Diesel launched a tattoo-inspired fragrance campaign featuring close-ups of masculine tattoos and the slogan "Only the Brave". Victor and Rolf's Spicebomb ads showed adventurous men engaging in dangerous activities. Miss Dior's 2012 campaign starred Natalie Portman in a romantic scene expressing the scent's feminine qualities. Lady Gaga furthered her eccentric image in a provocative ad to promote her Fame perfume.

1. Gender and Advertising

2. Case Study 1: Diesel Only the Brave Tattoo
Campaign (2012)

4. The TV Advert:
http://www.youtube.com/w
atch?
v=OC42cHY7jPk&feature=rel
mfu
Diesel Website:
http://diesel-
fragrance-
factory.com/?l=0

5. Case Study 2: Victor and Rolf’s Spicebomb
Campaign (2012)

6. http://www.youtube.com/watch?v=ZMVYS1oFUtw&feature=player_embedded

7. Case Study 3: Miss Dior’s Campaign with
Natalie Portman (2012)

8. http://www.youtube.com/watch?
v=10MR48Bg4wk&feature=player_embedded

9. Case Study 4: Lady Gaga Fame Campaign
(2012)

10. http://www.youtube.com/watch?v=v_PStlG9XGI