The 2012 Paulaner HP USA Promotional Plan outlines strategies for distributors to order products and reach retail depletion goals. It provides details on monthly order availability, credit terms, and pickup logistics. The plan also proposes adding new SKUs and increasing sales to national accounts. It describes POS and glassware support programs as well as two annual promotional programs with flexible scheduling.
Mattel's October 2013 marketing strategy focuses on creating an emotional connection between parents and children through gift-giving. Key elements include:
1) Developing an "Angry Birds for Halloween" mobile game and limited edition plush toys to promote through various channels.
2) Implementing in-store promotions at Toys "R" Us, including banners, displays in aisles, and a buy one get one half off sale.
3) Executing a multimedia advertising campaign utilizing billboards, bus stops, buildings, online/social media placements, print media, and TV spots to drive awareness of the Angry Birds game and Halloween gift-giving.
Get the scoop on how to engage customers on Facebook in these visual sketch notes, taken from Ekaterina Walter (author of "Think Like Zuck") at a MarketingProfs PRO seminar.
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
Strategic plan is a road map for pro- growth and pro -active development of any organisation . It provides the ways and means of realising the vision and mission of an organization . It provides the strategies to achieve the goals both long and short term and also the metrics associated with the performance indicators.A good strategic plan is one when all the stakeholders are involved in its preparation rather than made by external consultants . These slide provide the readers step- by -step approach to prepare a strategic plan for any educational institution following the scientific theories involved in doing so .
The author may be referred for clarifications at the email ID given on the title slide.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Mattel's October 2013 marketing strategy focuses on creating an emotional connection between parents and children through gift-giving. Key elements include:
1) Developing an "Angry Birds for Halloween" mobile game and limited edition plush toys to promote through various channels.
2) Implementing in-store promotions at Toys "R" Us, including banners, displays in aisles, and a buy one get one half off sale.
3) Executing a multimedia advertising campaign utilizing billboards, bus stops, buildings, online/social media placements, print media, and TV spots to drive awareness of the Angry Birds game and Halloween gift-giving.
Get the scoop on how to engage customers on Facebook in these visual sketch notes, taken from Ekaterina Walter (author of "Think Like Zuck") at a MarketingProfs PRO seminar.
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
Strategic plan is a road map for pro- growth and pro -active development of any organisation . It provides the ways and means of realising the vision and mission of an organization . It provides the strategies to achieve the goals both long and short term and also the metrics associated with the performance indicators.A good strategic plan is one when all the stakeholders are involved in its preparation rather than made by external consultants . These slide provide the readers step- by -step approach to prepare a strategic plan for any educational institution following the scientific theories involved in doing so .
The author may be referred for clarifications at the email ID given on the title slide.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Call me 9040963354
WhatsApp 9040963354
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
More than Just Lines on a Map: Best Practices for U.S Bike Routes
2012 promo plan
1. 2012 Paulaner HP USA Promotional Plan
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
2. 2012 Go-to-Market Strategies...
1. On-demand order availabilities.
Brewery and other supplier production based upon distributors‟ monthly retail sales goals.
PUSA sends proposed product & POS orders monthly to Distributor.
Distributor places on-demand product and POS orders with “PO” to PUSA‟s Dave Field via
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
phone or email, Dfield@PaulanerHPusa.com.
Dave Field immediately confirms availability.
Distributor arranges trucking for FOB Port of Baltimore/New Jersey or Oakland, CA pick-up.
PUSA notified distributor of PO‟s release number within a week of scheduled pick-up date.
PUSA provides distributor eight (8) days to pick-up product.
$30 storage fee assessed for each day thereafter.
Thirty-day credit terms from assigned pick-up
date with approved ACH (where legal).
3. 2012 Go-to-Market Strategies...
3. 2012 Order and Retail Depletion Goals.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
SEE: Separate Cover
4. 4.
Add additional PUSA SKUs.
2012 Go-to-Market Strategies...
PUSA
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
5. 2012 Go-to-Market Strategies...
