The photos in the presentation are kindly provided by the Metropolia Communications Department along with the overall layout. Homepage of the Metropolia Career Services http://www.metropolia.fi/en/services/career-services/

1. Career Services and Social Media
Info for visitors on Staff Week
Tiina Niskanen 5.6.2013

2. Five questions
1. How is social media utilized on the homepage of
Metropolia Career Services?
2. How did Metropolia Career Services enter social
media?
3. How did I build my professional profile in social
media?
4. Why should students have professional profiles
in social media?
5. What should students consider when building
their profile in social media?
Tiina Niskanen 25.6.2013

3. Who am I, where from, what do I do

4. Online examples
5.6.2013 4Tiina Niskanen

5. Metropolia Career Services
 Part of the RDI and Partnership Services
 Network on the fields of study
 Over 20 persons with varying resources
 Joint services
 Hanna Kortelainen
 Tiina Niskanen
Tiina Niskanen 55.6.2013

6. Coordinator, Career Services
 Career Services
 EVTEK 1998
 Metropolia 2008
 Network collaboration, projects
 Jobstep.net
 VALOA
 eHOPS
 KOUTSI
 Contents
 Employment services
 Jobstep.net
 Homepage
 Intranet
 Wiki
 Social media applications
Tiina Niskanen 65.6.2013

7. How is social media utilized on the homepage of
Metropolia Career Services?

8. Metropolia.fi: Career Services
 Links (main page, job offers, contacts)
 Facebook
 Google+
 Linkedin
 Paper.li
 Twitter
 Wiki
 Facebook ja Twitter widgets
 Sharing buttons (communications team handles)
Homepage: Career Services main page
5.6.2013 8Tiina Niskanen

9. How did Metropolia Career Services
enter social media?

10. Listening and experimenting
From private to public, English first
Tool Start
Personal
Start
Metropolia Career Services
Blogi 12/2010, 5/2013 -
Facebook 12/2007 9/2010
Google+ 7/2011 11/2011
Linkedin 7/2007 10/2010 ?
Paper.li 1/2011 ? 2011
Twitter 3/2010 6/2010
Wiki - 2010-2011
Tiina Niskanen 1029.4.2013

11. How did I build my professional profile in social
media?

12. Openly and gradually
 Courageous plunge
 Agile experimenting (no five year plan)
 Iterating (perpetual beta)
 Doing stuff publicly
 Listening, reading, participating
 According to resources
5.6.2013 12Tiina Niskanen

13. Why should students have professional profiles in
social media?

14. Goals and situations vary
 Yes
 Utilizing networks
 Openness, benefits of serendipity
 Visibility as an expert
 In a small country it’s easier to get visibility in
new media
 No
 Security or ethical reasons
 Work (police, judge, social worker, teacher)
 Private life (”net won’t forget”)
 Data security of the applications
 Copyrights (e.g. photos)
5.6.2013 14Tiina Niskanen

15. ”Free” visibility
Tool Followers
Tiina Niskanen
Followers
Metropolia Career Services
Facebook 300+ 1 500+
Google+ 17 600+ 900+
Linkedin* 500+ 1 300+
Paper.li 1 600+ 2 100+
Twitter 800+ 700+
Total 20 800+ 6 500+
Tiina Niskanen 155.6.2013
* The general company profile of Metropolia
Data gathered 4.6.2013

16. What should students consider when building their
profile in social media?

17. All is not in your own hands
 Digital footprint (recruiters also google)
 Matching cover and contents (walk the talk)
 Influence tools tell something, but not all (e.g.
Klout, Kred, Peerindex, more here)
 Net may distort (e.g. over 11 000 new followers in 1,5
months in Google+ without change in online behaviour)
 A professional online identity is build one profile at a
time. (Tuija Aalto 2010, "Tuhat sanaa" blog)
 Build your professional profile and brand with care. Then
sell it for high price. (Heini Hult-Miekkavaara 2011,
"Intunex" blog)
5.6.2013 17Tiina Niskanen

18. Matching the two-way street
 What does the employer say it’s looking for?
Where? How?
 Homepage (basic info)
 Job ads (on paper & online, read between the
lines)
 Social media discussions (more info)
 What does the student want to offer? What is the
goal? How?
 Own net presence (e.g. openness)
 Asking friends, crowdsourcing networks
5.6.2013 18Tiina Niskanen

19. More info

20. Lots of info available
 Literature, articles, videos, discussions
 Newest info in the articles, blog posts, videos,
discussions - books come later
 What is being discussed? Who is talking? With
whom?
 Search engines (Google: career services social
media, over 455 000 000 results; recruitment social
media 159 000 000, personal branding social media 21
800 000…)
 Social Media (Facebook, Google+, Linkedin,
SlideShare, YouTube…)
5.6.2013 20Tiina Niskanen

21. Enjoy the ride!

22. THANK YOU!
www.metropolia.fi/en/
www.facebook.com/MetropoliaCareer
tiina.niskanen@metropolia.fi