The document discusses Landsichten.de, an innovative marketing tool for medium-sized farm accommodation providers in rural Germany. It describes how Landsichten.de provides a centralized online platform for over 2,650 host properties, allowing them to manage profiles, bookings and communications. By pooling resources across states, it offers hosts improved promotion through a common database and marketing channels, while maintaining regional identities. The platform provides optimal online presentation, booking and management tools to help smaller hosts compete through professionalization.
This presentation discusses e-commerce analytics methodologies and applications. It introduces web analytics tools for analyzing user activity data from e-commerce sites. It describes the problem of not utilizing this log file data and proposes a solution of building a software tool to parse, clean, and analyze log files in near real-time to provide metrics and insights into customer behavior. The tool allows measuring site performance, generating statistics and graphs, identifying top products/customers, and performing data mining.
The document discusses email marketing and newsletters. It provides tips for creating effective email campaigns and newsletters, including collecting email addresses, respecting data privacy laws, and using tools to send large email batches. Newsletters are recommended as a way to build customer loyalty through regular communication and a more personal tone compared to other marketing channels.
The CYBERSUDOE Project aims to:
1) Develop SMB and VSB competitiveness in Southwestern Europe through better adoption of digital technologies.
2) Share common methodological tools to promote ICT diffusion.
3) Create an interregional network for companies to benefit from spreading ICT use.
The lead partner is Cybermassif, working with 8 other partners from France, Spain, and Portugal. The total budget is 1,631,000€ with 75% from ERDF funds and 25% from Massif and Auvergne regional contributions.
The document discusses tourism development challenges in Crete, Greece. It identifies high seasonality, incomplete transport infrastructure, and negative media coverage as impending factors. Suggested solutions at the local level include establishing a Destination Management Organization to promote Crete, extending the tourism season, developing cruise tourism infrastructure, and promoting alternative/sustainable tourism. ICTs can contribute by supporting thematic parks, a single Crete web portal, and direct hotel bookings.
The document discusses the evolution of tourism websites in Crete from basic static pages to more advanced interactive sites utilizing newer technologies. It outlines several projects including Crete TOURnet from 1998-2000 that helped tourism small and medium enterprises (SMEs) develop their initial online presence. Later sections explain how technologies like dynamic maps, social media, mobile access, and semantic capabilities continued enhancing user experience and engagement over the years for Crete's tourism industry.
The document describes the development of a tourism web portal for an area in Slovenia called The Heart of Slovenia. The portal aims to promote the tourism offerings of the 16 municipalities in the region. It provides information on attractions, events, and local tourism products. The portal launched in December 2012 and nearly 100 tourism providers are expected to participate. An English language version of the portal is also being developed. A mobile application is also being created to guide tourists to 100 attractions in the region and provide location-based information.
The document describes a case study on destination marketing strategy for Olympia, Greece. It discusses conducting marketing research as the first step for any tourism destination. It then outlines a campaign conducted by Olympia involving a photo contest, kids paintings, and Facebook setup to increase awareness, engagement, and build an email database and social media following. The campaign resulted in reaching over 6,000 Facebook likes and 5,000 email addresses. Overall results from January to May 2012 are presented.
This document outlines a project to develop a "smart village" in the town of Archanes on the island of Crete, Greece. The project will create a digital infrastructure and services for the town, including a data center, wired and wireless networks, websites and apps. It aims to give citizens direct access to municipal services using new technologies and improve quality of life. The project has a budget of €1.98 million and will be implemented from 2009-2011. It is funded by the European Union and Greek government.
This presentation discusses e-commerce analytics methodologies and applications. It introduces web analytics tools for analyzing user activity data from e-commerce sites. It describes the problem of not utilizing this log file data and proposes a solution of building a software tool to parse, clean, and analyze log files in near real-time to provide metrics and insights into customer behavior. The tool allows measuring site performance, generating statistics and graphs, identifying top products/customers, and performing data mining.
The document discusses email marketing and newsletters. It provides tips for creating effective email campaigns and newsletters, including collecting email addresses, respecting data privacy laws, and using tools to send large email batches. Newsletters are recommended as a way to build customer loyalty through regular communication and a more personal tone compared to other marketing channels.
The CYBERSUDOE Project aims to:
1) Develop SMB and VSB competitiveness in Southwestern Europe through better adoption of digital technologies.
2) Share common methodological tools to promote ICT diffusion.
3) Create an interregional network for companies to benefit from spreading ICT use.
The lead partner is Cybermassif, working with 8 other partners from France, Spain, and Portugal. The total budget is 1,631,000€ with 75% from ERDF funds and 25% from Massif and Auvergne regional contributions.