5. National Account Sales
Distributors‟ support of Costco pallet pricing, IRCs, Scan-backs, and
MIR‟s are an integral part of PUSA growing club and chain success.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
On-demand warehousing provides meet club and chain demands for
customized packaging.
Club and national chain sales will grow from 12% to 16% of PUSA
total retail volume in 2012.
Thank you!
Costco 3x6 Fuller‟s Sample Pack
6. 2012 Go-to-Market Strategies...
6. POS and glassware support programs…
Retail POSA and novelty support items provided at 60:40 co-op,
e.g..
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
umbrellas, banners, sandwich boards, etc.;
tapmarkers, draught towers, etc.;
Coasters, shelf-talkers, price cards, etc.;
sandwich boards, lighted signs, etc.
*weissbier glasses, *mugs, *steins, etc.
Additional artwork for distributors print shop
provided on-line at no charge to distributor.
* Provided distributor provides to retailers at maximum of their share of co-op price.
7. 2012 Go-to-Market Strategies...
7. 2012 Promotional Plan Strategies…
A. Two promotional programs per year…
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Flexibility of scheduling
Flexible to market development, e.g. Distribution v. price options.
B. Six-month quantity discount trial subsidy on 12-packs.
C. Special SKU retail sales support options.
8. 2012 Brand Plan
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
9. Hacker-Pschorr 2012 portfolio…
ORIGINAL MUNICH MAI-BOCK
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
WEISSE WEISSE DARK OKTOBERFEST GOLD AND
MUNICH DARK LAGER
10. Hacker-Pschorr SKUs
4x6 Loose 2x12 20/ 3x8 50L
11.2oz 24/11.2oz 11.2oz 16.9oz 11.2oz Kegs
cans
Munich Gold X X
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Weisse X X X X
WeisseDark X X
Munich Dark X
Oktoberfest X X X X
2012 Brand Plan
Mai Bock X
(seasonal)
11. Bring Home the Biergarten “SUMMER AT THE PSCHORR”
Bring Home the Paulaner
PUSA support of up to *$3.00/Case on all 4x6pk and
20/16.9oz(Co-op TBD).
PUSA support of up to *$15.00/Keg on all styles (Co-op TBD).
May. If not May, it can be run in either June or July.
Incentive, price discount, or combination
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Case Stacker Card
POS themed for “Summer at the Pschorr”
Summer themed case/price card.
Bar rail pour mats.
Summer themed coasters with holders (creates tabletents)
On-line available creative for ads, posters, banners, etc.
Large Hacker-Pschorr umbrellas.
* Does not include national contract sales volume to club and chain store sales.
May-July
12. HACKER-PSCHORR OKTOBERFEST
Off-Premise…
$8.00 per case Mail-in Rebate on all Hacker-Pschorr 4x6pk and
20/16.9oz cases Aug. 15th to Oct. 31st (100% PUSA paid).
Also includes $1.00 MIR on 6-packs.
Distributor responsible for Mix „n Match QD to retailers. - OR –
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
PUSA support of up to $2.00 per case where MIR are illegal (Co-op
TBD).
Oktoberfest off-premise POS and Support Materials….
Hacker-Pschorr Oktoberfest brochure.
Case/price card with 4-way MIR Coupons on all Hacker-
Pschorr styles mix „n match (where legal).
Hacker-Pschorr chalkboards for display backer.
Vertical Hacker-Pschorr Bavarian pennant stringers.
Garland and Bavarian blue & white ribbon.
On-line available creative for ads, posters, banners, etc.
Aug-Sep
13. Hacker-Pschorr Oktoberfest
On-Premise…
PUSA support of up to $10.00/Keg on all styles (Co-op TBD).
PUSA support of up to $2.00/Case on all HP styles 4x6/11.2oz and 20/16.9oz.
of on-premise distribution during August and September, 2012. Price
discount, incentive or in combination.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
On-premise POS & special event materials….
Oktoberfest Special Event idea brochure
Special Oktoberfest tapmarkers.
Oktoberfest garland and ribbons.
Oktoberfest pennant stringers.
Vertical Bavarian 10‟ banners.
Oktoberfest glassware & steins.
Bavarian Oktoberfest hats, & sportswear.
