Boomenials: Connected Device usage in Millennials and Baby BoomersMediaCom Edinburgh
This document summarizes research from a survey of 500 respondents on their attitudes towards digital technology. The survey found that while baby boomers have adopted devices like laptops and smartphones, they see technology more as a necessary tool for work. In contrast, millennials view technology more for enjoyment, creativity and play since it was integrated into their lives earlier. The research also found that baby boomers use the internet and social media more for practical tasks and connecting with friends, rather than viewing it as always-on entertainment. They are less engaged than millennials with brands on social media. In conclusion, the document advocates that brands can better connect with baby boomers by providing useful information rather than seeing them as always plugged in to social media
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Boomenials: Connected Device usage in Millennials and Baby BoomersMediaCom Edinburgh
This document summarizes research from a survey of 500 respondents on their attitudes towards digital technology. The survey found that while baby boomers have adopted devices like laptops and smartphones, they see technology more as a necessary tool for work. In contrast, millennials view technology more for enjoyment, creativity and play since it was integrated into their lives earlier. The research also found that baby boomers use the internet and social media more for practical tasks and connecting with friends, rather than viewing it as always-on entertainment. They are less engaged than millennials with brands on social media. In conclusion, the document advocates that brands can better connect with baby boomers by providing useful information rather than seeing them as always plugged in to social media
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
주변인과의 사사로운 갈등과 몰이해는 고통으로 남는다. 인간관계에서 생기는 부상과 흉터, 복잡한 세상살이 속에서 관계의 순기능만큼이나 피할 수 없이 겪는 생채기 같은 어려움은 한편으로 자연스러운 일이다.우리는 인생에서 삶을 결정하는 중요한 사안이 아니어도 기대하던 일이 좋지 않은 결과를 낳고, 오랜 관계가 단절되고, 흔하디흔한 것이 줄어들거나 아예 없어지기도 하고, 원하지 않게 강요당하는 일이 비일비재한 탓에 스트레스를 받는다. 스트레스는 자연스러운 것이고, 때로는 감당하기 어려운 상황에 몸이 반응하는 적절한 방식이기도 하다. 환경과 생활 방식이 저마다 다르듯 사건과 상황에 대한 스트레스 수준도 다르기 마련이다. 경제적 곤란, 실패 또는 일을 잘하지 못할 것에 대한 걱정, 미래에 대한 불확실성, 건강에 대한 불안, 가족 구성원의 불안정한 상태와 낮아지는 자존감 등이 그것이다.이럴 때야말로 힐링이 필요하다.