2014 Recap of SEO, Social Trends and gShift Software
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In this webinar I review 2014 and all the trends in SEO and social media. I also go through the evolution of the gShift software that took place in 2014 and some key features that were added. Tune in for some pro tips on the software but also an entertaining look at 2014 in the world of SEO and Social Media.
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2014 Recap of SEO, Social Trends and gShift Software
- 1. 2014 - Year in Review Presented by Brandon Gilmore
- 2. Agenda • Introduction to the speaker • gShift in 2014 • Review Predictions in 2014 • Look back at SEO in 2014 • Look back at Social Media in 2014 • Looking ahead to 2015
- 3. Introduction to Speaker • Brandon Gilmore • Team Lead of Client Success Team • Client Success Manager • Interesting thing that happened in 2014: – I got Married
- 4. gShift in 2014 Our Company • Team of 14 grew to 24 • New Website in Summer • New COO • Product Manager • Training Calendar New Features • Not Provided Insights • Competitor Reports • Content Performance • Social Keyword Research • Mobile Search Results • and many more…
- 5. Not Provided
- 9. Year in Search by Google
- 10. Trends in Search in 2014 Google’s Top US searches 1. Robin Williams 2. World Cup 3. Ebola 4. Malaysia Airlines 5. Flappy Bird 6. ALS Bucket Challenge 7. ISIS 8. Ferguson 9. Frozen 10. Ukraine Bing’s Search Highlights • Big Bang Theory top Searched TV Show • Frozen Top Searched Movie • iPhone 6, Xbox and Fitbit top devices • Kim Kardashian is most searched Person of the year • Facebook was the number one searched app
- 11. Robin Williams
- 12. Frozen
- 13. Flappy Bird
- 14. The Big Bang Theory
- 16. Predictions from January • Knowledge Graph and Rich Snippets use in search will increase • Google Authorship and Author Rank will take off • Focus on Page level metrics when reporting • Backlinks – Quality > Quantity • Google + will continue to Grow • Video will continue to take off (YouTube, Vimeo, Instagram, Vine, New one?) • Visual aspects your content will continue to grow with tablet and mobile adoption rates increasing
- 17. SEO in 2014 • Pigeon • Google My Business • Google Penguin Update • Privacy concerns internationally • Authorship is dead
- 18. Pigeon
- 19. Penguin
- 20. Privacy
- 21. Social in 2014 • Facebook Old Posts • Facebook Search • Instgram • Google + • Pinterest • LinkedIn Growth
- 22. Pinterest
- 23. Instagram
- 24. Looking ahead to 2015 • Wearables & Nest • Local Signals • Keywords Research • Social Signals • Mobile Traffic to overtake Desktop
- 25. Wearables
- 27. Mobile
- 28. New Training Schedule • Online Now @ gshiftabs.com under Resources • http://www.gshiftlabs. com/resources/gshift- user-training- schedule/
Editor's Notes
- Pigeon – Update to local search algorithm My Business – Google Local update to help business owners manage their local pages Penguin 3.0 refresh – Affects backlinks. Many found this to hurt their ranking but many customers who were doing the right things had a very positive impact from this update. Privacy Concerns – Increased privacy concerns in Europe allow users to submit claims to remove results from Google
- Wearables – Voice Search and Google Now Keyword Research – Semantic will take over and context is everything. Ensure you understand how to mix in context to your pages content. Single Keyword focused pages won’t cut it in 2015