On-line available creative for menu, signs, & posters
Aug-Sep
14. JANUARY through JUNE 2012 Trial –
QUANTITY DISCOUNT 12-PK SUBSIDY
Hacker-Pschorr‟s co-op participation in *12-pack quantity discounts
(where legal) will be offered on a six-month trial basis starting
January 1st, 2012.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
PUSA support of up to $1.00 /case on three case deals (Co-op TBD).
PUSA support of up to $2.00 /case on seven case deals (Co-op TBD).
PUSA support of up to $3.50 /case on 15+ case deals (Co-op TBD).
(where applicable)
Can be adapted to individual market rules and regulations.
If distributor six month sales goals are achieved, program trial will
be extended for balance of 2012.
* Does not include national contract sales discounts to club
and chain store sales , or on-premise accounts.
Jan. – Jun.
15. SEASONAL PRE-ORDER KEGS – 1st Quarter 2012 only
Hacker-Pschorr MaiBock
MaiBock Sales Brochure with MaiBock menu recommendations and feature
ideas (orders deadline for 2012 is December 1st, 2011).
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Special MaiBock taphandle and steins.
MaiBock coasters and coaster holders.
Nostalgic “Seasonal Hacker-Pschorr MaiBock Now On Tap” artwork
and other on-line creative distributor use for menus, posters, etc.
Feb. – May.
16. Hacker-Pschorr Facebook Contest Fun
Facebook consumer-oriented on-line promotion…
Social media promotion
In-bar promotional offerings and sign-ups via coasters.
Consumer give-away: WIN A TRIP TO OKTOBERFEST
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Aug-Sep
17. 2012 Hacker-Pschorr Advertising, PR, and Social Media Supports
Paying
Publication Freque Total Cost per
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Subscri Reach
Name ncy Cost impression
bers
Beverage
Publications
free free free
Beer full full full $15,00
specia specia specia 7 50000 350,000 0.042857
Advocate page page page 0
l l l
Beer
Advocate online online online 100000 1,000,0
10 $7,000 0.007000
Online ads ads ads users 00
Ads
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Trip to
$10,00
Munich 1 n/a n/a n/a
0
for 2
PR
O
$15,00
Communic x x x x x x x x 8 n/a n/a n/a
0
ations
Online Ads
Facebook
pay pay pay pay pay pay pay pay pay pay pay pay
(Wisconsi 8,000 2,000,0
per per per per per per per per per per per per $8,000 n/a
n/ clicks 00
click click click click click click click click click click click click
Illinois)
Facebook
Sweepsta
ke x x x x x x x x x x x x 60,000 $480 n/a
applicatio
n
Monthly
Newslette x x x x x x x x x x x x 24,000 $360 n/a
rs
$47,84
TOTAL:
0
18. Bring Home the Biergarten
HACKER-PSCHORR: 2012 Scheduling Option at a Glance
Bring Home the Paulaner
2012 Enlistments…
Summer at the Pschorr – DPA
OKTOBERFEST MIR - DPA
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
12-pack QD subsidy trial Enlistment
Mai-Bock Seasonal Availability
19. Früli 2012
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
19
20. FRÜLI…Strawberry Summer Promotion
Off-premise*
PUSA provides up to $25 for each 3 case display
with hand selland/or tasting.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
(Co-op TBD).
PUSA provides up to $5/cs QD on 2 cs minimum
(Co-op TBD).
On-Premise
PUSA provides $50 per new draught placement
(3 keg minimum buy; co-op TBD)
Support Materials
Case Card and Shelf talkers
Product brochures
Tap handles
Coasters
* Documentation of sale and tasting must be included with invoice.
Früli 2012
JUNE
21. Früli’sGift Pack
Gift set includes…
4 Früli Bottles
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
2 Frülilogoed glass premium
$10 MIR on next Früli purchase
Recipes and Mixing ideas
Supports Materials
Früli Sales Brochures
Shelf Talkers
On-line artwork and creative for
case/price cards, feature ads, etc.
Perfect as gifts for the holidays!
