Why did the verb 'slow' become a synonym for ' lasting', ' decelerated' and 'naturally'? How died the term spread? To what is it grown? This presentation draws a bow from the protest against McDonald's to 'Slow Cinema ' . As a graduate Information profesional Alice Scheerer researches product stories and corporate histories and observsd trend developments. Info and contact : http://alicescheerer.de

1. Alice
scheerer
A story about
SLOW in media
Graduate in information engineering &
management
Product Chronologies,
Trend Analytics and Corporate Blogging
AliceScheerer.de

2. 2 of 28A story about SLOW in the media 22.10.14
Different meanings of
SLOW►
Originally: slog-going
►
Transport: non-hazardous, calm
►
Behavior: carefully, cautiously
►
Slow Food: enjoyable, sustainable
►
Blogs & other media: sound, well researched,
with background information
►
Movie: Long settings, little or no narration

3. 3 of 28A story about SLOW in the media 22.10.14
1983/1987 - The Discovery of
Slowness
►
Sten Nadolny added a
fictitious slowness to the
biography of Sir John
Franklin,
►
At the beginning it was
considered as handicap
►
Ultimately insistence and
thoroughness led to success ►
In Germany title of
manager seminars about
deceleration

4. 4 of 28A story about SLOW in the media 22.10.14
1986 – Slow Food instead of
Fast Food
Source: Wikimedia Commons
►
Origin of today's
understanding of
'slow' is the 'Slow
Food® Organization'
►
It grew in 1986 out
of the protest
against the
opening of the first
McDonald's
subsidiary in Italy,
at the Spanish
Steps in Rome

5. 5 of 28A story about SLOW in the media 22.10.14
Slow Food®
-Protest:
A partial success
Source: Wikimedia Commons
►
The restaurant was opened on 20.03.1986.
►
However, at an unattractive place.

6. 6 of 28A story about SLOW in the media 22.10.14
1996 - Slow Food®
and its
media
►
Between 1996 and 2006,
'Slow Food ®' issued a
magazine called Slow
►
Since 2004, slow food is
issued, at first only in
Italian
►
The number of national
expenditure varied over
the years
►
Reports about
winemakers, farmers,
traditional working
fishermen, farmers
and shepherds

7. 7 of 28A story about SLOW in the media 22.10.14
1990 – Association for the
Delay of Time
►
Founded in 1990 by
Professor Peter Heintel
(Klagenfurt)
►
Calls on the reflective
use of time
►
wants to give daily
living aids by lectures
and in media
Memebers should "commit
themselfes to stop and invite
to think where blind
activism and andparticular
interest produce false
solutions."
Source: zeitverein.com

8. 8 of 28A story about SLOW in the media 22.10.14
1999: Cittaslow / Slow City
►
Founded in Orvieto by
the mayors of some of
Slow Food® cities
►
Germany: Vereinigung
der lebenswerten
Städte
(cittaslow.info)
►
2001: Hersbruck is the
first german Cittaslow
►
►
Representatives of
'Slow Food®' are
members of the
coordination
committee

9. 9 of 28A story about SLOW in the media 22.10.14
2000: Slow Travel
►
2000: First website
with the title 'Slow
Travel 'published
(slowtrav.com)
►
To travel delightful
instead of 'hopping'
►
2009:
Slow Travel Manifesto
► ►
Slow travel guides by
Bradt

10. 10 of 28A story about SLOW in the media 22.10.14
2001: ‚Ganbaranai!‘
'Don‘t go for it!'
►
Slogan by the
prefecture of Iwate as
reaction on ‚Ganbare!
Got for it!‘
►
Slow Life Manifesto
►
Slow Education: less
attention to academic
achievement“ [..]
enjoy arts, hobbies,
and sports
►
2002: Foundation of
Japan for Sustainability
(japanfs.org)

11. 11 of 28A story about SLOW in the media 22.10.14
2002: First ‚Slow Life City‘
in Japan
►
After a month of testing
'slow life', Kakegawa
declares itself a ‚Slow
Life City‘
►
2003: After Kakegawa
as a pioneer, the
‚Coalition of
Slow Life Cities‘ formed
in Japan
►
The Slow Life Cities
don't belong to
Cittaslow
Kakegawa Slow Life Bus
Bildquelle: Wikimedia Commons

