This document summarizes a presentation on conducting research to understand what types of healthier food options for children would be most appealing and profitable for the food industry. It involved:
1) Developing survey stimuli in the form of marketing messages about different product and packaging attributes.
2) Administering an online survey to rate how pleasing respondents found each message and how much extra they would pay.
3) Analyzing the results to identify the most pleasing and highest value attributes, as well as different consumer mindsets.
4) Suggesting the food industry develop products and messaging targeted to specific mindsets to maximize appeal and profits from healthier children's food options.
Laying awake worried about health & finances? This presentation is an overview of a company with integrity, guaranteed health & wellness products and Mannatech's award winning Compensation Plan. Brief and easy to understand!
This webinar will address health care reform, its effects on the corporate wellness industry, and the use of incentives and new incentive strategies to engage employees. With the changing health care market, a greater focus will be in prevention of disease and in encouraging a healthy labor force. The results of the recent healthcare reform law will have an impact on how health insurance is administered and how wellness programs will operate. New incentive strategies, using gift cards, will be a tool to get employees involved in a wellness program and to actively engage in their well being. With employee and employers working for health, they will not be as susceptible to the effects of healthcare reform.
The webinar will present the following information:
• The Patient Protection and Affordable Care Act and its effects on wellness
• Information about using gift cards as incentives
• Case studies that show the success of gift cards from various industries including Manufacturing, Nonprofit, Healthcare, Insurance, and Utility and Energy.
The complementary webinar, produced by the Corporate Wellness Magazine, on behalf of the Corporate Health and Wellness Association and Healthcare Reform Magazine. We will explore the benefits of incentives programs; whether you want improve efficiency and increase productivity.
Vanessa Cullerton,Senior Employee Wellness Manager of The Hillshire Brands Company (formerly Sara Lee) and Stacey Nelson, Manager of Health and Welfare from Sprint discusses the evolution of their wellness program and the innovative ways they engage employees in offering gifts cards to encourage employee participation.
7 Biggest Child Care Challenges & How Technology Can HelpProcare Software
Technology makes your child care business run better. The right tools in place at your school means more enrollments, more secure finances, and long term success. In this presentation, we’ll cover the key things that make your school attractive to Millennial parents, tools that will transform your Director’s office into a productivity machine, and the tasks successful preschool and childcare center owners do each day. We’ll show you how to gain more enrollments, higher profits, and happier families. Read more here: https://www.procaresoftware.com/blog/7-biggest-child-care-challenges/
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
Laying awake worried about health & finances? This presentation is an overview of a company with integrity, guaranteed health & wellness products and Mannatech's award winning Compensation Plan. Brief and easy to understand!
This webinar will address health care reform, its effects on the corporate wellness industry, and the use of incentives and new incentive strategies to engage employees. With the changing health care market, a greater focus will be in prevention of disease and in encouraging a healthy labor force. The results of the recent healthcare reform law will have an impact on how health insurance is administered and how wellness programs will operate. New incentive strategies, using gift cards, will be a tool to get employees involved in a wellness program and to actively engage in their well being. With employee and employers working for health, they will not be as susceptible to the effects of healthcare reform.
The webinar will present the following information:
• The Patient Protection and Affordable Care Act and its effects on wellness
• Information about using gift cards as incentives
• Case studies that show the success of gift cards from various industries including Manufacturing, Nonprofit, Healthcare, Insurance, and Utility and Energy.
The complementary webinar, produced by the Corporate Wellness Magazine, on behalf of the Corporate Health and Wellness Association and Healthcare Reform Magazine. We will explore the benefits of incentives programs; whether you want improve efficiency and increase productivity.
Vanessa Cullerton,Senior Employee Wellness Manager of The Hillshire Brands Company (formerly Sara Lee) and Stacey Nelson, Manager of Health and Welfare from Sprint discusses the evolution of their wellness program and the innovative ways they engage employees in offering gifts cards to encourage employee participation.
