The document discusses updates to the media monitoring cluster, including moving to a more automated, self-service model with less human intervention. Key points of the new model include automatically generating alert emails 5 times a day, allowing instant access to content and broadcast playback on mobile devices through a new mobile portal, and providing these services 7 days a week. Some challenges of changing to this new system include changing user behaviors and ensuring technical competency, while benefits include resource savings and improved access to content for leadership.

1. Media Monitoring
Cluster update
August 2012

2. Agenda
• Using the mobile portal - MSD
• New portal development progress - AAP
• Service satisfaction discussion - AAP

3. Demand from internal clients
• Leadership Team expectation
• 7 days per week service
• Resource to compile ‘bulletin’ alerts – one FTE plus
casual resource
• Weekdays from 7am – 4pm
• Weekends 9am
• Expect to able to access via Blackberry and now
Apple mobile devices

4. Our operating model
• Manually compiled bulletins
• Staff member about to head
overseas
• Pressure to reduce costs

5. Moving to a “self service”
model
• Less human intervention
• Switching to a fully automated service for bulletins
and media logs
• More ‘on the go’ access
– Providing access to the mobile portal for staff

6. Automated alert emails in
HTML
• Email generated for our key
profiles to replace the manual
scan
• Now sent 5 times per day from
7am – 8pm for print and
broadcast
• ‘View article’ click through
6

7. Instant access to content

8. Broadcast playback
• Able to replay audio and video
on the mobile devices

9. Mobile portal
• Viewing the portal on mobile
at their leisure
9

10. Challenges
• Changing behaviour – less spoon feeding
• Technical competency of users
• Some technical issues:
– Broadcast playback
– Links from HTML ‘view articles’
• Timing for bulletins
• Content relevance
• All or nothing

11. Benefits
• Resource savings – staff costs
• Less spoon feeding
• Leadership team really impressed with:
– Access to broadcast clips
– Ability to check content when they were ready