The document discusses tourism development challenges in Crete, Greece. It identifies high seasonality, incomplete transport infrastructure, and negative media coverage as impending factors. Suggested solutions at the local level include establishing a Destination Management Organization to promote Crete, extending the tourism season, developing cruise tourism infrastructure, and promoting alternative/sustainable tourism. ICTs can contribute by supporting thematic parks, a single Crete web portal, and direct hotel bookings.
The document discusses the evolution of tourism websites in Crete from basic static pages to more advanced interactive sites utilizing newer technologies. It outlines several projects including Crete TOURnet from 1998-2000 that helped tourism small and medium enterprises (SMEs) develop their initial online presence. Later sections explain how technologies like dynamic maps, social media, mobile access, and semantic capabilities continued enhancing user experience and engagement over the years for Crete's tourism industry.
The document describes the development of a tourism web portal for an area in Slovenia called The Heart of Slovenia. The portal aims to promote the tourism offerings of the 16 municipalities in the region. It provides information on attractions, events, and local tourism products. The portal launched in December 2012 and nearly 100 tourism providers are expected to participate. An English language version of the portal is also being developed. A mobile application is also being created to guide tourists to 100 attractions in the region and provide location-based information.
The document describes a case study on destination marketing strategy for Olympia, Greece. It discusses conducting marketing research as the first step for any tourism destination. It then outlines a campaign conducted by Olympia involving a photo contest, kids paintings, and Facebook setup to increase awareness, engagement, and build an email database and social media following. The campaign resulted in reaching over 6,000 Facebook likes and 5,000 email addresses. Overall results from January to May 2012 are presented.
This document outlines a project to develop a "smart village" in the town of Archanes on the island of Crete, Greece. The project will create a digital infrastructure and services for the town, including a data center, wired and wireless networks, websites and apps. It aims to give citizens direct access to municipal services using new technologies and improve quality of life. The project has a budget of €1.98 million and will be implemented from 2009-2011. It is funded by the European Union and Greek government.
This document discusses sustainable tourism project management and putting beneficiaries at the center. It provides examples of Germany's bilateral cooperation in sustainable tourism through organizations like GIZ. GIZ works to promote sustainable development through technical and financial cooperation projects in over 130 countries. Some lessons learned are outlined, including the need to harmonize natural resource demand with local economic benefits to prevent resource depletion, and to foster local ownership and cross-border cooperation through community-level projects like developing sustainable tourism in the Thethi region of Albania.
Landlust is a group of 31 accommodations in revitalized farmhouses over 100 years old in eastern Styria, Austria. The project's goals were to preserve regional cultural heritage by renovating old farmhouses and providing profitable tourism use. Owners received expert advice and subsidies. Accommodations must meet quality standards to join Landlust. The project increased tourism and local awareness of heritage. Landlust members now have high occupancy and attract many foreign visitors through their sustainable rural tourism offering. The project showed that with patience and support, similar initiatives can revitalize old buildings and rural economies through tourism.
El enfoque de trabajo en red de los actores locales para el desarrollo de los...Congreso Turismo Rural
The document discusses multi-stakeholder approaches to developing ecotourism destinations. It emphasizes involving local stakeholders from the beginning and taking a bottom-up approach to development. Ecotourism is presented as a potential alternative to mass tourism, but notes it still faces challenges in meeting sustainability criteria and customer expectations. The European Wilderness Society is highlighted as working to certify protected areas, tour operators, and local businesses that meet certain environmental, social, and economic standards for sustainable tourism.
Sania Dzalbe is a PhD student in economic geography at Umeå University in Sweden who studies how people in rural areas adapt to crisis and adversity. Drawing from her upbringing in rural Latvia, she notes the importance of social reproduction in sustaining rural livelihoods, which often goes overlooked in traditional regional economic analysis. She argues that the concept of resilience is connected to the concept of loss, as during moments of crisis and major restructuring, societies lose not only jobs and industries but also the very mechanisms through which they shape their environment, both physically and socially. Current resilience studies in economic geography tend to disregard the role of social reproduction and the losses experienced by individuals by predominantly focusing on firms and economic production. However, to understand the evolution of rural regions and communities amid various challenges they face, one must recognize that social reproduction cannot be separated from economic and knowledge production processes.
The V4 Tourism Co-operation promotes tourism among the four Central European countries of Hungary, Poland, Czech Republic, and Slovakia. Major areas of cooperation include joint promotion outside of Europe, particularly in the US, China, Japan, and Russia. Activities include promotional materials, joint tourism marketing at travel fairs and exhibitions, and research. A common budget supports these collaborative efforts. Evaluation shows increasing visitor numbers from target countries, demonstrating the success of V4 cooperation in promoting tourism. Future areas of focus may include new markets, technologies, and specific tourism products across the four nations.