7 Biggest Child Care Challenges & How Technology Can HelpProcare Software
Technology makes your child care business run better. The right tools in place at your school means more enrollments, more secure finances, and long term success. In this presentation, we’ll cover the key things that make your school attractive to Millennial parents, tools that will transform your Director’s office into a productivity machine, and the tasks successful preschool and childcare center owners do each day. We’ll show you how to gain more enrollments, higher profits, and happier families. Read more here: https://www.procaresoftware.com/blog/7-biggest-child-care-challenges/
How Generational Preferences Affect Audience Engagement for Dietary Suppleme...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Die...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Don't Assume: How Generational Preferences Affect Audience Engagement for Di...CBD Marketing
Conducted by CBD Marketing in Chicago, this study analyzes consumers across different generational segments and how their unique preferences can impact the marketing strategies of dietary supplement brands.
Similar to 2013 IFT Chicago What Consumers Want from Industry Regarding Food for Children (20)
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the Telegram username
@Pi_vendor_247
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the telegram contact of my personal pi vendor
@Pi_vendor_247
Lecture slide titled Fraud Risk Mitigation, Webinar Lecture Delivered at the Society for West African Internal Audit Practitioners (SWAIAP) on Wednesday, November 8, 2023.
The European Unemployment Puzzle: implications from population agingGRAPE
We study the link between the evolving age structure of the working population and unemployment. We build a large new Keynesian OLG model with a realistic age structure, labor market frictions, sticky prices, and aggregate shocks. Once calibrated to the European economy, we quantify the extent to which demographic changes over the last three decades have contributed to the decline of the unemployment rate. Our findings yield important implications for the future evolution of unemployment given the anticipated further aging of the working population in Europe. We also quantify the implications for optimal monetary policy: lowering inflation volatility becomes less costly in terms of GDP and unemployment volatility, which hints that optimal monetary policy may be more hawkish in an aging society. Finally, our results also propose a partial reversal of the European-US unemployment puzzle due to the fact that the share of young workers is expected to remain robust in the US.
Seminar: Gender Board Diversity through Ownership NetworksGRAPE
Seminar on gender diversity spillovers through ownership networks at FAME|GRAPE. Presenting novel research. Studies in economics and management using econometrics methods.
Yes of course, you can easily start mining pi network coin today and sell to legit pi vendors in the United States.
Here the telegram contact of my personal vendor.
@Pi_vendor_247
#pi network #pi coins #legit #passive income
#US
1. Elemental Economics - Introduction to mining.pdfNeal Brewster
After this first you should: Understand the nature of mining; have an awareness of the industry’s boundaries, corporate structure and size; appreciation the complex motivations and objectives of the industries’ various participants; know how mineral reserves are defined and estimated, and how they evolve over time.
where can I find a legit pi merchant onlineDOT TECH
Yes. This is very easy what you need is a recommendation from someone who has successfully traded pi coins before with a merchant.
Who is a pi merchant?
A pi merchant is someone who buys pi network coins and resell them to Investors looking forward to hold thousands of pi coins before the open mainnet.
I will leave the telegram contact of my personal pi merchant to trade with
@Pi_vendor_247
USDA Loans in California: A Comprehensive Overview.pptxmarketing367770
USDA Loans in California: A Comprehensive Overview
If you're dreaming of owning a home in California's rural or suburban areas, a USDA loan might be the perfect solution. The U.S. Department of Agriculture (USDA) offers these loans to help low-to-moderate-income individuals and families achieve homeownership.
Key Features of USDA Loans:
Zero Down Payment: USDA loans require no down payment, making homeownership more accessible.
Competitive Interest Rates: These loans often come with lower interest rates compared to conventional loans.
Flexible Credit Requirements: USDA loans have more lenient credit score requirements, helping those with less-than-perfect credit.
Guaranteed Loan Program: The USDA guarantees a portion of the loan, reducing risk for lenders and expanding borrowing options.
Eligibility Criteria:
Location: The property must be located in a USDA-designated rural or suburban area. Many areas in California qualify.
Income Limits: Applicants must meet income guidelines, which vary by region and household size.
Primary Residence: The home must be used as the borrower's primary residence.
