Sotheby's auction of Edvard Munch's iconic painting "The Scream" set a new record, selling for $119.9 million. The 1895 painting, considered the quintessential expression of modern horror, far exceeded expectations after an aggressive marketing campaign. It surpassed the previous auction record held by a Picasso painting.

1. 5/23/12 12:31AM
Sotheby's sale of Edward Munch's 'The Scream" brings $119.9 million - latlmes.com
Sign In or Sign Up B Like 232k Membership Services Jobs Cars Real Estate Subscribe Rentals Classifieds Custom Publishing
s Ancieles Stme£ arts & culture
LOCAL U.S. WORLD BUSINESS SPORTS ENTERTAINMENT LIVING TRAVEL OPINION DEAL
B R E A K I N G P H O TO S V I D E O C R I M E O B I T U A R I E S W E AT H E R T R A F F I C C R O S S W O R D S G A M E S H O R O S C O P E S A P P S
IN THE NEWS: 'HOUSE' | BRAD PITT | BAR RAFAELI | ROBIN GIBB | 'AMERICAN IDOL' | CANNES 2012
£ Connect fj Q £ h Q
!l f^ CULTURE MONSTER
v^Jsk _ THE TIME Recommended on Facebook E Like 232k
B Like 232k |
Edvard Munch's 'The Scream' goes for $119.9
million at Sotheby's
H S E J C o m m e n t s 3 1 E m a i l £ j j S h a r e ^ - 1 5 0 * T w e e t 2 7 9 B Recommend 4k
In Case You Missed It.
ISfiM Beverly Hills Hotel's too
years of stars (and their
secrets)
Decisions loom over
Lakers roster
Mountain lion killed in
Santa Monica
Sotheby's sells Edvard Munch's The Scream' for $119.9 million on Wednesday, May 2, 2012 (Carl Court / AFP /Getty
Images / April 29, 2012 / May 2, 2012) Man gets 13 years for
posing as dead mom
ALSO ByJori Finkel
May2, 2012 l5.j6p.Hi.
NEW YORK — Sometimes beauty is trumped by the beast.
After bullish expectations and an aggressive marketing LADEALS
campaign for an image considered the quintessential
expression of modern horror, Sotheby'sNew York sold $199 for Private Helicopter Ride
Quiz: Guess the screaming high price Edvard Munch's 1895 "The Scream" for $119.9 million on for 3 (reg. $477)
Wednesday night, setting a record for the most expensive
artwork sold at auction.
The top spot was previously held by Picasso's 1932 "Nude,
Most Viewed Latest News
http://www.latimes.com/entertainment/arts/culture/la-et-cm-edvard-munch-the-scream-at-sothebys-20120502,0,3 775078.story Page 1 of 5