TERMINALFOUR t44u 2012 - T4 Mailer Demonstration

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T4Mailer is a cloud-based email marketing solution that allows users to easily create and send marketing campaigns, newsletters, and other content to targeted audience segments. It integrates with a site manager to pull in content, offers personalization and sign-up functionality, and provides detailed analytics on campaign performance.

Technology

• What is it?
• Cloud based email marketing solution

• Why?
• Marketing Campaigns
• Student Recruitment
• Newsletters
• Product Information

Sample Footer 2

• The Power of T4Mailer
• Integrate content from Site Manager
• Easily create attractive emails
• Email personalisation
• Provides a sign up facility for target audience
• Contact segmenting
• Detailed analytics

Sample Footer 3

There's no escaping it, mobile web will be bigger than desktop by 2015. If mobile isn't on your 2012 web strategy, it needs to be and soon. This vendor-independent presentation will provide practical advice on how to prepare for your organisation's shift to mobile and, importantly, how to build a mobile presence without 'breaking the bank'. It will cover approaches that organisations can adopt to enable personalised web experiences for mobile devices. The presentation will outline the delivery methods available to make this step: adding mobile to web presence; add a mobile app or develop a mobile site. Facilitator, Laura Murphy, TERMINALFOUR

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If it’s not personalised, it’s not engaging. The idea of making the website experience for your target audience both personalised and targeted isn’t a new one. It is however one that has eluded most institutions. This is often down to time, skill or technology. This presentation will outline the opportunities available to higher education institutions that could help you elevate your visitors’ experience (and increase conversion); delivering one that is both meaningful and relevant to them. Video of presentation @ IWMW 2016 can be viewed here: https://www.youtube.com/watch?time_continue=515&v=6nZfxtF9Ljc

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