Application Process:
Find a USDA-Approved Lender: Not all lenders offer USDA loans, so it's essential to choose one approved by the USDA.
Pre-Qualification: Determine your eligibility and the amount you can borrow.
Property Search: Look for properties in eligible rural or suburban areas.
Loan Application: Submit your application, including financial and personal information.
Processing and Approval: The lender and USDA will review your application. If approved, you can proceed to closing.
USDA loans are an excellent option for those looking to buy a home in California's rural and suburban areas. With no down payment and flexible requirements, these loans make homeownership more attainable for many families. Explore your eligibility today and take the first step toward owning your dream home.
how can I sell pi coins after successfully completing KYCDOT TECH
Pi coins is not launched yet in any exchange 💱 this means it's not swappable, the current pi displaying on coin market cap is the iou version of pi. And you can learn all about that on my previous post.
RIGHT NOW THE ONLY WAY you can sell pi coins is through verified pi merchants. A pi merchant is someone who buys pi coins and resell them to exchanges and crypto whales. Looking forward to hold massive quantities of pi coins before the mainnet launch.
This is because pi network is not doing any pre-sale or ico offerings, the only way to get my coins is from buying from miners. So a merchant facilitates the transactions between the miners and these exchanges holding pi.
I and my friends has sold more than 6000 pi coins successfully with this method. I will be happy to share the contact of my personal pi merchant. The one i trade with, if you have your own merchant you can trade with them. For those who are new.
Message: @Pi_vendor_247 on telegram.
I wouldn't advise you selling all percentage of the pi coins. Leave at least a before so its a win win during open mainnet. Have a nice day pioneers ♥️
#kyc #mainnet #picoins #pi #sellpi #piwallet
#pinetwork
2. Elemental Economics - Mineral demand.pdfNeal Brewster
After this second you should be able to: Explain the main determinants of demand for any mineral product, and their relative importance; recognise and explain how demand for any product is likely to change with economic activity; recognise and explain the roles of technology and relative prices in influencing demand; be able to explain the differences between the rates of growth of demand for different products.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdfpchutichetpong
The U.S. economy is continuing its impressive recovery from the COVID-19 pandemic and not slowing down despite re-occurring bumps. The U.S. savings rate reached its highest ever recorded level at 34% in April 2020 and Americans seem ready to spend. The sectors that had been hurt the most by the pandemic specifically reduced consumer spending, like retail, leisure, hospitality, and travel, are now experiencing massive growth in revenue and job openings.
Could this growth lead to a “Roaring Twenties”? As quickly as the U.S. economy contracted, experiencing a 9.1% drop in economic output relative to the business cycle in Q2 2020, the largest in recorded history, it has rebounded beyond expectations. This surprising growth seems to be fueled by the U.S. government’s aggressive fiscal and monetary policies, and an increase in consumer spending as mobility restrictions are lifted. Unemployment rates between June 2020 and June 2021 decreased by 5.2%, while the demand for labor is increasing, coupled with increasing wages to incentivize Americans to rejoin the labor force. Schools and businesses are expected to fully reopen soon. In parallel, vaccination rates across the country and the world continue to rise, with full vaccination rates of 50% and 14.8% respectively.
However, it is not completely smooth sailing from here. According to M Capital Group, the main risks that threaten the continued growth of the U.S. economy are inflation, unsettled trade relations, and another wave of Covid-19 mutations that could shut down the world again. Have we learned from the past year of COVID-19 and adapted our economy accordingly?
“In order for the U.S. economy to continue growing, whether there is another wave or not, the U.S. needs to focus on diversifying supply chains, supporting business investment, and maintaining consumer spending,” says Grace Feeley, a research analyst at M Capital Group.
While the economic indicators are positive, the risks are coming closer to manifesting and threatening such growth. The new variants spreading throughout the world, Delta, Lambda, and Gamma, are vaccine-resistant and muddy the predictions made about the economy and health of the country. These variants bring back the feeling of uncertainty that has wreaked havoc not only on the stock market but the mindset of people around the world. MCG provides unique insight on how to mitigate these risks to possibly ensure a bright economic future.