Nov & Dec ‘12
22. 2012 Früli enlistments…
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
SUMMER
Holiday Pack
Strawberry SummerDPA
Holiday Gift Packs
Früli 2012
24. January & February Promotion…
PUSA provides up to $2/cs. discount and/or
incentive (Co-op TBD)
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Dixie Lager, Jazz, and Voodoo
Support:
Dixie sales brochures
On-line artwork and creative for case cards,
ads, and other promotional features.
Dixie logoed Mardi Gras beads
Dixie for “Mardi Gras” coasters
25. Dixie VoodooHalloween
October Halloween Promotion…
PUSA provides up to $2/cs. discount and/or incentive
(Co-op TBD)
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Dixie Lager, Jazz, and Voodoo
Available Support Materials
Dixie sales brochures
Dixie Halloween pennant stringers
Dixie for Halloween coasters
Dixie on-line artwork and creative for custom
POS, ads, and features.
26. 2012 Dixie enlistments…
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
DX IMPLEMENTATION SCHEDULE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
PROMOTION PLAN
Mardi Gras Program Mardi Gras
Halloween Program Halloween
Mardi Gras Program DPA
Halloween ProgramDPA
28. Spring 2012 Program
PUSA provides up to $5/cs discount
and/or incentive (Co-op TBD)
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
March and April 2012
Support items.
Poontinger sales brochures
On-line art and creative for distributor print shops.
Poontinger shelf-talkers
Poontinger Easter Display Sleeves
Easter is April 8, 2012
Mar & Apr
29. Poontingerfor
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
PUSA provides up to $5/cs discount
and/or incentive (Co-op TBD)
August and September 2012
Support items…
Poontinger for Oktoberfest sales brochures
Poontinger for Oktoberfest shelf-talkers
On-line art Poontinger creative for Oktoberfest case
cards, ads, features, and other distributor print shop
needs.
Aug. & Sept
30. 2012 Dr. Peter Poontinger participation enlistments…
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Spring /Easter
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
$10 Poontinger PTC
is tough to beat!
Spring & Easter Program DPA
August & Oktoberfest Program DPA
Poontinger 2012
33. 4x6/11.2oz 4x6/11.2oz 12/16.9oz 50L Kegs
Fuller’s Cans
London Pride X X X X
ESB X X X
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
London Porter X X
Organic Honey X X
Dew
Bengal Lancer IPA X
Chiswick Bitter X
Vintage Ale X
34. 2009 & 2011 Vintage Ale
Purchase Allowance
NO UPCHARGE for 2009 Vintage,
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
which is in the peak of its flavours NOW.
Receive $5 per case when ordering
pallets of both 2009 and 2011 Vintage Ale
( 2 pallets minimum).
*Available while supplies last.
* Limited time offer – ends Dec. 31, 2011
35. Three divisions so every distributor can win…
• Based on sales increase from March 2011
• Cans count double, Kegs count triple!
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
PUSA will provide up to $4/cs, discount or incentive
(co-op TBD)
PUSA will provide up to $10/keg, discount or incentive
(co-op TBD)
• Product Brochures
• Draught Handle Brochures
• Case cards and Price cards
• Shelf Talkers
• On-line Fuller‟s art & creative for
distributors‟ print shop needs.
~ One PUSA Field Manager will host the trip ~
36. PUSA will provide up to $4 per case for special venues (co-op TBD)
PUSA targeted “paid-sampling” National Accounts,
e.g. airlines, cruise lines, trains, hotel mini bars, etc.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Wherever you go…
Take Pride!
Nat’l Accts
37. – Limited release
Using the year‟s grand prize winning hops and barleys, only a single batch
is brewed each year.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Bottle-conditioned, live ale aging up to 7 years, generally peaking at
30 to 42 months.
Each pint comes individually numbered and boxed.
Available about November 1st, while supplies last.
38. JANUARY through JUNE 2012 Trial –
Fuller’s12-pack QD subsidy
Available on London Pride, ESB, 1845 Celebration Ale, and
Organic Honey Dew 12-pack/16.9oz. cases (where legal)
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
PUSA provide up to $1.00 discount on three case deals
(co-op TBD)
PUSA provide up to $2.00 discount on seven case deals
(co-op TBD)
PUSA provide up to $3.50 discount on 15+ case deals
(co-op TBD)
If 12-pack sales goals are achieved, program trial
will be extended through balance of 2012.
