Brand strategy and shopper insights are important factors for retail success. Understanding shopper needs, a brand's market position, and company culture can help explain why shoppers choose certain brands. Not winning in retail may not be due to lack of investment, but rather lack of insight into shoppers. Insights informed by data are necessary for visions to succeed in retail.

1. 2012 Best Retail Brands 5/9/12 12:12 AM
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BRAND STRATEGY SHOPPER SCIENCES
Why do shoppers choose your brand? The answer lies If you're not winning at retail, it may not be for lack
in the shopper's needs, your market position and of investment. It may be for lack of insight. Visions
your company's culture. uninformed by insight rarely win.
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