Collabor8 aims to stimulate economic growth and cultural identity in North West Europe through new clusters of creative, cultural, countryside, and hospitality businesses operating across regional boundaries. It forms these clusters by leveraging the unique qualities of different places and overcoming barriers to transnational collaboration. The project is funded through the EU INTERREG IVB North West Europe program from 2007 to 2012 with a total value of €10,599,772.
This document compares Hungary and Laos for implementing a backpacker hostel. Hungary is described as a developed European country with good infrastructure, low crime, and a growing tourism industry. In contrast, Laos is characterized as a poor, undeveloped Southeast Asian country with poor infrastructure, low GDP per capita, and an underdeveloped services sector. Based on this analysis, the document concludes that Hungary presents a better market opportunity for a backpacker hostel due to stronger demand and a more developed economy compared to challenges in Laos.
The document discusses tourism policy and development in Spain. It provides background on international tourism trends reaching 1 billion arrivals in 2012. It then focuses on Spain, noting that tourism receipts were up significantly in 2012, led by emerging markets like China and traditional markets like Germany and the US. The document discusses how tourism has become an important part of Spain's economy and balance of payments, particularly through the "travel" portion of the current account. It also outlines Spain's national tourism organization and how regional policies have evolved to support the tourism sector as an economic development strategy.
The document discusses tourism policy and development in Spain. It provides background on:
- International tourism reaching 1 billion arrivals in 2012, with Europe surpassing 500 million.
- Spain experiencing a 9% increase in tourism receipts in 2011, with emerging markets like China and India among the top spenders.
- Tourism accounting for 5% of world GDP and employment, making it an important economic development strategy.
- Spain having comparative advantages for tourism development over other industries due to natural/cultural resources, lower import costs, and labor intensity.
- Tourism contributing significantly to Spain's balance of payments and current accounts.
- The role of policies and organizations like Turespaña in promoting Spanish tourism supply,
This document discusses developing wildlife tourism as part of a sustainable wildlife industry in South Africa. It outlines that the four pillars of the wildlife industry are breeding, hunting, wildlife tourism, and meat production. It then provides details on the large and growing tourism industry in South Africa, including domestic and international tourism expenditures. Wildlife tourism involves encounters with non-domestic animals in captivity or natural environments, and can include non-consumptive game viewing or consumptive hunting/fishing. Developing a successful wildlife tourism business requires considering the product, partnerships, packages, and promotion.
Increase your Hotel Direct Bookings and Lenght of Stay by HopineoFlorie Thielin
How to increase Direct Bookings and Lenght Of Stay at Tenorio Lodge?
This document was elaborated for the Tenorio Lodge, Costa Rica, by Hopinoer Florie Thielin,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
Ponencia impartida por Katia Sidali. profesora e investigadora de la Universidad de Gottingen, Alemania, sobre "Cómo crear un produto innovador" que tuvo lugar durante el desarrollo del IV Congreso Internaciona de Turismo Rural en Pamplona en febrero de 2013
La contribución de Farm & Holidays Austria a un turismo más sostenibleCongreso Turismo Rural
Ponencia impartida por Hans Embacher, Gerente de la asociación Farm & Holidays de Austria, con el título "La contribución de Farm & Holidays Austria a un turismo más sostenible" dentro de la mesa redonda sobre turismo de naturaleza que tuvo lugar durante el IV Congreso Internacional de Turismo Rural Reyno de Navarra en Pamplona en febrero de 2013
Røros, Norway has implemented several successful sustainable tourism programs:
1) Over 90 businesses and 350 people have enrolled in a hospitality and local knowledge program to promote local culture and businesses.
2) A sustainable business development program is available to 175 member businesses.
3) Local food safaris educate visitors about local producers and summer mountain farms.
4) University students have helped design new sustainable waste systems.
5) The town supports maintaining a historic winter market to preserve local culture.
Tourism as an engine for local economic development IIED
This presentation by Dr Dilys Roe, principal researcher at the International Institute for Environment and Development (IIED), gives an overview of the contribution tourism makes to Uganda’s economy and then focuses on its potential for contributing to local economic development, using the example of a project supporting small enterprises around Bwindi forest.
The presentation was made as part of the Ugandan Aga Khan Development Network Lecture Series – aimed predominantly at the diplomatic and Ugandan government community – held at the Serena Hotel, Kampala on 2 April 2019.
More details: https://www.iied.org/local-economic-development-through-gorilla-tourism
The document discusses social tourism initiatives in France and Europe. It provides definitions of social tourism, outlines France's history with social tourism programs, and describes the objectives and target groups of the Calypso program, a 3-year European study to reduce social exclusion in tourism. The Calypso program aims to generate economic growth, reduce seasonality, and support underprivileged groups like youth, families, seniors and disabled adults. France is highlighted as having a strong social tourism tradition but also opportunities to improve support for disabled adult travel and better coordinate stakeholders.