IMPORTANT NOTICE: Does not include national contract 12-pack sales
discounts to club and chain store sales , or on-premise.
39. Vintage Ale 2009 & 2011 Seasonal Availability - Purchase Order
NFL London DPA
Vintage Ale 2012 Holiday Season Availability – Purchase Order
London Pride Cans Support -DPA
Fuller‟s 12-pack (16.9oz) QD subsidy trial -DPA
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
FL IMPLEMENTATION SCHEDULE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
PROMOTION PLAN
NFL London Trip Giveaway NFL
PRICE SUBSIDY TRIAL
12/16.9oz packs 12-pack QD Price Subsidy Trial Extended if Volume Goals Achieved
London Pride Cans - Nat'l Accts. Pride Cans
SEASONAL SPECIAL OFFERS
Vintage Ale 2012 Vintage 2012
40. O’Hara’s 2012
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
41. 22oz bottles
O’Hara’s 6x4/11.2oz 50L Kegs (subject to change)
Irish Stout X X
Irish Red X X
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Irish Pale Ale X
Irish Wheat X
Leann Follain X
(Coming Soon)
42. Just in time for St. Patty’s Day
something that Guinness doesn’t offer…
Introducing…
O‟Hara‟s Irish Pale Ale in kegs!
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
PUSA provides up to $10/keg on all O‟Hara‟s styles
(Paid on third keg; co-op TBD)
PUSA provides up to $2/case on Irish Stout and Irish
Red cases for price discount and/or incentive.
(Co-op TBD)
November 2011 PO‟s arrive January 2012.
Note: Sampling bottles for kegs shipped and provided at no charge.
Feb - Mar
43. Nov-Dec‘12
In time for the 2012 Holidays…
Leann Folláin – Imperial Stout
(LAWN fo-LAWN)
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Double bitter-sweet chocolate and espresso malted.
Artfully hopped, balanced with a slight spiciness, appeals
to the passions of the true Irish Stout connoisseur.
The extreme stout for a bold winter season!
Advance orders delivered November 1st, 2012
44. 2012 O’Hara’s enlistments…
Nov. '11 Dec. '11 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
PROMOTION PLAN
St. Paddy's
Leann Follain
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
SEASONAL SPECIAL ORDER SCHEDULE
Irish Pale Ale Pick-up
Leann Follain Pick-up
St. Patty‟s Day Program DPA
O‟Hara‟s Irish IPA PO -
Nov. „11 PO for Jan. „12 US port FOB pick-up.
O‟Hara‟s Leann Folláin Holiday Season Availability –
Reserve now for Oct/Nov „12 availability.
45. Accolades and Awards
L.A. International Wine & Spirits Competition
• Best in Division
• Best in Category
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
• Gold Medal
Cooking Channel
• Hotmixology Gold Medal
54. 2012 Launch Specs
• Now that you’re all grown up, move up to Fῡchen
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Premium Herbal Liqueur
• 6/750ml FOB $81.00
• 30% GM to wholesaler, 30% to retailer
• $27.99 PTC
• Ships from Michigan, New Jersey, California
• Immediate on-demand availability
55. 2012 Program Supports
• Off Premise
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
– Mail-in Rebate
• On Premise
– Primer Bottles
– Think of a Drink Campaign
56. Fῡchen Distributor interviews are on-going.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Contact: Mark Rehberger
303.875.6880, mrehberger@paulanerhpusa.com
58. Paulaner SKUs
4x6 Loose 2x12 20/ 3x8 30L 50L 5/1L 6/1L
11.2oz 24/11.2oz 11.2oz 16.9oz 11.2oz Kegs Kegs Can/ Cans
cans Mug
Hefe-Weizen X X X X X X
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Munich Lager X X
Pilsner X X
Salvator X X X
Oktoberfest X X X X X
ThomasBrau X
Wiesn(seasonal) X X X
2012
59. Bring Home the Biergarten
Bring Home the Biergarten April Spring Program
Bring Home the Paulaner
Paulaner support of up to *$3.00/cs on 4x6/11.2 & 20/16.9oz.
