Presentation held at the monthly WP Meetup in Oslo. 15 minutes presentation about five things you should consider regarding UX on your website.

1. Five things you should consider for
your sites user experience Jan Hagen, Meetup 2013

2. Create dashboards in GA 1
Track patterns in Google Analytics
If you have little time to spend on tracking user experiences in Google
Analytics, please try to setup some of the standard dashboards they
have to track how your page performs.
Save time. Add dashboards that are
important for you to understand your
users; tech, demographic, behavior.
http://www.google.com/analytics/
learn/solutions-gallery.html
Download examples
2 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

3. PERFORMANCE TRACKING

4. LOCAL USAGE OF SITE

5. POPULARITY DASHBOARD

6. 2
Track your internal search

7. 2
You can learn a lot from internal
search
If people dont find relevant content on your website, they do one out of
two things. They either leave your website or they try to search for the
missing content within the internal search.
Always track the internal searches on your
webpage to see what people cannot find.
If people search for important products or
services; learn from it, adapt your page.
Read more about setup here:
http://support.google.com/analytics/bin/
answer.py?hl=en&answer=1012264

8. Create steps if forms are big 3 2 1
Massive forms
do not help
anyone.
Tip: Try to look for a natural
seperation of content categories, while
removing the unnecessarry ones.
Example taken from print24.no
8 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

9. Good SEO is also good UX 4
Google is building their search around how people experience and use
content.
List of some common factors for both user experience and search optimization.
Meta-title and descriptions Loading speeds Alt.tags on pictures
Breadcrumbs and H1 Mobile, tablet and desktop Bouncerates
support
Anchortext Relevant content The fold...
Win/Win - Focus first on elements which helps both SEO and UX
9 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

10. Think about the payoff 5
Pingdomtools is a great webpage if you want to learn about loading elements on your site
Be smart about all elements of
your page. Do you need them?
Social boxes VS like buttons?
Image icons VS vektor?
3D and shades VS «just» color?
Large form VS email button
10 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN

11. EVERY
SECOND
COUNTS

12. CALL ME MAYBE
Jan Hagen
Senior consultant
jan@metronet.no
+47 452 88 533
12 5 THINGS YOU CAN DO TO BETTER YOUR SITES USER EXPERIENCE - BY JAN HAGEN