The Future of European Tourism to 2025, Riga Tourism Partners Forum, October ...Peter Jordan
Presented at Riga's annual tourism partners forum, this presentation looks at the characteristics of five key outbound markets of interest to Riga (Ger, UK, Fr, NL-Be, Nordics).
The presentation also goes deep into the trends in consumer culture and city management that will shape European city tourism over the next decade.
Toposophy associates are ready to assist your tourism forum with their insights and recommendations.
The document outlines a global communication strategy to promote tourism in Germany. It aims to increase awareness of Germany's natural beauty, cultural heritage, and cities. Key elements include:
- Focusing on nature, history, and fun across 6 target countries
- Developing global and country-specific tactics around an annual international wine festival and cultural events
- Emphasizing lesser-known regions of Germany through partnerships with local tourism boards
The document discusses trends in sustainable tourism and ICT, including how new tourists use technology in different phases of travel from dreaming and planning to experiencing destinations and sharing experiences. It also addresses how small and medium enterprises can leverage social media and what support public sectors can provide. FUNDECYT-PCTEX aims to facilitate knowledge exchange and innovation to support socio-economic development in Extremadura through various initiatives including managing research projects and attracting talent.
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This document discusses sustainable tourism project management and putting beneficiaries at the center. It provides examples of Germany's bilateral cooperation in sustainable tourism through organizations like GIZ. GIZ works to promote sustainable development through technical and financial cooperation projects in over 130 countries. Some lessons learned are outlined, including the need to harmonize natural resource demand with local economic benefits to prevent resource depletion, and to foster local ownership and cross-border cooperation through community-level projects like developing sustainable tourism in the Thethi region of Albania.
Landlust is a group of 31 accommodations in revitalized farmhouses over 100 years old in eastern Styria, Austria. The project's goals were to preserve regional cultural heritage by renovating old farmhouses and providing profitable tourism use. Owners received expert advice and subsidies. Accommodations must meet quality standards to join Landlust. The project increased tourism and local awareness of heritage. Landlust members now have high occupancy and attract many foreign visitors through their sustainable rural tourism offering. The project showed that with patience and support, similar initiatives can revitalize old buildings and rural economies through tourism.
El enfoque de trabajo en red de los actores locales para el desarrollo de los...Congreso Turismo Rural
The document discusses multi-stakeholder approaches to developing ecotourism destinations. It emphasizes involving local stakeholders from the beginning and taking a bottom-up approach to development. Ecotourism is presented as a potential alternative to mass tourism, but notes it still faces challenges in meeting sustainability criteria and customer expectations. The European Wilderness Society is highlighted as working to certify protected areas, tour operators, and local businesses that meet certain environmental, social, and economic standards for sustainable tourism.
Sania Dzalbe is a PhD student in economic geography at Umeå University in Sweden who studies how people in rural areas adapt to crisis and adversity. Drawing from her upbringing in rural Latvia, she notes the importance of social reproduction in sustaining rural livelihoods, which often goes overlooked in traditional regional economic analysis. She argues that the concept of resilience is connected to the concept of loss, as during moments of crisis and major restructuring, societies lose not only jobs and industries but also the very mechanisms through which they shape their environment, both physically and socially. Current resilience studies in economic geography tend to disregard the role of social reproduction and the losses experienced by individuals by predominantly focusing on firms and economic production. However, to understand the evolution of rural regions and communities amid various challenges they face, one must recognize that social reproduction cannot be separated from economic and knowledge production processes.
The V4 Tourism Co-operation promotes tourism among the four Central European countries of Hungary, Poland, Czech Republic, and Slovakia. Major areas of cooperation include joint promotion outside of Europe, particularly in the US, China, Japan, and Russia. Activities include promotional materials, joint tourism marketing at travel fairs and exhibitions, and research. A common budget supports these collaborative efforts. Evaluation shows increasing visitor numbers from target countries, demonstrating the success of V4 cooperation in promoting tourism. Future areas of focus may include new markets, technologies, and specific tourism products across the four nations.
Collabor8 aims to stimulate economic growth and cultural identity in North West Europe through new clusters of creative, cultural, countryside, and hospitality businesses operating across regional boundaries. It forms these clusters by leveraging the unique qualities of different places and overcoming barriers to transnational collaboration. The project is funded through the EU INTERREG IVB North West Europe program from 2007 to 2012 with a total value of €10,599,772.
This document compares Hungary and Laos for implementing a backpacker hostel. Hungary is described as a developed European country with good infrastructure, low crime, and a growing tourism industry. In contrast, Laos is characterized as a poor, undeveloped Southeast Asian country with poor infrastructure, low GDP per capita, and an underdeveloped services sector. Based on this analysis, the document concludes that Hungary presents a better market opportunity for a backpacker hostel due to stronger demand and a more developed economy compared to challenges in Laos.