(Co-Op TBD)
Paulaner support of up to *$15 per keg. (Co-Op TBD)
Targeted for April, can be run in March, April or May 2012.
Program may be run as: incentive, price discount, or
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
combination of both based on market needs.
POS Supports….
Case & price cards
New tapmarker design
Stainless Steel Speed Openers
Case Stacker Card
Bar pour rail mats
Coasters with holders (creates tabletents)
Glassware including Lucite HW 50cl‟s
On-line ad, poster, & banner creative source
* Does not include national contract sales volume to club and national chains.
Spring 2012
60. Bring Home Oktoberfest
Program details….
Bring Home the Biergarten to *$2.00/cs on 4x6/11.2 &
Paulaner support of up
Bring Home the Paulaner
20/16.9oz. (Co-Op TBD)
Paulaner support of up to *$10 per keg on Oktoberfest
Märzen and Oktoberfest Wiesn styles(Co-Op TBD)
Program is targeted for August and September 2012.
Program may be run as: incentive, price discount, or
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
combination of both based on market needs.
POS Supports….
Paulaner Oktoberfest Mädchen “Paulina” standee
Tapmarkers including special designs
Coasters with Oktoberfest design holders
Special Oktoberfest glassware and steins
10‟ vertical repeating Paulaner banner rolls
16‟ Vertical Paulaner pole banners
60‟ Oktoberfest pennant stringers
Garland with Bavarian blue & white ribbon
On-line ad, poster, & banner artwork
* Does not include national contract sales to club and chains, or keg to special events.
Aug & Sept 2012
61. Paulaner 12-Pack StimulusPlan
Bring Home the Biergarten 12-PACK SUBSIDY TRIAL
QUANTITY DISCOUNT
Bring Home the Paulaner
Program details…..
PUSA‟s co-op participation in *12-pack quantity discounts (where legal) will be
offered on a six-month trial basis starting January 1st, 2012 (Co-Op TBD).
Paulaner support of up to $1.00/cs on 3 case deals.
Paulaner support of up to $2.00/cs on 7 case deals.
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Paulaner support of up to $3.50/cs on 15+ case deals.
Can be adapted to individual market rules and regulations.
Program trial may be extended if six-month goals are achieved.
12-Packs of Oktoberfest-Märzen and Hefe-Weizen available year round.
POS Supports….
Paulaner sales brochures
Paulaner price card
On-line artwork for distributor production of
custom poster (SEE: Oktoberfest header poster
produced by distributor)
* Does not include national contract 12-pack sales discounts to club and chain store sales , or on-premise.
Jan-Jun 2012
62. Paulaner Golf Support
Paulaner the Paulaner
Hefe-Weizen 3x8/11.2oz. Cans
Bring Home the Biergarten
Bring Home
Paulaner Hefe-Weizen golf venues, serving both Paulaner HW draught and cans
will be supported with….
Custom beverage cart menus (removable)
Paulaner divot tools (50per account).
12 Paulaner Hefe-Weizen 50cl or 30cl
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
glasses or 50cl Lucite HW glasses.
Implementation….
Brochure details program and on-line decal
implementation (n/c to distributor).
Divot tools (50:50 dist. co-op).
Menu decal sent to distributor salesperson
for application on beverage cart (n/c).
Salesperson sends in completed cart decal
photo and earns $50 Ico-Store gift card
redeemable for Paulaner sportswear & gifts
(50:50 co-op with distributor).
