The document outlines a marketing plan for 2012 that focuses on reaching real estate buyers through various media types, including print, signage, television, radio, internet, and in-house literature in order to get buyers in contact with the company's agents. It discusses strategies for each media type, with an emphasis on expanding internet marketing through the company website, social media, videos, and banner ads. The marketing plan aims to utilize modern technologies while maintaining the long-standing values of the 50-year old company.

2. Marketing to B-U-Y-E-R-S
 Our goal in 2012 is to focus marketing
dollars toward reaching real estate buyers
and get them in contact with our agents.
 Target Marketing

3. 2012 Media Types
Our media mix includes a variety of marketing targets to
reach buyers where and when they may be considering
acquiring real estate.
1. Print Media
2. Signage
3. Television
4. Radio
5. Internet
6. In-house Literature

4. Print Media
 Newspapers
 Maps & Directories
 Local Area Guidebooks

5. Outdoor Advertising
 Billboard Signs
 Signage at Property Listings

6. Television
 Focus on Local TV stations

7. Internet Marketing
Growing Segment with Huge Impact & Widest
Reach
 Website
 Listing Syndication
 Social Media
 Videos
 Search Engines
 Banner Ads

8. More About Internet
 Listing Syndication  Social Media
Our company and agents have worked to
maximize our exposure on the major national
real estate listing sites including:
 Eliason Realty Blog
 AOL Real Estate
 Like Us on Facebook
 Homes.com
 Follow Us on Twitter
 Realtor.com
 Visit our Company on
 Trulia LinkedIn
 Yahoo Real Estate  Visit Us on YouTube
 Zillow
 Oodle.com
 and many more

9. Internet Screen Views –
Social Media Pages

10. In-House Literature
 Business Cards
 Property Data Sheets / Listing Sheets
 Exclusive Property Pamphlets
 Listing Booklets
 Mailings to customer base
Radio Marketing

11. Eliason Realty Model
 Utilize modern technologies but focus
marketing on our long-standing values.
 This is our 50th year and some things we
don’t want to change!