The document discusses tourism policy and development in Spain. It provides background on international tourism trends reaching 1 billion arrivals in 2012. It then focuses on Spain, noting that tourism receipts were up significantly in 2012, led by emerging markets like China and traditional markets like Germany and the US. The document discusses how tourism has become an important part of Spain's economy and balance of payments, particularly through the "travel" portion of the current account. It also outlines Spain's national tourism organization and how regional policies have evolved to support the tourism sector as an economic development strategy.
The document discusses tourism policy and development in Spain. It provides background on:
- International tourism reaching 1 billion arrivals in 2012, with Europe surpassing 500 million.
- Spain experiencing a 9% increase in tourism receipts in 2011, with emerging markets like China and India among the top spenders.
- Tourism accounting for 5% of world GDP and employment, making it an important economic development strategy.
- Spain having comparative advantages for tourism development over other industries due to natural/cultural resources, lower import costs, and labor intensity.
- Tourism contributing significantly to Spain's balance of payments and current accounts.
- The role of policies and organizations like Turespaña in promoting Spanish tourism supply,
This document discusses developing wildlife tourism as part of a sustainable wildlife industry in South Africa. It outlines that the four pillars of the wildlife industry are breeding, hunting, wildlife tourism, and meat production. It then provides details on the large and growing tourism industry in South Africa, including domestic and international tourism expenditures. Wildlife tourism involves encounters with non-domestic animals in captivity or natural environments, and can include non-consumptive game viewing or consumptive hunting/fishing. Developing a successful wildlife tourism business requires considering the product, partnerships, packages, and promotion.
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This document was elaborated for the Tenorio Lodge, Costa Rica, by Hopinoer Florie Thielin,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
Ponencia impartida por Katia Sidali. profesora e investigadora de la Universidad de Gottingen, Alemania, sobre "Cómo crear un produto innovador" que tuvo lugar durante el desarrollo del IV Congreso Internaciona de Turismo Rural en Pamplona en febrero de 2013
La contribución de Farm & Holidays Austria a un turismo más sostenibleCongreso Turismo Rural
Ponencia impartida por Hans Embacher, Gerente de la asociación Farm & Holidays de Austria, con el título "La contribución de Farm & Holidays Austria a un turismo más sostenible" dentro de la mesa redonda sobre turismo de naturaleza que tuvo lugar durante el IV Congreso Internacional de Turismo Rural Reyno de Navarra en Pamplona en febrero de 2013
Røros, Norway has implemented several successful sustainable tourism programs:
1) Over 90 businesses and 350 people have enrolled in a hospitality and local knowledge program to promote local culture and businesses.
2) A sustainable business development program is available to 175 member businesses.
3) Local food safaris educate visitors about local producers and summer mountain farms.
4) University students have helped design new sustainable waste systems.
5) The town supports maintaining a historic winter market to preserve local culture.
Tourism as an engine for local economic development IIED
This presentation by Dr Dilys Roe, principal researcher at the International Institute for Environment and Development (IIED), gives an overview of the contribution tourism makes to Uganda’s economy and then focuses on its potential for contributing to local economic development, using the example of a project supporting small enterprises around Bwindi forest.
The presentation was made as part of the Ugandan Aga Khan Development Network Lecture Series – aimed predominantly at the diplomatic and Ugandan government community – held at the Serena Hotel, Kampala on 2 April 2019.
More details: https://www.iied.org/local-economic-development-through-gorilla-tourism
The document discusses social tourism initiatives in France and Europe. It provides definitions of social tourism, outlines France's history with social tourism programs, and describes the objectives and target groups of the Calypso program, a 3-year European study to reduce social exclusion in tourism. The Calypso program aims to generate economic growth, reduce seasonality, and support underprivileged groups like youth, families, seniors and disabled adults. France is highlighted as having a strong social tourism tradition but also opportunities to improve support for disabled adult travel and better coordinate stakeholders.
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Presented at Riga's annual tourism partners forum, this presentation looks at the characteristics of five key outbound markets of interest to Riga (Ger, UK, Fr, NL-Be, Nordics).
The presentation also goes deep into the trends in consumer culture and city management that will shape European city tourism over the next decade.
Toposophy associates are ready to assist your tourism forum with their insights and recommendations.
