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Masco Corporation 
Company Overview & Strategy
Masco – Strong Brands with Industry Leading Positions 
2 
BUSINESS SEGMENT 
Plumbing 
Products 
Decorative 
Architectural 
Products 
Cabinets 
and Related 
Products 
Installation and 
Other Services 
REVENUE 2013 
$3.2B 
$1.9B 
$1.0B 
$1.4B 
Other 
Specialty 
Products 
$0.7B 
Total company $8.2B 
LEADING POSITIONS 
§ #1 worldwide in faucets, fittings, 
showerheads 
§ #1 in spas 
§ Leading DIY paint and stain 
provider 
§ Leading U.S. kitchen and bath 
cabinetry brands 
§ #1 insulation contractor for 
homebuilders 
§ #1 in vinyl windows in the western 
U.S.
2013 Segment Mix* 
Business Segment 
Plumbing 
Products 
Decorative 
Architectural 
Products 
Installation and 
Other Services 
Revenue 2013 % of Total 
$3.2B 
$1.9B 
$1.4B 
Cabinets and 
Related Products $1.0B 12% 57% 93% 
Other Specialty 
Products $0.7B 9% 
R&R = % of sales to repair and remodel channels 
NC = % of sales to new construction channels 
NA = % of sales within North America 
Int’l = % of sales outside North America 
*Based on Company estimates. 
39% 
23% 
17% 
Total Company $8.2B 100% 
R&R% vs. NC NA% vs. Int’l 
82% 59% 
99% 100% 
18% 100% 
74% 76% 
72% 81% 
3
2013 International Revenue Split* 
23% 
7% 
6% 
International Sales Accounted for ~20% 
of Total 2013 Masco Sales 
*Based on Company estimates. 
31% 
14% 
9% 
10% 
UK 
Northern 
Europe 
Southern 
Europe 
Central 
Europe 
Eastern 
Europe 
Emerging 
markets 
Other 
4
MASCO PERFORMANCE 
Masco Drove Improvement During the Downturn 
Reduced fixed costs 
Strengthened 
management 
Improved 
underperformers 
Refined portfolio 
• Reduced fixed gross costs by ~$600M, lowered 
breakeven 
• Aligned organization with strategic goal setting and 
improved planning process 
• Topgraded talent at several BUs 
• Installation profitable Q4 2012 
• Cabinets profitable on an adjusted basis Q2 2013 
• Divested Danish cabinet business 
5
Masco Strengths 
6 
1 Unparalleled brand strength 
2 Customer focused innovation 
3 Broad market coverage
MASCO STRENGTHS 
1. Unparalleled Brand Strength Drives Share Gains 
Masco Cabinetry 
(cabinet manufacturer 
7 
in U.S.) 
Delta 
(faucet brand 
in North America) 
Masco Contractor 
Services (installer of 
insulation in U.S.) 
Behr 
(DIY architectural 
coatings in 
North America) 
Milgard 
(vinyl window 
brand in 
Western U.S.) 
Hansgrohe 
(global faucet 
& mixer brand) 
Arrow, Liberty, 
BrassCraft and 
Watkins 
(in their respective 
market categories) 
#2 
#1 
#1 
#1 
#1 
#1 
#2
MASCO STRENGTHS 
2. Customer Focused Innovation 
2013 Revenues 
30%* 
Examples of New Products/Technologies 
70% 
Existing 
Products 
2011 2012 2013 
Hansgrohe SelectTM 
Collection 
Behr DeckOver® 
Coating 
KraftMaid New 
Design Launch 
BehrPro® Paint 
Kilz PRO-X® Paint 
Masco Cabinetry’s 
ProCision® Process 
Delta® Toilets 
Paint & Primer in One 
with Advanced Stain 
Blocking Formula 
KraftMaid® Vanities 
* Percentage of 2013 gross sales of manufactured products attributable to new products introduced in trailing 36 months 8
MASCO STRENGTHS 
3. Broad Coverage Across Segments, Price Points and Channels 
9 
Segments Price Points Channels 
New 
construction 
28% 
Repair / 
remodel 
72% 
International 
19% 
N. America 
81% 
• Low ticket value ~ 
$20 
• High ticket 
luxury ~$20K 
• Direct-to-Builder 
• Big box retail 
• Wholesale / 
dealer trade
Masco Opportunities 
10 
2. 
Leverage 
opportunities across 
our portfolio 
1. 
Drive full 
potential of our 
core businesses 
3. 
Actively 
manage 
portfolio 
OPPORTUNITIES
MASCO OPPORTUNITIES 
1. Drive Full Potential of Our Core Businesses 
11 
Current Examples: 
● Extended Delta® brand to toilets 
and showers based on the power 
of the brand 
● Increased Behr marketing to 
the professional painter to add a 
new channel 
● Extended Hansgrohe into new 
international markets 
1.
MASCO OPPORTUNITIES 
2. Leverage Opportunities Across Our Portfolio 
12 
Current Examples: 
● Improved supply chain by 
implementing best practices across 
our portfolio 
● Reduced material costs from 
integrated purchasing 
● Applied value engineering across 
businesses 
2.