US Economic Outlook - Being Decided - M Capital Group August 2021.pdf
2013 IFT Chicago What Consumers Want from Industry Regarding Food for Children
1. Foods for children:
What should industry offer tomorrow?
Linda Ettinger Lieberman, Dvora Chaiet,
Nadya Livshits, Howard R. Moskowitz
Moskowitz Jacobs Inc.
Batool Batalvi, SB&B Marketing Research
IFT Chicago, July 15, 2013
2. How to create healthier foods for
children
Foods for children are getting a lot of attention.
The food industry has to respond to parents’ concerns.
• A lot of focus will be on marketing to children
• What issues resonate with parents most?
• Which products are perceived as best for children?
• What food products will command higher prices?
• Psychological foundations of research …
• Empathy … the mine of ideas
• Experiment … The acid test
• Running the experiment
• What do parents most want for their children?
• Different mind-sets offer major opportunities
3. Where do we begin?
• We need to have a deep understanding of what parents want.
• Most marketing efforts remain peripheral and superficial.
• Focusing on what, not on the parent-child relationship.
5 KEYS™ EMPATHY … holistic qualitative research paradigm
emerging from nutrition economics.
• Explores psychic apparatus of parents.
• Uses a hybrid mix of qualitative techniques.
• Methods engage parents, elicit responses, generate insights.
• A disciplined, qualitative process.
Empathy and Experiment™:
Psychology of empathy and the science of experiment
4. Foundation for Mind Genomics® IdeaMap®.net
• Modeled on science of genomics, informatics technology
• The three roots of RDE:
• Experimental psychology
• Driving power of business
• The world-view of social science
How Rule Developing Experimentation (RDE) operates
• Extracts ideas as basis of the stimuli to be tested
• Both objective (topical) and subjective (experiential) insights used
to create elements to be used in vignettes
• Runs structured tests which mix and match elements (ideas)
• Discover winners … messages which float to the top.
• Uncovers mind-set segments
• Create a typing tool to assign a person to a segment.
How to create healthier foods
for children
5. DEVELOP Child oriented SURVEY STIMULI AND QUESTIONS
What
Parents
Demand &
Will Pay for
ANALYZE SURVEY RESULTS→ Mind Genomics® IdeaMap ®.net
INTERNET invitation
Mind Genomics ®
IdeaMap.net
SURVEY
IDENTIFY Parents as target market
Total
Sample
Seg 1 Self
Driven Online
Banking
Seekers
Seg 2
Technology/
High Security
Seekers
Seg 3
Collaborative
Online Seekers
Seg 4 Personal
Touch with
Technology
Base Size: (267) (105) (50) (59) (53)
Constant: 31 34 28 31 26
OC1 Connect online in 'real time' with a customer rep via instant
messaging, voice over IP or video conferencing via your
computer 0 2 2 5 -13
OC3 Faster loan application process…work in real time online with a
loan officer 0 0 -8 12 -8
OC4 Our bank's customer service reps will help you browse and use
our online banking services -1 0 -6 10 -10
OC2 Use our online tool to find and schedule at your convenience an
online working session with an expert such as investment broker,
insurance agent, and/or loan officer -3 1 -11 6 -12
ON3 We will answer all your requests in 'real time' by email, instant or
text messaging 1 7 -11 3 -1
ON4 We offer 'On demand' status reports for services requests (e.g.,
loan application) delivered to you via e-mail, text or instant
messaging
1 6 -4 -3 0
ON2 No more paper mail... We will send you statements and images of
transactions securely by email -2 5 -17 -5 2
ON1 We allow you to pay bills securely using your mobile devices (cell
phone, PDA, Blackberry, etc.) -4 2 -13 -9 -2
BR3 We offer a bank-issued smart card so we can recognize you
entering the branch and process your needs faster 4 2 6 -3 13
BR4 Choose a secure eye or finger security scan to identify you
immediately in-branch and at ATM 4 3 10 -1 3
BR2 We have the most secure biometric system that identifies you as
you enter the branch so we can process your needs faster 2 -1 8 -5 6
BR1 We will recognize our customer's mobile phone signal when
entering a branch so we can recommend appropriate bank
products, promotions and special services -4 -3 -6 -11 2
Online Collaborative
Online Other
In-Branch Recognition
No more paper mail – we will send you copies of statements by secure e-mail
Securely manage your account by PDA, Internet of automated telephone