Mar-Dec 2012
63. 2012 PAULANER: Advertising Schedule in Detail
2012 Paulaner Advertising Schedule
Paying Cost Per Ad
Print Advertising January February March April May June July August September October November December Frequency
Subscribers & Total Cost
Jan/Feb;
4 Color Process, Full Page, 4 Color Process, Full Page,
Mar/April; $9000
4 Color Process, Full Right Hand Side (Trip to Right Hand Side (Trip to 4 Color Process, Full Page, 4 Color Process, Full Page,
Draft Magazine May/Jun; 180,000 Total is
Page, Right Hand Side Oktoberfest Giveaway) & Oktoberfest Giveaway) & Right Hand Side Right Hand Side
Digital Mail in Rebate Digital Mail in Rebate
Jul/Aug; $45,000
Bring Homeon our success from this years promotion in which we are sending two individuals to Oktoberfest in 2012. We are
Building the Biergarten
Sep/Oct
Draft Extras
BringinHome the Paulanerwill be special POS provided by Draft Magazine. $10,000
going to run the same promotion and either send the winners in 2012 or the following year. We will either run this promotion
Explanation:
March & April, or June & July. There
Subtotal $54,000
Cost Per Ad
Online January February March April May June July August September October November December Frequency
& Total Cost
Yes Yes Yes Yes Yes
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Yes (Added (Added (Added (Added (Added Total
Yes
(BIERGART Emphasis Emphasis Emphasis Emphasis Emphasis Investment
(BIERGARTEN Yes Yes
Facebook EN TOUR, to gain
TOUR, DAILY Bayern Bayern (BIERGARTEN (BIERGARTEN Oktoberfest Oktoberfest Oktoberfest
Advertising in Focus DAILY UPDATES, Munich) Munich) TOUR, DAILY TOUR, DAILY Give-Aways) Give-Aways) Give-Aways) Pay Per Click 10,000 Fans
UPDATES,
Markets AND
AND
&(BIERGARTEN &(BIERGARTEN UPDATES, AND UPDATES, AND
&(BIERGARTEN &(BIERGARTEN &(BIERGARTEN from
ADVERTISING ADVERTISING) ADVERTISING) Advertising=
ADVERTISI TOUR, DAILY TOUR, DAILY TOUR, DAILY TOUR, DAILY TOUR, DAILY
)
NG) UPDATES, AND UPDATES, AND UPDATES, AND UPDATES, AND UPDATES, AND $20,000
ADVERTISING) ADVERTISING) ADVERTISING) ADVERTISING) ADVERTISING)
Paulaner is going to advertise in markets across the country on Facebook. Paulaner will advertise on a by click basis with-in these markets. The pay Total Cost of
by click will be promoted extensively alongside FC Bayern Munich, Munich's soccer team. (The Dallas Cowboys of Germany). We will provoke
Explanation: POS Items=
individuals to become fans of Paulaner's Facebook and do give-aways for FC Bayern and Paulaner gear for 2 months. Giveaway 3 items per week
valued on average to be about $50.00 with everything included. $1500
Total Cost of
The Biergarten Tour will start traveling in February and travel through September. It is a first come first serve basis and these markets will receive Additional
Explanation: extra attention to promote the Biergarten Tour. This means additional advertising both in Print but also aggressively marketing this through
Advertising=
Facebook.
$5000
We will be aggressively marketing Oktoberfest through a number of outlets 1 being the Facebook give-aways. Fans will be prompted to answer brief Total cost of
Explanation: questions and submit photos. We will give away 3 prizes per week averaging $50.00 in cost. This will go on for three months to coordinate with our POS Items=
promotional plan. Electronic coupons may also be posted depending on where we are at on budget for the year. $2000
Twitter
Biergarten Tour & Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes N/A
FC Bayern
Totals Subtotal $28,500
Total $82,500
2012
64. 2012 PAULANER:
Promotion & Support Scheduling Option at a Glance
2012 PAULANER: Promotion & Support Enlistments
Bring Home the Biergarten
DPA Monthly Programs
Bring Home the Paulaner
SPRING –
Bring Home the Biergarten
OKTOBERFEST –
Bring Home Oktoberfest
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW
Support Options
12-pack QD subsidy trial Enlistment
Hefe-Weizen can golf venue support
POS & Novelty Order Commitments
2012
65. sales to us all in 2012!
Thank you, and good, profitable
ALL PROGRAMS SUBJECT TO CHANGE AND VOID WHERE PROHIBITED BY LAW