Boomenials: Connected Device usage in Millennials and Baby BoomersMediaCom Edinburgh
This document summarizes research from a survey of 500 respondents on their attitudes towards digital technology. The survey found that while baby boomers have adopted devices like laptops and smartphones, they see technology more as a necessary tool for work. In contrast, millennials view technology more for enjoyment, creativity and play since it was integrated into their lives earlier. The research also found that baby boomers use the internet and social media more for practical tasks and connecting with friends, rather than viewing it as always-on entertainment. They are less engaged than millennials with brands on social media. In conclusion, the document advocates that brands can better connect with baby boomers by providing useful information rather than seeing them as always plugged in to social media
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
Boomenials: Connected Device usage in Millennials and Baby BoomersMediaCom Edinburgh
This document summarizes research from a survey of 500 respondents on their attitudes towards digital technology. The survey found that while baby boomers have adopted devices like laptops and smartphones, they see technology more as a necessary tool for work. In contrast, millennials view technology more for enjoyment, creativity and play since it was integrated into their lives earlier. The research also found that baby boomers use the internet and social media more for practical tasks and connecting with friends, rather than viewing it as always-on entertainment. They are less engaged than millennials with brands on social media. In conclusion, the document advocates that brands can better connect with baby boomers by providing useful information rather than seeing them as always plugged in to social media
Amanda Tushingham and Ivan Lazarov from The Guardian tell the story of the journey from local newspaper to multi-media news outlet. Case studies show how brands can harness the same techniques by working in partnership.
1. 1. 해결하고자 하는 사회문제1. 제품(서비스) : 스마트 시니어 홈케어 서비스
1. 요양보호사 추천 및 선택
2. 모바일 케어 서비스
☞ 요양보호사 15명 확보
☞ 홈케어 사업 허가 승인 중
☞ 요양보호사 전용 앱 통한
Daily Report 시스템
2. 1. 해결하고자 하는 사회문제
고객(시니어)
및 보호자
효케어
효보호사
(요양보호사)
3. 서비스 요청
2. 교육 및 보험4. 시니어 관리
1. 등록 신청
1. 최적 요양보호사 선택
2. 향상된 서비스 질
3. 가족 건강 공유 서비스
1. 임금 및 처우 개선
2. 보험 및 배상책임
3. 성과제도(스톡옵션)
1. 효보호사 관리/서비스
2. 모바일 케어 서비스
2. BM : 월(시간) 홈케어 시간 내 15-20% 수수료
3. 1. 해결하고자 하는 사회문제3. 시장 : 2016년 정부 지원 홈케어(방문요양) 시장, 약 2.6조원 추산
연 평균 성장률 : 17.2%
(2010-2020년)
방문요양 기관 전체 매출
약 3조(2014년 기준)
방문요양 산업 시장 규모 전망
약 7.5조(2020년 기준)
4. 1. 해결하고자 하는 사회문제4. TEAM
- 대표 박 보 광
- 중대 전자전기공학부(졸업)
- 창업 4년차
- 母 요양원 6년, 요양보호사
- 개발 이 종 성
- 숭실대 컴공과(졸업)
- 퀄컴코리아 3년 경력