Our banks customer services reps will help browse & use our on-line services
Manage all your banking needs with a state of the art kiosk and be confident
that live help is available if you need it
No more paper mail – we will send you copies of statements by secure e-mail
Securely manage your account by PDA, Internet of automated telephone
Our banks customer services reps will help browse & use our on-line services
Manage all your banking needs with a state of the art kiosk and be confident
that live help is available if you need it
MARKET SEGMENTATION SEGMENTATION WIZARDMARKETING PHRASES
The steps of the RDE process
6. Raw materials: Sample Elements from Silos A-C
Silo A: The product
Less cane sugar and high fructose corn syrup, and no artificial sweeteners
No or low bad fats, which may reduce risk of heart disease
Less or no added salt, which may help reduce blood pressure
Added Omega-3 and Omega-6 fatty acids, which may increase brain function
More fiber to improve digestive health
More calcium and vitamins…known to help bone growth
Silo B: The package
Smaller portion packages help control weight
Family-sized/bulk food packages indicate recommended children's portion
Bulk food packages contain separately wrapped single portions
Wide array of healthy food options for common family favorites
Children's health/nutrition needs explained on package label
Package shows children's serving in portion food plate
Silo C: Good for you
All natural ingredients … a food you feel good about feeding your family
Good for children … helps build brain power
Good for children … helps build and maintain muscles
Good for children … keeps them slimmer
Good for children … gives them more energy
Good for the whole family
7. Elements combined into vignettes = small ‘ad’
Rated on 2 questions ‘pleasing the reader’
and ‘price would be paid’ Note: The price is randomized
9. • Each respondent rated 48 vignettes
• Vignette first rated on ‘pleased’ – 9 point scale
• Vignette then rated on ‘dollars extra would pay’ – select a dollar value
• Slope of the simple equation: Extra $ = a + b (Pleased)
-3 -2 -1 0 1 2 3 4 5
Dollar value for unit of pleased
Each circle =
respondent
How many more dollars will a person pay for being ‘pleased’ by
what the industry promises?
Will people pay extra for vignettes which
‘please’ them?
10. Reading the numbers: Which elements please?
Which raise willingness to pay (WTP)?
••Pleased = probability that a person will be pleased (rating 7-9)
• Constant = baseline of % being pleased without any
elements in the vignette
• Each element contributes its own percentage of people
being pleased
• Dollar value = incremental willingness to pay (WTP), over and
above the specified $86 purchase when the element is introduced
into the vignette
11. What pleases people most …
And how much extra money will they pay?
Pleased Price
Constant 34
All natural ingredients … a food you feel good about feeding your family 12 1.30
Less cane sugar and high fructose corn syrup, and no artificial sweeteners 11 1.36
Insurance premium reduction for completion of healthy cooking and eating class 10 1.42
More calcium and vitamins…known to help bone growth 10 1.20
No or low bad fats, which may reduce risk of heart disease 10 1.26
Added Omega-3 and Omega-6 fatty acids, which may increase brain function 10 1.25
Supermarket cash register reduces prices that stretch your budget when you buy
healthy foods 10 1.26
Earn coupons for free or reduced-price healthy foods with each week's food
purchases 7 1.38
Government improves nutritional quality of school meals 5 1.29
Farmer's market and food vendors accept coupons for healthy food purchases 7 1.22
Promotion of healthy food choices at all types of stores…club, supermarket, 7-11,
QuickChek, etc. 6 1.20
Good for children … keeps them slimmer 7 1.19
Less or no added salt, which may help reduce blood pressure 8 1.15
More fiber to improve digestive health 5 1.15
Good for children … helps build brain power 9 1.12
Good for the whole family 4 1.07
Manufacturer works with government and community about new food portion sizes 8 1.02
12. Dividing our respondents into mind-economic groups
(cognitive-economic segments)
Seg1 Seg2 Seg3
111 83 107
Average price would pay across all 36 elements 0.96 1.02 1.04
Seg1 : Values help by government , store, and school
Promotion of healthy food choices at all types of stores…club, supermarket, 7-11,
QuickChek, etc.