The document outlines a global communication strategy to promote tourism in Germany. It aims to increase awareness of Germany's natural beauty, cultural heritage, and cities. Key elements include:
- Focusing on nature, history, and fun across 6 target countries
- Developing global and country-specific tactics around an annual international wine festival and cultural events
- Emphasizing lesser-known regions of Germany through partnerships with local tourism boards
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This document discusses a mobile tagging and mobile marketing project for small alpine resorts in the province of Turin. The project uses barcoding and QR codes to allow visitors to access multimedia information and promotional content about local attractions and initiatives by scanning signs with their smartphones. The goal is to enhance the tourist experience and spread awareness of the rich offerings in the involved locations to potentially increase tourism. The project will tag interest points and places in the province to share emotional and important tourist content via mobile devices.
This document describes features of a tourism website for the Piedmont region of Italy. The website was created as part of an INTERREG IVC programme and is co-financed by the ERDF. It allows users to find information on cities, events, museums, and accommodations in Piedmont through personalized search and interactive maps. Content is managed through Joomla, a content management system that supports photos, articles and regional groupings.
This document discusses travel blogging and using social networks in the era of travel. It explains that a travel blogger, or "Traveller 2.0", tells and shares their travel experiences using technologies like blogs, social media, photos and video. The document provides tips for travel bloggers on how to plan trips, capture experiences, write blog posts, and use various social networks to share content and build an audience. It emphasizes creating desire in readers to visit places and witness the traveler's experiences. Finally, it notes that more travelers now use social media to find travel information and can influence destination choices.
The document discusses strategies for collecting and analyzing tourist flow statistical data in the Piedmont region of Italy. It describes an online tool called TUAP that allows accommodation structures to submit monthly tourist arrival and departure data electronically, improving timeliness and reducing errors compared to paper forms. It also outlines efforts to promote Piedmont tourism through social media networks like Facebook and Twitter, including engaging bloggers and food/wine influencers to share content and increase viral reach. The strategies aim to provide more timely tourist data for planning while better marketing Piedmont's food, wine and cultural assets online.
The document discusses how technology can help innovate tourism and cultural heritage by listening to user needs through various online sources of information. It proposes setting up a "Listening Platform" to collect and analyze data from informal online sources like blogs, forums, and social networks on a regular basis to obtain useful feedback for improving or developing new services. An example is given of analyzing online conversations and bookings related to an exhibition of the Holy Shroud in Turin to identify topics of interest and timing of discussions to better promote cultural events.
This document describes the Tourist on the Move project which aims to develop a mobile app to provide tourists with localized information about outdoor and natural activities across Italy and France. The project involves technology partners, institutions, and end user associations from both countries. It will build upon existing mobile apps to aggregate localized information from different regions and include new communities over time. Public supporters and end user associations will test the effectiveness of the new services in a living lab environment. The goal is to match tourist needs and wishes with local offerings in a sustainable model accessible through mobile devices.
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The document discusses hiking tourism in the Piedmont region of Italy. It notes that Piedmont has considerable hiking opportunities but tourism was previously poorly organized. In 2010, a regional law was passed to officially recognize the network of hiking trails and make it a tool for regional planning. The region then worked to acquire data on hiking trails through volunteers and technicians using GPS devices, process the data using standardized procedures, and present the information on a public website to organize the regional hiking network.
La Venaria Reale is a grand estate located outside of Turin, Italy that was designated as a UNESCO World Heritage Site. The document describes the history of the estate from its origins in the 17th century as a residence for the Duke of Savoy. It fell into disrepair but underwent a massive 15-year restoration project in the late 1990s. It has since reopened to the public as an exhibition and event center, attracting over 5 million visitors. The estate aims to showcase Italian culture and history through exhibitions, performances, and educational programs.
This document discusses project proposal practices by governments and local authorities. It outlines some common practices such as reviewing existing situations and technologies, and exploring funding possibilities. However, it notes some challenges with this "top-down" approach, such as conflicts between political planning and public opinions. The document then proposes some alternative practices including collecting and digitizing existing data, forming clusters of stakeholders, and using a "bottom-up" approach to gain support and ensure projects can be successfully implemented and used long-term. It concludes that clustering stakeholders and using their input can help policymakers choose appropriate technologies and launch more democratic funding calls that benefit citizens.
The document outlines a tourism technology program with the following goals:
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2) Develop tourism stakeholders' online presence;
3) Coordinate internet plans among local stakeholders to facilitate information sharing.
The program provides information, training, free consultations, and funding for innovative technology projects to improve management, promotion, and client services for hotels, restaurants, and leisure businesses in Allier and Lozère, France from 2006-2009.
The Open System brings together software solutions that allow a global management of commercial relationships in tourism regions through emarketplaces. This allows internet users to directly communicate with and book services from providers. It provides advantages for both providers and users - providers can increase commercialization channels and control their market information, while users have a global vision of regional tourism products and can build custom journeys. The Open System in Auvergne represents over 3,000 accommodations, 300 hotels, 50 campgrounds, and 50 activity offers that can all be booked through the regional marketplace platform.
