The document discusses how eyeglasses have become a new fashion essential and stylish accessory. Major fashion brands are prominently featuring distinctive eyewear on runways and models. Current trends in eyewear include retro, vintage-inspired frames as well as chunky tortoiseshell and geometric shapes that attract attention rather than deflect it. Both high-end European luxury brands and American contemporary brands have recognized eyewear as an important part of the fashion market.

1. Eyeglasses a new fashion essential? - latimes.com 5/1/12 1:56 PM
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Fashion brands are putting statement-making eyewear front and center as a stylish accessory.
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Retro looks, popular in eyewear today, are seen in frames from LA. Eyeworks, left, LA. Eyeworks and Prada. (Kirk
McKoy / Los Angeles Times / April 25, 2012)
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Judging from the plethora of eye-catching eyewear that's
been getting face time over the last few years — be it on the
European ready-to-wear runways or in the adjoining office Turning an iconic house
Celebrities opting for lightly tinted cubicle — it's clear that glasses have gone from nerd necessity into a home
custom-made sunglasses
to chic accessor}'.
It's a shift reflected in the current look-at-me trends — retro,
vintage-inspired frames, chunky tortoise shells and geometric
shapes that attract rather than deflect attention — and
reinforced by the laundry list of fashion-focused brands with LADEALS
a presence in the eyewear arena. These include high-end
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Atwood to launch HSN line European luxury labels like Prada, Giorgio Armani and Dolce
& Gabbana as well as American contemporary brands Brooks
http://www.latimes.com/features/image/la-ig-eyeglasses-20120429-1,0,3834441.story Page 1 of 6