12. 12 of 28A story about SLOW in the media 22.10.14
Slow Life in Japan
und and its media
►
Ku:nel: Eat and Sleep
►
Slowliving
►
Arne (selfpublished)
►
Natural Lifestyle

13. 13 of 28A story about SLOW in the media 22.10.14
2002 / 2004: Slow Design
►
Slow Design is a kind of
Design Thinking
►
Caroly Strauss establishes
Slow Design Lab
►
2003: Alastair Fuad-Luke
uses the term in his
EcoDesign Handbook
►
2006: Slow+Design
conference and manifest
by the Slow Food
Organisation
►
►
2008: Fuad-Luke and
Strauss announce the
Slow Design Principles.
Faultier als Maskottchen, Symbolbild

14. 14 of 28A story about SLOW in the media 22.10.14
2004: In praise of slow –
Carl Honoré
►
Book: ‚In praise of
slow: How A
Worldwide Movement
Is Challenging the
Cult of Speed‘
►
The german title does
not reflect the
worldwide movement
but sounds like a
guidebook.
►
Honorés Spark: his
own child
►
Fan: Arianna
Huffington

15. 15 of 28A story about SLOW in the media 22.10.14
2005: Slow Life and
its Media
►
2005: LandLust
(Landwirtschaftsverlag
GmbH )
►
Intended as an
agricultural magazine,
used as a city escape
►
Sands for an original,
but contemporary
lifestyle
►
2012: LandLust still
a top-seller

16. 16 of 28A story about SLOW in the media 22.10.14
2013: LandLustand its clones
►
In 2012 the LandLust (CountryPleasure)
magazine sold more than a million issues, more
than the popular political magazine ‚Der Spiegel‘.
►
The steadily increasing sales since 2005 called
numerous imitators into action.
►
According to meedia.de, an end to this trend is
not in sight.
►
2013: LandLust organizes travel for readers ans
issues the regional travel magazine HimmelBlau.

17. 17 of 28A story about SLOW in the media 22.10.14
2009: Slow Life and
its media
►
2009: ‚Slow Magazine‘
in Australia
►
Lifestyle without
fashion
►
Tips for sustainable
construction,
excursions, home
stories
►
‚For those who think life
is too fast‘
►
2013: Circulation is
steadily increasing.

18. 18 of 28A story about SLOW in the media 22.10.14
2007: Slow Retail
►
Management
consultancy by
Alexander von
Keyserlingk
(Duesseldorf)
►
Bloggs at
blog.slowretail.de
►
Aims to slow down the
process of retail
►
2013: First
SlowRetail-Seminar

19. 19 of 28A story about SLOW in the media 22.10.14
2006 / 2013: Slow BloggingManifesto
►
2006: Todd Sieling, Software Product
Designer, publishes the
Slow Blogging Manifesto in his ‚slow blog‘
►
The New York Times reported on the
manifesto at 23.11.2008.
►
To date, this manifesto is mentioned again
and again and manifestos
with the same name aris, z.B. in TOTS100, a
parenting blog in the UK.

20. 20 of 28A story about SLOW in the media 22.10.14
2009: Slow Media
►
2009 the term 'slow media'
emerged for the first time on
the web
►
One of the first mentions was
at the ‚Driftless Center for
Slow Media‘ in Wisconsin, a
second-hand bookshop.
►
02.01.2010: The 'Slow Media
Manifesto' gets written in
Bonn and Stockdorf.