2.25 0.75 0.46
Vending machines in schools and elsewhere should show calorie counts for all items
offered for sale
2.02 1.04 -0.28
Manufacturer works with government and community about new food portion sizes 1.97 0.93 0.10
Government improves nutritional quality of school meals 1.87 0.52 1.27
Earn coupons for free or reduced-price healthy foods with each week's food purchases
1.83 0.76 1.40
Seg2 : Values better packaging
Smaller portion packages help control weight 0.02 2.90 0.35
Package shows children's serving in portion food plate 0.01 2.43 0.15
Children's health/nutrition needs explained on package label -0.11 2.21 0.35
Wide array of healthy food options for common family favorites -0.14 2.17 0.56
Bulk food packages contain separately wrapped single portions 0.06 2.14 0.64
Seg3: Values better food & focus on the children
Less cane sugar and high fructose corn syrup, and no artificial sweeteners 1.18 1.00 1.84
All natural ingredients … a food you feel good about feeding your family 0.99 1.06 1.82
Free "Feeding the Kids Workshop: Raising Happy, Healthy Eaters" for parents at local
elementary/middle school
-0.03 0.69 1.77
Good for children … helps build and maintain muscles 0.39 0.69 1.75
Free "Feeding the Kids Workshop: Raising Happy, Healthy Eaters" for parents at local
community center
0.10 0.79 1.66
13. Primaries: Different Parent Mind-Sets:
What They Want and Don’t Want
• Segment 1: Will pay for help by government,
store and school
• Segment 2: Will pay for better packaging
• Segment 3: Will pay for better food, focuses
on the children
Each one of you in this room belongs to one of the
three primary mind-sets
•Which one are you?
•Which one is your potential customer?
•What will YOU create for that customer?
14. Identifying the mind-set of parents
It’s not who they are, it’s their mind
• You know what appeals to parents
• But when a parent is in front of you ..
– To what segment does that person belong
• And ...how are you going to communicate ..
– What will you say?
• And how do you know it’s convincing
– Promoting better health for children
– Saying the right thing is as important as doing the
right thing
17. • With corporations and food policy on the defensive,
use knowledge about what’s important to people
• Use it to redesign packages
• Create a PR campaign using targeted, impactful,
• 1:1 communications by knowing a person’s mindset
•But how?
•Don’t wait to find linkage between a person and
• a mind-set using ‘big data’
• Mind-type people, e.g., as part of a supermarket chain
• loyalty program, or as a game on the web
• Send each person a particularized message based on
• the mind-type (mind segment) to which he belongs
From Data to Food Policy and Strategy
Identify and Use these Mind Sets
18. Key Learnings
• We can subject ‘what industry should do’ to a S-R experiment
• Provide vignettes of what’s to be done
• Get ratings of ‘pleased’ and ‘amount would pay’
• Deconstruct ratings into element contributions
• People will pay more for what they like
• People differ in how much they’ll pay for a unit of liking
•Typically $1 - $2 for one unit of being pleased
• It’s all in the elements
• On average, an element will increase payment by about $1
• This holds for most subgroups
• It’s hard to get above $1.50 for an element
• You can make people happier and get more by mind-set segmentation
• Not on the average ...it’s still $1 on average
• But you can get far more than $1.50 for the ‘right elements’ by segmenting
your respondents into mind-types
19. Going to the next stage
• Let’s move beyond the obvious..to the next step… portion size and
perhaps satiety
• Our data suggest portion size is relevant but not ‘crucial, burning’
issue
– Not too much attention will be paid
– Nor effort put in to figure out how to reduce portion size
– Yet it’s relevant and important
• Collaborative work being funded by Ajinomoto
– WHAT to communicate to reduce portion size..food, situation,
benefit
– Stay tuned ...