly co-hosted by LifeScience Alley and
International Business Forum annually. As the premier national medical technology
investing conference, this event is the leading gathering for medical device
investors, entrepreneurs, and corporate business development executives.
LifeScience Alley Member Rate: LifeScience Alley members receive $600 off full price
registration with discount code LSA995 (Standard rate) or LSA695 (Device Start-up rate).
For sponsorship opportunities, contact Frank Jaskulke at fjaskulke@lifesciencealley.org or
952.746.3814.
The 2015 Annual Meeting had 400+
attendees.

5. 101 Programs
LifeScience Alley annually produces 101 programs intended to introduce and/or provide a refresher on
important areas of responsibility within the health technology industry. Topics include Clinical, Quality,
Reimbursement, R&D, Regulatory, and Marketing.
$1,500/program
• Opportunity to give a brief introduction at program • Display table at program
• Listing as program sponsor • 2 registrations for program
Leading the Conversation Series
Leading the Conversation is a three-part series aimed at convening our industry to facilitate important
conversations to help our industry problem solve, share intelligence, and be successful.
Leading the Conversation in Medtech - May 20, 2015
Leading the Conversation in Digital Health: From Big Data to Big Insights - September 15, 2015
Leading the Conversation: Healthcare & Market Access - TBA, Q4 2015
• Premier Sponsor (3 opportunities): $7,500/event
Includes opportunity to introduce one session, display table, listing as a sponsor (with logo) on all
communications, 10 registrations for employees and guests.
• Table Sponsor: $1,000/event
Your company underwrites bringing 8 guests plus 2 people from your own company, listed as an event
sponsor.
• Exhibitor (5 opportunities): $500/event
Display table at event and registration for 2 company employees.
Continuing Education
Annual Meeting & Conventions
Minnesota Medtech Week
November 4-5, 2015
LifeScience Alley, in conjunction with UBM Canon’s MD&M
Minneapolis event, will produce a world class medical
technology conference in November. This combined event
is expected to bring in more than 7,500 manufacturers,
suppliers, and business leaders all under one roof, offering
a great networking opportunity for the region.
• Premier Partner (3) $35,000
• New Technology Showcase Sponsor (1) $35,000
• VIP Reception Sponsor (1) $30,000
• Networking Area Sponsor (1) $10,000
• Meeting Zone Sponsor (1) $10,000
• Breakout Session Sponsor ( 4) $12,500
• Conference Bag Sponsor (1) $10,000
• Mobile Charging Station Sponsor (1) $8,000
• Gourmet Coffee Station Sponsor (2) $5,500
• Supporting Conference Sponsor (6) $5,500
• Innovation Station Sponsor (3) $3,500
• Breakfast Briefing Sponsor (2) $10,000
• Lunch & Learn Sponsor (2) $15,000
• Conference Break Sponsor (6) $3,500
• Prime Booth (members-only) $5,550
• Exhibit Booth
$4,550 (members) $5,300 (non-members)

6. Alley Chats
One of LSA’s primary goals is to keep our nearly 700
member organizations connected to one another to
improve business outcomes.
Medical Device/Diagnostic - March 19 & Oct. 15, 2015
BioPharma - Feb. 19 & Aug. 20, 2015
$2,000/event - 4 opportunities/event
• Display table at event
• Opportunity for brief introduction
• Branding on website/pre-event communications
Quarterly Women’s Luncheon Series - 2015
Sold out
The Women’s Luncheons give our community access
to bright, influential, and inspiring female leaders
while offering unparalleled professional networking
opportunities.
March 18, June 30, Sept. 10, 2015 & Dec. TBA
$10,000 for 4 events
• Opportunity to introduce speaker
• Display table at event
• 4 registrations
• Help determine speakers
LifeScience Alley Community Update Breakfasts
Community Update Breakfasts are quarterly
meetings for anyone who seeks to learn more about
LSA and the health technology community.
March 27, June 26, Sept. 25, and Dec. 11, 2015
$2,000 for all 4 events - 4 opportunities
• Display table at event
• Opportunity for brief introduction
• Opportunity to distribute marketing materials
Business Leaders Forum - 2015 Sold out
Get in front of leaders from the life science
community by sponsoring the Business Leaders
Forum. This unique event series brings leaders
together quarterly to share their challenges and gain
insight from one another.
March 26, May 28, August 27, and November 19, 2015
$4,500 for 4 events - 5 opportunities
• 1 registration
• Branding on website/pre-event communications
ALE-y Chats: Beer & Health Tech Meet Up
This members-only event is aimed at professionals
who want to expand their network and have a fun
evening out with colleagues, clients, or friends.
August 17, 2015
$2,000 - 4 opportunities
LSA & MHTA Legislative Reception - Feb. 25, 2015
Reception for Minnesota state legislators to showcase
Minnesota’s science and technology sectors.
• Premier Sponsor (1 opportunity): $5,000
• Event Sponsor (6 opportunities): $2,000
• Table Sponsor (3 opportunities): $1,000
Legislative Preview Reception - Early December 2015
Reception to outline the issues at play in the 2016 Minnesota
Legislative session. We will be naming and awarding the Legislator
of the Year award. All MN legislators & leaders will be invited.
$2,500 - 4 opportunities
• Display table at event • Opportunity to make welcoming remarks
• Branding on website/pre-event communications
Advocacy matters to LifeScience Alley
members. Sponsoring legislative events
shows that you are in touch with the
needs of your clients.
Sponsor Benefit
Events