21. 21 of 28Eine Geschichte vom SLOW in den Medien22.10.14
2009: Slow-TV in Norwegen
►
Sometimes on TV after
midnight in Germana,
but a hit in Norway: Trips
by train and boat in real-
time
►
Meanwhile, there are also
theme-based all-day
programs, eg about wool
►
„Through courageous
transmitters,
spectators come to
rest and relax.“
►
Thomas Hellum 2014 at the
Media Convention in Berlin

22. 22 of 28A story about SLOW in the media 22.10.14
2011: Slow Cinema
Slow cinema is a genre of
art cinema film-making
that emphasizes long takes,
and is often minimalist,
observational, and with
little or no narrative. It is
sometimes called
"contemplative cinema".
►
Since 2011, the
term 'slow cinema'
for movies with
long takes and
little to no
narration is used.
Quelle: Wikipedia

23. 23 of 28A story about SLOW in the media 22.10.14
2013: Slow the Film
►
Slow Cinema
►
Long takes
►
No Narration
►
Pieces of wisdom by
Thich Nhat Hanh
►
Shot in Stuttgart City
Forest
►
Only animals as
performers
•

24. 24 of 28A story about SLOW in the media 22.10.14
2013: Slow the Film
►
Premiere am 23. Mai
2013 in Stuttgart
►
Regisseur: Sascha Seifert
►
Produzentin: Nicole
Ackermann / Mouna
►
Sustainability
Marketing / Social Media:
Johannes Brehme
►
Im Web unter:
slowthefilm.com

25. 25 of 28A story about SLOW in the media 22.10.14
About Alice Scheerer
►
Product Chronologies
►
Trend analytics and
corporate blogging
►
Read more about
tradition and
downshifting at
SlowLifelab.de
►
Professional & Blogger
topics:
AliceScheerer.de
►
Contact:
alice.scheerer@
alicescheerer.de
►
Twitter:
@dasBogenfenster
22. Okt 2014

26. 26 of 28A story about SLOW in the media 22.10.14
Table of figures
•
Page 3: © Alice Scheerer
•
Page 4: by Adrian Pingstone in June 2007 (Selbst fotografiert) [Public domain], via Wikimedia
Commons vom Wikimedia Commons
http://commons.wikimedia.org/wiki/File%3ASpanish.steps.arp.jpg
•
Page 5: by User:Mattes (own picture) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-
sa/3.0)], via Wikimedia Commons from Wikimedia Commons
http://commons.wikimedia.org/wiki/File%3AMcDonald's_restaurant_-_Piazza_di_Spagna%2C_ground
This was the first McDonald's restaurant in Italy (opened 1986-03-20)
•
Page 6: © Alice Scheerer
•
Page 7: Photo courtesy of the Verein zur Verzögerung der Zeit.
•
Page 8: Source:
http://commons.wikimedia.org/wiki/File:20010705-85_Hersbrucker_Altstadt_vom_Michelsberg.jpg
•
Page 9: Photo courtesy of n Bradt Travel Guides http://www.bradtguides.com/
•
Page 10: Photo courtesy of Kyodo Photo
•
Page 11: By Tawashi2006 [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0
(http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-SA-2.1-jp
(http://creativecommons.org/licenses/by-sa/2.1/jp/deed.en)], via Wikimedia Commons from
Wikimedia Commons http://commons.wikimedia.org/wiki/File%3AKakegawa_Slow-
Life_Bus.jpg

27. 27 of 28A story about SLOW in the media 22.10.14
Table of figures
•
Page 12: Source http://imomus.livejournal.com/344314.html
•
Page 13: by Fannywackle (Eigenes Werk) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-
sa/3.0)], via Wikimedia Commons vom Wikimedia Commons
http://commons.wikimedia.org/wiki/File%3ASloths.jpg
•
Page 14: © Alice Scheerer
•
Page 15: © Alice Scheerer
•
Page 18: by Wolfgang Sauber (Eigenes Werk) [GFDL (http://www.gnu.org/copyleft/fdl.html) oder
CC-BY-SA-3.0-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia
Commons
•
Seite 20: Photo courtesy of „Forgotten Works Warehouse - Driftless Centre for Slow Media“.
•
Page 21: © Alice Scheerer
•
Page 24: Press fotos © „Slow the film“

28. 28 of 28A story about SLOW in the media 22.10.14
Creative Commons CC-BY-SA
►
A story about slow in media by Alice Scheerer is licensed
under a Creative Commons Attribution - Share Alike 3.0
unported license.
►
This means you may use the content or parts of it, as long as
you quote correctly and pass the result under the same
conditions.
►
The rights to the images used are unaffected. They are listed in
the list of figures.
►
Permissions beyond the scope of this license can be obtained
at http://alicescheerer.de