Uploaded byReferral Institute - Peel-Halton
2012 CSAE Summer Summit Presentation
The document outlines strategies for enhancing a networking culture within organizations, emphasizing the importance of trust and quality relationships. It details ten key strategies, including leadership involvement, event planning, and networking education. The aim is to shift the focus from quantity to quality in referrals and networking efforts.
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Similar to 2012 CSAE Summer Summit Presentation
2012 CSAE Summer Summit Presentation
- 1. Strategies for Creating & Enhancing a Networking Culture within Your Organization Paula Hope – Helping Professionals Create Referrals for Life
- 2. Agenda Value of Networking Networking Value at Your Organization 10 Strategies – Enhancing the Value “Quality Over Quantity” Where Are The Holes? Create A Plan Insights
- 3.
- 4. There’s doing businesstogether
- 6. Then there’s havingfun together
- 8. And then thereare special memories…
- 10. Then there’s supportingone another…
- 12.
- 13. Trust – theUltimate (Social) Capital
- 14. Referral Marketing – Definitions What is a Referral? A business opportunity initiated by a third party – a transfer of trust.
- 17. 10 STRATEGIES FORCREATING & ENHANCING A NETWORKING CULTURE
- 18. 1. Renewed Focuson Networking
- 19. 2. Embrace TrueValue of Networking at Leadership Level
- 20. 3. Identify TheTrue Value of Networking at Your Organization
- 21.
- 22. 5. Networking Education& Exercises
- 23. 6. Introductions atEvery Event
- 24.
- 25.
- 26. 9. Emphasize QualityOver Quantity
- 27. 10.Create A Planfor Enhancing the Networking Value
- 28. Quality over Quantity V Leads C1 Reactive Referrals C2 Proactive Referrals P
- 29. Strategy #1 ~ Havea Clear Message
- 30. Strategy #2 ~ Chooseyour Networks Wisely
- 31. Strategy #3 ~ Embrace (and Implement!) 10 Effective Networking Strategies
- 32. Strategy #4 ~ Identify Who Can Really Help You in Your Network
- 33. Strategy #5 ~ Focuson Deepening Relationships with Your Big 10
- 34. Strategy #6 ~ Havean Ask
- 35. Strategy #7 ~ Havea Referral Marketing Plan
- 36. Strategy #8 ~ Havea Program for Keeping Yourself Accountable
- 37. Thank You! Paula Hope Referral Institute – Peel-Halton (905) 483-0355 paula@referralinstituteph.ca PAULA’S ASK: Please complete the TELL ME MORE sheet Introductions to Association Executives/ Team Leaders who want to create or enhance networking value to their organization Speaking Engagements at your Association
Editor's Notes
- #30 How prepared are you with a clear message? It is the biggest challenge and obstruction to a referral marketer’s successPaula-Referral Institute - 5 components of a clear message- opening statement, products and services, clear benefit, target market, what’s special about you. 20 Questions to arrive at this messageDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #31 Choose your networks well- BNI as a strong contact group, 3 networks in totalPaula-Referral Institute-7 Network types available, strategic choice of investing your time well in your Big 3Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #32 You may have an idea of what to do while networking but do you have a plan for each of your networking events? Including with your BNI chapters?Paula-Referral Institute – Build your networking confidence with a plan for each event. What are you really trying to achieve when you network at all 3 of your networks?Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #33 Who are the givers in your network?Paula-Referral Institute - Models for finding your Big Ten Don - Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #34 Networkers tend to go everywhere to find “potential” relationships when they should go deep with their Big 10Paula-Referral Institute – Find out how you can go deeper with your Big 10 with 18 Tactics. Don-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #35 You have built social capital within your Big Ten. Then what? What is your ask?Paula-Referral Institute – Planning your “Strategic Asks” is key to referral marketing successDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #36 Most entrepreneurs have some kind of strategic plan and maybe a marketing plan. But do they have a referral marketing plan?Paula-Referral Institute – Outline of the 22 components of a referral marketing planDon-Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul
- #37 Referral Marketing is a new business development approach that must be implemented on a daily basis. It is not easy to act on your plan every day with all of the distractions in an entrepreneur’s life. Do you have a method of accountability to keep you on track?Paula- Referral Institute – Keeping accountable with your peers is a very powerful method for maintain your referral marketing plan.Don- Story Reference from Masters on Networking-Creating Relationships for the Pocketbook and Soul-