7. 2015 Salary Survey - $12,000
LSA is in partnership with an HR consulting firm and
will publish a salary survey of member companies
to help promote competitive job offers, employee
engagement, and local talent retention/recruitment.
The survey will be available to our membership with
respondents receiving it at no charge.
Quarterly Approval Reports - $5,000
Series of reports that detail and analyze regulatory
approvals (510k, PMA, HDE) received by Minnesota
life science companies to identify trends, highlight
successes, and characterize the expertise that exists
within our community.
Quarterly/Annual Investment Reports - $5,000
Quarterly and annual reports that detail and analyze
investment activity in the life sciences in Minnesota.
This data helps to identify emerging sectors,
community trends, and develop insights that have
broader applicability to the life science industry.
Clinical Research - $5,000 - $50,000+
Clinical research is an essential step in bringing
innovative technologies to patients. Our efforts
around clinical research include both quarterly and
semi-annual reports to document the progress and
successes of MN companies in addition to other in-
depth research.
SBIR Program - $6,000
The Small Business Innovation Research (SBIR)
program is a highly competitive program that
encourages small businesses to engage in Research/
R&D that has the potential for commercialization.
In addition to other support and training, our SBIR
Program connects 5-7 early stage companies to our
Applied Business Training fellows for additional
writing and submission support.
Capability Briefs - $3,000 each
The capability briefs provide in-depth analysis
of emerging and established industry sectors
in Minnesota. Identified sector areas include:
neuromodulation, cardiac active implantables,
tissue based products, research tools, animal health,
diagnostics, vascular technologies, and digital
health.
Applied Business Training Fellowships - $5,000/
fellow (5-6 fellows/year)
The Applied Business Training (ABT) Program is a
talent development initiative that supports the
practical business education of highly technical
fellows via direct company support, technology
evaluation, and new venture creation.
Alley Insights - $25,000 - $50,000
Alley Insights provide regular infographics,
data points, and analysis on topics that matter
to our industry community and are shared via
the LifeScience Alley website and social media
platforms.
Research & Intelligence
Minnesota Life Science
Investment Activity:
2014 Annual Report
Your
logo
here!

8. Advertising
Reach a highly targeted audience with LifeScience Alley’s
email newsletters.
Weekly News Email Advertising
4 emails each month
• 1 month: $425/month
• 3 months: $400/month
• 6 months: $375/month
• 12 months: $350/month
Programs & Events Email Advertising
3 emails each month
• 1 month: $320/month
• 3 months: $300/month
• 6 months: $280/month
• 12 months: $260/month
Email Readership
Both newsletters are sent to our entire email database - more than 12,000 of the following health
technology professionals:
• Medtech manufacturers • Bioscience/pharmaceutical organizations
• R&D / diagnostic firms • Hospitals and clinics
• Health plans and insurers • Government, education, and research facilities
• Service/consulting organizations (IT/software, labs, legal, communications, etc.)
This
could
be you!
Content Marketing
Sponsored Post
Purchasing a sponsored post enables your company to submit content to be included in the Weekly
Newsletter that is sent to more than 12,000 health technology professionals (50 words, plus image up to
175x175 pixels). Note: LifeScience Alley reserves the right to editorial approval of all content.
• $250/post

9. Discount Purchase Program*
The purpose of the Member-to-Member Discount Program is to help LifeScience Alley members save
money on products and services and provide additional exposure to LifeScience Alley members that provide
an important service to Minnesota’s health technology community.
Cost: $1,000 annually
Benefits of participation:
1. Create awareness of your company’s products and/or services to a highly targeted audience.
2. Your organization and discounted products/services will be listed on LSA’s website.
3. Your organization will be listed on LifeScience Alley’s member discount document which is shared with
each member and available at registration during programs.
*Subject to approval.
Interested in any of the exciting sponsorship opportunities that LifeScience Alley has to offer?
Contact Frank Jaskulke (fjaskulke@lifesciencealley.org or 952.746.3814) or Greg Groppoli
(ggroppoli@lifesciencealley.org or 952.746.3820).
Current Partners:
Competitive worldwide insurance
and risk solutions
Compliance consulting for the medical
device industry
Electronic Data Capture (EDC) & eClinical
technology solutions that effectively
support clinical research
Experience helping employers
improve and effectively communicate
their retirement plans
Gas company specializing in supply, safe
storage, and compliance of Specialty,
Medical, & Industrial Gases
Managed IT support services
and solutions