MASCO OPPORTUNITIES 
3. Actively Manage Portfolio 
13 
Current Examples: 
● Divested underperforming 
Danish cabinet business 
● Integrated Alsons® showerheads 
into Delta to provide cost savings 
and brand extensions 
● Acquired opening price point spa 
business to augment Watkins’ spas 
3.

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2014 Masco Company Overview and Strategy

  • 1. Masco Corporation Company Overview & Strategy
  • 2. Masco – Strong Brands with Industry Leading Positions 2 BUSINESS SEGMENT Plumbing Products Decorative Architectural Products Cabinets and Related Products Installation and Other Services REVENUE 2013 $3.2B $1.9B $1.0B $1.4B Other Specialty Products $0.7B Total company $8.2B LEADING POSITIONS § #1 worldwide in faucets, fittings, showerheads § #1 in spas § Leading DIY paint and stain provider § Leading U.S. kitchen and bath cabinetry brands § #1 insulation contractor for homebuilders § #1 in vinyl windows in the western U.S.
  • 3. 2013 Segment Mix* Business Segment Plumbing Products Decorative Architectural Products Installation and Other Services Revenue 2013 % of Total $3.2B $1.9B $1.4B Cabinets and Related Products $1.0B 12% 57% 93% Other Specialty Products $0.7B 9% R&R = % of sales to repair and remodel channels NC = % of sales to new construction channels NA = % of sales within North America Int’l = % of sales outside North America *Based on Company estimates. 39% 23% 17% Total Company $8.2B 100% R&R% vs. NC NA% vs. Int’l 82% 59% 99% 100% 18% 100% 74% 76% 72% 81% 3
  • 4. 2013 International Revenue Split* 23% 7% 6% International Sales Accounted for ~20% of Total 2013 Masco Sales *Based on Company estimates. 31% 14% 9% 10% UK Northern Europe Southern Europe Central Europe Eastern Europe Emerging markets Other 4
  • 5. MASCO PERFORMANCE Masco Drove Improvement During the Downturn Reduced fixed costs Strengthened management Improved underperformers Refined portfolio • Reduced fixed gross costs by ~$600M, lowered breakeven • Aligned organization with strategic goal setting and improved planning process • Topgraded talent at several BUs • Installation profitable Q4 2012 • Cabinets profitable on an adjusted basis Q2 2013 • Divested Danish cabinet business 5
  • 6. Masco Strengths 6 1 Unparalleled brand strength 2 Customer focused innovation 3 Broad market coverage
  • 7. MASCO STRENGTHS 1. Unparalleled Brand Strength Drives Share Gains Masco Cabinetry (cabinet manufacturer 7 in U.S.) Delta (faucet brand in North America) Masco Contractor Services (installer of insulation in U.S.) Behr (DIY architectural coatings in North America) Milgard (vinyl window brand in Western U.S.) Hansgrohe (global faucet & mixer brand) Arrow, Liberty, BrassCraft and Watkins (in their respective market categories) #2 #1 #1 #1 #1 #1 #2
  • 8. MASCO STRENGTHS 2. Customer Focused Innovation 2013 Revenues 30%* Examples of New Products/Technologies 70% Existing Products 2011 2012 2013 Hansgrohe SelectTM Collection Behr DeckOver® Coating KraftMaid New Design Launch BehrPro® Paint Kilz PRO-X® Paint Masco Cabinetry’s ProCision® Process Delta® Toilets Paint & Primer in One with Advanced Stain Blocking Formula KraftMaid® Vanities * Percentage of 2013 gross sales of manufactured products attributable to new products introduced in trailing 36 months 8
  • 9. MASCO STRENGTHS 3. Broad Coverage Across Segments, Price Points and Channels 9 Segments Price Points Channels New construction 28% Repair / remodel 72% International 19% N. America 81% • Low ticket value ~ $20 • High ticket luxury ~$20K • Direct-to-Builder • Big box retail • Wholesale / dealer trade
  • 10. Masco Opportunities 10 2. Leverage opportunities across our portfolio 1. Drive full potential of our core businesses 3. Actively manage portfolio OPPORTUNITIES
  • 11. MASCO OPPORTUNITIES 1. Drive Full Potential of Our Core Businesses 11 Current Examples: ● Extended Delta® brand to toilets and showers based on the power of the brand ● Increased Behr marketing to the professional painter to add a new channel ● Extended Hansgrohe into new international markets 1.
  • 12. MASCO OPPORTUNITIES 2. Leverage Opportunities Across Our Portfolio 12 Current Examples: ● Improved supply chain by implementing best practices across our portfolio ● Reduced material costs from integrated purchasing ● Applied value engineering across businesses 2.
  • 13. MASCO OPPORTUNITIES 3. Actively Manage Portfolio 13 Current Examples: ● Divested underperforming Danish cabinet business ● Integrated Alsons® showerheads into Delta to provide cost savings and brand extensions ● Acquired opening price point spa business to augment Watkins’ spas 3.