TSDigs 2011 Metrics & Learnings

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  • despite type, effective post\n
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  • Could have done shout outs of Youtube videos submitted as they came in to build a sense of community\n\nDid Submission process include call to join FB page?\n--Users not directed to FB (Twitter & SL mentioned in emails)\n \n
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  • TSDigs 2011 Metrics & Learnings

    1. 1. TechSoup DIGITAL STORYTELLING CHALLENGE 2011 #TSDigsSocial Media Metrics + Learnings
    2. 2. OVERVIEW by the numbers FacebookPage Likes (Fans) ▲371 ▲56% Post Views 313, 867 ▲80% Post Feedback 205 ▲141% Comparisons from 1.1.11 - 2.28.11
    3. 3. Views + Comments + Likes Averages Daily Highs Date Event/InfluenceNews Story Views 5506 Interactions with 685 1,261 January Entry Deadline Page/Post 31 Page Views 60 115 January Entry Deadline 31 Page Likes 6.5 16 Post Likes/ 4 8 January Day After Webinar 1 Comments 14 (How to tell Your Digital Story)
    4. 4. Who + WhereObservations/Insights • Team/staff located in Seattle & San Francisco • Romania won viewers choice, yet number 6 on FB (engaged with off Facebook) • Canada and UK have strong NetSquared communities, opportunity to engage more • Opportunity to target Chicago, DC, and Atlanta more • Pleasanton is far East Bay (SF), higher engagement than Oakland and Berkeley (was that b/c Oakland/Berkeley are considered part of SF? Or over-saturated with events, etc? How can we up East Bay participation next year? • Male/Female ratio pretty equal, and parallel Facebook and TechSoup user demographic (Similar parallel demographic spread across ages)
    5. 5. Facebook PostsScreenshots + Insights
    6. 6. Start with open question Tag partners 1183 interactions 106 page views 3 unlikes (unsubscribe) Links to resourcesCurrent/Timely TSDigs events
    7. 7. PersonalizeHighlight (tag) individuals Quote community members Respond to comments
    8. 8. 1160 interactions Include media (photo/video) Tools/resources Highlight sponsors and past winners
    9. 9. To Recap What worked well: Received most interactions/feedback✓ Start with an open question✓ Clear call to action (ie, Join, Read, Watch)✓ Tagging parter organizations increases visibility because then shows up in their feed✓ Coordinated with other publicity - TwitterChats, Webinars, Launch of event✓ Increased engagement with resources and links✓ Increased engagement with TSDigs event content (ie, How to Tell Your Story Webinar)
    10. 10. Key Takeaways➡ Photo + video are more engaging content➡ Shout outs personalize + open conversation➡ Simple call to action works best➡ Urgency of deadline brings more interest
    11. 11. Twitter 11
    12. 12. Totals• Increase in followers (January): 457• #TSDigs mentions: 371• @TechSoup mentions: 433• TechSoup mentions: 507
    13. 13. Influences & Observations• After Twitter Chats: Average gain 30 new Followers• TwitterChat host: @AskDebra has large engaged following• After Webinars: Average gain 30 new Followers• Higher number of RT’s and follows after first Webinar - combination of factors, but predict partly due to @GetStoried’s influence and much larger number of participants• Highest number of RT’s when mentioned resources and links or “Last call” 13

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