The document discusses various aspects of e-marketing strategies, including strategic marketing, customer management, website optimization, referencing, advertising, and email communication. It provides tips on segmenting customers, optimizing websites for search engines, using tools like Google Analytics, developing email marketing campaigns within legal guidelines, and creating newsletters to build customer loyalty. Paid advertising options like affiliation and display advertising are also covered.
The document discusses the Slovenian Tourist Board's (STB) approach to social media. It outlines how social media has revolutionized travel experiences and forced industries to adapt. The STB initially adopted social media quickly but without coordination. It has since focused on content creation, monitoring, and selecting target audiences. Key challenges include creating engaging content and selecting an agency capable of creative solutions. The goals are to improve Slovenia's visibility and brand through social media. Case studies highlight campaigns like #wintersLOVEnia that engage bloggers and journalists.
The survey results showed high performance in areas related to local communities and environmental policies, which were also deemed important. However, performance was low in areas connected to stakeholder participation and changing climate conditions, but these topics were not considered very important. Providing a rich user experience on web portals was identified as an important area for potential improvement given its below average performance level.
GoOpti is a new type of low-cost transportation that provides affordable shuttle services, especially to smaller cities that lack sufficient public transportation options. The company aims to connect individuals to airports, ports, and major cities through an online reservation system and yield management model that allows for low prices by maximizing vehicle occupancy. GoOpti has plans to expand its carrier network and route offerings across Europe in the coming years.
The document discusses the 2864 Bohinj ECO Resort, which aims to bring sustainable development to the mountain area of Bohinj, Slovenia. It highlights various sustainability initiatives of the resort such as using LED lighting, heat pumps, promoting local heritage and community, and obtaining Green Globe certification. Images show the resort's planned bike park and renovations to historical sites that will blend history with modern amenities.
The document summarizes a study conducted by the Institute for Regional Development and Location Management at the European Academy of Bozen/Bolzano on the socioeconomic impacts of fiber optic infrastructure in rural areas. The study analyzed 11 case studies in South Tyrol and other Alpine regions to understand the conditions under which fiber optic networks can boost quality of life, regional development, and innovation. It also conducted a survey of 840 citizens and businesses in South Tyrol on demand for fiber optic networks. The results showed that fiber optic infrastructure could increase networking opportunities, regional development, and service quality in peripheral areas.
1. DANTE transnational German-Dutch Project
Workshop 2, 4. July 2012
Landsichten.de –
An innovative marketing tool for medium-
sized hosts in rural areas
Inken Garbe
Federal Labour Society for farm holiday and tourism in rural areas of
Germany e.V.
garbe@landsichten.de, Tel. 030 / 28 44 41 19-0
2. Structure
► Starting point
► Farm holiday one current trend
► Situation for hosts
► Development of Landsichten
► Starting point
► Reasons for a new system
► How does Landsichten work?
► Advantages for hosts
► Advantages for guests
3. Farm holiday one of the current trends-
An analysis of travel business by BMELV
2011
(May 2010-May 2011)
► 6% of all domestic travels are farm holidays (in a broader sense)
► 4,5 million guests with 5,1 million farm holidays in Germany
► About 24,4 million overnight stays
► Every second farm holiday is a short stay (max. 4 days)
► Average payment for bed and board 33,50 Euro per person and day
4. Farm holiday one of the current trends-
An analysis of travel business by BMELV
2011
(May 2010-May 2011)
► The average guest of farm holiday:
► 41 years old
► Has Abitur and university graduation
► Net income of 2.666 Euro
► Farm holiday-makers (especially of short holidays) are compared to the
total population often male (61 %)
► 1/3 of farm holidays with children; seniors have the longest stays
(average stay of 7,1 days)
► Federal state of origin: most are from North Rhine-Westphalia, Bavaria
or Baden-Württemberg
► Some are from Brandenburg and Schleswig- Holstein (travel in their
own federal state?)
5. Growth potential and special wishes of the
guests
Activities:
► 1. Animals (cows, cowshed, pigs,…)
Family holiday
2. Enjoy regional specialities
► Relaxation holiday 3. Walking
► Beach holiday 4. Shopping in farm stores
► Natural holiday 5. Swimming in lakes/ sea
► 6. Natural attractions
Health holiday
7. Cycling
8. Barbecue, campfire
9. Sauna
10. Health offers
11. Driving tractors, doing farm work
12. Sledging
13. Beauty/ Wellness
14. Cultural and historic sights
15. Organized meetings with locals
16. Festivals and other happenings (rifle club
festival, farmer`s market)
6. Situation of the hosts
► Federal Labour Society for farm holiday and tourism in rural areas of
Germany e.V. holds a seasonal survey every year to analyze the level
of the farm accommodation`s occupancy and the contentedness of the
hosts
7. Average occupancy of the holiday flats
and cottages
Belegungstage
► Half of all farms had a occupancy of more than 160 days per year. Clear
growth in high occupancy segments
8. Average occupancy compared to last year
► 44 % of all farms are running better or much better to capacity, 44%
have a stable capacity.
9. Development of the average days of
occupancy (mean values)
Holiday flats/ cottages
guestrooms
► The average days of occupancy show a positive development since starting the
survey.
10. Seasonal occupancy of 2006 to 2011
Easter Whitsuntide Summer Autumn Intermediate
Christmas, Winter
holiday holiday holiday season
New Year`s holiday
Eve
► Especially the travel periods at Easter and Whitsuntide show the
positively developed occupancy and the constant increase
12. Starting point
► Federal Labour Society as the holding association with 12 federal
state associations
► 5.000 characteristic hosts in rural areas (holiday farms, wine-grower
farms, riding farms, hay inns, country hotels)
► Well linked in rural areas by sponsor members
13. Starting point
► Marketing of hosts only by federal state associations (online and
offline)
► 12 different catalogues
► 12 independent databases and internet portals
(different technical standards)
► the Federal Labour Society concentrates on:
► Linking to internet portals of the federal state associations
► Passing on the requests of catalogues (online/ offline)
► Little synergy in the cooperation of the federal state associations
14. Pressure of acting
► High pressure of innovation in online marketing
► High need for investment in professional databases and internet
solutions (independent of the number of hosts)
► Heterogeneous stucure of hosts and commitment to members
► Marketing of tourism in rural areas has to be refered to a topic;
destination is (more or less) second-rate; federal state often unimportant
for guests
► Perceptible from catalogue requests
► Consequence: purely federal state specific marketing of land tourism
leaves high potentials unused
15. Catalogue requests (example: North
Germany)
Distribution of combination of incoming requests
„Sea or Lower Saxony
mountain“
60% search for
destinations by
themes (throughout
all federal states!) Only 40 %
determined to
„Sea“
one federal
state
Mecklenburg-
West
„Baltic Sea“ „North Sea“ Pomerania
16. Decision in 2009/10
► Time for online marketing initiative throughout the whole of
Germany instead of ealier work on federal state level
► Carried together by all federal state associations
► common database, common technology
► Clear allocation of tasks: federal state associations remain only
contact partner for members
► Make a search for accommodation throughout all federal states
possible and save regional identity of the hosts as well as of the
federal state associations
► Let (hopefully all) hosts be able to use the most modern
technologies (online marketing, host management)
17. The project Landsichten
► 2010 founding of Landtourismus Marketing GmbH for the development
and the running of the homepage www.landsichten.de
► Together with the German farmer`s association as the 2. shareholder
► Online-start in June 2011
► Now: about 2650 hosts!
18. How does landsichten work?
1 Federal Republic of Germany and 12 federal state
homepages
22. Principle of the Landsichten network
► Host gets one firm contact partner of his federal state association for
all technical questions, incl. consultation and education
► The host is marketed on Germany- and his federal state homepage of
Landsichten.de
► On request also marketing in more distribution channels (federal
marketing organization, regional platforms, commercial holiday flat
portals – bestfewo.de, Casamundo.de) – without extra data
management!
23. Principle of the Landsichten network
► Subdivision of the Landsichten homepage into topics and natural
landscapes (also throughout all federal states)
► Broad search possibilities based on a detailed data base (about 500
features)
► Host not only gets a marketing platform, but also a solution of
organization especially for small and medium-sized firms, that gives
additional benefit and makes daily work easier .
26. Service for all hosts
► Optimal presentation on the internet (basic pay scale)
► independent data management in password-saved login rooms
► Pictures, texts, calendar of occupancy, prices, features, location,...
► On request: online-booking and and use of more distribution
channels without extra data care
► Additional option: „free of care- packet“ (premium pay scale)
► Guest administration software
► Newsletter-dispatch
► Homepage- construction set
► Calendar of occupancy linked on own homepage
► Consultation, education, manual, ...
28. Search for host with special features
possible
► Every firm is in categories of different features (all together 500 features
in the database)
► Creterions can be filtered – flexible hit list for each input
► example: Type of farms, living units, catering, classification, location,
furnishings, attractions for children, service for guests…
► Special creterions for main topics: children, riding, wine…
39. Outview – future challenges
► Perception of daily offers, popular destinations, farm cafés, direct
sellers, tours etc. possibility of a total planning of the holiday for the
guest
► Increase synergies, avoid doubled work improve internal structures
► Competition with federal marketing organizations political lobbyism
► Decrease of public development funds reaching for financial stability
► Structural change in agriculture and rural areas qualification, develop
new target groups